Page 5201 – SalesTech Star

Bigtincan Recognized by Key Industry Organizations as Leader in Sales Enablement

Artificial Intelligence (AI)

-

August 14, 2019

Bigtincan Recognized by Key Industry Organizations as Leader in Sales Enablement

AI-powered sales enablement platform, recognized for second year by MarTech Breakthrough Awards, named a Customer Sales and Service World Awards “Gold Winner” and listed as top AI sales solution by Selling Power

Bigtincan, the leader in mobile, AI-powered sales enablement automation, was presented with the MarTech Breakthrough Award for “Best Sales Enablement Software for SMBs” for the second year in a row. Additionally Bigtincan was recently named a “Sales Automation Solution” Gold Winner, “Cloud Computing/SaaS Product or Service for Sales” Bronze Winner and “Best New Product or Service for Sales” Gold Winner by the Customer Sales and Service World Awards. This follows a recognition from Selling Power as a Top 10 AI Solutions for Sales in 2019. Bigtincan was also recently shortlisted for Best Application of AI for Sales and Marketing for the AIconics Awards.

The MarTech Breakthrough Awards, Customer Sales and Service World Awards, Selling Power Top 10 Solutions list and AIconics Awards all recognize acheivements in key areas of sales enablement – martech, customer service and sales – and acknowledge organizations who set industry benchmarks for excellence by addressing some of the biggest challenges sales teams and marketers face.

Bigtincan continues to enhance its advanced, AI-powered platform with AR and VR pitch building offerings and new voice assistant capabilities through the Bigtincan Genie to answer questions on-the-go. Furthermore, these new capabilities allow sales teams to customize and combine documents to build decks that can easily be presented via iPad or shared with others, as well as presented with AR, VR and enhanced multi-media content. These recent award wins also come on the heels of Bigtincan being granted with a patent for its mobile UI technology, allowing mobile device users to view and interact with multiple pieces of content on the same screen at the same time.

“As the sales enablement landscape continues to develop, it’s an honor to be considered – by multiple industry associations and publications – one of the tools that leads this category,” said Patrick Welch, president and CMO of Bigtincan. “At Bigtincan, we’re continuing to incorporate the latest technological advancements into our solutions, like XR and voice capabilities, to enhance the sales productivity for teams to be more effective.”

Comscore Announces Multi-Year Agreement with Xandr as Measurement Partner for Leading Addressable Advertising Consortium

Sales & Marketing

STS News Desk

-

August 14, 2019

2

Comscore Announces Multi-Year Agreement with Xandr as Measurement Partner for Leading Addressable Advertising Consortium

Partnership will also underscore trust in new curated cross-platform advertising marketplace

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and Xandr, AT&T’s advanced advertising and analytics company, announced that Comscore will be the measurement and currency provider for Xandr’s Addressable offering, inclusive of DIRECTV, Altice USA, and Frontier. The partnership is designed to give advertisers reliable third-party measurement across the leading national live linear addressable footprint.

“We are excited to have Comscore as our addressable measurement partner. We’ve relied on Comscore for our own DIRECTV addressable measurement for more than five years and look forward to extending to our expanded offering. With its years of experience in addressable advertising measurement, Comscore represents a currency that advertisers can rely on,” said Dan Rosenfeld, VP of Data Strategy, Xandr.

By leveraging independent measurement from leading third-party providers in the space, Xandr is committed to providing advertisers access to comprehensive measurement and insights in their Addressable campaigns to improve performance and drive ROI.

Xandr’s Addressable offering is powered by AT&T’s first-party data, combining set-top box data with anonymized subscriber data to create highly targeted consumer segments. With Addressable, advertisers can reach the right audience regardless of time or platform, in both live and playback modes.

“Addressable advertising has been seen as the holy grail of the industry for decades, but it has been held back by an ability to scale,” said Scott Worthem, senior vice president, strategic partnerships for Comscore. “We’re thrilled to partner with Xandr on this industry-leading solution that will make it easier for brands to unlock the value of addressable.”

