Guest Authors

In March 1922, when the Ford Company (as it was then known) was planning to reduce the workweek from six days to five, The New York Times quoted Edsel Ford (Henry Ford’s son) as saying:…
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You would think that the World Wide Web is one of life’s greatest equalizers. It provides everyone access to information. All users are afforded opportunities to learn, connect, and…
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The eCommerce landscape has shifted drastically; different verticals and business categories now display an increase of over 600% amid COVID-19, while some suffer major losses.…
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Just as you would be reticent to engage a random stranger that walked up to you asking you to convert to their religion, consumers will look the other way and keep walking (or…
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With the volume of content that we are consuming, ad burnout is happening at breakneck speed. Especially now, when content consumption is higher than average, ads no longer have the…
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Think, for a moment, of the phrase “lifetime value” (or LTV). The term has been in marketers’ vocabularies since the dawn, of well, marketing. Upon hearing it, we immediately think of…
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It’s no secret that people love text messages. Developed in the early 1990s, texting quickly rose to popularity due to its ease of use and low cost. It remains, by many estimates, to be…
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Today, consumers have a greater choice than ever before - meaning brands face ever-increasing competition. Connecting with consumers, particularly online, and turning website visitors…
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Sales could not be a more human profession. It requires mental stamina and a keen sense of emotional intelligence – each derived from years of on-the-ground experience. And yet, two…
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COVID-19 has moved customer service associates from the contact center to the couch at a time when they are seeing call volume surges of epic proportions. For some enterprises, this has…
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