SalesTech Star

Most Companies to Host their Holiday Parties in January, Says Survey

Award-Winning Hospitality Software Company Releases Top Trends for Venue Bookings Around This Holiday Season

Tripleseat, the leading web-based sales and event management platform, released a holiday booking trend report highlighting the most popular days of the week, month, speciality cocktail, theme, among others. In surveying event and sales managers at venues using their software, Tripleseat found that majority of companies wait to hold their holiday company parties until January and most are scheduled on either Thursday or Saturday.

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With the mission to better understand how companies are planning their holiday parties this year, Tripleseat set out to find out current trends. Of the findings, customers found that more companies wait to hold their holiday parties until after the New Year, which helps to cut costs on catering expenses and allows for more off-site venues to be available. Most holiday parties are booked on Mondays and Saturdays, with popular dates being December 16th and 23rd, and January 13th and 6th, according to Tripleseat data.  Of the parties booked, a majority involve experiences over traditional sit-down meals, with wine or rum pairings being most popular. Additional key trends include:

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“When it comes to planning a company-wide party during the holiday season or in the beginning of the new year, sometimes it’s more effective for planners to host their parties after the holidays – venues free up, more employees have availability and costs are lower,” said Jonathan Morse, CEO and Founder. “If you’re planning for your company’s event, it’s best to be as prepared as possible and book four to six months in advance, otherwise your options become limited.

Tripleseat is a sales and event management platform that helps restaurants, hotels, and unique venues streamline the planning process and increase event sales. Tripleseat was founded in 2008 by Jonathan Morse and Kevin Zink. To date, the Tripleseat platform has helped venues book over 4 million events and captured $10 billion in event leads. More than 63,000 restaurant and hotel event and sales managers use Tripleseat every day to book and manage the perfect event for their customers.

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