Customer Satisfaction Slips Again, Further Threatening Economic Growth

Buyer Insights

STS News Desk

-

August 14, 2019

0

Customer Satisfaction Slips Again, Further Threatening Economic Growth

Overall US customer satisfaction retreats for a third consecutive quarter, falling 0.1% to a score of 76.4 (on a scale of 0 to 100) on the American Customer Satisfaction Index (ACSI).

“This is untenable in the long run”

This points to continued economic uncertainty and suggests a higher risk that we’ll see a downward shift in consumer demand due to falling consumer utility (satisfaction) with goods and services.

The national ACSI score fell to 76.4 in Q2 2019

With few exceptions, the rate of growth in consumer spending – which accounts for almost 70% of GDP – has declined since 2016. ACSI is still below its high watermark from 2017, yet GDP growth has, by and large, increased over the same time periods.

“This is untenable in the long run,” said Claes Fornell, ACSI Founder and Chairman. “It’s also untenable for customer satisfaction to weaken and for consumer spending to strengthen in the long run. But that’s what happened in the second quarter of 2019.”

GDP growth slowed to a tepid 2.1% and would have been much worse, even negative, if consumer spending growth hadn’t been unusually large. In fact, but for strong consumer spending, GDP growth would have been dismal in the second quarter.

While strong consumer spending can make up for an otherwise weak economy, it can’t do this for long. The second quarter results for consumer spending look more like an aberration, most likely due to pent-up demand, an improvement in household income, and continued low unemployment.

With falling customer satisfaction and a shaky business investment outlook, the economy looks increasingly uncertain and difficult to predict. In fact, each quarter has had its ups and downs with respect to the components of GDP. These components usually operate much more in concert. When they don’t, prediction is more difficult, and there’s a greater risk of a serious downturn.

With continued weakness in ACSI, there’s little hope that the consumer will be able to come to the rescue once again. Unless discretionary household income growth overcomes the impact of tariffs on prices, and wages continue to rise, there is little to suggest robust economic growth for the foreseeable future.

Continuous Diary Measurement Launches In 46 Nielsen Audio Markets

Sales & Marketing

STS News Desk

-

August 14, 2019

1

Continuous Diary Measurement Launches In 46 Nielsen Audio Markets

Nielsen launched Continuous Diary Measurement (CDM) with the first data delivery in five of the 46 markets converting to monthly reports effective with the July 2019 survey.

Continuous Diary Measurement positions radio on a level playing field with other media such as digital and TV and it will allow clients to maintain a competitive edge with the ability to react more quickly to marketplace changes. CDM will also help reduce ‘bounce’ in the ratings with rolling samples designed to provide a more consistent and stable view of the market.

In June of this year, Nielsen announced that iHeartMedia, Inc., the number one audio company in the U.S., agreed to support Continuous Diary Measurement (CDM) in Nielsen Audio’s four book markets. Additional broadcasters have signed for CDM including Univision, Midwest Communications, Tyler Media, QueenB Radio, Southern Stone Communications and Bahakel Communications.

“With monthly Nielsen ratings in these diary markets, radio is giving its advertisers the most timely and relevant information possible and will have more stable and actionable insights for how audiences are engaging with our content,” said Brian Kaminsky, President of Revenue and Data Operations at iHeartMedia.

“This is a transformative day for the Audio advertising industry when, for the first time, clients in these 46 markets will be able to transact on data monthly,” said Brad Kelly, Managing Director, Nielsen Audio. “There is no doubt that Continuous Diary Measurement is a big step forward for the audio industry. With CDM, very large advertisers that rely on Marketing Mix models will be able to use the most current data available to get a better read on how radio drives sales results — the ultimate measure of ‘attribution’.”

“Advertisers demand current data and Continuous Diary Measurement finally puts Radio on a level playing field with Digital and TV,” said Jeffery Warshaw, Chair of the Nielsen Audio Advisory Council and Founder/CEO of Connoisseur Media. “This upgrade in measurement is a terrific demonstration of the progress we can make when the industry comes together and works with Nielsen to improve the service for our clients.”

