Browsing Category
B2B technology
Five Common Misconceptions About the Power of AI in Sales
Artificial Intelligence (AI) is rapidly transforming the world of sales. With its ability to analyze vast amounts of data, AI has the power to make sales teams more efficient and…
Read More...
Read More...
SalesTechStar Interview with Manisha Raisinghani, Founder of SiftHub
Manisha Raisinghani, Founder of SiftHub discusses more on how AI can reduce discrepancies in sales processes while taking us through SiftHub's latest funding round and the road ahead…
Read More...
Read More...
B2B vs. B2C – It is Not Always About Who’s Buying But How You’re Selling
Did you know that the global B2B eCommerce market was valuedat a staggering US$20.4 trillion in 2022, which is over five times that of the B2C market? This statistic highlights the…
Read More...
Read More...
What’s Broken in B2B Sales and How Can ‘’Deep Selling’’ As An Approach Help?
B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions
In a recent episode of the SalesStar Podcast, it was exciting to welcome…
Read More...
Read More...
4 Strategies to Unify Sales and Marketing for Sustained Growth
Sales professionals today are up against rising customer acquisition costs and a highly competitive environment, making prospecting increasingly difficult. Improving the alignment…
Read More...
Read More...
SalesTechStar Interview with Valerie Bartlett, SVP of Growth at Tracer
Valerie Bartlett, SVP of Growth at Tracer shares her thoughts on what drives adtech and martechsales in this short chat with SalesTechStar:
__________
Welcome to this SalesTech…
Read More...
Read More...
Episode 199: Top Trends in Modern B2B Marketing with Emily Singer, Head of Marketing at Drift
Emily Singer, Head of Marketing at Drift spoke about the top B2B marketing tips, trends and best practices that can help modern marketers drive ROI:
Key topics covered:
Shifts…
Read More...
Read More...
Identifying Buying Groups in B2B Tech: What to Keep in Mind?
In business-to-business (B2B) technology sales, identifying buying groups is critical for success. Unlike consumer-facing companies, B2B tech firms typically sell to organizations…
Read More...
Read More...
Episode 198: MarTech and AI with Jeff Samuels, COO of Iterable
We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industry in 2024:…
Read More...
Read More...
SalesTechStar Interview with Kevin Meeks, Chief Customer Officer at LivePerson
Kevin Meeks, Chief Customer Officer at LivePerson shares pointers on what can help B2B sales teams understand customer needs more accurately in this catch up with SalesTechStar:…
Read More...
Read More...