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Membrain Wins Two Medals in Top Sales World’s 2019 Awards

This Year, Membrain Was Nominated in Multiple Categories and Won the Silver Medal in the Top Sales Enablement Technology Category and Gold in Top Sales Company Blog.

Each year, the world’s leading online sales community, Top Sales World, hosts an award ceremony to praise the leading content creators and technology within the sales and marketing community globally to highlight the companies and individuals lifting the industry to new levels. Among the winners are those who challenged the status quo with innovative ideas and those who put in the extra time and effort to add true value in the form of efficient sales technology. This year’s judging panel consisted of 24 of the world’s leading sales experts.

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“It’s humbling to be acknowledged as a leading Sales Enablement software and content creator, considering how highly competitive the global playing field is. Awards like this make our mission to elevate the sales profession even more fun,” says George Brontén, Founder and CEO of Membrain.

In an industry overpopulated with individuals who are hungry to compete, we put how you sell as our primary focus to differentiate ourselves. Membrain, a SAAS company that started with a goal of creating a platform that could ensure sales teams had an efficient and effective process for implementing their sales strategy. We wanted to simplify the process of allowing sales teams to adopt their business’s winning strategy of how to close deals and reach their collective goal. Membrain has the versatility of being both used as a complete Sales Enablement CRM platform or as a complement to an existing CRM.

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These awards are hosted by the world’s leading online community ‘Top Sales World’, which also publishes the hugely popular Top Sales Magazine every month, which has accumulated over 290,000 readers, as well as a weekly newsletter, “Around Top Sales World in 7 Days.” The TSW VIP Area houses the largest repository of sales information available anywhere in the world.

With clients in over 80 countries, Membrain is the award-winning Sales Enablement CRM for teams working with complex B2B sales. Membrain makes it easy for sales teams to execute their sales strategy to achieve consistent sales performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance. Continually optimize your sales execution and elevate your salespeople to become a competitive advantage. Membrain has won multiple awards, including the Top Sales Awards, and is ranked as a Top Performer by G2 Crowd in four categories.

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Advantage Communications Inc. Expands Global Presence With Acquisition of Top Mexican Contact Center, First Kontact LLC

Advantage Communications INC. (ACI), a Leading BPO Contact Center Located in Canada and the Caribbean, Has Today Announced the Acquisition of a Top Contact Center in Mexico, First Kontact LLC. the Acquisition Will Expand Aci’s Global Presence and Enhance Its Spanish Customer Service Offering.

Advantage Communications Inc.,- a leading global BPO Contact Center using innovative new technologies to design superior customer experience (CX) strategies, has acquired a majority shareholding in a top Mexican Contact Center, First Kontact LLC

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Through the acquisition, Advantage Communications will be able to deliver its world-class CX and state-of-the-art CX technologies to a wider Spanish speaking client base, while at the same time continuing to strengthen its core service offerings with more multilingual capabilities across North America and the Caribbean.

First Kontact’s proximity to the Tijuana Mexico/San Diego USA International Border, not only provides a high percentage of bicultural and bilingual personnel, but the location also gives First Kontact Contact Center agents contextual knowledge of US geography, mainstream brands, and business behavioral and cultural nuances. First Kontact agents are 100% fluent in both English and Spanish, highly educated and trained to engage in high-quality business conversations.

Clients of Advantage Communications will now have access to increased multilingual customer service representatives, giving them new ways to serve their North and Central American Spanish-speaking customers as well as improving their coverage in the Mexican market and far beyond.

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“ACI and First Kontact have both been in pursuit of a common mission, centered on empowering our teams and delivering world-class service to clients,” said Gregory Hough, President and CEO at Advantage Communications Inc. “This acquisition is a key part of our growth strategy to employ more people in the markets we service, and reinvent the Contact Center with high-standards of operational excellence, innovative technologies such as artificial intelligence, and omnichannel communications.”

Juan Gutiérrez, founder and former CEO of First Kontact LLC, will continue to participate in the company’s growth as a significant shareholder, active Executive and as an Advisor to ACI’s CEO, Hough. As founder of First Kontact, Gutiérrez led the organization’s stellar growth, from 10 to more than 1,000 employees, making First Kontact a top 3 Contact Center employer in the region.

Gutiérrez said, “This deal brings together a long-standing, successful Canadian & Caribbean organization with one of the best Contact Centers in Mexico. ACI has grown a fantastic business and enjoys an amazing culture similar to First Kontact. Gregory and I both care deeply about individual and collective growth, and we find deep meaning in the work we do to make a difference for our clients. Together we’ll do just that.”

