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Dynamic Yield Scoops $32 Million in Series D Funding to Head into First Personalization-Anywhere Space

Dynamic Yield Recently Named Leader by Gartner 2018 Magic Quadrant for Personalization Engines

Dynamic Yield, the AI-powered omnichannel personalization engine, today announced it raised $32 Million in Series D funding led by Viola Growth, with participation from Union Tech Ventures. The funding will enable Dynamic Yield to power individualized experiences beyond web — across kiosks, call centers, POS systems, IoT devices and more as the company sets its sight on becoming the industry’s first personalization anywhere platform. This round brings the company’s total funding to $77 million.

Recently, in its research entitled Predicts 2018: Brand Relevance Under Fire, Automation on the Rise, Gartner estimates that “by 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30%.” And in its first ever 2018 Magic Quadrant report on Personalization Engines, Gartner evaluated 18 solution providers in the market, where it positioned Dynamic Yield the highest and furthest for its ability to execute and completeness of vision in the Leaders’ quadrant.

At the time of this funding announcement, Liad Agmon, CEO and Co-Founder of Dynamic Yield, said, “At a time when Amazon Go stores already let shoppers check-out with their smartphones and nearly all airlines have switched to self-service check-in kiosks, it’s hard to imagine a future where almost every customer interaction isn’t personalized.”

Liad added, “The truth is, these technologies of the ‘future’ aren’t as far from ubiquity as we may think, and that’s why becoming a core component in experience delivery for brands is the vision for Dynamic Yield as we continue to build a platform that meets the demands of an increasingly connected world.

The latest investment will help to accelerate product innovation in the form of a comprehensive set of personalization APIs, enabling businesses to personalize every digital channel and customer touchpoint at scale. In addition, the round will fuel the expansion of an already vast partner network, doubling down on integrations similar to that of Salesforce Commerce and Marketing Clouds which allows mutual clients to sync and personalize all points along the customer journey.

Natalie Refuah, Partner at Viola Growth, said, “Capitalizing on the global digitization trend, e-commerce growth, and personalization as a must-have capability, Dynamic Yield brings a unique, end-to-end personalization platform. With its differentiated capabilities, it has succeeded in acquiring hundreds of global customers, including many of which are top-tier brands.”

Natalie added, “This funding, together with the company’s great technology, skilled entrepreneurs and one of the best management teams we have seen, will allow it to maintain its leadership position in the personalization market, to tap into other verticals, and to continue developing its state-of-the-art technology.”

Dynamic Yield’s unique personalization technology combines machine learning and predictive algorithms to build customer segments, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging across all digital channels including email, web and mobile apps. The platform customizes experiences for more than 600 million users each month for its 200+ brands such as HelloFresh.

“At HelloFresh, experimentation is at the core of everything we do and Dynamic Yield has enabled us to truly optimize online customer journeys,” said Eleanna Smpokou, Senior Product Performance Manager at HelloFresh.

Eleanna added, “Whether we’re meeting a user for the first time or engaging with loyal subscribers, Dynamic Yield provides us with the tools we need to deliver the freshest possible experiences.”

Currently, Dynamic Yield’s AI-powered omnichannel personalization engine helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging – in a single platform.

Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like IKEA, URBN Brands, Ocado, and Stitch Fix among its many customers. Based in New York, the company has more than 180 employees in six offices worldwide.

TIBCO Brings Edge Innovation to Customers and Partners at its Global User Conference

TIBCO NOW 2018 Enables Organizations to Align Digital Transformation Implementation with Business Strategy

TIBCO Software Inc., a global leader in integration, API management, and analytics, today announced its upcoming global TIBCO NOW® conference will be held at Las Vegas’ ARIA Resort & Casino from September 4-6, 2018.

According to PwC research, more than 50 percent of executives admit they struggle to align innovation strategy with business strategy. With the conference theme “Innovation at the Edge,” TIBCO NOW 2018 will offer the tools to tackle this disconnect and increase attendees’ knowledge of innovation. The conference will also provide attendees with practical applications for enabling digital transformation with the TIBCO® Connected Intelligence Cloud, a unified set of services and capabilities that provides an entirely cloud-based experience.

Read More: Interview with Anil Kaul, CEO at Absolutdata

“As technology and data provide more opportunities to innovate, companies are learning that this change is no longer optional,” said Thomas Been, chief marketing officer, TIBCO. “Leading with innovation is the key to staying ahead of the competition. This year at TIBCO NOW, we will explore what it takes to lead with innovation, and how the TIBCO Connected Intelligence Cloud drives digital transformation and build innovative organizations that utilize AI, IoT, and blockchain across industries such as financial services, healthcare, manufacturing, and more.”

