Consumers claim to love their favourite brands, B2B buyers claim loyalty to key suppliers and partners — but their behavior increasingly tells a different story.
Modern revenue teams operate in real time, but most systems are still stuck in the past. It’s time for a new approach that connects signals
The holiday shopping season in 2025 started with a bang after a record breaking $11.8B in Black Friday sales. And while Black Friday has been
For years, the safe move in enterprise tech was consolidation. Companies invested heavily in all-in-one cloud suites that promised a single view of the customer
Finding more leads, sending more messages, and pushing harder through outbound channels have been the
“In today’s networked economy, your competitor might not even sell what you sell.” The idea
You are missing massive revenue opportunities because most buying decisions happen where you cannot see
In a world where business happens in real time, accuracy is no more a nice-to-have;
For the past ten years or so, SalesTech adoption has followed a basic, almost casual
The balance of power in B2B buying has changed for good. Buyers nowadays are more
MADX Digital launches a free SEO ROI Calculator for B2B SaaS, forecasting 12-month revenue, customer growth and CAC impact using funnel metrics MADX Digital has announced the official release of its SEO ROI Calculator, a free forecasting tool built to help
Sven Gerhard took on the newly created position of Vice President Customer Value at USU. In this new role, Gerhard is responsible for the strategic development of customer relationships, ensuring long-term customer success and optimizing the customer experience on an
Acquisition Completes SUSE’s Edge Solutions, enabling market leading interoperability and automation at the Industrial Tiny Edge with open source economics SUSE, a global leader in enterprise open source solutions, announced it has acquired Losant, an Industrial Internet of Things (IIoT)
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