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John Asher Nominee for The 2018 Best Book Award by American Book Fest

Sales & Marketing

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August 7, 2018

John Asher Nominee for The 2018 Best Book Award by American Book Fest

Asher Strategies announced today the book Close Deals Faster, authored by John Asher, CEO at Asher Strategies, has been listed as a candidate for The 2018 Best Book Award by the American Book Fest.

“It is an honor to be recognized by American Book Fest and to be a nominee for the 2018 Best Book Award,” stated John Asher.

Close Deals Faster consolidates the best sales methodologies and sales aptitude research into three areas of sales enablement:

10 fundamental sales skills, the “blocking and tackling” of sales
15 simple shortcuts to help close sales faster
4 easy to learn levels of emotional intelligence to allow salespeople to expertly connect with and influence customers and prospects

“Close Deals Faster is a great way for sales teams to kickstart changing their philosophy on how to grow their book of business. Then when teams attend a seminar, their knowledge and skillset will increase quickly since they have the background to build upon.”

Crossover Media Group Sales Adds New Sports Shows To Client Roster

Sales & Marketing

STS News Desk

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August 7, 2018

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Crossover Media Group Sales Adds New Sports Shows To Client Roster

New Podcast from Tampa Bay Bucs’ DeSean Jackson Comes in Addition to Broadcast Syndication Deal for Sports-Betting Network VSiN, Podcasts from Sports USA, And Live NCAA Football Carriage

Crossover Media Group Sales (CMGS), a cross-platform content-production and advertising-sales representation firm recently launched with offices in New York City and Los Angeles, has added five new program lineups in the sports field to its growing roster of client shows and personalities.

Tampa Bay Buccaneers star wide receiver DeSean Jackson will launch a weekly podcast – “DeSean Jackson One-on-One” — for which CMGS will handle ad sales and assist with production. The show, covering not only sports but music, lifestyle and personal stories, will feature some of the biggest names in the worlds of both entertainment and sports.

CMGS also will syndicate to broadcast radio stations and handle advertising sales for “VSiN Action Update,” a series of sports betting vignettes — fed twice each weekday — from the first network dedicated to sports gambling information, VSiN (Vegas Stats & Information Network). CMGS also handles ad sales for all platforms for VSiN, which was founded by legendary sportscaster Brent Musburger and is riding the wave unleashed by the recent U.S. Supreme Court decision enabling states to legalize sports betting.

In association with Sports USA — the country’s longest tenured broadcaster of NFL Sunday afternoon play-by-play — and its founder and award winning-broadcaster, Larry Kahn, CMGS will launch a suite of program offerings. “The Buck Stops Here,” a twice-weekly football podcast hosted by sportscaster and former Indianapolis Colts tight end Charles Arbuckle, will alternate between NFL and NCAA coverage. The shows join a Sports USA branded lineup of 20 NCAA terrestrial radio game broadcasts featuring the best match-ups in college football each week. CMGS will handle ad sales for the game broadcasts and the podcasts.

CMGS and Sports USA also will launch “Classic Conversations with Joe Morgan,” a weekly podcast hosted by Major League Baseball Hall of Fame second baseman Joe Morgan, whose two-decade career in the majors included two World Series championships and two MVP Awards. After his playing career ended, Morgan won two Emmy Awards for Best Sports Event Analyst. “Classic Conversations with Joe Morgan” will feature Morgan speaking with some of the biggest names in sports history. CMGS will handle ad sales for the podcast.

All four program series – with DeSean Jackson, VSiN and Sports USA — will launch with the commencement of the football season.

“The recent Supreme Court decision on sports wagering has opened up enormous opportunities to generate local ad revenue, not just on sports radio stations but within the rock and country formats – namely, anywhere men are listening,” said Ron Hartenbaum, Crossover Media Group Sales managing member. “We’re thrilled to be able to add the new VSiN content as well as the new offerings from DeSean, Larry, Joe and Charles to our expanding lineup of show offerings to marketing partners.”

