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Gleantap’s AI Technology to Help Gyms and Boutique Clubs Reduce Member Attrition Rate

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Gleantap’s AI Technology to Help Gyms and Boutique Clubs Reduce Member Attrition Rate

Gleantap, an industry-leading member engagement platform that services big box gyms and boutique clubs, announced the launch of its AI engine that will help the franchises predict when a member is likely to churn and engage them appropriately at the right time to keep them coming back. To date, using its automated technology, Gleantap has helped clients reduce their attrition by 16% on average, leading to tens of thousands of dollars in revenue for clients. With the new AI engine, Gleantap now expects to further increase that number.

Read More: Syncsort Completes Acquisition Of The Pitney Bowes Software And Data Business

“On average, we are able to increase our client’s member lifetime value by 25%. Our clients are consistently pleased to see the increase in their ROI month over month,” says Andrea Grbavac, Gleantap’s Director of Marketing.

Onboarding New Brands
In Q4 2019, the Gleantap team is excited to welcome new brands to the client list, including The Bar Method and Orange Shoe Personal Fitness, further expanding Gleantap’s client base of innovative powerful fitness partners. “We look forward to deepening our relationships with recent clients helping them witness how our platform, recently equipped with chatbots and AI predictive behavior algorithms, will impact their bottom line,” Sagar Babber, CEO Gleantap.

Read More: Crayon Receives AWS Well-Architected Partner Status

Gleantap’s platform engages 2 million members across 300+ fitness locations, while also providing expert retention advice to its clients.

Raising Investment through Crowdfunding
Gleantap is also currently crowdfunding through MicroVentures to raise a seed round to fuel marketing & sales, while also for research and development to add more innovative features & integrations to its platform. With the global customer engagement market on track to reach $27.45 billion by 2024, Gleantap is at the forefront of automating engagement to increase customer loyalty and generate more revenue for its clients.

Read More: The Coffee Club Takes Action On Customer Experience Through Partnership With InMoment

 

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Mintegral Granted IAB Tech Lab Open Measurement SDK Certification

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Mintegral Granted IAB Tech Lab Open Measurement SDK Certification

The programmatic and interactive advertising platform Mintegral announced that it has received the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. This provides Mintegral partners with an extra layer of transparency as it allows for third-party viewability and verification of ad traffic.

Mintegral has also been granted IAB Tech Lab membership, which will enable us to participate in defining and implementing more ad-tech standards in order to drive the industry forward towards a more open and transparent ecosystem.

Read More: What Does The Acquisition Of SnapApp Mean For Uberflip Users?

The Open Measurement SDK (OM SDK) is a standard launched by the IAB Tech Lab in early 2018, with the purpose to facilitate the measurement of mobile in-app ads by third-party viewability and verification vendors, such as MOAT and IAS. Compliance with this standard eliminates time-consuming and costly custom integrations of measurement vendors’ SDKs.

The OM SDK offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID). Measurement providers can place tags that collect these signals. More information about the OM SDK standard can be found on the IAB Tech Lab website.

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In order to benefit from the IAB Open Measurement SDK, publishers working with Mintegral need to update to the latest SDK version. Once complete, they will automatically benefit from the OM SDK certification and they won’t need to integrate multiple SDKs from third-party ad verification vendors, thus increasing overall load performance and improving user experience. Also, because more inventory can be measured, publishers can offer more high-quality inventory to attract advertisers and get more offers at higher eCPM, therefore increasing their revenue.

Advertising partners working with Mintegral will be able to run their media buying campaigns more confidently, safe in the knowledge that the OM-compliant inventory provides the highest levels of transparency. Thanks to comprehensive data-driven reports and campaign insights, advertisers can bid on inventory more confidently, which ultimately ensures their investments are legitimate and their brands get the exposure they deserve. The OM SDK is more effective as it is a single-source SDK, which improves the accuracy and performance of the ad performance measurement process.