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SYNNEX Announces Plan to Separate into Two Industry-Leading, Publicly Traded Companies

  • Creates two industry-leading public companies poised for continued success
  • SYNNEX, a top three Americas and Japan IT distribution company
  • Concentrix, a top two global customer experience (“CX”) solutions company

SYNNEX Corporation announced its plan to separate into two publicly traded companies: comprising of SYNNEX Technology Solutions, a leading IT distribution, services and integrated solutions company, and Concentrix, a leading global CX solutions company. Immediately following the transaction, SYNNEX shareholders will own shares of both SYNNEX and Concentrix.

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“Today, SYNNEX is taking affirmative steps to further drive shareholder value by announcing our plan to separate into two strong, independent, public companies,” said Dennis Polk, SYNNEX President and CEO. “The spin-off will provide each company with sharper strategic and managerial focus and enable SYNNEX shareholders to own and value each business separately.  We are very proud of our company and the returns we generated by investing in IT Distribution and CX Services over our nearly 40-year history. We are equally proud to have these two businesses reach a point where they are industry leaders and positioned well to be successful standalone public companies.”

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Chris Caldwell, President of Concentrix, added, “With Concentrix achieving its current scale and efficiency ahead of expectations, coupled with the market opportunities ahead of us, the appropriate time to separate is now. The separation of the two businesses will enhance each company’s competitive position and accelerate significant value creation opportunities. I, along with the rest of the Concentrix team, are grateful for our time within the SYNNEX family and look forward to continuing the successful SYNNEX’s legacy.”

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Kantar Adds to United Kingdom and Ireland Leadership Team

Kantar, the world’s leading marketing insights and consulting company, announced two strategically important hires in the UK. These additions to the senior leadership team in the UK will be instrumental in driving Kantar’s ambitious growth agenda. Chris Morley is appointed as Managing Director, UK, Ireland, and USA, for the Worldpanel division. Dom Boyd joins as Managing Director, Offer for the UK Insights division.

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Bart Michels, Kantar UK Country Leader noted: “Chris and Dom join us to take up leadership roles for two of our largest business units, in our second largest Kantar market, the UK. As part of our overall growth plan, they will drive the growth of Worldpanel Plus and Holistic Brand Guidance – two strategically important offers for our clients. It’s great to be able to attract such market leading talent to the Kantar UK business to add to our enviable insights, data and consulting offer.”

Chris succeeds Tim Kidd, who is retiring after more than a decade in the role and 27 years at Kantar. Chris’s priority coming into the role will be further developing Worldpanel Plus – Kantar’s smartphone-enabled shopper panel and the UK’s largest live community of shoppers.

Prior to joining Kantar, Chris spent 17 years with Nielsen in various leadership positions around the world. He started his career at IRI UK, where his responsibilities included the leadership of a joint Unilever account with Worldpanel. Having then moved to Nielsen in 2002, Chris took up senior roles in Australia, Vietnam and China. He spent nearly a decade in the Asia Pacific region before returning to the UK as Group MD. After leading the turnaround of the UK business, Chris went on to deliver success as the President, Western Europe, and then President, Nielsen USA, with responsibility for in excess of $1 billion revenue in both roles.

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Dom’s role will focus on helping the teams blend the best of Kantar’s knowledge and data for the benefit of its clients, and to ensure that Kantar’s offer is always cutting edge. He will report into Amy Cashman, co-CEO of the Insights division.

Dom is former APG Chair and recent Chief Strategy Officer at Publicis Poke, where he moved after 10 years at adamandeveDDB as Group Head of Strategy leading new business and creating award-winning campaigns for the likes of VW, John Lewis, Aviva and Mulberry. He also worked closely with Les Binet to help it win IPA Effectiveness Agency of the Year 2016 & IPA Effectiveness Grand Prix winner in 2016 & 2014. A passionate behavioural economics & CX practitioner, he’s also a regular awards judge and industry writer who was recently editor of Admap / WARC’s ‘Winning in the CX age’ issue.

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WP Engine Appoints Ramadass Prabhakar Senior Vice President of Global Engineering

Veteran Leader From Adobe And Magento To Continue To Advance WP Engine’s Digital Experience Platform

WP Engine, the WordPress Digital Experience Platform (DXP),  announced the appointment of Ramadass Prabhakar as the company’s new Senior Vice President of Global Engineering overseeing its global engineering team. Prabhakar will report to Heather Brunner, Chairwoman and Chief Executive Officer.