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

In addition to keynotes and hands-on trainings delivered by TIBCO executives, product experts, and customers, thought leaders from around the world will showcase new features and share their innovation success stories with attendees, from executives to developers. Conference highlights include:

  • Special keynote presentations from influencers such as Jean Michel Arès (Bank of Montreal), B. Joseph Pine II(Strategic Horizons LLP), and Peggy A. Whitson, Ph.D. (Former NASA Astronaut);
  • Keynote presentations from TIBCO executives, including Murray Rode (CEO), Matt Quinn (COO), Thomas Been(CMO), and Nelson Petracek (CTO);
  • Over 100 breakout sessions and customer demonstrations from companies like U.S. Bank, University of IowaHospitals & Clinics, Beacon United, CyberLogitec, De WaterGroep, and Fannie Mae, explaining how they have optimized operations with the latest TIBCO offerings to drive business growth;
  • Hands-on training and exploration into innovative technologies including artificial intelligence (AI), blockchain, and Internet of Things (IoT); and
  • Networking sessions with TIBCO’s global partner ecosystem.

The event will also include the presentation of the fifth annual TIBCO Trailblazer Awards, honoring customers who have strategically implemented TIBCO technology into their business practices.

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SPLICE Software’s Dialog Suite Shortlisted for Business Intelligence Category in SaaS Awards

SPLICE Software is a finalist in the 2018 SaaS Awards Program in the category of Business Intelligence or Analytics.

With awards for excellence and innovation in SaaS, the Software-as-a-Service Awards program accepts entries worldwide, including the US, Canada, Australasia, UK and EMEA. The SaaS Awards program is now in its third year of recognizing and celebrating innovation in software.

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

Categories for the 2018 awards program include Best Data-Driven SaaS Product, new categories for SaaS security and ticketing and events management, and the hotly-contested Best Enterprise-Level SaaS Product.

Categories for Best Enterprise-Level Product, Best Product for Small Business, Best Product for Productivity and Best Data-Driven Product also include non-US categories to highlight the growing number of international innovators in the cloud space.

“For SPLICE Software’s Dialog Suite and Data-Driven Dialogs® to be shortlisted in the Business Intelligence or Analytics category is clear evidence of our innovation and success in the global marketplace for voice-based solutions,” said Tara Kelly, President & CEO. “As voice continues to expand as the user interface of the future, we’re committed to giving businesses even more control of their unique brand voice in the marketplace.”

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SaaS Awards and Cloud Awards organizer Larry Johnson said: “In our third year promoting SaaS exclusively alongside its sister awards program, the long-running Cloud Awards, we have seen a huge variety of submissions from the US joining those from CanadaEuropeAustralia and the East – from organizations whose turnovers rank the highest in the world, to innovative not-for-profits seeking to provide essential productivity tools to their users.

“All entrants demonstrated considerable commitment to innovation in software solutions, and to make the shortlist itself is a huge achievement. With such a concentrated level of success in the shortlist, our judges have a significant task ahead of them to arrive at our final award winners.”

Read More: Interview with Anil Kaul, CEO at Absolutdata

Just 35 Percent of Responding Organizations Are GDPR Compliant With EU Data Privacy Rules

Even fewer know what data third parties hold and have addressed third-party GDPR compliance in contracts

The European Union (EU) General Data Protection Regulation (GDPR) took effect May 25, 2018, yet only 34.5 percent of nearly 500 professionals involved in GDPR compliance efforts say their organizations can defensibly demonstrate compliance with the new data privacy rules today, according to a recent Deloitte poll.

Litigation, regulatory and internal investigation challenges could abound for others. One-third of respondents (32.7 percent) hope to be compliant within 2018. And, 11.7 percent plan to take a “wait and see” approach amid uncertainty over how EU regulators in various countries will enforce the new regulation.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

“The fact that the GDPR effective date has come and gone and many are still scrambling to demonstrate a defensible position on GDPR compliance reflects the complexity and challenges as the world of privacy rapidly changes,” said Rich Vestuto, a Deloitte Risk and Financial Advisory managing director in discovery for Deloitte Transactions and Business Analytics LLP.

Third-party contract management for GDPR compliance 

Only 13.6 percent of respondents are confident that their organizations know what data third parties have and are leveraging artificial intelligence (AI) and other technologies to analyze and manage third-party contracts for GDPR compliance.

