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Engagio Named to JMP Securities 2018 Hot 100 List of Privately Held Software Companies

Sales Intelligence

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August 8, 2018

Engagio Named to JMP Securities 2018 Hot 100 List of Privately Held Software Companies

For the second consecutive year, Engagio is Named to the Prestigious ‘Hot 100’ List with Continued Strong Customer Growth and Increasing Industry Momentum

Engagio, a leading B2B marketing software company that orchestrates quality growth at scale, today announced that it has been named to the JMP Securities Hot 100 List of The Best Privately Held Software Companies in 2018. Launched in 2015, Engagio’s Account Based Marketing Platform enables B2B marketers to execute and measure account-centric programs in one place.

Engagio Named to JMP Securities 2018 Hot 100 List of Privately Held Software Companies

JMP Securities is a premier investment bank that publishes the annual “Hot 100” list to recognize outstanding privately held software companies. The companies selected for the list are evaluated on a range of criteria, including financial growth, products and services, quality of leadership, customer traction and market potential.

“It is an honor for Engagio to be named once again to the JMP Securities 2018 Hot 100 list,” said Jon Miller, founder and CEO of Engagio. “Over the years, Hot 100 companies have stood apart as software industry innovators that had the growth, vision and leadership to go the distance. I am especially proud of Engagio’s team members. Their passion for innovation and dedication to our customers’ success is what led us to be included in this prestigious group of companies.”

Engagio’s inclusion in the 2018 Hot 100 caps off another strong year when the company achieved a 10X increase in customers, expanded the capabilities of its ABM Platform, and established its role as a marketing technology category leader. Organizations are choosing Engagio to deliver meaningful growth through comprehensive, well-executed and personalized ABM programs.

Engagio has been honored as one of the Top 10 Best Small Companies to Work and was selected as a 2017 Red Herring Top 100 North America and Global Top 100 winner.

Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data

STS News Desk

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August 8, 2018

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Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data

Program driving measurable sales lift from influencer marketing

Carusele, a leading influencer marketing agency, today announced a new optimization strategy for influencer marketing: Conversion Optimization. Carusele programs for e-commerce brands can now be optimized in real time based on constant feedback of real-time sales data. This is the latest step Carusele is taking to drive measurable, predictable business results from influencer marketing.

“For too long, influencer marketing has been about faith that the branded content will drive sales behavior among consumers,” said Jim Tobin, Founder and President of Carusele. “We’ve long been able to distinguish between high-performing content and average content, but now we can determine what content, what format and what targeting best drives real sales from influencer marketing and then continually optimize off that data.”

The first client to use Conversion Optimization helped drive over $2.50 in measurable sales for every dollar invested in the program, including all costs. Another e-commerce giant looking for program sign-ups in lieu of initial sales found that the conversion rate from the Carusele optimized influencer program outperformed owned media conversions driving toward the same result. In fact, Carusele’s performance was 22% better than the highest performing owned media target group and 174% more likely to convert than the average target group.

“As we managed these programs throughout, they were really interesting to watch. We were able to optimize to reach those who were converting instead of browsing and then switch up aspects of the influencer campaigns based on the real results we received,” Tobin said. “It was great to see this concept we believed would work pay off for our clients in a meaningful way in terms of real business results.”

Carusele’s ability to optimize influencer marketing comes from their unique approach, combining the power of influencer marketing, content marketing, and paid media to develop meaningful campaigns that deliver guaranteed results for major consumer brands and retailers.

Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

Sudipto Ghosh

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August 8, 2018

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Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels

Leading B2C CRM maker, Zaius announced advanced customer segmentation functionality to drive more interaction-based revenue across channels. Zaius Segment Builder 2.0 carries new segmentation capabilities for creating relevant customized segments for advanced analytics and better audience targeting. A cutting-edge CRM technology, Segment Builder 2.0 showcases the fine balance of simplicity and powerful features. This provides marketers with everything they need to create and understand every customer segment with microscopic detail. The end result – the marketing teams are better positioned to deliver personalized campaigns across channels and drive repeat purchases.

