Guest Authors

It is no secret that standards set by consumers for brands are rapidly shifting and increasingly looking to complement expectations of a personable and conscious lifestyle, both from a…
Read More...

What do you think drives business development? Is it the quality of the product or service? Its price? Its tech? The credentials of your engineers, designers, and developers? The…
Read More...

The sales paradigm has been shifting for quite some time. Teams across industries are moving from a solo approach to more collaborative efforts, with managers leveraging different tools…
Read More...

Predicting the future is difficult, and this is no more apparent than when it comes to predicting sales revenue. According to Miller Heiman Group, 80% of sales organizations miss the…
Read More...

The global Covid-19 pandemic forced many brands to adjust their strategy to interact and communicate with their customers digitally. This significant digital shift, which initially…
Read More...

After navigating the pandemic, supply chain constraints, the Great Resignation, massive inflation – not to mention global instability, many retailers would appreciate settling into a…
Read More...

Research firm IDC predicted that global spending on cognitive and artificial intelligence systems would reach $ 57.6 billion in 2021. The firm also predicted that 75% of commercial…
Read More...

It’s no secret that data, when leveraged correctly, shapes the e-commerce industry and helps businesses gain brand control on large platforms such as Amazon. In the United States,…
Read More...

Going beyond sales enablement to drive company-wide wins Sales teams know the value of competitive intelligence (CI). Having accurate, timely insights on your competitors helps with…
Read More...

Many sales leaders only measure sales outcomes. However, there is a glaring gap between the most impactful sales behaviors and what sales leaders measure today. Measuring both selling…
Read More...