A majority (56 percent) aren’t done discerning what data third parties have or the potential implications of GDPR on third-party contract management. Some (10.2 percent) have yet to begin addressing third-party GDPR compliance at all.

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Vestuto added, “Among the biggest GDPR compliance challenges is third-party contract management. Under GDPR, organizations are responsible for ensuring privacy protection of EU-regulated data shared with or used by vendors and service providers, which requires those organizations to know who their vendors are and precisely what data those third parties hold. Updating or renegotiating contracts and agreements may help ensure third parties are GDPR-compliant when using your organization’s EU-regulated data.”

Discovery challenges loom for 30 percent 

Discovery will be harder for their organizations now that the GDPR is enforceable, according to 30.6 percent of respondents. Surprisingly, 18.6 percent expect discovery to actually become easier under GDPR. Some (17.2 percent) expect no change to their organizations’ discovery practices, as a result of GDPR taking effect.

Read More: CRM Data Is Still Numero Uno Block in Building “the Path to Sales Mastery”

“Even those professionals closely involved in GDPR compliance may not fully appreciate the implications the new rules may have for discovery related to regulatory inquiry responses, litigation and internal investigation proceedings—as well as other aspects of their businesses,” Vestuto cautioned.

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Scalability is key as more jurisdictions add data privacy rules

Nearly half of respondents (48.2 percent) say their organizations’ data privacy programs are scalable to address pending rules in other jurisdictions even if their immediate focus is GDPR. Also, 19.8 percent report that their organizations’ programs are focused solely on GDPR without scalability, potentially leaving them unprepared to deal with new rules elsewhere.

Vestuto concluded, “Other jurisdictions beyond the EU are enacting more stringent data privacy protections. Data privacy programs should be scalable and requirements rationalized on a global basis to ensure that organizations are able to address current and pending rules in various jurisdictions as needed.”

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments

Solution solves long-term industry problem of effectively targeting business decision makers

Versium, a leading AI predictive analytics technology company, today announced a new partnership with LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. As part of the agreement Versium will launch powerful new AI-driven business decision-maker segments as part of a new B2B DMP. This fills a critical market gap by enabling offline business professional data, often contained within a company’s own CRM, to be targeted online. The partnership also provides LiveRamp customers with access to Versium’s modeling engine to create custom audiences, optimized for the maximum propensity to engage. Versium’s capability to cross index business and consumer personas, ensures that the resulting digital audiences have sufficient reach. As a result of this partnership, business consumers will experience fresher, more relevant digital engagement from brands, and more easily discover offerings that meet their needs.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Versium launches new AI-powered B2B buyers on LiveRamp DMP

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As part of the partnership, Versium will also power unique business and consumer audiences built from Versium’s extensive LifeData® warehouse, which contains more than 1 trillion consumer and business data attributes sourced through proprietary means.

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“Historically, marketers have faced challenges targeting business decision makers across social platforms and broader digital display, because most targeting parameters are associated with consumer data, resulting in low onboarding match rates to digital inventory,” said Chris Matty, CEO of Versium. “We solve this problem at scale by helping companies increase match rates—often by as much as 400%, unlocking superior reach and greatly improving the effectiveness of online campaigns that target business decision makers.”

“The success of delivering robust and actionable B2B campaigns hinges on being able to derive actionable insights from high-quality data,” said Grant Ries, CEO of LiveRamp B2B and GM of LiveRamp’s Data Store. “Our partnership with Versium will allow us to expand our capabilities in B2B that resonate strongly with our mission moving forward.”

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

PayStand Integrates with Xero to Optimize B2B Payments

  • PayStand offers Xero users a seamless, automated way to capture payments and reconcile them directly in accounting software
  • Plug-in with leading accounting platform enables small businesses to accept bank and card payments inside of sales orders and invoices
  • PayStand continues to expand offerings, empowering businesses to transform their business payments operations

PayStand, the B2B payment platform for the future of commerce, today announced an integration with Xero, a leading accounting and bookkeeping software platform used by over one million small businesses.

“We are proud to offer PayStand’s innovative technology platform to the millions of small businesses that look to industry leaders like Xero to manage accounting and bookkeeping practices. This partnership will enable seamless and cost-effective business payments operations—another step closer toward a frictionless payments infrastructure.”

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Available on the Xero Marketplace, PayStand’s Xero plug-in allows Xero users to accept bank (ACH, Smart ACH/eCheck) and card (debit, credit) payments directly in sales orders and invoices. This dramatically speeds up time to cash, automates accounting processes and lowers transaction costs.