The July data for the balance of the 46 markets will deliver between August 14 and August 23. Effective with the launch of CDM, 94 Nielsen Audio metros will have monthly reporting (48 PPM markets and 46 CDM markets) representing ~80% of radio’s ad spend and population in Nielsen Audio markets.

Following are the markets that will have CDM. (The markets with data releasing today are bolded and italicized):

Akron, Albany–Schenectady–Troy, Albuquerque, Allentown–Bethlehem, Bakersfield, Baton Rouge, Birmingham, Buffalo–Niagara Falls, Charleston, SC, Chattanooga, Colorado Springs, Columbia, SC, Dayton, Des Moines, El Paso, Fresno, Ft. Myers-Naples, Grand Rapids, Greenville-New Bern-Jacksonville, Greenville–Spartanburg, Harrisburg–Lebanon– Carlisle, Honolulu, Huntsville, Jackson, MS, Knoxville, Little Rock, Louisville, Madison, Mobile, Monterey-Salinas- Santa Cruz, New Orleans, Oklahoma City, Omaha–Council Bluffs, Puerto Rico, Richmond, Rochester, NY, Shreveport, Spokane, Springfield, MA, Syracuse, Toledo, Tucson, Tulsa, Wichita, Wilkes Barre–Scranton, and York.

The survey period for the first monthly release of data covers April 25, 2019 to July 17, 2019 and the reports will be delivered between August 13th and August 23rd.

maihiro products GmbH Founded by Spin-off

Sales & Marketing

STS News Desk

-

August 14, 2019

0

maihiro products GmbH Founded by Spin-off

As of June 1, 2019, maihiro products GmbH commenced operations as an independent company. The start-up focuses exclusively on the development and marketing of CRM/CX add-ons

As a consulting specialist for CRM, customer experience (CX) and commerce, maihiro GmbH from Ismaning has been supporting customers since 2000 with integrated solutions for marketing, sales and service. In order to be able to drive product development in an even more agile and focused manner in the future, maihiro has now outsourced this area as well as sales, provision and support of the maiTour, maiConnect, maiCatch and maiLingua products to maihiro products GmbH.

“The consistent expansion of our international partner network will therefore play a major role.”

The managing director of the growth-financed start-up is Francisco Baraona. Szabolcs Veres, previously Director Product Management & Development and now an authorized representative of maihiro products GmbH, is an Executive Director responsible for development and Customer Success. ENGELHARDT KAUPP KIEFER & Co. from Stuttgart, which was already involved in the founding of maihiro GmbH 19 years ago, was acquired as a growth financing provider. maihiro GmbH itself will concentrate on the consulting business for CRM/CX in the future. The best-of-breed software products of maihiro products GmbH are add-ons for SAP C/4HANA and SAP CRM based on the SAP Cloud Platform.

As Managing Director of the new company Francisco Baraona has many years of expertise in the SaaS environment. Most recently he was CEO of skytron energy GmbH. There, as well as in his previous position as Global Head of Enterprise IT Security at TÜV Süd, he gained extensive SaaS experience in the areas of internationalization, digitization, operational excellence and growth. “On the basis of our technological leadership, the current focus is on the rapid further development of the product portfolio and on service processes with a consistent emphasis on the needs of our international customers,” he explains. “The consistent expansion of our international partner network will therefore play a major role.”

Szabolcs Veres, Executive Director at maihiro products, brings to the new company over 20 years of experience in SAP cloud technologies as well as experience in IT and the digitization of customer-related business processes Before joining maihiro products, Veres had been in charge of the Product division of maihiro GmbH for seven years. As an authorized representative for maihiro products, he is now responsible for Customer Success and Product Development.

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms

Native & Programmatic Advertising

STS News Desk

-

August 14, 2019

1

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms

RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More

RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, announced the launch of their new Creative Builder for Social and Native advertising platforms. RevJet’s Creative Builder enables marketers to build once and deliver into numerous top platforms, saving valuable time and resources. RevJet has made it simple to maintain consistency in messaging across Facebook, Twitter, Taboola, Outbrain, Verizon Media / Yahoo Gemini, and more. Marketers now have a unified platform to update and report on a single creative across social and native publishers.