United Airlines Names Jake Cefolia Senior Vice President, Worldwide Sales

Sales & Marketing

STS News Desk

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August 7, 2018

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United Airlines Names Jake Cefolia Senior Vice President, Worldwide Sales

United Airlines today announced Jake Cefolia has been promoted to senior vice president of Worldwide Sales. A veteran sales leader, he will be responsible for directing the efforts of a team of 725 sales professionals who manage sales programs, services, relationships and revenue with corporations, travel management companies and distributors around the world.

Cefolia has been with United since 2007, most recently serving as vice president of Sales for the Americas. In this role, he oversaw sales for the United States, Canada and Latin America as well as the Global Accounts Division. He has also served as vice president of Atlantic and Pacific Sales, as managing director of the Global Accounts Division and as managing director for United’s Pacific region, based in Hong Kong. Before joining United, he held various sales leadership roles at Northwest Airlines and British Airways.

Cefolia will report to Scott Kirby, president of United, and begins his new role today. He succeeds Dave Hilfman, who announced earlier this year his plans to retire. Hilfman will continue to serve in an advisory capacity through the end of 2018.

“During his more than 35 years in the industry, Dave has established a legacy for his commitment to customers and colleagues, and we’re fortunate to have had him on the United team,” said Kirby. “In Jake, we have a leader with a proven ability to develop meaningful relationships with corporate and travel agency customers around the globe and to motivate and equip the Sales team to deliver outstanding results as they have done this year. Sales is a critical department helping to fuel our growth, with corporate revenues up double digits year-over-year, and with Jake at the helm, United is well positioned to continue to find opportunities to better meet the needs of today’s corporate traveler.”

“It’s an honor for me to build on the already strong foundation established by my predecessor and friend, Dave Hilfman,” said Cefolia. “I look forward to evolving our offerings for both new and loyal corporate and travel agency clients of all sizes, simplifying the travel management process and enhancing the tools and technology we provide.”

Textmunication Holdings, Inc. Expands Its API Offering To The Health and Fitness Sector

Sales & Marketing

STS News Desk

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August 7, 2018

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Textmunication Holdings, Inc. Expands Its API Offering To The Health and Fitness Sector

Textmunication Holdings, Inc. (OTC PINK: TXHD), a cloud-based mobile SMS marketing platform provider, has completed development on four (4) new Application Programming Interfaces (APIs) for the health and fitness industry. These new APIs include both integrated automated messaging, or “AutoSMS” and White Label solutions. Textmunication completed its new “Smart Automated Messaging” (SAM) platform in late 2017. The company is now delivering new APIs on SAM offering health clubs a scalable, nonintrusive communication tool driving engagement, retention and loyalty to its members. Textmunication and its partners will announce the new API integrations in a series of upcoming press releases.

The completion of SAM provides Textmunication a “Communications Platform as a Service” (CPaaS) backbone. CPaaS is a cloud-based platform enabling developers to add real-time communication features in their own applications without needing to build backend infrastructure and interfaces. Textmunication expects to launch its Rich Communication Services (RCS) and Artificial Intelligence (AI) capabilities by early 2019. The RCS layer will allow for rich images, video and multi-media in a single text. The expected AI functionality will allow clients a business intelligence tool to predict consumer behavior and when to engage the consumer based on historical data.

The newly developed APIs will have access to more than 10,000 health clubs across North America. The average monthly SMS subscription model is $149, but can go as high as $499 monthly per location. The new APIs will offer customized and automated SMS services delivering prospect leads, new members alerts, birthday greetings, health club updates and retention touchpoints for health club members. Textmunication has a goal of reaching a 25% penetration rate on the 10,000 clubs, or 2500 new clubs.

Textmunication is the preferred texting partner to the top six Club Management Software (CMS) firms. The integrated solution allows for the sharing of data between the CMS and Textmunication’s SAM platform providing texting notifications to members which are normally read within three minutes. Studies have shown SMS has a 97% read-rate compared to 18% rates for email marketing.

“With the completion of our Smart Automated Messaging platform, we can now concentrate on delivering integrated solutions for health clubs of all sizes. Our SAM platform has the capacity to send more than 1 billion SMS per month and add quick ROI for club operators enabling them to engage directly and instantly with their members.”, stated Wais Asefi, CEO of Textmunication.

