Guest Authors

To adapt is to survive. As pandemic pressures accelerated changes in the B2B landscape, even the nimblest operators found themselves under increasing pressure to respond to…
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Traditionally, content was often thought of as a marketing tool; shared by sales folks when requested but otherwise left in marketers’ hands. But today, content’s role in the sales…
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How is your company doing on digital transformation? There’s been a lot of talk about accelerating digital transformation recently, especially as companies look to replace in-person…
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Almost half of all global businesses say they’ve expanded their communication channels since the onset and challenges of COVID-19. Specifically, we’ve seen texting increase…
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Brand loyalty has been impacted by the pandemic in many ways as consumer behavior shifted, begging the question: are consumers still loyal to brands?  A report by McKinsey found that…
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The COVID-19 pandemic prompted years of digital transformation in just a few months. But the breakneck pace of change isn’t going to stop now that vaccination rates are up and…
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Sales enablement technology has evolved due to changing buyer needs and market dynamics — like increased rep training. Just five years ago, sales training was an infrequent event but…
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If you’ve ever heard the term “speed to lead,” then you know how critical fast, accurate lead routing is for converting prospects. In fact, Harvard Business Review research shows that a…
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2020 was a year of upheaval for product sellers. Supply chains ground to a halt, orders plummeted, and costs to keep the lights on skyrocketed. Many retailers, wholesalers, and…
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Our idea of the talent search and its place in the business sphere is changing—rapidly.  Organizations that would have never dreamt of hiring remote candidates are now doing so at a…
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