Read More: Highspot Bags $75 Million Series D-1 Funds, Vows To Enable Revenue Teams Better

 

Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Most Companies to Host their Holiday Parties in January, Says Survey

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Most Companies to Host their Holiday Parties in January, Says Survey

Award-Winning Hospitality Software Company Releases Top Trends for Venue Bookings Around This Holiday Season

Tripleseat, the leading web-based sales and event management platform, released a holiday booking trend report highlighting the most popular days of the week, month, speciality cocktail, theme, among others. In surveying event and sales managers at venues using their software, Tripleseat found that majority of companies wait to hold their holiday company parties until January and most are scheduled on either Thursday or Saturday.

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Tripleseat
Tripleseat

With the mission to better understand how companies are planning their holiday parties this year, Tripleseat set out to find out current trends. Of the findings, customers found that more companies wait to hold their holiday parties until after the New Year, which helps to cut costs on catering expenses and allows for more off-site venues to be available. Most holiday parties are booked on Mondays and Saturdays, with popular dates being December 16th and 23rd, and January 13th and 6th, according to Tripleseat data.  Of the parties booked, a majority involve experiences over traditional sit-down meals, with wine or rum pairings being most popular. Additional key trends include:

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“When it comes to planning a company-wide party during the holiday season or in the beginning of the new year, sometimes it’s more effective for planners to host their parties after the holidays – venues free up, more employees have availability and costs are lower,” said Jonathan Morse, CEO and Founder. “If you’re planning for your company’s event, it’s best to be as prepared as possible and book four to six months in advance, otherwise your options become limited.“

Tripleseat is a sales and event management platform that helps restaurants, hotels, and unique venues streamline the planning process and increase event sales. Tripleseat was founded in 2008 by Jonathan Morse and Kevin Zink. To date, the Tripleseat platform has helped venues book over 4 million events and captured $10 billion in event leads. More than 63,000 restaurant and hotel event and sales managers use Tripleseat every day to book and manage the perfect event for their customers.

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Demand Spring Achieves Gold-Level Status as a Marketo Engage Partner

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Demand Spring Achieves Gold-Level Status as a Marketo Engage Partner

Revenue Marketing consultancy Demand Spring is pleased to announce that they have achieved Gold-level status as a Marketo Engage partner within the Marketo Solution Partner Program.

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Demand Spring’s Marketo Engage experts have been working with clients for years to implement and enhance their Marketo Engage instances. Demand Spring’s Gold-level status comes as the result of the team realizing a number of significant program requirements.

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Mark Emond, President of Demand Spring, said:

“Our clients know and trust Demand Spring’s expertise to guide them extensively through their Marketo Engage implementations, enhancements, and in running their instances on an ongoing basis through our Marketo Engage as a Service offering – helping them to get the most out of Marketo through advanced Revenue Marketing strategies.  As a Gold-level partner, we will now be working even more closely with Marketo, and will be able to pass our enhanced knowledge and support on to our clients.”

Demand Spring is an integrated Revenue Marketing consultancy that helps marketing organizations stand taller by enabling them to scale their ability to contribute to pipeline and revenue. Our team of Revenue Marketing Strategists, Content Marketers, and Marketing Technologists help our clients transform their marketing practices, deliver exceptional customer experiences, and drive revenue.

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Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Rubikloud’s Solution to Help Retailers Forecast Customer Demands, Boost Sales

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Rubikloud’s Solution to Help Retailers Forecast Customer Demands, Boost Sales

The Latest in Rubikloud’s Lineup of AI-Enabled Solutions Increases the Effectiveness of Promotions, Optimizes Category Spend, Improves Forecast Accuracy and Saves Valuable Time

Rubikloud, the maker of world-leading artificial intelligence (AI) and machine learning technology, is increasing its capabilities to help retailers and consumer packaged goods (CPG) manufacturers clearly understand and automate decision making across the forecasting lifecycle, improving financial results and increasing the ability to predict customer demand. Early tests have indicated that retailers can achieve more than 10% incremental sales and 13% margin improvement versus their baseline approaches and existing legacy systems.