Cloudera Recognized in Gartner Peer Insights Customers’ Choice

Pipeline & Analytics

STS News Desk

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August 7, 2018

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Cloudera Recognized in Gartner Peer Insights Customers’ Choice

One of the Best Data Warehouse Solutions of 2018 as Reviewed by Customers

Cloudera, Inc. (NYSE: CLDR), the modern platform for machine learning and analytics optimized for the cloud, announced it was recognized in the 2018 Gartner Peer Insights Customers’ Choice for Data Management Solutions for Analytics as reviewed by customers. Additionally, Cloudera was honored by the Big Data Excellence Awards as Big Data Technology Provider of the Year.

Thank you to our customers — @Cloudera recognized as a 2018 #GartnerPeerInsights Customers’ Choice for Best Data Management Solutions for #Analytics: http://bit.ly/2AIkqcx

“The data warehouse market has remained stagnant for far too long and has prevented organizations from being able to derive actionable insights from their data,” said Anupam Singh, GM of Analytics and Data Warehousing at Cloudera. “The unprecedented scale of data that our customers are seeing does not fit in conventional warehousing platforms. At Cloudera, our customers are able to take advantage of not only the massive scalability of our data warehouse, but also the flexibility to iterate and power self-service analytics, enabling them to accelerate their digital transformation journeys.”

Gartner Peer Insights Customers’ Choice is a recognition of vendors by verified end-user professionals, taking into account both the number of end-user reviews and the overall user ratings. To be considered for inclusion, a vendor must have 50 or more published reviews and an average overall rating of 4.2 stars or higher across those reviews accumulated within the 12-month submission period.

Customer reviews of Cloudera’s platform on Gartner Peer Insights:

“Zero to analytics In 4 months with no big issues, no stress and great results.” — Five-star rating by Big Data Manager in the Finance Industry
“We should have thought ‘bigger’ early on to gain even more value sooner because of Cloudera Enterprise’s ability to support multiple operational and analytical use cases in a mixed workload environment.” — Five-star rating by Sr. Technical Architect in the Finance Industry
“Adopt Cloudera as the enterprise standard for on-prem and hybrid clusters.” — Five-star rating by Director of Architecture in the Communications Industry

The Big Data Excellence Awards is an honors program managed by UK online publication Computing, which recognizes organizations making achievements in data, analytics, and IoT.

Additional Resources

Check out the full report: 2018 Gartner Peer Insights Customers’ Choice for Data Management Solutions for Analytics
Learn about the analytic data warehouse infrastructure market — Dresner Market Study: Analytical Data Infrastructure
Register to access Cloudera NOW for best practices, practical advice, and hands-on workshops led by data experts
Watch how Toyota and GSK enabled modern data warehousing — Webinar: Succeed with BI on the Data Lake
Find out what information to consider prior to determining where to focus data warehouse modernization — TDWI Checklist Report: Modernizing Data Warehouse Infrastructure

For Sales Tech, AI Is an Evolution of Expert Systems and Knowledge Management

Interviews

Sudipto Ghosh

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August 7, 2018

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For Sales Tech, AI Is an Evolution of Expert Systems and Knowledge Management

For sales tech, AI is an evolution of expert systems and knowledge management, combining rules engines and predictive behavior analysis to automate parts of the sales funnel.

Both marketing and sales teams rely heavily on data visualization and reporting tools. Tru Measure delivers advanced tracking technology with metrics dashboards for a complete analysis of ROI for modern marketing campaigns. We spoke to Andrew McFadden, Director Sales and Marketing at Tru Measure, to understand how sales tech leaders prepare for an AI-centric world.

Tell us about your journey into sales and revenue industry.

After earning my MBA about 15 years ago, I focused on the marketing and sales of new technology, both internally and externally. I’ve always been interested in technology and how to use it to help businesses grow. Having worked with several tech start-ups and in the newspaper industry was a perfect backdrop for combining my interests and talents at Tru Measure.

What inspired to join Tru Measure?

Tru Measure’s success over the past nine years offers a unique opportunity to leverage customer knowledge and relationships to take the company to the next level. Digital marketing, attribution, and proof of performance continue to evolve, and Tru Measure’s partners will look to us to help them deliver results to their clients.

How do you define Revenue Management from a current perspective on business intelligence and reporting?

