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Integrating SalesTech with MarTech: Creating a Unified Customer Journey

In the current digital landscape, integrating SalesTechnology (SalesTech) with marketing technology (MarTech) is critical for creating a seamless customer journey. As businesses strive…
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Importance of Customer Retention Automation In A Digital-first Sales Ecosystem

Keeping customers engaged is one of the most challenging tasks faced by marketers. While there are many methods that can be deployed to enhance the customer retention experience, an…
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Measuring the Impact of Sales Enablement Initiatives – Tracking Key Metrics

While sales enablement is nothing new, in today’s advanced context, it has grown to ensuring use of the latest salestech, appropriate sales resources, and better training of your sales…
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Artificial Intelligence (AI)

First Insight Launches New Gen AI Tool for…

“InsightIQ Sentiment” will help retailers…

Crescendo Closes $50 million in Total Financing…

Financing to accelerate growth of company’s unique…

RELEX Introduces AI-powered Predictive Inventory…

True Inventory eliminates phantom inventory…

Nearly Half of Brits (46%) Admit to Shopping on…

74% said that a text from a brand about a…

Thinkstack’s New Feature Blends AI Automation and…

With Human Handoff, businesses can now offer…

Latest News

The SalesStar Podcast

Episode 213: B2B Revenue Generation Tips with Scott Gibbs, Chief Revenue Officer, Meltwater

What Drives Better Customer Success Outcomes: Featuring Sam Mohamed, VP of Customer Success, Sprinklr
Using AI to Drive Content Marketing: with Christina Kyriazi, SVP Marketing at PhotoShelter
The Latest in AI Across SalesTech and MarTech with Dominik Facher, Chief Product Officer, ZoomInfo
B2B SaaS Marketing and MarTech Best Practices with Ryan Nelsen, CMO at StackAdapt

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