“Our new Creative Builder eliminates tedious tasks, allowing marketers to focus on delivering ad experiences that resonate and provide value to customers,” said Craig Zeldin, RevJet Chief Product Officer. “We see brands struggle to work efficiently in siloed platforms. Our new Creative Builder makes cross-channel and cross-platform creative management seamless.”

The Creative Builder works seamlessly with RevJet’s social and native connector apps allowing marketers to instantly manage the strategy, creation, publishing, and analytics for multiple Social and Native creative formats across platforms. In addition, not only can marketers run experiments to find the most effective social and native ads across different platforms, but they can also experiment to find the most effective ad unit within a particular platform (e.g., how does a Facebook Carousel ad compare to a standard Facebook ad?).

RevJet Creative Builder Features:

Intuitive interface to easily build and report on social and native creative units across platforms
Share or tailor messages, by platform, with a single click
Preview creative in every platform before running
Easily modify and add more creative units – all from a single UI
Run videos in native ads, wherever possible
Experiment within and across social and native platforms

XcooBee’s Email Guard Protects Your Personal Email Address

STS News Desk

-

August 14, 2019

1

XcooBee’s Email Guard Protects Your Personal Email Address

XcooBee, the Privacy Network, announced the release of Email Guard, its online privacy protection tool for personal email accounts.

XcooBee was formed with the mission to protect the digital rights and privacy of consumers and businesses alike. The XcooBee team reviewed the process and psychology of email use and wanted to build a tool to reduce the anxiety that most consumers feel when giving out their personal email address. As email has become the primary electronic hook into consumers’ lives, the easy reach of consumers has given rise to abuse. This, in turn, changed people’s attitudes toward email.

Bilal Soylu, XcooBee founder and Chief Worker Bee explains: “People no longer rush to give out their email addresses. On the contrary, they are wary and ask more questions. This increased vigilance in of itself is a good development.” The XcooBee team found that once email addresses are handed out, control is lost quickly. Emails are bundled and sold by many to data brokers, and the source of the leak is hard to track down. “People’s email boxes blow up within days of giving out a new email address,” added Soylu.

“We wanted to create a better mechanism to protect peoples’ exposure and give them more control over their email,” Soylu continues to explain. “Not everyone can manage their personal email server. So, we created the next best thing: Email Guard.”

With Email Guard and the XcooBee mobile app, consumers can take control of their email inbox access. By creating an alternate email address and linking it to their personal email, emails are rerouted securely via XcooBee to their personal inbox. Users can create unlimited alternate link-emails and control who can reach them. As a result, they can feel confident in giving out Email Guard addresses without worrying about long term abuse and loss of control.

The on-demand email creation is exceedingly simple. It is designed to be completed on the app in front of a cash register. According to Soylu, “You can create an Email Guard address for your grocer, and a different one for your shoe store. The very second you see abuse from your grocer, you can turn them off without dropping access for your shoe store. ”

Email Guard features go beyond this and allow users to control which inbound email domains can reach them. Since users can delete an address at any time, no harm is done to users when the Email Guard address is sold to data-brokers. In addition, all the standard security elements like virus checks, type verification, expiration, and origin controls are present as well.

The XcooBee team found that the anxiety of giving out email was reduced by using Email Guard. To learn about the basic features of Email Guard please review the short video-walk-through that the XcooBee team has created for the desktop experience. According to Soylu, “The mobile app available for Android and iOS is even easier to use and does not need video guidance.”

The XcooBee Privacy Network is pioneering a new era in privacy by challenging business models powered by people giving away their privacy. XcooBee provides a collection of tools to address privacy and compliance issues from secure file sharing, to consent management, to collecting and managing personally identifiable information (PII) data.