Business intelligence and reporting provide companies the information necessary to make informed decisions. The best reporting tools are sales tools. Whether you are communicating internally to gain buy-in on an initiative, or externally delivering results to partners or vendors, decisions are more data-driven now than ever.

How do you prepare for an AI-centric world as a sales tech champion?

For sales tech, AI is an evolution of expert systems and knowledge management, combining rules engines and predictive behavior analysis to automate parts of the sales funnel. There are some really interesting and amazing AI companies helping educate sales and marketing leaders on the possibilities. What is important to realize is that the human element is not completely removed. Take x.ai for example – basic appointments can be scheduled, but for any level of detail, a human intervenes to “teach” the computer additional responses. Furthermore, in sales and marketing, relationships go a long way. This can’t be replaced by AI.

Which sales automation and intelligence technologies are you currently working with?

We use CRM, email, social, marketing automation and sales enablement to help identify ideal customers and move them quickly through the sales funnel.

How do you work with data science, process automation, enterprise planning, and advanced analytics at Tru Measure?

With more than 100,000 advertiser campaigns across 100-plus U.S. markets being tracked and reported on within the Tru Measure platform, we are able to obtain a tremendous amount of campaign performance data that can be broken down by industry, media tactic and key performance metrics (KPIs). Our proprietary Tru Track technology gives us access to advanced analytics and provides us with valuable insights that can be used for benchmarking and helping our customers manage expectations. In addition, our enterprise reporting allows our resellers access to how the platform is being used from both an internal and external perspective. Increased adoption from both sales reps and their advertisers translates to higher retention and increased revenue.

Directly or indirectly, which sales leaders and companies have made the most profound impact on the way you work with technology for sales and revenue?

The first influence on my interest in sales and revenue and technology was Vijay Gurbaxani, a professor at the University of California Irvine Paul Merage School of Business, who taught several classes on how technology will transform businesses, and the value and impact of technology. While working with the Press-Enterprise, a remarkable team of executives coached me, teaching me about the sales process and how technology needs to be positioned within the organization.

What are the major pain points for businesses in putting a 360-degree focus on Sales tracking for better account conversions?

The first and most difficult challenge is for businesses to admit they have a problem if they don’t already have a 360-degree, or holistic, focus on their sales tracking and revenue. A business operating any other way must get everyone on the same page, clearly identify the problem and find a solution for it.

Thank you, Andrew, for talking to us about your journey into sales and the growing role of AI and analytics in sales tech ecosystem!

Five Ways to Boost Back-To-School Sales Through Partnerships

William Goff

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August 7, 2018

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Five Ways to Boost Back-To-School Sales Through Partnerships

With back-to-school shopping spend expected to near $83 billion this year, this late-summer buying period is second only to Christmas in terms of sales volume. And, as with most retail categories, an increasing percentage of that total spend is moving online.

That said, Amazon looms large, now controlling about 50 percent of the e-commerce market, which means brands need all the help they can get in capturing their portion of back-to-school dollars. So why not take a page from the e-commerce giant itself? Partnerships with third parties represent a significant portion of Amazon’s success, and there’s no reason other brands can’t harness this powerful model for their own benefit. In this article, we’ll take a look at five tips for getting the most out of partner and affiliate channels in the back-to-school season.

Define Specific Back-To-School Offers and Strategies

Retailers need to go big with their back-to-school messaging while getting granular wherever necessary and valuable. “Back to school” means different things to different parents and students, and your messaging should acknowledge that by taking a segmented approach that recognizes the differing elementary, middle, high school and college needs. Your buyer segments should also recognize the differences in buyer habits. Early season shoppers spend more than average, but increasing numbers of shoppers are waiting until the last minute to find the best possible deals.

The back-to-school purchase mix is shifting, and it’s important to start with your own sales data to time category-specific offers to the ideal time for purchases. Then, identify key partners that reach parents and students in your critical sales periods and equip them with offers that are likely to resonate.

Take a Data-Driven Approach to Program Optimization

Back-to-school campaigns should be dynamic, living things. Once you establish your initial partners and campaigns, don’t just track conversions. Analyze the categories and items most likely to be sold by key partners or types of partners and adjust your campaigns to capitalize on their strengths. It’s important to work closely with your partners to share key types of data that can empower them to deliver more appealing offers to their users. By monitoring response rates to different offers and promotions, you and your partners can dynamically optimize according to those that best deliver on your KPIs.