Things Marketers Can Do with Zaius Segment Builder 2.0

Marketers get a unified view of e-commerce and point-of-sale data, as well as data pulled from websites, mobile apps, ad platforms, satisfaction ratings and customer service support tickets. The result is a dynamic customer profile that is continuously and automatically updated, enabling more personalized, effective campaigns.

Using a straightforward user interface, marketers can leverage Segment Builder 2.0 to:

Segment on multiple sequential customer actions or behaviors, such as customers who abandon their carts and also have open support tickets
Target a single campaign to multiple segments, rather than creating campaign-specific segments
Understand the composition and size of segments in real time as they create them, including active and inactive subscribers and reachable audience per channel
Leverage reporting and analytics based on these advanced segments, letting brands compare insights across granular customer groups

Why Zaius CRM Introduced the Segment Builder 2.0?

Historically, bad data has ruined even the best of marketing campaigns. Marketers continue to be plagued by data that lacks credible information. On top of it, marketing teams, especially B2C ones have to rely on multi-level, siloed systems to segment granular details for advanced analytics. Over-dependence on IT support leads to further delay, turning high-value data into stale, inaccurate data. Complicated workflows and inaccurate data directly hamper marketing interfaces, resulting in a resource-intensive process that gets harder to manage over a course of time.

Zaius brings in Segment Builder 2.0 to solve all the above challenges with a single platform. Segment Builder 2.0 delivers powerful segmentation within a simple user interface. This capability is critical for building customer loyalty in competitive B2C markets, where repeat purchases are core drivers of revenue growth for brands.

Segment Builder 2.0 empowers marketers to create segments based on the most comprehensive data set, ingesting data from any system in their marketing stack.

At the time of this announcement, Eric Keating, Vice President of Marketing, Zaius, said, “Data has changed the role of marketing, and marketers are now on the frontline when it comes to using data to generate actionable insights and make smarter business decisions. Our mission is to empower marketers to more easily and accurately connect with customers through data-driven campaigns, and our new segmentation enhancements advance that effort.”

Zaius’ B2C CRM Eliminates That Gap by Bringing Customer Data and Campaign Execution Together

B2C marketers today are constrained by the gap that exists between data and marketing systems. Zaius’ B2C CRM eliminates that gap by bringing customer data and campaign execution together in a single platform, empowering marketers to engineer the repeat purchase.

With complete control of customer data for segmentation and analysis, marketers can better understand why and how their customers shop. Using data to power personalized campaigns across channels, Zaius enables marketers to execute any campaign they can dream of to increase repeat purchases and drive higher customer lifetime value. Zaius is backed by Insight Venture Partners, Matrix Partners, Underscore VC, and Leaders Fund.

HubSpot Brings Bots, Live Chat, and Team Email to Growing Businesses for Free with Launch of Conversations

STS News Desk

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August 7, 2018

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HubSpot Brings Bots, Live Chat, and Team Email to Growing Businesses for Free with Launch of Conversations

Conversations is a universal inbox built on top of a CRM, an all-in-one setup that gives businesses the tools they need to better connect with and delight their prospects and customers.

HubSpot, a leading growth platform, today extended its commitment to help millions of businesses grow better with the launch of Conversations. The new tool is available as part of HubSpot’s free CRM and gives all businesses, big or small, the power to build better one-on-one relationships through features including a unified inbox, live chat, and chatbots. Conversations is comprehensive and easy to use, making it an effective solution for growing businesses looking to expand their messaging strategy beyond a siloed departmental effort into a truly business-wide strategy that harnesses existing data to form better connections with prospects and customers.

“As consumers, we have high expectations of the organizations we buy from. We expect businesses to be always on and clued in to our context – to know the history of our relationship. It’s been tough for businesses to meet those expectations, especially with disparate tools that aren’t integrated,” said Dharmesh Shah, co-founder and CTO at HubSpot. “HubSpot’s Conversations solves this problem by providing organizations with one single view of the customer and one unified ‘inbox’ across all channels of communication. This helps ensure that every interaction an organization has with its customers is contextual and, ultimately, delightful. And the best part is that it’s all available for free.”