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Inclusive of the full omni-channel ecosystem, including in-store placement, e-commerce, mobile, third party applications and alternate fulfilment options such as click-and-collect, Rubikloud Optimize module uses retail-centric algorithms that constantly learn and improve, to generate early forecasts, address data scarcity and improve forecast accuracy. It also centralizes the overall promotional planning effort in one location, reducing organizational silos and miscommunication.

The solution will help retailers and CPG manufacturers experiment, simulate and plan more effective promotions to meet business objectives, maximize margins and drive profitability. It transforms a slow and manual task, previously informed through disparate systems and outdated information, into a seamless process that utilizes data-driven decision making and constraint-based plan optimization including cannibalization, halo effect, cherry-picking, pantry loading and missed cross-selling and upselling opportunities.

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For example, one key activity for merchandising teams at retailers is building a promotional calendar for their mass-market promotions, a task that typically takes multiple weeks and heavily relies on last year’s performance to predict the performance of future plans. With Rubikloud’s Optimize module, each category manager can run what-if scenarios that simulate an expected outcome by changing various demand-driver levers such as promotion mechanics, store placement, digital placements, flyer and vendor/trade funding. The solution generates granular forecasts and integrates them into downstream supply chain systems. From there, the individual plans are consolidated into one view where the business as a whole can clearly and easily understand and communicate the projected performance of the upcoming months.

“We understand firsthand the challenges retailers and CPGs are facing, as retail is the core focus of our business,” said Waleed Ayoub, CTO, Rubikloud. “Merchandising decisions, marketing and promotions planning, supply chain, retail operations – they’re all connected, and we’re proud that we are helping retailers solve their toughest challenges through comprehensive intelligence, automation, and integration for every area of the business.”

Read More: Crayon Receives AWS Well-Architected Partner Status

 

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Pagely Achieves AWS Retail Competency Status

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Pagely Achieves AWS Retail Competency Status

Pagely, a managed WordPress hosting platform for large e-commerce and enterprise brands, announced , at the re:Invent Global Partner Summit in Las Vegas, that it has achieved Amazon Web Services (AWS) Retail Competency status.

The AWS Retail Competency Partners have demonstrated success in offering end-to-end solutions across Customer Engagement, Corporate Merchandising and Planning, Supply Chain and Distribution, Physical, Digital, and Virtual Store, Advanced Retail Data Science, Core Retail Business Applications, and Consulting Practice for Retail on AWS.

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AWS Retail Competency Partners undergo rigorous validation by AWS to ensure alignment to AWS best practices for building secure, high-performing, resilient, and efficient cloud infrastructure for industry applications – to give customers increased confidence when making decisions.

To receive the AWS Competency designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.

“Pagely is proud to achieve AWS Retail Competency status,” said Joshua Strebel, Pagely CEO. “Our platform is built entirely on AWS’s superior technology, and our team is dedicated to helping companies achieve their technology goals by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.

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Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Looker Achieves AWS Retail Competency Status and Amazon Redshift Ready Designation

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Looker Achieves AWS Retail Competency Status and Amazon Redshift Ready Designation

Company Now Has Achieved Four AWS Competencies: Data & Analytics, Mobile, Retail and Digital Customer Experience

Looker, a leading data platform company, announced at the re:Invent Global Partner Summit in Las Vegas that it has achieved Amazon Web Services (AWS) Retail Competency status, andthe Amazon Redshift Ready designation demonstrating Looker’s successful integration with Amazon Redshift.

AWS Retail Competency

The AWS Retail Competency Partners have demonstrated success in offering end-to-end solutions across Customer Engagement, Corporate Merchandising and Planning, Supply Chain and Distribution, Physical, Digital, and Virtual Store, Advanced Retail Data Science, Core Retail Business Applications, and Consulting Practice for Retail on AWS.

