SalesTech Star

The SalesStar Podcast: 2022 Audio Interviews

The SalesStar Podcast, features interesting conversations with B2B / Sales thought-leaders and serves to connect their experiences with our growing global community of Sales and SalesTech professionals.

The SalesStar Podcast is hosted by SalesTechStar’s Director of Content Strategy, Paroma Sen.

Catch our episodes on:

One of the best things about The SalesStar Podcast?
Every episode serves to cover trending insights and tips on technology sales and sales tech through short snippets with industry leaders!

Episode 123: B2B Revenue Tricks And Best Practices with Jamie Bertasi – President and Chief Operating Officer at Totango

 

Jamie Bertasi – President and Chief Operating Officer at Totango spoke about a few proven revenue tricks and best practices that have enabled goals for the Totango team over the years,

Key topics covered

  • Takeaways from the Totango growth story over the years
  • Fundamental salestech/martech systems that enable revenue processes
  • What should start-up teams keep in mind when implementing processes
  • The future of B2B sales/B2B tech

Episode 122: Building The Connected Enterprise for Modern Sales: with Mike Smith, Senior Director, Enterprise Sales, CData Software

 

Mike Smith, Senior Director, Enterprise Sales at CData joined us in this episode of the SalesStar Podcast to discuss a few modern day SalesOps best practices and trends;

Key topics covered

  • The role of Sales Ops in building a modern sales organization
  • How the customer purchasing process has changed
  • The need for salespeople to have better customer 360 views/insights (along with best practices/tips)
  • How CData’s suite of data connectivity solutions can enable better sales forecasting and customer insights for B2B teams

Episode 121: Sales Enablement Trends for 2022: with Carson Conant, Founder and CEO at MediaFly

 

 

Carson Conant, Founder and CEO at MediaFly, a collaborative tool for sellers & marketers shared a few of his top sales enablement predictions for 2022,

Key topics covered

  • Growing importance of Sales Enablement Platforms
  • How sales enablement and sales tech as a whole will shape up in the near future
  • Sales enablement processes that boost ROI for B2B teams

Episode 120: The Future of Customer Success with Guy Nirpaz, Founder and CEO at Totango

 

Guy Nirpaz, Founder and CEO at Totango, (a customer success software platform) that helps organizations to monitor, track and optimize every stage of the customer journey as our guest, to chat with us about the story behind Totango and the future of customer success:

Key topics covered

 

  • Totango’s growth journey through the years…
  • Why customer success platforms are crucial to B2B sales today
  • The future of sales tech and customer success in B2B

Episode 119: Sales Trends that Generate Better ROI: with Scott Smyth, VP Global Sales at HG Insights

 

Scott Smyth, VP Global Sales at HG Insights, a global leader in technology intelligence shared a few proven sales and salestech tips and practices that can generate better overall ROI for B2B teams:

Key topics covered:

 

  • Common sales tactics that work in B2B

  • Challenges faced by B2B sellers

  • The future of sales and salestech

Episode 118: The Power of Chatbots in B2B Tech with Chris Maeda, co-founder and CTO at Botco.ai

 

Chris Maeda, co-founder and CTO at Botco.ai an AI-powered marketing chat solution shared a few thoughts on the impact of chatbots in today’s digital sales and marketing world:

Key topics covered:

The evolving role and importance of chatbots in sales and marketing today

How leading brands are using their bots to drive sales/marketing

How AI will evolve to change the sales-marketing landscape

Episode 117: Marketing Best Practices to Follow Through 2022 with Katie Foote, CMO at Drift

 

Katie Foote, Chief Marketing Officer at Drift a conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying joined us on the SalesStar Podcast to share a few top marketing optimization thoughts and best practices.