Built with ease of use in mind, Conversations provides users with unlimited chats, unlimited users, and chatbot functionality, making it more accessible to the average customer than other similar offerings on the market today. Key features of the tool include:

A collaborative inbox built for all sources and all teams, allowing users to manage email and chat conversations from one central place.
Chatbots to automate the delivery of information and facilitate more high-quality conversations, built on technology from HubSpot’s recent acquisition of top chatbot platform Motion AI.
Targeting and lead routing working seamlessly with HubSpot CRM, allowing for sophisticated targeting and lead routing that connects the right people at the right time.

“As a growing business, one of our biggest pain points has been getting the full view of our customers and prospects. The majority of the communication tools we’ve encountered on the market just haven’t been developed with our needs in mind,” said Kevin Hancock, founder of Frame My TV. “With Conversations, we’re finally able to tap into the valuable data we’ve collected in our CRM to better connect with and serve our audiences, saving us time and driving meaningful results.”

Contentstack Unveils CMS Industry’s Most Advanced Integrations Framework to Power New Generation of Digital Experiences

STS News Desk

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August 7, 2018

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Contentstack Unveils CMS Industry’s Most Advanced Integrations Framework to Power New Generation of Digital Experiences

Contentstack Announces Slew of Partners to Deliver Best-in-Class Technology Stack to Customers

Contentstack, on the heels of winning the Aragon Research Hot Vendor award for the Dynamic Experience Management category, further enhances its platform capabilities with “Experience Extensions” – the industry’s most powerful integrations framework to create unprecedented digital experiences. The release of Experience Extensions marks a turning point for Content Management System (CMS) customers, who were previously faced with the binary choice of committing to a monolithic, single-vendor product suite or cobbling together a custom, but unsupportable software stack, consisting of error-prone plugins and expensive connectors.

“Contentstack’s Experience Extensions enables customers for the first time to freely choose their preferred technology to complement their CMS,” said Matthew Baier, COO of Contentstack. “Whether it’s an in-house solution for digital asset management, a highly specialized third-party analytics platform or a leading open source static site generator, Contentstack allows organizations to compose their dream technology stack, connect it seamlessly to their CMS and then create innovative, content-driven experiences that can for the first time truly be supported and scale.”

Examples of use cases powered by Contentstack range from dynamic websites serving hyper-personalized content based on which campaign a user responded to, to mobile apps that provide location-specific offers based on real-time user behavior, to an AR hospitality solution that delivers an immersive preview of real estate to prospective visitors anywhere in the world. At the core of all these experiences sits Contentstack as the digital content hub, turning data into experiences and delivering them across any channel.

Experience Extensions comprises a set of tools for developers who can either design and create new experiences by writing custom code, or they can adapt pre-built templates to suit their specific requirements. Integrating with third-party technology to enrich the experience is easy to build and easy to support. In addition, Contentstack’s unique integrations framework provides customers the ability to add or switch components at will, without triggering a time-consuming, cost-prohibitive solution re-architecture.

Contentstack also unveils the first wave of technology partners spanning some of the most popular categories complementary to content management, including:

E-commerce: Shopify and Snipcart
Video: Brightcove and Ooyala
Digital Asset Management: Egnyte
Personalization: Monetate
Static Site Generator: Gatsby
Content Delivery Network: Fastly

These partnerships simplify the procurement process for mutual customers and provide turnkey integrations that, unlike most plugins for open source solutions, are of enterprise-grade quality and vendor supported.

“We service 70+ websites around the world with content and our goal is to have one centralized CMS and presentation layer that can help us deploy web properties quickly and easily. The combination of Contentstack and Gatsby gives us the flexibility and speed we need to be successful.” – Peter Gorman – Berlitz, Head of Product and Technology

“The new frontier for marketing is real-time personalization and there is no personalization without integration. The combination of Contentstack and Monetate redefines what is possible for customers who want to provide deeply engaging experiences to their audiences, powered by highly relevant content and real-time context.” – Brian O’Neill, CTO at Monetate.

