Verizon Media today announced the launch of its new unified identity solution, Verizon Media Connect ID. Built on the foundation of Verizon Media’s consumer-first values and…
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Video discovery platform Primis is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without…
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Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum's Verity artificial intelligence (AI)…
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Killi's Free-Trade Data TM Solution on the Narrative Platform Will Use First-Party Compliant Data that Compensates the Consumer to Deliver a Robust View of Current and Potential…
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Neustar Unified Analytics™ is the first solution to truly integrate Marketing Mix Modeling and Multi-Touch Attribution to provide the cross-channel and user-level analytics brands…
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DV’s Custom Contextual Solution now available to global brands on MediaMath, Verizon Media and Xandr  DoubleVerify (“DV”), a leading software platform for digital media measurement,…
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Latest SOURCE integration enables brands to execute digital marketing efforts programmatically, linking first-party person-level IDs to known offline consumer profiles MediaMath,…
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Cheetah Personalization transforms the way marketers interact with consumers from simple personalization to full journey orchestration Cheetah Digital, a cross-channel…
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Data and Analytics drive better impact for sales and marketing teams. While better data management strategies and data governance measures will take more of the spotlight in the next…
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Captify, the global leader in Search Intelligence, announced that former Comcast executive Brendan Condon has been named Global Chief Revenue Officer, charged with driving company…
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