Content Sharing

The idea of customer engagement has changed in recent years as more and more businesses look for creative ways to draw in and keep loyal consumers. When a firm sought to introduce a…
Read More...

Gabriella Tegen, Co-founder & CEO at Smartrr dives into the benefits of adopting a subscription-based strategy to drive more brand retention and sales: _________ Welcome to…
Read More...

B2B businesses work differently. In this industry, businesses must explain the effectiveness of their products or services to the prospects and customers. Not only do they need to…
Read More...

B2B market segmentation identifies distinct audience categories based on shared features. With B2B market segmentation, marketing is meant to be better connect with potential consumers…
Read More...

Process management specialist to resell and implement OpenText solutions including Content Management to support regional customers in their digital transformation initiatives…
Read More...

I had an unpleasant buying interaction last week that perfectly exemplifies sales enablement 1.0. I’d been on a business’s website and had downloaded their white paper. I had a few…
Read More...

Mats&Axel set to unlock the secrets of success in e-commerce Two Swedish opinion formers are about to unlock the secrets of e-commerce success through the launch of a new online…
Read More...

LinkedIn is one of the world’s most popular social networks, typically built and meant for working professionals. For B2B salespeople, LinkedIn has been a key channel for lead…
Read More...

A saturated market coupled with the break-neck competition is forcing brands to push their boundaries and think beyond. While video marketing is not a new gimmick, B2B brands must work…
Read More...

Cutting-edge technology and the pandemic have jointly provoked the need to build spaces that function beyond the barriers of distance and time in offices and other sectors. This…
Read More...