“Collaboration is at the core of every successful business today. Our turnkey integration with Contentstack allows our customers to easily tap into any repository of digital assets and efficiently deliver them across any channel, all while preserving security and avoiding content duplication.” – Ronen Vengosh, VP of Platform & Ecosystem at Egnyte.

Zimmerman Hires Alisa Ben to Head Data Intelligence

Sales & Marketing

STS News Desk

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August 7, 2018

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Zimmerman Hires Alisa Ben to Head Data Intelligence

Zimmerman Advertising announced today that it has appointed Alisa Ben to lead its Strategic Marketing Intelligence efforts as Senior Vice President. Omnicom’s retail powerhouse invests in top talent to bring more data science and analytics to their retail model, to help clients drive transactions at scale. The hiring follows the recent appointment of Brad Higdon to Chief Marketing Officer and continues to show Zimmerman’s commitment to growth in all forms.

Alisa has an impressive track record of identifying consumer markets and growth opportunities most recently for Universal Music Group. She has led data analytics and marketing intelligence innovation at Warner Music Group, MTV Networks, AOL, among others.

Michael Goldberg, CEO of Zimmerman said, “Data is the glue that adheres our integrated approach to driving retail growth. It defines the navigation for strategy. It defines the audience for media. It defines the triggers for content. It maps the business outcomes we seek.”

“We needed to identify someone who was smart enough to find insight in the data, but also responsible enough to apply it to help our clients make money. Alisa is an ideal blend of brain, curiosity and prize fighter,” added Jordan Zimmerman, the agency’s Founder.

“This is an incredibly exciting time for marketers, especially for retailers. My charge at Zimmerman is to turn data into a weapon and better everything as a result – the work and what happens from the work,” said Ben.

This hiring follows a string of over 75 new positions to support the growth of existing accounts like Nissan and new accounts like McDonald’s, Hair Cuttery, Lazydays and others.

Grovo and Sandler Training Partner to Bring Modern Microlearning to Global Sales Enablement Industry

Productivity & Enablement

STS News Desk

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August 7, 2018

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Grovo and Sandler Training Partner to Bring Modern Microlearning to Global Sales Enablement Industry

Microlearning leader Grovo chosen by Sandler Training as exclusive partner to deliver easy-to-consume microlearning format of Sandler’s renowned sales enablement training

Grovo, the world’s leading Microlearning solution, and Sandler Training, the premier sales development provider, today announced an exclusive partnership to deliver Sandler’s leading sales enablement training content as Grovo Microlearning^® lessons. The partnership will offer a significant modernization of the multi-billion dollar global sales enablement industry, allowing Sandler Training and Grovo customers to learn from industry-leading sales and management training delivered in Grovo’s proven Microlearning lesson format. As a result, sales teams will be able to benefit from targeted and continuous training, available exclusively from Grovo and Sandler Training, that equips them to maximize their top line results.

“Sandler trains over 30,000 people each year, who consume content differently at different times, and we have seen a growing demand for short, concise lessons,” said David Mattson, CEO and president of Sandler Training. “Grovo is known as the leader in Microlearning, so they were a natural choice for us. We are excited to partner with Grovo to create Microlearning modules which will provide critical information to these learners that is relevant and immediately applicable.”

With a global network of more than 250 training sites in over 25 countries, Sandler Training currently provides leading sales enablement and management development content. Recognized as the best provider of sales development training, Sandler’s highly successful sales and management trainers impart their knowledge and expertise through over 475,000 training hours every year.

Meanwhile, businesses deploy Grovo because it provides employees with a modern, impact-driven learning library based on the proprietary Grovo Microlearning^® framework, which offers employees single-concept lessons that are immediately relevant and applicable to their work, enabling them to effectively learn and adopt new skills and mindsets.

Through this partnership, Sandler Training’s renowned sales enablement and management training content will soon be delivered in Grovo’s Microlearning format and available exclusively to customers of the two companies.

