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Wipro’s Smart i-Building Solution Showcased at the Microsoft Technology Center in Zurich

Wipro Limited, a leading technology services and consulting company, announced that its latest smart building solution, “Smart i-Building,” is now being showcased at the Microsoft Technology Center in Zurich, Switzerland.

Smart i-Building is an integrated, modular, Internet of Things and Impact Intelligent building management solution that runs on the Microsoft Azure platform. The solution reduces costs and the sustainability footprint impact of office buildings through better utilization of corporate space, lower energy consumption, and higher operational efficiency. On average, buildings that adopt the Smart i-Building solution can realize 10 to 30 percent energy savings.

“Customers can now see Wipro’s solution represented at the Microsoft Technology Center. Through collaboration we can bring the full power of our relationship to clients in the Swiss market to further enable their digital transformation journey.”

“Smart i-Building is designed to help our clients reach their sustainability goals as well as Switzerland’s climate targets,” said René Mulder, Country Head & Managing Director – Switzerland, Wipro Limited. “We are thrilled to showcase clients this innovative solution at the Microsoft Technology Center and demonstrate what is possible when we join forces with partners such as Microsoft.”

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Jo Debecker, Global Head of Cloud Infrastructure Services, Wipro Limited, added, “The traditional office space is evolving. A hybrid/remote and digitally connected workforce is requiring businesses to rethink how they design office spaces to drive deeper collaboration and enhanced creativity and innovation. Smart i-Building is one of the many ways we are helping clients move into the future of work and deploy the technologies needed to engage and manage the workforce of tomorrow.”

With nearly 600 customer visitors, the Microsoft Technology Center in Zurich has been bringing new technologies and applications to life since May 2022. The Center showcases a variety of solutions built with partners and customers to deliver immersive experiences along with deep technical engagements, focused on business outcomes.

Catrin Hinkel, CEO Microsoft Switzerland, added: “Customers can now see Wipro’s solution represented at the Microsoft Technology Center. Through collaboration we can bring the full power of our relationship to clients in the Swiss market to further enable their digital transformation journey.”

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MCM Telecom, Five9 and XTT Mexico Announce Strategic Partnership to Deliver Integrated CX Solutions in LATAM

MCM expands its managed services portfolio with full support for Five9 contact center solutions via XTT, enabling MCM customers in Mexico to deploy integrated CCaaS and UCaaS solutions.

MCM Telecom, a leading telecommunications provider, XTT Mexico, a cloud services distributor in Mexico, and Five9, an industry-leading provider of cloud contact center solutions, announced that MCM Telecom has joined the Five9 network of Certified Integrated Network Partners (CINP).

Five9 CINP certification gives MCM Telecom full support to integrate Five9 solutions for the Enterprise and Mid-Market in Mexico. Additionally, XTT, a value-added distributor for Five9 and MCM in the LATAM market, can deliver MCM Telecom’s UCaaS solution, Symphony, integrated with the Five9 platform.

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“Post pandemic, we have seen the Latin American market heat up tremendously, with Iberia; Brazil, Mexico, and Colombia becoming very hot markets. We anticipate continued growth in 2023, and we are excited to partner with MCM Telecom as we align, amplify, and accelerate success with our Five9 global partner ecosystem.”

“The demand for CCaaS is rapidly increasing, and we are creating momentum among customer-experience and cost-conscious customers by delivering new and customized solutions with partners who understand our business,” said Laila El Shawarby, Business Alliance Manager at MCM Telecom.

Jake Butterbaugh, SVP, Global Partners, Five9, said, “Post pandemic, we have seen the Latin American market heat up tremendously, with Iberia; Brazil, Mexico, and Colombia becoming very hot markets. We anticipate continued growth in 2023, and we are excited to partner with MCM Telecom as we align, amplify, and accelerate success with our Five9 global partner ecosystem.”

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Sergio Flores, Business Development Director at XTT Mexico, said, “We noticed a need in the market for a solution that integrated hyper connectivity with ultra-high quality and security for UCaaS and CCaaS. MCM’s Symphony platform and services complement Five9 CCaaS and AI solutions, so we were keen to expand the partnership. With the Five9 CINP certification, XTT and Five9 can support all implementations and domain configurations for MCM Telecom customers.”