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Prabhakar brings more than 20 years’ experience from companies like Adobe, Magento and Bazaarvoice, leading multiple, cross-functional and geographically dispersed teams that have excelled at delivering sustained innovation and growth, and launching products that delight users and enjoy broad user adoption. At WP Engine, Prabhakar will scale the company’s engineering team as it builds upon WP Engine’s enterprise-grade architecture to deliver unparalleled speed, scalability, security and best-of-breed technology integrations trusted by more than 100,000 agencies and brands.

“We’re excited to welcome Ramadass to WP Engine,” said Heather Brunner. “His experience working with open-source software and growing global technology teams will help us evolve our category-defining platform-as-a-service to the world’s best agencies and brands using WordPress.”

Prior to WP Engine, Prabhakar was the senior director of engineering at Adobe Commerce where he led the engineering team focused on making every moment personal and every experience shoppable. Prior to Adobe, he was the vice president of worldwide engineering and technology at Magento Commerce, leading a global team of over 200 engineers building the world’s best commerce platform. He also held engineering leadership roles at Bazaarvoice, LexisNexis and Juris. Prabhakar holds a Master of Science degree from Vanderbilt University and a Master of Business Administration from Duke University.

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“WP Engine has a reputation for being a WordPress market leader and I’m thrilled to be able to apply my energy and experience to accelerate our customer-inspired product innovation,” said Ramadass Prabhakar. “I’m also excited to continue to grow our talented team and look forward to advancing our digital experience platform while strengthening our impact on the WordPress community and ecosystem.”

Prabhakar’s appointment follows WP Engine’s recent inclusion in nine Great Places to Work (GPTW) awards globally and counting, including GPTW in Technology, GPTW in the UK, GPTW in Ireland, GPTW for Women, and GPTW Leadership for All, WP Engine aspires to be a Workplace of Choice known for fostering a flexible, empowering, and inclusive environment for all. As the WordPress technology company, WP Engine is the catalyst for bringing its customers’ imagination, skills, and business to life.

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Riversand Appoints Michael Robinson as Vice President of Marketing to Grow Its Global MDM and PIM Business

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced the appointment of technology marketing veteran Michael Robinson as vice president of Marketing.

Robinson is responsible for the global marketing strategy and oversees Inside Sales, Product Marketing, and Corporate Communications. He brings more than 25 years of B2B marketing experience to Riversand, driving awareness, consistent branding, and repeatable growth for software and professional service category leaders such as Empyrean Benefit Solutions, Associa, and Allegro. He has also led marketing strategy consulting with global companies and startups across all major industries. He will report directly to the CEO and founder, Upen Varanasi.

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“We are delighted to bring onboard a leader of the caliber of Michael with his depth and breadth of knowledge in sales and marketing,” says Upen Varanasi, CEO and founder at Riversand. “Riversand is experiencing rapid growth, and we expect him and his team to provide further, sustained growth and awareness to our markets.”

Riversand’s delivery of its cloud-native data management platform in 2018 created an opportunity to accelerate business growth in the U.S. and Europe. Riversand recently secured an additional $10 million investment from Crestline Investors after successfully raising $35 million in Series A funding. The additional funds were raised to support expansion initiatives including marketing activities in the U.S. and Europe.

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“Riversand has great product vision, and I’m excited to build predictable growth for the company across the U.S., Europe, and beyond,“ says Robinson. “Riversand has an A+ global client list, a strong and growing internal team, and a proven track record in technological innovation and bottom-line driven value.”

Within the rapidly growing data management market, Riversand has experienced success in its core markets for nearly two decades as companies realize the value of data as a foundational requirement for business success. With the delivery of its SaaS data management platform, Riversand has disrupted the traditional PIM and MDM markets.

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Coveo for Commerce Transforms the Way Businesses Sell Online

AI-Powered Solution Helps Deliver Relevant Buying Experiences, Driving Business Growth

Coveo, the experience intelligence platform leader for enterprises, announced Coveo for Commerce, an AI-powered solution that will drive the next era of personalized, profitable omnichannel customer interactions. Coveo for Commerce enhances product and content discoverability, detects buyer intent, and automatically merchandizes personalized product recommendations that make business sense.

The experience economy is built on data and AI. Tech-first companies have trained people to expect personalized, relevant, and unified experiences. With Coveo every business can be an intelligent experience leader,” said Coveo Chairman and CEO Louis Tetu. “But personalization alone is not enough; businesses also want to increase the profitability of their customer lifetime journeys. Coveo for Commerce enables businesses to do that elegantly, and compete in the data and AI take-all economy.”