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The AWS Competency is built on two pillars – proven customer success and technical proficiency — that are at the core of this Amazon Partner Network (APN) Differentiation Program. AWS Retail Competency Partners undergo rigorous validation by AWS to ensure alignment to AWS best practices for building a highly secure, high-performing, resilient, and efficient cloud infrastructure for industry applications to give customers an increased confidence when making decisions. Achieving the AWS Retail Competency differentiates Looker as an AWS Partner Network (APN) member that delivers specialized technical proficiency. To receive AWS Competency designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.

“We understand how crucial it is for retail and ecommerce companies to have insights into every aspect of their business so they can make informed data decisions and take immediate action,” said Frank Bien, CEO at Looker. “Achieving AWS Retail Competency status deepens our commitment to retailers while continuing to support our customers in achieving their technology goals by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”

Looker is the platform for data that puts real, actionable information into the hands of its users across an organization when they need it by infusing data experiences into day-to-day workflows. It allows virtually any organization to extract value from data at web scale and embed customized Looker data experiences.

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For retail and eCommerce customers, Looker gives companies the ability to understand almost every aspect of their business, from how web page activities impact conversion rates to finding friction points in the purchasing process. The insights provided by Looker provide a better understanding of promotional cycles and highlight breakdowns across demand stages to find pain points on the path to purchase and to maximize profits. Looker also provides key insights into brand performance by category, the ability to analyze product availability, identify gaps in the supply chain, decrease unnecessary expenditures, and gain an overall better understanding of customer behavior.

Amazon Redshift Ready Designation

Achieving the Amazon Redshift Ready designation differentiates Looker as an APN member with a product integrating with Amazon Redshift and is generally available and fully supported for AWS customers. Amazon Redshift Ready Partners have demonstrated success building products integrated with Amazon Redshift by helping AWS customers evaluate and use their technology productively, at scale and varying levels of complexity.

To support the seamless integration and deployment of these solutions, AWS established the Amazon Redshift Ready Program to help customers identify products integrated with Amazon Redshift and spend less time evaluating new tools, and more time scaling their use of products that are integrated with Amazon Redshift.

“Every function within our company uses a variety of data products to make critical business decisions and we customize those data products in order to meet the needs of each team,” said Barkha Saxena, Chief Data Officer at Poshmark. “Amazon Redshift and Looker have been integral to making our vision of data democratization a reality and have helped build a culture where everyone is empowered to make data-driven decisions.”

Read More: Mediagrif Announces Closing Of The Acquisition Of K-Ecommerce

 

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ThousandEyes Names Former Zscaler, VMware, Citrix Sales Leader Matt Piercy as VP of EMEA Sales

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ThousandEyes Names Former Zscaler, VMware, Citrix Sales Leader Matt Piercy as VP of EMEA Sales

ThousandEyes, the Internet and Cloud Intelligence company, announced the hiring of enterprise software veteran Matt Piercy as vice president of EMEA sales to lead executive engagement and strategic partnership initiatives in the region and scale a high-performance, people-centric sales organization.

“Optimizing the Digital Experience for customers, partners and employees is a strategic priority for CIOs at high-performing organizations. The service delivery channels for these important interactions leverage the Internet as a critical dependency, which is driving significant demand for the visibility and intelligence that ThousandEyes provides,” said Paul Kizakevich, senior vice president of global sales at ThousandEyes. “We are excited to have Matt Piercy join our team to ensure our customers and partners can successfully navigate this changing landscape, while scaling our internal operations to support market demand.”

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With more than 25 years of sales and general management experience in EMEA, leading customer-centric organizations both pre- and post-IPO at Zscaler and VMware, Piercy is a trusted leader known for his ability to build and scale high-performance sales organizations at disruptive enterprise technology companies. Under his leadership, Zscaler EMEA operations accounted for approximately half of the company’s global revenue as he built an organization to support customers in 16 countries, helping establish the company as a market leader in cloud security.

