New research finds 48.5% of shoppers have used AI to research a purchase, but just 35.4% trust its recommendations. Here’s what the trust gap means
I spend most of my week talking to teams putting AI to work inside big companies, plenty of them retailers. What strikes me is how
Here is something I saw play out dozens of times as a 10-year, global MarTech leader: A brand would spend 6 to 12 months and
E-commerce sites spoon-feed shoppers with myriad data to aid buying decisions through comparisons, reviews, and filters. In the physical store, the products are physically present,
The traditional prospecting model starts with a simple question: Who might be a buyer of
Predictive models and real-time signals are replacing static scoring, helping sales focus on leads most
These days, the B2B buyer journey starts long before a potential customer completes a form,
Account executives run the initial meetings and manage the contracts. Technical sellers carry the actual
Sales organizations are operating in an environment of unprecedented speed of change in market demand,
Sales AI is moving from assistant tools to agents that act across revenue workflows. These
Claudia Molina joins Simbe as Vice President of Client Success, while Caitlin Allen and Benjamin Bond assume new FMI leadership roles focused on foundations of AI-powered retail. As retailers scale physical AI across their enterprises, they are gaining something the
First energy sector deployment applies vision-model document ingestion and agentic reasoning to more than 15,000 Bills of Lading a month across truck, barge, and rail Seekr, the leader in explainable, defensible AI,announced that Murex LLC, a Plano, Texas-based liquid fuels marketing and logistics company, has deployed SeekrFlow
Optivara is partnering with Frost & Sullivan to power a new AI Brand Equity and Market Presence Advisory Service that helps organizations understand, benchmark, and improve how they are represented across AI answer engines. Optivara announced that its AI market
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