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Organizations using Coveo for Commerce can elevate their customers’ experiences and – in the process – grow their businesses.

Harness all catalog content and product information

Coveo for Commerce connects and unifies product catalogs and product-related content to provide shoppers with comprehensive, relevant information in their shopping experience. Structured product catalog data can blend with unstructured content, e.g. community reviews and YouTube videos. Digital, eCommerce and marketing leaders can offer richer shopping experiences that combine information types to enhance the shopper’s journey.

Help shoppers find what they want, and what they need

If customers can’t find the products they’re looking for, fast, they’re not buying them. It’s that simple. Coveo for Commerce gives merchandisers the reassurance that everything in their catalog is searchable, and that the most relevant products are presented first – increasing discoverability and add-to-cart conversions. All this without the need to manually build rules for every possible promotion.

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Understand buyer intent to predict what to offer

Shoppers provide clues to their intent at every interaction. Coveo for Commerce gathers those shopper signals, connecting the dots in the customer journey, and applies machine learning to automatically predict what is most relevant to each shopper. Coveo’s Automatic Relevance Tuning (ART) uses past behavior from all shoppers to predict the content that will be most useful to each new shopper in turn. And it is constantly learning – adapting to new trends and continuously improving. Each shopper’s experience is tailored to them, including highly individualized catalog search query suggestions, product recommendations, navigational facets and search results ranking.

Streamline the shopping experience

Retailers, distributors and brands with highly complex product catalogs can now help shoppers quickly find and select what they want. Coveo’s Dynamic Navigation Experience (DNE) applies advanced machine learning to automatically change the order of search facets, and facet values, based on shopper queries, to help them quickly narrow down results to the item they need. By presenting dynamic, intent-driven facets and values, DNE helps refine searches, find the right product faster, and increases add-to-cart conversion.

Optimize your digital business

Coveo recommends products not just based on the personal attributes of the shopper, but also on what makes profitable business sense. Coveo for Commerce optimizes in real time to increase conversions from products with higher margins, as well as promoted and highly rated products. Coveo unifies context and intent data content from multiple sources across the enterprise. Those sources, which include customer support cases and product reviews, inform better buying decisions and increase customer value from upselling and repeat buying.

Coveo for Commerce runs on the Coveo Experience Intelligence Platform, a multi-tenant cloud that connects the entire customer journey – from visiting the website for the first time, to purchasing, to interacting with an agent, to self-serving as a customer. More than 500 of the world’s most admired companies rely on Coveo to deliver effortless experiences that create real business value.

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Aytm Turns Ten and Celebrates Record Growth

Founding Vision Continues to Inspire Greater Innovation and Adoption.

Aytm , the leading consumer insights platform for some of the world’s most notable brands, creative agencies and marketing consultancies, announced another year of record growth.

Speed to insights, data quality and cost savings remain key differentiators for the company. A senior researcher for a top 5 global consumer product goods company recently reported that by transitioning from a full-service marketing research firm to aytm, their teams were able to run advanced MaxDiff and Conjoint tests and analyze the results in a matter of hours instead of weeks.

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Beyond these results, aytm continues to rank highly among consumer insights solutions. In 2019, aytm’s proprietary consumer panel, PaidViewPoint.com, again received top honors as the #1 User-Rated USA Survey Platform according to independent review site, SurveyPolice.com, and the company was named #10 Top Innovative Technology Provider by the 2019 GRIT Business and Innovation report. Lenny Murphy, Executive Editor and Producer at Greenbook (publisher of the GRIT Business and Innovation report) and aytm advisor explained: “The SaaS Insight landscape is experiencing rapid growth. I’ve long viewed aytm as a true innovator in research technology, and I expect them to continue to be leaders in driving digital transformation in the industry.”

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It has now been ten years since Lev Mazin (CEO) and David Handel (COO) co-founded aytm with a mission to make advanced online market research easy for individuals and researchers of all skill levels. “It’s truly an exciting time for aytm and I am most proud that throughout our growth, we continue to be committed to our core values of treating our clients, survey takers and employees with empathy. Our company continues to focus on crafting the most intuitive and powerful consumer insights solution on the market,” says Lev Mazin.