“The best modern workplace learning has both the highest-quality content and the most effective delivery of that content,” said Steven Carpenter, CEO at Grovo. “The Sandler Training sales training methodology is globally-renowned, and by turning it into Grovo Microlearning® lessons, sales professionals across all businesses can now benefit from enablement that fits into their flow of work. We’re thrilled to partner with Sandler to bring this first-of-its-kind sales enablement Microlearning to the market.”

Paychex Again Makes the Top 5 on Selling Power’s “50 Best Companies to Sell For” List

Productivity & Enablement

STS News Desk

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August 7, 2018

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Paychex Again Makes the Top 5 on Selling Power’s “50 Best Companies to Sell For” List

For the sixth consecutive year, Paychex, Inc., a leading provider of integrated human capital management solutions for payroll, human resources, retirement, and insurance services, has been recognized by Selling Power magazine on its 50 Best Companies to Sell For list. Paychex ranked number three on the 2018 list, moving up from the number five spot last year.

“Our move into the top three on the Selling Power list reflects our tradition of hard work, our culture of innovation, and our commitment to investing in our people, our solutions, and having the right mix of sales tools and rewards to help our reps succeed,” said Mark Bottini, Paychex senior vice president of sales. “For example, this past year, we’ve invested more in tools to increase sales velocity, and meet our buyers where they are and how they want to buy. Tools like eSignature, virtual presentation and demo tools, web chat and text, and demand generation make it easier for reps to connect with business owners and win faster. With tools like these, combined with our robust training program and our fast-paced and dynamic company culture, Paychex is a great place to grow a career.”

Methodology

To gather data, the Selling Power research team issued a comprehensive application this year to evaluate the companies on the list, with detailed sections covering these categories:

1) Compensation and benefits
2) Sales rep onboarding and sales enablement
3) Sales training and coaching
4) Sales culture

The list encompasses companies of all sizes, with sales forces ranging from fewer than 100 salespeople to companies with salesforce numbers in the thousands, like Paychex.

Selling Power magazine founder and publisher Gerhard Gschwandtner says it is vital to recognize companies that are creating excellent sales teams today.

“The companies on this year’s list represent the future of selling,” said Gschwandtner. “We are living in the age of sales enablement. To win at an elite level, salespeople need the support of excellent sales training, the right technology, and great sales coaching. The 50 Best Companies to Sell For have made the right investments, culturally and financially, to make sure their salespeople have every advantage as they compete to win deals and generate more revenue.”

John Asher Nominee for The 2018 Best Book Award by American Book Fest

Sales & Marketing

STS News Desk

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August 7, 2018

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John Asher Nominee for The 2018 Best Book Award by American Book Fest

Asher Strategies announced today the book Close Deals Faster, authored by John Asher, CEO at Asher Strategies, has been listed as a candidate for The 2018 Best Book Award by the American Book Fest.

“It is an honor to be recognized by American Book Fest and to be a nominee for the 2018 Best Book Award,” stated John Asher.

Close Deals Faster consolidates the best sales methodologies and sales aptitude research into three areas of sales enablement:

10 fundamental sales skills, the “blocking and tackling” of sales
15 simple shortcuts to help close sales faster
4 easy to learn levels of emotional intelligence to allow salespeople to expertly connect with and influence customers and prospects

“Close Deals Faster is a great way for sales teams to kickstart changing their philosophy on how to grow their book of business. Then when teams attend a seminar, their knowledge and skillset will increase quickly since they have the background to build upon.”

Crossover Media Group Sales Adds New Sports Shows To Client Roster

Sales & Marketing

STS News Desk

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August 7, 2018

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Crossover Media Group Sales Adds New Sports Shows To Client Roster

New Podcast from Tampa Bay Bucs’ DeSean Jackson Comes in Addition to Broadcast Syndication Deal for Sports-Betting Network VSiN, Podcasts from Sports USA, And Live NCAA Football Carriage

Crossover Media Group Sales (CMGS), a cross-platform content-production and advertising-sales representation firm recently launched with offices in New York City and Los Angeles, has added five new program lineups in the sports field to its growing roster of client shows and personalities.

