Marketing Analytics

DashThis, a leader in the marketing reporting software industry, announced its newest integration with marketing analytics platform CallRail. With this integration, DashThis customers…
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Mapp, the international provider of insight-led customer engagement, released a comprehensive range of product updates for its digital marketing platform Mapp Cloud. Read more: How…
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 Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations, and the simulations can all lead to many different outcomes…
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Tell us about your role and the team/technology you handle at Sitel Group. As the VP of Analytics and Client Insights at Sitel Group, I lead a team of Data Experts responsible for…
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Finance, retail and travel apps are among the hardest hit according to 2019 State of Mobile Fraud AppsFlyer, the global leader in mobile attribution and marketing analytics, released…
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Publicis Groupe announced the completion of the acquisition of data-driven marketing company, Epsilon Data Management LLC, on July 2nd, 2019 , vide a press release on its website.…
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Channel blurring, or consumers moving purchases of a product to alternative channels, has had a noticeable effect on where consumers shop.
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Infor Continues to Help Organizations Enrich Customer Relationships Infor, a leading provider of industry-specific cloud applications, announced the availability of Infor CloudSuite…
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9 marketing analytics solutions with proven business impact, start at $20k Cardinal Path, a leading marketing analytics consulting firm, has released the Marketing Analytics…
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Quantzig, a leading analytics and advisory firm that delivers customized analytics solutions, has announced the completion of their article on the five best sales and marketing…
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