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“Our goal is to transform commercial finance by automating the enterprise cash life cycle,” said Jeremy Almond, CEO of PayStand. “We are proud to offer PayStand’s innovative technology platform to the millions of small businesses that look to industry leaders like Xero to manage accounting and bookkeeping practices. This partnership will enable seamless and cost-effective business payments operations—another step closer toward a frictionless payments infrastructure.”

As an advanced, feature-rich ERP solution tailored to small business owners, Xero is a leading small-business accounting software. The PayStand integration is the only plug-in for Xero that offers all of the payment methods businesses require including cards, bank transfers, ACH and Smart ACH. This optimizes B2B payments and delivers Xero users the capabilities to dramatically up-level billing, invoicing and reconciliation processes while driving significant bottom-line savings.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Tunity Launches SDK for Audio, Increasing Usage of Businesses’ Consumer Facing Mobile Apps

Businesses Can Now White Label This First of Its Kind TV Audio Streaming Technology For Their Mobile First Strategy

Tunity SDK for Audio gives any customer facing business, from restaurants to gyms, airports and universities, the ability to implement a white labeled version of Tunity’s patented deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tunity SDK adds multiple touch-points for businesses with their patrons on and off premise.

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With Tunity SDK for Audio, businesses’ can improve customer engagement in multiple ways:

  • Increase App Usage- Customers using an app with Tunity SDK now have the power to listen to live TV wherever they are. Customers who use Tunity spend on average over 40 minutes of ongoing in-app engagement. Market research has long established that the longer a customer views an in-house television the greater the likelihood of increased sales for the business.
  • Retain Customers- Even if a customer is at a competitor’s gym, bar, or restaurant, by using your app to watch TV, there is direct access to send them deals and discounts, adding off-site touch points and probability they return. With the SDK in place, businesses get a more complete picture of how valuable each customer is.
  • Upsell Customers- Tunity SDK for Audio means more onsite touchpoints with a company’s app. This means greater opportunity to push marketing engagement, upsell campaigns, and produce real-time tailored brand engagement.
  • Acquire New Customers- The added functionality and versatility of Tunity SDK means existing customers are more likely to download the company’s app and talk about it with non-customers. This contributes to higher user app ratings, word of mouth, and sharing via social media.

Read More: Interview with Anil Kaul, CEO at Absolutdata

The advantages of Tunity’s SDK for Audio adoption are not just limited to customer impact. Because Tunity uses a cloud-based platform coupled with a user’s mobile device, businesses do not need to make the financial investment of additional hardware, or deal with the hassle of constant upkeep and repairs. If a business has a TV then they can engage with Tunity.

Research has shown that the addition of televisions to almost any establishment results in increased customer activity and retention. Tunity SDK for Audio not only gives companies a way to extend that engagement and touchpoint with customers when on site, but it provides them with a feature they can use wherever they go. This creates a path to reach potential customers throughout their day in a meaningful and targeted manner.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

BigCommerce Appoints European Leadership Team to Accelerate Expansion

New VP and GM Mark Adams and Director of Business Development Deepak Anand will expand every aspect of the company’s international footprint

BigCommerce, the leading ecommerce platform for fast-growing and established brands, today announced Mark Adams has joined the company as vice president and general manager for Europe. Capitalizing on his 15+ years of ecommerce industry experience, Adams will lead the company’s international expansion throughout Europe, including day-to-day management of the company’s newly-opened office in London.

“Mark’s extensive domain expertise and familiarity with the European market will be invaluable as we explore avenues to maximize our service to customers and partners”

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“Mark’s extensive domain expertise and familiarity with the European market will be invaluable as we explore avenues to maximize our service to customers and partners,” said Brent Bellm, CEO for BigCommerce. “As we begin to scale our first European office, I’m also confident that Mark’s leadership will ensure consistency with our values and vision to deliver the world’s best ecommerce platform globally for both B2C and B2B merchants.”

Adams joins BigCommerce from eComp Consulting, the IT and ecommerce consulting agency he co-founded that helped notable retailers such as Aldi, Long Tall Sally, Cotswold Company and Andertons Music Co select, integrate and launch their ecommerce platforms. Previously, he ran ecommerce design and solution agency Portaltech, which grew to be the top global agency for Hybris before it became part of SAP. Adams and his co-founders eventually led Portaltech through a successful acquisition process and transitioned the company to be a global leading systems integration firm.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

“Retail businesses the world over are looking to invest in technologies that enable their digital transformation while reducing cost and complexity,” said Adams. “BigCommerce’s customer-first approach, open SaaS model and commerce as a service initiatives make it the ideal choice for our merchants’ growth. I’m excited to serve our customers and partners throughout Europe and help accelerate their success.”