Tampa Bay Buccaneers star wide receiver DeSean Jackson will launch a weekly podcast – “DeSean Jackson One-on-One” — for which CMGS will handle ad sales and assist with production. The show, covering not only sports but music, lifestyle and personal stories, will feature some of the biggest names in the worlds of both entertainment and sports.

CMGS also will syndicate to broadcast radio stations and handle advertising sales for “VSiN Action Update,” a series of sports betting vignettes — fed twice each weekday — from the first network dedicated to sports gambling information, VSiN (Vegas Stats & Information Network). CMGS also handles ad sales for all platforms for VSiN, which was founded by legendary sportscaster Brent Musburger and is riding the wave unleashed by the recent U.S. Supreme Court decision enabling states to legalize sports betting.

In association with Sports USA — the country’s longest tenured broadcaster of NFL Sunday afternoon play-by-play — and its founder and award winning-broadcaster, Larry Kahn, CMGS will launch a suite of program offerings. “The Buck Stops Here,” a twice-weekly football podcast hosted by sportscaster and former Indianapolis Colts tight end Charles Arbuckle, will alternate between NFL and NCAA coverage. The shows join a Sports USA branded lineup of 20 NCAA terrestrial radio game broadcasts featuring the best match-ups in college football each week. CMGS will handle ad sales for the game broadcasts and the podcasts.

CMGS and Sports USA also will launch “Classic Conversations with Joe Morgan,” a weekly podcast hosted by Major League Baseball Hall of Fame second baseman Joe Morgan, whose two-decade career in the majors included two World Series championships and two MVP Awards. After his playing career ended, Morgan won two Emmy Awards for Best Sports Event Analyst. “Classic Conversations with Joe Morgan” will feature Morgan speaking with some of the biggest names in sports history. CMGS will handle ad sales for the podcast.

All four program series – with DeSean Jackson, VSiN and Sports USA — will launch with the commencement of the football season.

“The recent Supreme Court decision on sports wagering has opened up enormous opportunities to generate local ad revenue, not just on sports radio stations but within the rock and country formats – namely, anywhere men are listening,” said Ron Hartenbaum, Crossover Media Group Sales managing member. “We’re thrilled to be able to add the new VSiN content as well as the new offerings from DeSean, Larry, Joe and Charles to our expanding lineup of show offerings to marketing partners.”

Engagio Named to JMP Securities 2018 Hot 100 List of Privately Held Software Companies

Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels

Things Marketers Can Do with Zaius Segment Builder 2.0

Why Zaius CRM Introduced the Segment Builder 2.0?

Zaius’ B2C CRM Eliminates That Gap by Bringing Customer Data and Campaign Execution Together

HubSpot Brings Bots, Live Chat, and Team Email to Growing Businesses for Free with Launch of Conversations

Contentstack Unveils CMS Industry’s Most Advanced Integrations Framework to Power New Generation of Digital Experiences

Zimmerman Hires Alisa Ben to Head Data Intelligence

Grovo and Sandler Training Partner to Bring Modern Microlearning to Global Sales Enablement Industry

Paychex Again Makes the Top 5 on Selling Power’s “50 Best Companies to Sell For” List

John Asher Nominee for The 2018 Best Book Award by American Book Fest

Crossover Media Group Sales Adds New Sports Shows To Client Roster

Popular Posts

Engagio Named to JMP Securities 2018 Hot 100 List of Privately Held Software Companies

Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

HubSpot Brings Bots, Live Chat, and Team Email to Growing Businesses for Free with Launch of Conversations

Contentstack Unveils CMS Industry’s Most Advanced Integrations Framework to Power New Generation of Digital Experiences

Zimmerman Hires Alisa Ben to Head Data Intelligence

Grovo and Sandler Training Partner to Bring Modern Microlearning to Global Sales Enablement Industry

Paychex Again Makes the Top 5 on Selling Power’s “50 Best Companies to Sell For” List

John Asher Nominee for The 2018 Best Book Award by American Book Fest

Crossover Media Group Sales Adds New Sports Shows To Client Roster

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