SalesTech Star

SRAX Inc.Offers Consumers Power to Own Their Data

Digital-marketing and consumer-data-management technology company SRAX  provides consumers the power to own their data and obtain payment for the release of that date. A recent article discussing the company reads, “BIGtoken essentially enables consumers to control which pieces of their own data are for sale and which companies can buy them. In addition, BIGtoken provides advertisers access to verified consumer data to better reach and serve audiences. With privacy issues and concerns regarding social media channels such as Facebook, Twitter, Snapchat, LinkedIn and others on everyone’s radar, SRAX offers a premier solution via BIGtoken as the platform creates a secure and transparent environment for consumers.

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The opportunity to earn money from the release of data has resulted in BIGtoken racking up more than 16 million users around the world thus far, with that number growing every day. . . . Once consumers grant BIGtoken access to their information, a cooperative relationship is established between SRAX and its customers. Consumers who sell access to their digital data receive compensation with points that they can redeem for cash or gift cards. At the same time, BIGtoken is able to provide verified, high-quality data to advertisers that pay a premium to access consumer-corroborated information for their campaigns. SRAX does not sell BIGtoken data directly to advertisers; it sells access to the data, in the form of anonymized segments.”

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SRAX is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple, recurring revenue streams through its various platforms.

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