Key topics covered:

Core marketing tricks to keep in mind for 2022

Martech solutions to consider to help optimize marketing efforts

Understanding today’s B2B market dynamics and using it to drive marketing goals

Episode 116: The Impact of CX Automation in Sales and Marketing with Adam Johnson, SVP, Sales at ActiveCampaign

Adam Johnson, SVP, Sales at ActiveCampaign a global leader in Customer Experience Automation shares a few proven sales success tips and collected takeaways from his built up sales expertise through the years, while taking us through the impact of customer experience automation systems:

Key topics covered:

 

Technologies that matter to eCommerce/online businesses today

Impact of CX automation
How salestech-martech adoption will evolve with changing market dynamics

Episode 115: Direct Mail and its Impact on B2B Marketing: with Kris Rudeegraap, CEO and co-founder of Sendoso

Kris Rudeegraap, CEO and co-founder of Sendoso, a platform that helps sales and marketing teams connect and drive revenue with personalized gifts in order to improve customer engagement initiatives shared a few thoughts on the impact of Direct mail in B2B sales and marketing:

Key topics covered:

What inspired Sendoso and how has the platform evolved over the years to meet changing business-user needs

The benefits of direct mail

How can marketers and sales teams create better end to end experience (that convert!) with direct mail?

Episode 114: Marketing Do’s and Don’ts with Chris McLaughlin, Chief Marketing Officer at LumApps

Chris McLaughlin, Chief Marketing Officer at LumApps chats about the biggest CMO trends and practices that need to be followed to enable better marketing output through 2022 in this episode of The SalesStar Podcast

Key topics covered

Typical B2B CMO best practices and challenges

Optimization trends and tips that drive better internal marketing practices

The future of B2B marketing and martech

Episode 113: Optimizing B2B Sales Training Efforts: with John Elsey, CEO at Richardson Sales

John Elsey, CEO at Richardson Sales Performance shared a few best practices and sales training tips that are especially crucial to today’s B2B sales environment;

Key topics covered:

In what ways do B2B sales teams struggle with adequate training

Virtual selling best practices

What it takes to build and scale a B2B sales team

Episode 112: B2B Revenue Tricks and Optimized Sales practices with Karen Gallantry, GM at mParticle

Karen Gallantry, GM at mParticle a customer data platform that enables marketing efforts spoke about a few proven revenue and sales practices that yield results for B2B teams:

Key topics covered:

Strategies in sales/revenue operations that yield results

How core processes in sales and revenue operations are changing

Sales technologies/ Revenue technologies that will become more crucial to everyday B2B operations

Episode 111: Driving Better Productivity within your Product Team: with Kristina Simkins, VP of Product at Lessonly by Seismic

Kristina Simkins, VP of Product at Lessonly by Seismic a coaching software platform built for frontline teams shared a few tips on leading product teams effectively:

Key Topics Covered:

Meeting the evolving need between products-customers and what product teams need to do

How can product teams – marketers and sales people align to impact overall processes and business growth?

The future for B2B Product teams: trends and thoughts

Episode 110: Driving Sales-Marketing Unity with Chetan Chaudhary, Chief Revenue Officer at Scale AI

Chetan Chaudhary, Chief Revenue Officer at Scale AI, a platform that accelerates the development of AI applications by helping machine learning teams generate high-quality ground truth data shared a few insights in this podcast that can help sales-marketing and revenue teams drive better unison in their core processes.

Key Topics Covered:

What should sales/marketers focus on to build unified customer and buying journeys?

Problems faced in B2B when it comes to go-to market plans and strategies

Tips to drive better revenue and sales operations

Episode 109: B2B Revenue Generation Tactics with Michelle Pietsch, VP of Revenue at Dooly.ai

Michelle Pietsch, VP of Revenue at Dooly.ai, a connected workspace that helps revenue teams win more deals shared a few thoughts and best practices that can drive better processes and output for B2B Revenue teams:

Key Topics Covered:

Best practices and processes that drive B2B revenue and sales teams given today’s market dynamics

Core salestech-revtech that have always helped drive team output and business goals

Top tips for marketers and B2B sales teams for 2022 and beyond!