For several years, brands had a relatively straightforward response to rising costs. They raised prices. That strategy has become harder to sustain. Consumers are paying
A founder I’m friends with runs a monthly roundtable for CROs, 80-100 of them on a single call. During a recent one, one of the
New research finds 48.5% of shoppers have used AI to research a purchase, but just 35.4% trust its recommendations. Here’s what the trust gap means
I spend most of my week talking to teams putting AI to work inside big companies, plenty of them retailers. What strikes me is how
B2B sales have always been about human interaction. Buyers will do vendor research, talk to
For decades, the sales funnel has given businesses a simple way to understand how prospects
Modern revenue teams have more insight into buyers than ever. Every digital interaction can create
AI memory can improve customer experience when it helps brands remember choices, needs and past
The traditional prospecting model starts with a simple question: Who might be a buyer of
Predictive models and real-time signals are replacing static scoring, helping sales focus on leads most
Rachel Fernandes and Jess Green join the executive team as Channelscaler accelerates AI innovation and expands its enterprise footprint Channelscaler, the platform powering intelligent, high-performing partner ecosystems, today announced the appointment of Rachel Fernandes as Senior Vice President of Product and Jess Green
Investment round led by industrial leader International Paper, alongside other new investors Cerity Partners, Harmonic Growth Partners, and Thayer Investment Partners Relay, the system of action for physical operations, announced it has raised $36 million in new funding, bringing total
Meridian, Google’s open-source Marketing Mix Modeling (MMM), is now available within NIQ Cadence™, accelerating the path from measurement to continuous marketing optimization in one connected workflow. NIQ, a leading consumer intelligence company, announced the expansion of its relationship with Google
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