Joining Adams, the company also announced the appointment of Deepak Anand as director of European business development. A seasoned sales leader in ecommerce and payment technologies, Anand previously served as U.K. general manager for ecommerce platform Shopware. Earlier in his career, Anand also held a variety of leadership and managerial positions at a number of commerce tech companies including Magento and PayPal.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

“BigCommerce believes in the power of community, and it’s this commitment to empowering partners to achieve more that makes it such a unique platform,” said Anand. “Digital transformation represents a massive opportunity for growth, and together with our partners, we can provide merchants the best-in-class technologies and services necessary to bring their brand vision to reality in a more globalised way.”

BigCommerce’s European customers include thousands of fast-growth companies as well as industry-leading brands, including Ben & Jerry’s, Bliss, Ford, Olive, Sharp and Skullcandy. Both Adams and Anand will focus on expanding the company’s existing ecosystem in the region through the acquisition of new customers, as well as expanding partnerships with ecommerce designers, development agencies and technology providers.

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The BTS Sales Index, a Predictive Monthly Metric for Business Leaders, Increases in July

The BTS Sales Index increased by 2.5 points to 107.9 (+2.4%) in July. The 1,000 companies surveyed for the BTS Sales Index reported an increase in aggregate revenue of $78 billion, from $3.279 trillion in June to $3.356 trillion. This is the index’s first increase after three consecutive months of decline.

The BTS #SalesIndex increased for the first time in 3 months this July. Learn more about why this happened and what it means for the US economy: http://bit.ly/2Og9Aw9

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

The Sales Index’s increase can be attributed to several factors:

  • Businesses added over 200,000 new jobs in the month of July, continuing the trend of strong job growth
  • Healthcare added the majority of new jobs, followed by professional services, leisure and hospitality; small business job growth was higher than expected
  • Construction spending and manufacturing activity slowed due to tariffs and increasing capacity constraints caused by a healthy economy
  • The Fed unanimously voted to keep interest rates unchanged this month, although they are expected to raise rates next month and once more later this year
  • Consumer confidence is up, but may change amid tariff concerns

Read More: Interview with Anil Kaul, CEO at Absolutdata

What is the BTS Sales Index?

The BTS Sales Index is a simple and predictive monthly metric that gives leaders the right vantage point by which to view their critical business decisions.

It represents the aggregate total revenue of the 1,000 largest publicly traded companies in the U.S. in one easy-to-understand number. Every month, the total revenue reported by these companies is run through BTS’ custom-built indexing tool. The index uses Q2 2013 numbers as a baseline based on the quarter’s stable economic recovery indicators.

The BTS Sales Index is published in the first week of every month, reflecting the previous month’s data, along with context such as industry-specific trends and job rates that impact revenue.

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Advantage Group International Names Richard Kellam Chief Executive Officer

Advantage Group International today announces the appointment of Richard Kellam as Chief Executive Officer, effective September 4.

Kellam replaces Gary Halloran, Chief Executive Officer since 2010. Halloran is promoted to the role of Chairman of the Board of Directors of Advantage.

As CEO, Kellam will report to the Board and will be based at the company’s global headquarters in Toronto. He joins Advantage following more than three years with Goodyear Tire & Rubber Company where he held the role of Senior Vice President, Global Sales and Marketing, adding Leader of Emerging Markets to his role in 2017.

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“We are delighted to welcome Richard to Advantage,” says Halloran. “His first-hand experience in capitalizing on the powerful insights provided by Advantage Report™ will be invaluable to our clients. His knowledge of the FMCG industry will ensure our continuing relevance in offering a direct path to better outcomes for our retailer and supplier stakeholders.”

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Kellam, 57, brings a wealth of experience in the consumer goods industry as the former Global Chief Customer Officer at Mars, Incorporated. During his 14 years at Mars, Richard was responsible for building world class sales and customer capabilities and processes across all Mars business units. At Mars, Kellam was a strong advocate of Advantage, instrumental in expanding Advantage services to Mars businesses globally and in utilizing Advantage Report™ to improve business outcomes.

During his 14 years with Mars, Kellam also held key leadership roles in its North American and European business units, including more than three years as President of Mars Petcare Europe. Prior to Mars, he spent seven years with the William Wrigley Company in marketing and general management roles of increasing responsibility based in the U.S., CanadaIndia and Malaysia. Kellam began his career as an Assistant Brand Manager with Playtex Limited and later served in marketing roles with Robin Hood Multifoods and Molson Breweries.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk