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Drlupo Raises $2.3 Million to Cap off Record Year of Fundraising on Tiltify

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Drlupo Raises $2.3 Million to Cap off Record Year of Fundraising on Tiltify

Top 30 Fundraisers Of The Year Announced This Week Highlighting Some Of The Biggest Content Creators Dedicating Their Time and Communities To Make A Difference

Another year is coming to an end, but this year is wrapping up with a bang.  Tiltify, the #1 fundraising platform for content creators has been home to some outstanding fundraising campaigns this year.  On Sunday, the most record breaking of them all took place with Twitch superstar DrLupo rallying his community with over 18000 donations to raise $2.3 Million is just 24 hours for St Jude Children’s Research Hospital.  A huge surprise to take him over his goal was a $1 Million check from the Amazon owned streaming platform Twitch.  This is the most ever raised by a livestream in 24 hours.

Read More: Flagship Social Ranks The Top 50 Executives On Social Media

Tiltify announced the first 10 of its top 30 individual fundraisers of 2019. The top 30 alone have raised 8.9 million dollars in 1000 hours of live fundraising time.  To put that into perspective, they averaged $8900 per hour — or $148 per minute.  The top 30 also includes many top names from Youtube, Facebook Gaming & Twitch including Markiplier, Jacksepticeye, Game Theorists, Valkyrae, fuslie, Darkness429, Tfue, and even Panic! at the Disco’s Brendon Urie and Game of Thrones star Emilia Clarke.  More detailed info can be found in the blog.

Tens of thousands of fundraisers on Tiltify created almost 18,000 campaigns, to make up the biggest year yet in livestream fundraising.  Millions more have been raised for the growing charities added to the Tiltify family, which continues to include well-known causes including Make-a-Wish Foundation, Feeding America, American Red Cross, American Heart Association, Humane Society of the United States & St Jude Children’s Research Hospital along with many charities from around the world like Cancer Research UK, SpecialEffect, Starship Foundation, Starlight Children Foundation Australia and Unicef UK.

This year marked some unique stream events with A-list film, TV and music stars.  Brendon Urie livestreamed for 24 hours to raise funds for his new Highest Hopes Foundation.  Stephen Colbert teamed up with Critical Role to play Dungeons & Dragons for Red Nose Day and Emilia Clarke teamed up with Jacksepticeye to raise funds for her organization SameYou.  These fundraisers all showed the power of the communities on these digital platforms like Twitch and Youtube as well as the unique engagements you can have during these streamathons to interact and educate about your cause.

Read More: YouAppi And Craftsman+ Partner To Bring Creativity To App Retargeting

Coming in 2020 Tiltify will be launching “DIY on Tiltify” which will be a venture into allowing the unique engagement tools that drive the success of Tiltify livestream fundraisers to be used by those who do not livestream.  New campaign pages will be unveiled that will allow anyone doing any type of fundraising to access tools such as polls, rewards and milestones.  This will expand Tiltify’s offering to more traditional fundraising programs.

“We have seen the power of engaged fundraising through livestreams and now we have demand to expand that technology to all fundraising programs,” said Tiltify CEO Michael Wasserman.  “Millennials and zoomers want to engage more and build the relationships between fundraiser and donor.  Our tools allow that to happen and we want that to be accessible to all types of programs, so people don’t feel excluded from participating and can be creative with how they fundraise.”

Read More: UPS Predicts Record-Breaking National Returns Day

 

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NetworkNewsBreaks – CloudCommerce (CLWD) Ranked Number 235 on Deloitte’s 2019 Technology Fast 500(TM)

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NetworkNewsBreaks – CloudCommerce (CLWD) Ranked Number 235 on Deloitte’s 2019 Technology Fast 500(TM)

CloudCommerce announced that it ranked 235th on Deloitte’s Technology Fast 500(TM), a ranking, now in its 25th year, of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. According to the update, CloudCommerce grew 465% during this period, which the company’s chief executive officer, Andrew Van Noy, attributes to organic growth and multiple strategic acquisitions. “It is an honor to be recognized on this prestigious list of high growth companies,” Van Noy said in the news release “Our plan for future digital advertising growth is focused on rapidly attracting new clients and working hard to continue to serve the needs of our current clients.”

Read More: Terminus Acquires Sigstr To Power The Next Generation B2B Marketing Platform

CloudCommerce is a leading provider of digital advertising solutions. The company’s flagship solution, SWARM, analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to market to them. CloudCommerce does this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover, develop and create custom audiences for highly targeted digital marketing campaigns.

As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public.

Read More: Innovations In Customer Experience, Infrastructure To Drive ECommerce Growth In 2020

 

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YouAppi and Craftsman+ Partner to bring Creativity to App Retargeting

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YouAppi and Craftsman+ Partner to bring Creativity to App Retargeting

With a Creative Track Record of Working With Brands Including Nike and Clorox, Craftsman+ Partners With Youappi to Bring Better Creativity to Youappi’s Programmatic App Retargeting Campaigns

There is a misconception that ads on mobile devices served via programmatic exchanges have to scream BUY NOW to generate results.

Even more so for app retargeting ads created to bring back dormant or inactive users, right?

With YouAppi focused on the technology and methodology of app retargeting, the company sought a best-in-class partner to provide ad creative for the company’s app retargeting campaigns.

Early campaign data from the partnership between creative technology platform Craftsman+ and mobile marketing platform YouAppi indicates creative ads perform better, generating down funnel actions, engagements, and purchases.

Read More: Terminus Acquires Sigstr To Power The Next Generation B2B Marketing Platform

“Marketing is an inherently creative industry,” said Leo Giel, CRO, YouAppi. “Therefore, we ran a global search for the best creative partner with extensive experience in app retention marketing to provide our clients with the best possible creative alongside our ReAppi app retargeting technology solution. This search led us to Alex (Merutka) and Craftsman+, and early results have exceeded our expectations.”

Craftsman+ produces best-in-class playable and interactive video assets for leading mobile marketers and brands. Using the company’s Interactive Content Engine (ICE), partners like YouAppi also have the ability to quickly iterate content to drive scale and efficiency. The ICE platform allows teams to intuitively design and templatize assets for a variety of ad sizes, using sophisticated technology to automate iterations across all notable marketing platforms.  Craftsman+ clients include Nike, Clorox, Elevate, Truebill and more.

“We’re excited to partner with YouAppi and leverage the power of their purpose-built ReAppi mobile app retargeting technology alongside Craftsman+ creative, and provide marketers with effective creative that delivers retargeting results,” said Alex Merutka, CEO and founder, Craftsman+.

Read More: Innovations In Customer Experience, Infrastructure To Drive ECommerce Growth In 2020

“The combination of our ReAppi technology and Craftsman+ powered creative is a win-win for our clients who are benefitting from better-performing ads that are smarter and more efficient,” added Leo Giel from YouAppi.

ReAppi is a fully managed programmatic app retargeting solution which enables marketers, app developers, and agencies to benefit from full-funnel app retention. ReAppi reactivates recent installs or other upper funnel intents such as app engagements, tutorials, and registrations to convert down the funnel. Existing users are re-engaged to increase gameplay, orders or purchases and upsell valuable users into returning users.

YouAppi retargeting has increased app revenue and LTV for marketers, app developers and agency clients across a range of verticals including e-commerce, food delivery, gaming, travel, fintech, lifestyle, and entertainment.

Read More: Audigent Releases SmartPMP Product, Delivering Critical New Tool To Media Buyers Worldwide

 

Write in to psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Wecan Group, a Blockchain Venture Builder and WISeKey, a Leader in the Field of Cybersecurity, Blockchain and IoT, Announce Strategic Partnership

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Wecan Group, a Blockchain Venture Builder and WISeKey, a Leader in the Field of Cybersecurity, Blockchain and IoT, Announce Strategic Partnership

Wecan Group, a Blockchain Venture Builder and WISeKey, a Leader in the Field of Cybersecurity, Blockchain and IoT, Announce Strategic Partnership

WISeKey International Holding Ltd, a leading cybersecurity and IoT company, and Wecan Group, a Geneva based blockchain venture builder, announced a strategic partnership to join forces and resources in supporting several key blockchain related projects.

Wecan joins the Geneva Blockchain Center of Excellence

The Wecan Group will be joining the Geneva Blockchain Center of Excellence established by WISeKey in early 2019.  The business model of the Geneva Blockchain Center of Excellence is to assist blockchain startups and research to promote their technologies internationally, facilitate the rapid adaptation and on-boarding of blockchain-based solutions, foster stronger collaboration between the public, private and academic sectors and cooperate to ensure that the latest technological standards are made available in a safe and trusted manner.
By making the most of the knowledge sharing, and available experiences & resources, the partnership will contribute to foster and accelerated adoption of blockchain technologies and increase the positive impact these technologies can have on businesses and institutions.

Read More: Retention More Critical Than Recruitment, Say Healthcare HR Executives In Workforce Institute Survey

The Blockchain Center of Excellence is enabled by the OISTE/WISeKey’s neutral cryptographic Root Key and trust model.  OISTE foundation has partnered with international organizations, corporations and governments worldwide and its root certification and digital identities are recognized by leading Operating Systems and Internet Applications and integrates innovative blockchain technologies to distribute the identity attributes and build federated ecosystems. The purpose of the OISTE Trust Protocol is to establish a new Trust Protocol for the Internet combining traditional Cryptographic Trust Models with distributed blockchain ledgers creating a new Global Trust platform.
The mission of the Association is to create an ecosystem of governmental, technology and business partners, each representing a node with the possibility to have multiple nodes per country.

Carlos Moreno, WISeKey’s VP Corporate Alliances and Partnership noted: “We are excited about this partnership and proud to onboard WeCan Group as technological partner of the Blockchain Center Of Excellence to engage promoting best in class blockchain applications and platforms developed by WeCan secured by WISeKey, our trusted identities would be a critical factor when creating chronological, immutable records and where Know Your Customer (“KYC”) verification process plays an important role in the architecture of the solutions.   Combining the virtues of the Blockchain Application/Platform with WISeKey Digital Certificates can help customers guarantee the security and integrity of all transactions.”

Read More: Resulticks Receives Accreditation From Privacy Shield Framework

Promoting common synergies and ambition

The objective of the WISeKey – Wecan Group partnership is to create synergies for the development of innovative solutions, by bringing their expertise on their respective technological layers.

Dr Vincent Pignon, CEO of Wecan Group concludes: “WISeKey has many assets in security and our venture builder strategy allows us to focus on the development of our joint ventures while pooling all support functions, but also strategic partnerships. Whether for identity or qualified signature, many applications are likely to benefit from this partnership.”

Wecan Group, through its two joint ventures, Wecan Tokenize (an asset tokenization platform) and Wecan Accelerate (a Libra acceleration program) empowers companies to grow with blockchain, provides capital and operational support to the companies that it partners with, and helps them establish defensible market-leading positions internationally.

In addition, Wecan Group’s two new joint ventures – Wecan Comply (a resource pooling platform for financial institutions) and Wecan Protect (a proof of ownership platform), are also expected to greatly benefit from this collaboration.  These two new joint ventures, together with several milestones of the Wisekey /BRI Blockchain Center of Excellence, will be presented to the public during the Geneva Annual Blockchain Congress Palexpo, to be held on January 20, 2020.

Wecan Comply enables banks and financial players to simplify compliance management by pooling resources, creating recognized standards and facilitating auditing and monitoring by regulators and is designed to increase compliance efficiencies.

Wecan Protect which will be introduced and coordinated by Philippe Lucet, an intellectual property specialist, aims to facilitate the registration and protection of intellectual property of intangible assets worldwide.

Read More: Mize Joins Major Appliance OEMs At ASTI 2020 To Enable Repair Companies

 

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Experience Analytics Leader Contentsquare Issues Global Online Holiday Shopping Data

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Experience Analytics Leader Contentsquare Issues Global Online Holiday Shopping Data

Stats on Site Performance, User Profiles and User Navigation Show Shoppers Are Persistent About Taking Advantage of Deals During Black Friday and Cyber Monday, Among Other Findings

Experience analytics leader Contentsquare released in-depth, global data on online holiday shopping with a focus on the retail fashion sector.  The data, which was collected from Nov. 15 through Dec. 24 across 314 million user sessions, looks at site performance, users profiles and user navigation, and how they change during Black Friday, Cyber Monday and the whole holiday season.

“Our data reveals many interesting user behavior trends that retailers would benefit from making note of and refining their online user experiences accordingly to ultimately increase sales and revenue,” said Aimee Stone Munsell, Contentsquare CMO. “For example, we found that shoppers are persistent about taking advantage of deals and getting their shopping done during Black Friday and Cyber Monday. This held true even though these online events came later in the season, so it’s clear people’s habits are now conditioned to these retail ‘holidays’.”

Read More: Terminus Acquires Sigstr To Power The Next Generation B2B Marketing Platform

The data includes metrics like conversion rate, average cart size, traffic by device, and percentage of new visitors, bounce rate, number of pages seen and session time. Please see the data below:

CONVERSION RATE 
The 2019 shopping season recorded an average retail conversion rate of 2.85%. There was a peak in conversions during the Black Friday and Cyber Monday period, with the average conversion rate reaching 4.04%. This reflected a 41% increase to the average conversion rate during Black Friday/Cyber Monday versus the rest of the shopping season (Nov. 15 to Dec. 24).

AVERAGE CART
The average cart during the whole shopping season was $150.56 in the retail sector, however there was a peak during Black Friday/Cyber Monday period, when the average cart went up 10.54% to $166.43. The difference was even bigger on mobile, with the average cart going up 11.89% during Black Friday/Cyber Monday (compared to the whole holiday period).

TRAFFIC BY DEVICE
Mobile drives the lion’s share of traffic in the retail sector, accounting for 68% of traffic during the whole 2019 shopping season. Contentsquare data showed a 1% increase in mobile traffic between 2018 and 2019 and a 6% decrease in desktop traffic. The biggest change year to year was the tablet, whose traffic increased by 21% yet still only accounted for 5% of the total traffic.

Read More: Innovations In Customer Experience, Infrastructure To Drive ECommerce Growth In 2020

PERCENTAGE OF NEW VISITORS 
More than half of holiday shopping season traffic was from new visitors. However, during the Black Friday/Cyber Monday sales, the proportion of returning visitors in the traffic mix increased by 2%.

BOUNCE RATE 
The average bounce rate in the retail sector during the holiday season is 39.20% — compared to 48%, the average bounce rate for the whole year. During Black Friday/Cyber Monday, the bounce rate was 4.43% lower than the holiday period as a whole, coming in at 37.46%. The mobile bounce rate is always higher and it came in at 41% during the whole holiday period.

NUMBER OF PAGEVIEWS AND SESSION TIME
The average number of pages viewed during the whole holiday period was 6.33 with an average session time of 7 minutes. During the Black Friday/Cyber Monday sales, the average number of pages viewed went up by 8% and the average session time was higher by 20%. Looking at the average number of seconds spent by page, Contentsquare found that visitors spend 11.33% more time on each page during Black Friday/Cyber Monday than they do during the holiday period as a whole.

Read More: Audigent Releases SmartPMP Product, Delivering Critical New Tool To Media Buyers Worldwide

 

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Despite the Boom in Social Media, New Survey by Moneypenny Reveals Phone Calls Are Still the Most Valuable Way of Contacting UK Businesses

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Despite the Boom in Social Media, New Survey by Moneypenny Reveals Phone Calls Are Still the Most Valuable Way of Contacting UK Businesses

Despite the boom in the use of social media to contact businesses, the good old phone still remains the most important communication method for customers to contact businesses in the UK, with 56% of businesses citing it is as their most important channel. This was followed by email 50%, online form 28%, live chat 24%, SMS text 23% and Whatsapp 21%, according to a new survey by Moneypenny, the leading outsourced communications company.

Read More: Outbrain Appoints Nathan Jackson As The New Head Of Sales For APAC Operations

However customers are ditching letters and faxes as a way to contact businesses, as the survey showed that only 12% said their customers prefer using the fax and 16% said they their customers prefer letters.

The value of phone calls to businesses was clearly demonstrated as the survey also showed that 57% estimated that the average value of losing a call to a competitor, from a customer who was ready to buy, was more than £1,000. Of these, 18% estimated the average value was between £1,001 and £1,500, while 17% of businesses estimated the potential loss to be £1,501-£2000 and 11% believed it was even higher at between £2,001 and £3,000.

Read More: Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip Expectations

Commenting on the survey findings, Joanna Swash, Global CEO of Moneypenny, said: “We commissioned this survey as we wanted to understand the changing landscape of communications between businesses and their customers and to understand the value of these different communication channels. This survey has proved what we’ve always known: that the phone call is still king, despite the rise in popularity of our new channels such as Whatsapp, live chat and social media.”

“And what’s more, calls are becoming more valuable to business as many customers choose to do easy transactions over the website or use live chat for more casual enquiries. When they’re ready to buy they are more likely to pick up the phone to get an answer straight away or schedule an appointment. We found that for a third of the businesses surveyed over half their calls were new business enquiries.”

Read More: BridgeClimb Reaches The Cloud With RingCentral’s Cloud Communications And Contact Centre Solutions

 

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UPS Predicts Record-Breaking National Returns Day

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UPS Predicts Record-Breaking National Returns Day
  • UPS expects to process a record 1.9 million returns Jan. 2, 2020, up 26% from the prior year.  
  • This will mark a seventh consecutive record, illustrating how e-commerce continues transforming shopping patterns.
  • UPS offers convenience and transparency in the returns process, benefitting both consumers and retailers.

UPS predicts a seventh consecutive record-breaking National Returns Day as consumers send back holiday orders ranging from ill-fitting sweaters to duplicate kitchen gadgets. On Jan. 2, consumers are expected to deposit 1.9 million returns packages into the UPS network – a 26% spike from last year’s peak returns day.

Read More: Agency Disruptor Superson Strengthens APAC Leadership Team To Cater For CMOs Of The Future

This process is a change from years past, when consumers would rush to physical retailers the day after Christmas and stand in long lines to make returns. UPS has helped rewrite that narrative by offering both retailers and consumers tools to make the returns process flexible, transparent and profitable. Now, consumers make purchases with returns in mind, and, according to the UPS Pulse of the Online Shopper study, 73% of online shoppers say the returns experience affects their likelihood to buy from a retailer again.

“For retailers, a seamless returns process is essential to keeping and growing business,” said Kevin Warren, UPS chief marketing officer. “We proudly offer businesses of all sizes – from global players to small and medium-sized merchants – the sophisticated returns services that today’s consumers demand.”

Read More: Terminus Acquires Sigstr To Power The Next Generation B2B Marketing Platform

US consumers can take their UPS Returns packages to:

  • More than 36,000 UPS drop boxes for smaller packages with labels.
  • UPS delivery drivers, who can directly receive a return package with a label.
  • More than 4,800 The UPS Store locations, which in addition to UPS Access Point services, can help with full-service packing, shipping and returns needs.
  • More than 14,000 UPS Access Point locations, including Michaels, Advance Auto, CVS Pharmacy and The UPS Store locations, which accept pre-labeled UPS packages.

Read More: Innovations In Customer Experience, Infrastructure To Drive ECommerce Growth In 2020

 

Write in to psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Australia’s Premier Regional Bank Renews their OrchestraCMS License through 2021 with Bridgeline Digital

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Australia’s Premier Regional Bank Renews their OrchestraCMS License through 2021 with Bridgeline Digital

Bridgeline Digital, Inc., provider of one of the leading, cloud-based Digital Experience Platform, announced that an Australian-based regional bank has renewed their OrchestraCMS license totaling over $180,000 and has committed to work with Bridgeline Digital Inc. through 2021.

The bank has been a customer of Bridgeline Digital Inc. since 2011 with the objective to align their digital processes using Salesforce and OrchestraCMS. The bank has selected OrchestraCMS to power the corporate intranet and customer portal delivering industry leading, targeted research that complies with regional regulations, while decreasing total cost of ownership by focusing on technology re-use rather than building costly and customized solutions. The bank leverages real-time insights from OrchestraCMS to offer consistent client experiences with personalized, targeted content that generates key client metrics.

Read More: Terminus Acquires Sigstr To Power The Next Generation B2B Marketing Platform

“OrchestraCMS allows our customers to create a hub of engagement for their internal teams and processes,” says Ari Kahn, CEO at Bridgeline. “The native integration with Salesforce allows the customer’s application to easily access all of their business data and workflow processes combined with rich and relevant content easily managed with OrchestraCMS.”

OrchestraCMS; a smart investment for a bank:

  •  Provides a quick and cost-effective solution for a bank to digitize the delivery of its research and increase productivity
  •  A streamlined native solution to Salesforce—no integrations necessary
  •  Enables the rapid delivery of other digital channels in response to changing business demand
  •  Ensures the bank can measure engagement and identify high-value customers as they interact with sales and marketing-initiated events
  •  Enhances employee and customer experience connecting over 16,000 employees, 12,000 investors across 60 countries

Read More: Innovations In Customer Experience, Infrastructure To Drive ECommerce Growth In 2020

Bridgeline Digital Inc. helps customers maximize the performance of their omni-channel digital experience – from websites and intranets to online stores and campaigns. Bridgeline’s Unbound platform integrates Web Content Management, eCommerce, Marketing Automation, Site Search, Community Portals, Social Media Management, Translation and Web Analytics to help organizations deliver digital experiences that attract, engage, nurture and convert their customers across all channels and streamline business operations.

Read More: Audigent Releases SmartPMP Product, Delivering Critical New Tool To Media Buyers Worldwide

 

Write in to psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Customers Shopped at Record Levels this Holiday Season with Billions of Items Ordered Worldwide

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Customers Shopped at Record Levels this Holiday Season with Billions of Items Ordered Worldwide

Customers in the US Enjoyed a Season of Convenience – Number of Items Delivered with Prime Free One-Day and Prime Free Same-Day Delivery Nearly Quadrupled

Amazon announced that this holiday season was record-breaking thanks to its customers all around the world – billions of items were ordered worldwide and tens of millions of Amazon Devices were purchased worldwide. Throughout the season, Amazon offered customers incredible deals every day and deeper discounts and more Deals of the Day than ever before during shopping events like Black Friday and Cyber Monday. Some of the best-selling products and brands this holiday season were the Echo Dot, Fire TV Stick with Alexa Voice Remote, Echo Show 5, L.O.L. Surprise! Glitter Globe Doll Winter Disco Series with Glitter Hair, iRobot Roomba 675 Robot Vacuum, HAUS LABORATORIES, Carhartt, AmazonBasics, and Champion items. Popular departments customers shopped in Amazon’s Stores in the US were toys, fashion, home and beauty with more than half a billion total items ordered.

Read More: SproutLoud Named Leader In Talent Optimization By The Predictive Index

“This holiday season has been better than ever thanks to our customers and employees all around the world,” said Jeff Bezos, Amazon founder and CEO. “On behalf of all Amazonians, we wish everyone the happiest of holidays and a fantastic 2020.”

AMAZON EMPLOYEES

  • This holiday season Amazon added more than 250,000 full and part-time seasonal roles across its global customer fulfillment network, with the company now employing 750,000 employees worldwide.
  • Nearly 19,000 employees worldwide across Amazon’s Operations team were promoted this year.
  • Amazon has 150 delivery stations in the United States that employ more than 90,000 Amazon Logistics associates.

Read More: Paul Prior To Join Undertone As Chief Operating Officer; New Role Created For Industry Leader

SMALL AND MEDIUM-SIZED BUSINESSES

  • It was a record-breaking holiday season for independent third-party sellers – mostly small and medium-sized businesses – with worldwide unit sales seeing double-digit year-over-year growth, surpassing a billion items sold in Amazon’s Stores.
  • There are more than 800 Amazon Delivery Service Partners in the last-mile network, employing 75,000 drivers in the U.S.
  • Hundreds of thousands of customers in the US visited the Small Business Gift Guide this holiday season, which featured gifts exclusively sold by small businesses.

Read More: Hotnest Raises USD 6 Million To Automatize Marketing And Sales For SMEs

 

Write in to psen@martechseries.com to learn more about our exclusive editorial packages and programs.

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