SalesTech Star

User Reviews Place ZoomInfo at the Top in G2’s Winter Sales & Marketing Intelligence Reports

Go-To-Market (GTM) Intelligence Leader Earns Top Positions for Customer Satisfaction and Market Presence for the Eighth Consecutive Time

 ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced that it has earned top placements in G2’s (formally G2 Crowd) Winter 2020 Grid Reports for multiple categories, including Sales Intelligence, Marketing Intelligence, Marketing Account Intelligence, and Buyer Intent Data Tools. The platform was honored with a total of eleven 1st and 2nd category placements and was featured in eleven Grid Reports across four categories, surpassing LinkedIn Sales Navigator in the Enterprise Sales Intelligence category. This marks ZoomInfo’s eighth consecutive season for which the B2B solution was ranked best in class by G2’s Sales & Marketing Intelligence Reports.

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“In today’s world, data accuracy is non-negotiable. Given the pace of change, it’s no longer feasible for sales and marketing professionals to work with static information that doesn’t catalyze truly personalized, intelligent conversations,” said Hila Nir, Chief Marketing Officer at ZoomInfo. “To the point, we’re thrilled to be recognized once again by G2 for guiding our customers on the road to success with access to fresh, reliable data.”

This quarter, ZoomInfo has earned either #1 or #2 rankings for the following: Sales Intelligence; Sales Intelligence: Enterprise; Sales Intelligence: Mid-Market; Sales Intelligence: Small Business; Marketing Account Intelligence; Marketing Account Intelligence: Enterprise; Marketing Account Intelligence: Mid-Market; Marketing Account Intelligence: SMB; Market Intelligence; Market Intelligence: Small Business; and Buyer Intent Data Tools (a new category for the platform).

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“Rankings on G2 reports are based on data provided to us by real users,” said Michael Fauscette, chief research officer, G2. “We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world.”

The Winter 2020 Grid® Reports are based on G2’s unique algorithm, which calculates customer satisfaction and market presence scores in real-time. Based on user reviews and data aggregated from online sources and social networks, ZoomInfo’s high placement in these categories underscore the ways in which best-in-class data feeds every step of a sales and marketing professional’s workflow, and reveal the need for an automated pathway to go-to-market intelligence.

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