“I’ve seen firsthand the pain that global enterprises suffer when they move to the cloud, because as they gain agility, they trade off visibility and control of their services delivered to customers and employees,” said Piercy. “I’m thrilled to join ThousandEyes to help businesses navigate today’s increasingly complex digital landscape and to finally gain the visibility and intelligence they need to deliver better digital experiences and maximize their cloud investments.”

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ThousandEyes, the Internet and Cloud Intelligence company, delivers the only collectively powered view of the Internet enabling enterprises and service providers to work together to improve the quality of every digital experience. The ThousandEyes platform leverages data collected from an unmatched fleet of vantage points throughout the global Internet, from within data centers and VPCs and on end user devices to expose key dependencies that impact digital service delivery, empowering businesses to see, understand and improve how their customers and employees experience any digital website, application or service.

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Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Thrive Global Names Frank Ricciardi First Chief Customer Officer to Ensure Delivery of World-Class Customer Experience

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Thrive Global Names Frank Ricciardi First Chief Customer Officer to Ensure Delivery of World-Class Customer Experience

Ricciardi Joins With Global SaaS Leadership Experience From Cornerstone OnDemand To Turn Customer Experience Into A Key Differentiator

Thrive Global, the behavior change technology company founded by Arianna Huffington in 2016, announced that Frank Ricciardi will join the company as Thrive’s first Chief Customer Officer. This newly-created role is an investment in the success of Thrive’s customers, including 100+ leading enterprises, such as Bank of America, Verizon, Deloitte, Goldman Sachs and Microsoft, and supporting initiatives with launch partners including Accenture, Hilton, SAP, and JPMorgan Chase so Thrive can help unlock the potential of their employees. At Thrive, Ricciardi will be responsible for Thrive’s customer capabilities and the overall customer experience, including retention and sustainable growth of the global portfolio. He will report directly to Thrive’s Founder and CEO, Arianna Huffington, to deliver programs and technology to over 40 countries.

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“As Thrive enters its fourth year, we are making significant investments in our customer experience. Our recent acquisition of Boundless Mind to use A.I. to drive behavior change and engagement with our SaaS solutions, combined with Frank’s proven track record in driving and scaling success, will take our customer capabilities to the next level,” said Arianna Huffington. “Our relationship with our customers is everything. And to become the leader in the market and maximize our impact, it’s essential that we create a seamless, unified experience across all customer touchpoints and add value with each interaction. With Frank’s leadership, customer experience will be one of Thrive’s key differentiators.”

Ricciardi was most recently Chief Customer Officer at Cornerstone OnDemand and has over 20 years of cloud software and SaaS experience. From 2005 to 2018, he served on the executive team at Cornerstone OnDemand, one of the most successful cloud companies in the world. He drove the pioneering work that yielded Cornerstone’s differentiating client relationship management and success capabilities, including its innovative Client Success Framework, which was a key contributor to the company’s long-standing, industry-leading client retention rate. He also has extensive global and general management experience, having launched and led Cornerstone’s business in emerging markets including India, Singapore, Thailand, Mainland China, Hong Kong, Japan, Australia and New Zealand.

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Ricciardi began his career with Andersen Consulting (now Accenture), where he specialized in product commercialization and salesforce effectiveness in the biotechnology and pharmaceutical industries for companies such as Astra Merck, AstraZeneca and Amgen.

“Our customer capabilities will be built upon the incredible Thrive Global culture, which is already obsessed with its customers. We intend for these capabilities to ensure and amplify the success of our current and future customers. I could not be more thrilled to join Arianna and the entire Thrive Global team to build on the opportunity to accelerate growth and capture hearts in a new market,” said Ricciardi. “I have a deep personal passion for the connection between well-being and performance, and I see endless possibilities to create true, mutual business value with our customers.”

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Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

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