Engage mobile shoppers through the right partners

Half of U.S. households today are led by Millennial parents who have vastly different shopping habits than the previous generation. And not surprisingly, many of those new habits start with their mobile devices, including back-to-school purchasing. As such, retailers need to prioritize partnerships with brands and apps that deliver stellar mobile browsing and shopping experiences—even for basic items like notebooks and pens. Furthermore, marketers need to ensure their methods of measurement and attribution can accurately track and report on all mobile conversions.

Leverage Influencers

Influencer marketing is a worthy year-round pursuit, but it’s an especially powerful seasonal tactic. After all, during the summer months, many students and their parents are able to dedicate even larger portions of time to follow their favorite media personalities. Alliances with influential parent bloggers—or even celebrities—to promote your products can be exceptionally effective in driving both awareness and sales.

Form strategic brand-to-brand partnerships

Partner marketing is about so much more than basic affiliate deals these days. When planning your back-to-school strategy, consider getting creative in forming brand-to-brand alliances that benefit both brands and consumers.

While forming the brand-to-brand partnerships, look for categories that align with your brand equity and consumer mindset, and then develop co-marketing programs and offers. In the back-to-school season, apparel and electronics represent two of the biggest categories of spend. If your brand resides in one of these categories, consider partnering in the other. If your product falls outside of these categories, both represent excellent partner targets for you.

The key to successful brand-to-brand alliances and other back-to-school partner marketing initiatives is in finding complementary brands and organizations that can align with you in the message and produce mutual benefit. Done right, partner marketing can drive significant boosts in both in-store and online back-to-school sales.

Loopio adds former Salesforce executive Jenny Cheng to Board of Directors

Pipeline Management

STS News Desk

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August 7, 2018

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Loopio adds former Salesforce executive Jenny Cheng to Board of Directors

Cheng brings high-growth expertise and experience to fuel Loopio’s leadership in the RFP software market

Loopio, the leading RFP response software, announced today that Jenny Cheng, former Salesforce executive and current VP at PayPal, has joined its Board of Directors.

Cheng is a strategic and performance-focused executive with over 15 years of experience leading several high-growth US and global organizations. As an early Product & Technology executive at Salesforce, Cheng was a key contributor as the company grew from 200 to 10,000 employees and from $20M to $2.5B in revenue. Prior to joining PayPal, Cheng was the Chief Product Officer at InsideView.

“We’re delighted to have Jenny join our board,” said Zakir Hemraj, Loopio Co-founder and CEO. “It’s been a long and thorough search for an Independent Director, and we couldn’t be happier with the result. She brings so much relevant experience to the table and will be a cornerstone in our next stage of growth.”

In the search for an independent Board Member, Loopio worked very closely with The Athena Alliance, an organization dedicated to advancing gender diversity in the boardroom, and its founder and CEO Coco Brown to find potential candidates. “Athena’s ability to elevate access to powerful leaders like Jenny comes from the tenacity of leaders like Zak, who know that they will build the team they want if they leverage a broader and more diverse trusted network. We are thrilled to have facilitated such a positive outcome.”

“Diversity is our strength, and we are committed to driving this forward at every level of our company. Partnering with Coco and the Athena team was a perfect opportunity to move the needle,” said Hemraj.

“Loopio’s dedication to building a customer-focused product and company culture is key to its current and future success,” said Cheng. “I’m excited to join the Board of Directors and help further accelerate Loopio’s growth.”

Determine, Inc. Drives Advanced Levels of Innovation With New Determine Cloud Platform Release 18.3

Sales & Marketing

STS News Desk

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August 7, 2018

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Determine, Inc. Drives Advanced Levels of Innovation With New Determine Cloud Platform Release 18.3

Determine Cloud Platform Pushes the Possibilities for Optimizing Source-to-Pay and Enterprise Contract Lifecycle Management with Modular, Configurable Solutions

Determine, Inc. (NASDAQ:DTRM), a pioneering leader in global Source-to-Pay and Enterprise Contract Lifecycle Management (ECLM) Cloud Platform solutions, announced today that the Determine Cloud Platform Release 18.3 streamlines process efficiency with innovative features that enhance user flexibility, simplicity and configurability across Source-to-Pay and Enterprise Contract Management.