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Verint Recognises Customers for Excellence in Workforce, Employee and Customer Engagement Initiatives at Engage EMEA 2019

Customers Showcase How Cloud, Automation and AI Solutions Are Transforming Customer Experience

Verint Systems Inc., The Customer Engagement Company, celebrated its customers across EMEA and announced nine organisations that have been awarded for excellence in customer engagement, employee engagement, workforce engagement, financial compliance and more.

This was Verint’s sixth annual EMEA customer conference in London. The Verint team welcomed attendees to a full day that explored best practices for optimising customer engagement using workforce engagement, self-service, voice of the customer, as well as fraud and compliance solutions.

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International keynote speaker, Nancy Rademaker, opened the keynote sessions discussing the impact of digitisation on customer behaviour and the future of customer engagement, and Ben Page, chief executive at Ipsos MORI, closed the day with fascinating insights into consumer and employee trends and attitudes. Attendees were also able to test-drive new solutions and provide input on product development in the Verint Customer Experience Zone and the Product Innovation Zone.

Regarding its award win, Scott Doherty, resource planning manager, esure, says, “We are delighted with the Verint Engaged Customer of the Year award as it recognises and celebrates our continued hard work and innovation for our colleagues and business.”

Regarding its Customer Engagement Award win, John Barker, managing director, Capita says, “This award truly recognises the success of the customer service modernisation programme we have in place across Capita Regulated Services to constantly deliver great customer outcomes whilst celebrating our continued partnership with Verint.”

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“We are delighted with our Employee Engagement Award,” says Tanja Hoymann, global manager quality, Booking.com. “Our approach to empowering technology to drive the human touch is one of the cornerstones of our service operating model and customer service journeys.”

“We are over the moon to receive this fantastic recognition from Verint,” says Natalie Lee, lead speech and analytics consultant, Aviva. “As a relatively newcomer to speech analytics we have maximised its capabilities and have worked tirelessly over the last 12 months to deliver speech capabilities across multiple business areas. This is a real boost to the team that continues to go from strength to strength.”

Karin Polman, managing director, Florius, says, “The Customer Analytics Team of the Year Award recognises that we are moving the right way towards modernising and personalising the way we engage with our customers. For our teams, it also means appreciation for all their hard work. We see this as encouragement to continue our efforts in translating the latest technologies into solutions that are relevant to our customers.”

Richard Mobley, speech analytics manager, HomeServe, accepted the Verint Champion Award, and stated, “Verint’s speech analytics has been fundamental to us as a business in improving our customer’s experience whilst, at the same time, providing a return on investment. We’ve been proactively sharing our experiences with visits from our industry peers, and also speaking at events and webinars.”

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Louise Ruman, head of student services, NHSBSA says of their award, “We are so proud that our team has been recognised for the great work they are doing. The results we have achieved since going live with Verint’s Work Manager are incredible, but we know we still have some hard work to do to continue the success. This award truly confirms to us that we are on the right path and will galvanise our team as we strive for further improvement.”

“We’d like to thank all of our customers for their entries,” says Verint’s Nick Nonini, managing director, EMEA. “Our judges were impressed with the quality of submissions, and they had a tough job selecting from a great shortlist. These awards acknowledge and recognise our customers’ dedication to transforming the customer experience through the right combination of talent and technology.”

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Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue

Customized Offering Improves Retailers’ Personalized Experiences for Shoppers

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers.

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New Stream Media goes beyond the traditional relationship between a retailer and product manufacturer, by matching the product manufacturer with individual shoppers in the right media channels to ensure relevant experiences and ultimately boost product sales. New Stream Media is available as a total solution or flexible service offering key engagements for retailers, which include designing the right media network, upscaling current staff or providing a turnkey team, and delivering growth and business impact through focused consulting expertise in retail and consumer packaged goods (CPG).

As a part of the launch, Merkle has selected Google Marketing Platform and Google Ad Manager to execute their partners’ media buys more effectively. Merkle’s expertise and record of success within retail combined with Google’s integrations and its enterprise measurement solution boost the New Stream Media tech stack capabilities to reach retailers’ business goals faster and more efficiently.

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“With the creation of New Stream Media, Merkle aims to provide an additional revenue opportunity for retailers during a particularly competitive time in retail,” said Janine Flaccavento, SVP, Media Services at Merkle. “We take a strategic measured approach to design a customized retail media network team or help the retailer scale their existing co-op or shopper marketing efforts. The key to success is working closely together to lay the proper foundation, define milestones, and set the measures for success. Through our experience in building retail media networks and our people-based marketing know-how we empower our retail clients to scale and grow their businesses – it’s a very different model than a traditional agency relationship.”

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