XcooBee provides peace of mind to businesses looking to comply with new privacy rules, such as GDPR in Europe or the upcoming CCPA in California. As more countries adopt laws to protect their citizens’ privacy, using products like XcooBee will become a competitive advantage.

Bango Adds Spotify as Business Partner to Delight Millions of New Customers

Mobile & Field Sales Enablement

STS News Desk

-

August 14, 2019

0

Bango Adds Spotify as Business Partner to Delight Millions of New Customers

Bango, the mobile commerce company, and Spotify, have entered into a business partnership to increase access to the world’s most popular audio streaming subscription service. By partnering with Bango, Spotify makes its streaming service available for operators all over the world to bundle with mobile and fixed subscription plans allowing millions more fans to enjoy their favorite artists.

“Bango is delighted that Spotify, the global leader in audio streaming subscription services, is now benefiting from intelligent Bango Resale technology to attract new customers”

This partnership will enable millions of customers to select a Spotify subscription bundled with their mobile plan, or as a bolt-on. Bango Resale technology delivers a single, powerful solution that will enable Spotify to reach new customers, and ensures active customers enjoy seamless access to their services. In addition, Bango data insights supports with targeting specific customers with new offers to generate higher customer adoption.

Resale and bundling is a powerful way to reach billions of new customers quickly and effectively, leading to a dramatic rise in popularity of global streaming services such as Spotify. Resale distribution partners, such as communications companies, find these value-added bundles keep their customers loyal and attract new, higher value customers.

“Bango is delighted that Spotify, the global leader in audio streaming subscription services, is now benefiting from intelligent Bango Resale technology to attract new customers,” commented Bango CEO Ray Anderson. “Bango is excited to support its goal to unlock the potential of human creativity by reaching out to more customers across the world.”

Episerver Accelerates Mazda’s Launch of All-New Mazda3 Site

Sales & Marketing

STS News Desk

-

August 14, 2019

0

Episerver Accelerates Mazda’s Launch of All-New Mazda3 Site

Run on Episerver Digital Experience Cloud, Mazda’s Website Visitors Access Features Equivalent to a Digital Test Drive of the New Generation Vehicle

Incomplete or missing information stops 98 percent of online shoppers from completing their buying journey. With 86 percent of car shoppers conducting online research before visiting a local dealership, the automotive industry must present compelling and complete content to car buyers as they view online images, videos, car specifications and configuration options to complete the car buying process. Catering to the digitally savvy buyer with immersive and interactive content, Mazda New Zealand has announced the launch of its All-New Mazda3 website on Episerver Digital Experience Cloud.

As part of a new digital identity for the brand, Mazda New Zealand is the latest of the multinational automaker’s local divisions to move to Episerver, the company transforming digital experiences. Working against a grueling deadline and their first time using the platform, Mazda New Zealand opted for the Episerver Digital Experience Cloud accelerator package to include Episerver support services, resulting in a seamless launch in less than five weeks.

With the primary call-to-action set as “Book a Test Drive,” the website delivers dynamic content such as 360-degree spin photos, image personalisation based on vehicle preferences and click-activated motion graphics to provide the most tangible experience possible on the web. When buyers get behind the wheel of the All-New Mazda3, it results in a very high conversion rate.

“A beautifully designed, high-performing and technologically connected vehicle needs a website to match it,” said Chris Tankard, Head of IT at Mazda New Zealand. “As many IT teams can relate to, we needed to launch the site quickly. The speed to get up and running on Episerver was very, very fast. From start to go-live, Episerver’s team was extremely quick and immensely proficient in their communication with the product itself being incredibly intuitive to learn and hands-on to use.

“In the old days, you had to go to your agency to ask them to make a change or create a new landing page. Now we can do this ourselves, making us more involved with the platform than ever before allowing us to add new features and seamlessly integrate with other technologies in use.”

One month after launch, Mazda is pleased with the site’s performance with further plans in the works. To offer a single brand touchpoint, the dedicated All-New Mazda3 website will be migrated to the full Mazda New Zealand website later this year, when the team will embark on further personalisation strategies. The Mazda websites run on Episerver Digital Experience Cloud on the Microsoft Azure platform where the marketing team is leveraging Episerver’s 1:1 personalisation and manual segmentation capabilities at scale to tailor the digital journey for their customers.