The Determine Cloud Platform continues to build a growing reputation in the source-to-pay and contract management mid-enterprise market as a true modular SaaS offering. Determine is breaking new ground in automating processes that enhance organizational collaboration in sourcing, supplier management, procurement, contract management, invoicing and more.

“Determine works closely with our customers to push the possibilities for optimizing source-to-pay and contract management with the Determine Cloud Platform. As a customer-driven organization, we focus on real-world features, functions and best practices that empower customers to achieve sustainable results through cost savings, risk mitigation, spend management and seizing revenue-growing opportunities. Determine Cloud Platform Release 18.3, along with our new Determine CLM Salesforce App — a sell-side contract management app — are the latest examples of how we’re continuing to drive forward thinking and usability in our industry.”
— Julien Nadaud, Chief Product Officer, Determine, Inc.

The latest Determine Cloud Platform Release dials up the capabilities available to firms in Sourcing, Supplier Management, Contract Management, Procurement:

• Platform-Wide / Determine Core:

With GDPR in effect, administrators can add a new security step in the login process for platform users.
Project Management Module: Project management enables users to fully manage a project, from tracking its progress to having users notified about the steps needed to accomplish tasks.
Widget Colors can now be configured to suit each organization’s needs, as well as making it more intuitive for final users to identify critical action levels.
Document Viewer enables document previews without downloading — each attachment of a contract can be reviewed directly within DCP.

• Sourcing

Extended sourcing and contract integration enables contract creation requests directly from an awarded sourcing event, with the ability to define contract type, terms, counterparties and other variables.

• Supplier Management:

Supplier Onboarding Validations: The Value Added Tax, or VAT, is assessed on more or less all goods and services that are bought and sold for use or consumption in the European Union. Having a valid VAT number in the supplier profile guarantees proper accounting information.
Supplier Onboarding Validations: The Taxpayer Identification Number (TIN) information entered on supplier records can now be verified through the IRS TIN Matching System (Bulk TIN Matching). This is designed to assist filers of certain 1099 income with completing payee Form W-9 data.
Summary Templates: allow users to view summary details of a contract in a PDF and share it with those who don’t have access to DCP. These documents are often used as part of a review process, such as an executive summary.

• Contract Management:

Salesforce Integration: enables Salesforce users to create sell-side contract requests directly within a Salesforce opportunity, interacting seamlessly with DCM without leaving Salesforce.
Contract Sharing: enables all contracts, regardless of type, to be managed in a single repository. Downstream processes – from contracts to spend monitoring – are integrated, enabling the procurement team to have proactive management of contracts, including amendments, renewals, terminations, etc.

• Procurement:

Online Store: Provides the ability to use Determine catalog management and Easycart as a portal punch-out through a 3rd-party procurement solution (like SAP). This process is tracked with a dedicated requisition type, enabling multiple processes with specific workflows for each.
Federated Search: Shows all items that can be purchased on a single search page regardless of whether the catalog is internal or a supplier punch-out catalog.

• Invoice Management

Assignment rules for supplier invoices: Enables redirection of invoice discrepancies to the most relevant person in that business area.
No-PO invoice: Switch from a standard supplier invoice to a No-PO invoice at any time during the supplier invoicing process.
Easy navigation between linked documents (supplier invoice, receipt, PO and invoice): The possibility to switch from supplier invoice to linked PO improves supplier invoice processing. Those responsible for POs can modify and receive them, then switch POs back to a supplier invoices for return to accounting.

Web.com and Jim Furyk Launch ‘What’s Your Moment’ Website and Photo Contest for Small Business Owners

Sales & Marketing

STS News Desk

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August 7, 2018

0

Web.com and Jim Furyk Launch ‘What’s Your Moment’ Website and Photo Contest for Small Business Owners

Web.com to recognize and celebrate the iconic moments that define the small business journey
One Grand Prize winner to receive an expense-paid trip to 42nd biennial golf tournament in Europe
Web.com partners with PGA golfer Jim Furyk to promote “Tell Us Your Big Moment” campaign

Web.com (Nasdaq:WEB), the marketing partner for businesses wanting to connect with more customers and grow, today announced the launch of “What’s Your Moment Contest,” a website and online photo-submission competition to celebrate the milestones that define the journey of a small business owner.

