Guest Authors

Even before the pandemic, inside sales accounted for about 70% of all B2B selling activity. Of course, selling became nearly 100% digital for the past two years. The question on…
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It’s not getting any easier for sales and marketing teams to capture prospects’ attention. In response to our increasingly digital existence, marketers have adjusted their strategies.…
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The top attribute of a successful salesperson is confidence. That’s according to a new survey of 207 sales professionals. Confidence received 11% more votes than any of the more than…
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I’ve written before about the first five hires a founder should make if they want to drive revenue early: a digital marketer; a sales development rep (or, even better, two); a sales…
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Growing the business, attracting new customers and delivering a high level of customer service is becoming increasingly challenging for wealth managers, insurers, advisors, and banking…
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In establishing a partner marketing program, brands have the opportunity to work with a wide array of partners, or publishers, each of which can bring unique value to a program. Often,…
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A lot has changed in the last two years, but as the world largely reopens, price increases are weighing up against feelings of wanting to make up for lost time. Inflation in the US…
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B2B buyers have shifted the way they buy. In today’s pandemic-induced work environment, many B2B companies now embrace remote-hybrid work models for globally-distributed teams. As such,…
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Streamlining the negotiation process is essential to winning a contract. Research shows that the longer a deal is in the sales process, the more likely you will lose it. According to…
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An omnichannel presence for retailers, suppliers and manufacturers is now more important than ever due to the rise in consumer expectations. To be able to purchase products from…
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