“Mazda’s new site is a testament to how agile the Episerver Digital Experience Cloud is, which enables our customers to quickly go to market with new products or in new regions with on-brand experiences that capture their customers’ attention, drive engagement and provide measurable uplift for the business,” said Jessica Dannemann, CMO of Episerver. “What also stood out to us about the All-New Mazda3 website project was their feedback regarding how proactive our service was which kept Mazda ahead of their strict timeline. We’re agile in our platform and processes so customers can be too.”

New Tiled Plugin for Adobe XD Turns Designs into Interactive Experiences Without Coding; Adobe Fund for Design Makes Investment in Tiled

Sales & Marketing

STS News Desk

-

August 14, 2019

0

New Tiled Plugin for Adobe XD Turns Designs into Interactive Experiences Without Coding; Adobe Fund for Design Makes Investment in Tiled

Tiled Inc., a microapp platform for interactive sales and marketing communications, announced the availability of its Adobe XD plugin, empowering users to easily turn static content into interactive visuals or microapps. The plugin integrates Tiled’s industry-leading dynamic, coding-free builder with Adobe XD, automatically syncing projects for designers.

“Tiled for XD is a complete solution for bringing interactive designs to life and delivering them into the hands of those consuming the content. For the first time really, designers are in the driver’s seat when it comes to the entire creation and delivery process of interactive content. From design to delivery to iteration,” Darrell Swain, Tiled CEO said.

With the Tiled plugin, Adobe XD designs are transformed into microapps that create brand experiences. Users can design and link pages in Adobe XD, then sync their work to Tiled to add rich media and publish and deliver their microapps. Tiled features include a flexible microapp builder (no coding required), in-depth analytics for understanding content consumption, real-time updates, security and easy access between teams. The custom microapps can be shared across all devices and platforms, via text, links, embedded forms and more.

Tiled users have built interactive sales decks, training guides, presentations, event agendas, business cards, proposals, marketing materials and many other forms of interactive assets. Tiled’s insights show content interactions, highlighting important user engagements and providing valuable feedback.

The microapp platform’s customers include HubSpot, Vivint Solar, Adobe, and Instructure. Adobe utilizes microapp playbooks to train their team.

Bigtincan Recognized by Key Industry Organizations as Leader in Sales Enablement

Comscore Announces Multi-Year Agreement with Xandr as Measurement Partner for Leading Addressable Advertising Consortium

Customer Satisfaction Slips Again, Further Threatening Economic Growth

Continuous Diary Measurement Launches In 46 Nielsen Audio Markets

maihiro products GmbH Founded by Spin-off

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms

XcooBee’s Email Guard Protects Your Personal Email Address

Bango Adds Spotify as Business Partner to Delight Millions of New Customers

Episerver Accelerates Mazda’s Launch of All-New Mazda3 Site

New Tiled Plugin for Adobe XD Turns Designs into Interactive Experiences Without Coding; Adobe Fund for Design Makes Investment in Tiled

Popular Posts

Bigtincan Recognized by Key Industry Organizations as Leader in Sales Enablement

Comscore Announces Multi-Year Agreement with Xandr as Measurement Partner for Leading Addressable Advertising Consortium

Customer Satisfaction Slips Again, Further Threatening Economic Growth

Continuous Diary Measurement Launches In 46 Nielsen Audio Markets

maihiro products GmbH Founded by Spin-off

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms

XcooBee’s Email Guard Protects Your Personal Email Address

Bango Adds Spotify as Business Partner to Delight Millions of New Customers

Episerver Accelerates Mazda’s Launch of All-New Mazda3 Site

New Tiled Plugin for Adobe XD Turns Designs into Interactive Experiences Without Coding; Adobe Fund for Design Makes Investment in Tiled

Follow Us

About Us

Quick Links

Visit Out Other Sites

Follow Us

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!