The contest winner will receive an expense-paid trip to watch the United States’ best professional golfers compete against their European counterparts in the suburbs of Paris at one of the sport’s most prestigious biennial tournaments.

“We created this contest to support Web.com’s mission of helping small businesses achieve their potential, and because the journey of the small-business owner and professional golfer are similar,” said David Brown, chairman, CEO and president of Web.com. “Often, they start their adventures alone, but over time the most successful ones learn to surround themselves with the right teams and tools to excel at their professions.”

Web.com partnered with PGA TOUR Golfer Jim Furyk to promote the “What’s Your Moment” campaign. Furyk is on the verge of another significant moment in his career as the 2018 U.S. Ryder Cup team captain competing in France in September.

Celebrating Each Moment

Throughout the contest window of July 30 through Aug. 20, Web.com will accept photo submissions that mark the iconic milestones of a small businesses owner, such as a grand opening, launching a new product or winning a new customer.

When considering professionals on the PGA TOUR known for driving through to their potential, Furyk emerged as a natural choice to help promote the campaign. As a recognized leader on the PGA Tour for two decades, Furyk is famous for his consistent work ethic and results.

“Jim is both a leader in the sport of golf and the community. He’s also the embodiment of Web.com’s mission. His career exemplifies the drive and dedication that small businesses need to grind through tough conditions and fulfill their potential,” added Brown.

Web.com captured original documentary-style video from exclusive interviews with Furyk, which is available via long-form video and a series of nine short videos as part of the campaign. Besides providing personal insights into the biggest moments of his career, Furyk details the history of his partnership with Web and illuminates some milestones shared over the years.

Furyk, who won a Major tournament, a FedEx Cup, and holds the record for the lowest score ever shot on the PGA TOUR, understands the rigorous training and discipline that go into a career of defining moments.

“I’ve been fortunate to have some big moments in my career. I appreciate what Web.com is doing with this campaign because the hard work and sacrifices of the individual and the team that surrounds him or her often go unrecognized,” said Jim Furyk.

Web.com has been a sponsor of Furyk since 2013 and worked with the Furyk family to design and build the Jim & Tabitha Furyk Foundation website. Web.com will also work with the renowned golfer on the redesign of the JimFuryk.com website.

“The further you go on your journey, the more you realize that you need partners to help guide you through your biggest moments. I know that the Web.com team can play that role for those looking to fulfill their potential,” Furyk added.

Get in the Game

The “What’s Your Moment Contest” is open only to legal United States residents in the 50 United States and the District of Columbia and who are at least 21 years of age or older at the time of entry. The contest begins on Monday, July 30. Taking part in the contest only requires three easy steps:

Upload a photo in the “Tell Us Your Big Moment” contest at web.com/golf/moments
Craft a brief caption describing the significant moment and include the relevant date.
Share the submission through Web.com social channels, including Instagram, YouTube and Facebook, and get involved in the conversation with fellow contestants.

For those interested in learning more about Furyk and his connection to Web.com, visit web.com/golf/moments. The website features an interactive timeline describing the shared history between Furyk and Web.com, and exclusive updates from Furyk as he and the U.S. team prepare for the big tournament in France.

Tell us about your journey into sales and revenue industry.

What inspired to join Tru Measure?

How do you define Revenue Management from a current perspective on business intelligence and reporting?

How do you prepare for an AI-centric world as a sales tech champion?

Which sales automation and intelligence technologies are you currently working with?

How do you work with data science, process automation, enterprise planning, and advanced analytics at Tru Measure?

Directly or indirectly, which sales leaders and companies have made the most profound impact on the way you work with technology for sales and revenue?

What are the major pain points for businesses in putting a 360-degree focus on Sales tracking for better account conversions?

Define Specific Back-To-School Offers and Strategies

Take a Data-Driven Approach to Program Optimization

Engage mobile shoppers through the right partners

Leverage Influencers

Form strategic brand-to-brand partnerships

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