The Five9 CINP certification empowers partners to become certified in Five9 offerings, helping provide customers and partners with added validation. The CINP program includes a set of defined standards for partners in multiple areas, all with the aim of ensuring optimal integration and operation with Five9 solutions. The four key pillars of CINP are: regulatory standards, infrastructure requirements, go-to-market alignment, and operational interlock.

Five9 introduced the CINP Program in 2022, recognizing that customers should have the ability to choose with confidence the best partner for them when selecting cloud-based services.

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Verica Named a “Cool Vendor” by Gartner

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Verica, the company using Continuous Verification to make systems more secure and less vulnerable to costly incidents, announced it has been included in the list of “Cool Vendors” in the 2023 Gartner “Cool Vendors™ in Software Engineering: Improving Digital Resilience” report by Gartner, Inc.

“Cool Vendors™ in Software Engineering: Improving Digital Resilience”

According to the Gartner report, “Software engineering leaders who want to sharpen team rigor beyond yet more feature development must:

  • Support product teams through platform investments that support a digital immunity strategy.
  • Mitigate the software testing bottlenecks by using machine learning (ML) models to augment testing activities, such as predicting risk and authoring and maintaining the automated tests.
  • Leverage proactive automated verification and make system behavior visible by instrumenting observability, easing cognitive load on their team.”

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“We consider our inclusion in the Cool Vendor report by Gartner confirmation of our mission to enable customers to unlock the power of Continuous Verification to make their systems more resilient, and better prepared for unforeseen events,” said Casey Rosenthal, CEO of Verica. “We continue to innovate across our product suite and SaaS offerings, while offering transparency and information sharing across the engineering community through reports like the VOID. As we look to 2023, we are excited to deliver our clients the revolutionary software solutions they expect to continue making their own systems more resilient and secure, so they can deliver for their customers, and we can continue to enhance our market position.”

Software engineering is often faced with the difficulty of balancing feature development and delivering resilient products. In the past year, Verica launched key products and research reports that enhanced intelligence and products across the engineering community including:

  • ProwlerPro SaaS – ProwlerPro SaaS gives customers access to parallelized processing for faster results, preconfigured dashboards, and a holistic view of your infrastructure no matter the region you use. Engineers and developers can take advantage of the power of Prowler without having to install or operate it themselves through a convenient software as a service (SaaS) solution.
  • Second Annual Verica Open Incident Database (VOID) Report – The VOID makes public incident reports in a single database to generate open discussion about how to tackle software-based failures and outages. Over the past two years, the VOID has scrutinized and analyzed nearly 10,000 incidents from just under 600 companies from MAANG and Fortune 100s to startups alike, making this report the largest and most comprehensive study of incident analysis, to-date.

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Datamatics Inaugurates a Digital-Enabled Omni-Channel Customer Support Centre in the Philippines.

Datamatics, a global Digital Technologies, Operations, and Experience Management Company, inaugurated their new omni-channel customer support centre at Pasig City, Manila, Philippines. The facility was inaugurated by the Indian Ambassador to the Philippines – H. E. Mr. Shambhu Kumaran. The inauguration event was also graced by the presence of industry leaders including Mr. Mitch Locsin, President at CCAP (Contact Centre Association of the Philippines); Ms. Celeste Ilagan, Chief Policy & Regulatory Officer at IBPAP (IT & Business Process Association of the Philippines) and Ms. Roseann Miller, CEO at TCC.

On the occasion, H.E. Mr. Shambhu Kumaran mentioned in his speech, “The IT & BPO story between India and the Philippines is one that mutually reinforces each other. This ‘Connected Growth’ story over the past 2 decades is a partnership of great trust and confidence. Both countries have a positive relationship that unites people, technology and culture. I would like to congratulate Datamatics on this new spurt of growth.”

“The partnership between India and the Philippines joins both countries in a growth story. Datamatics is a success story in the Philippines. We at CCAP are glad to be associated with Datamatics and help in any way we can with people initiatives, real estate, teleco, infrastructure etc.”

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Rahul Kanodia, Vice Chairman and CEO, Datamatics said, “Datamatics has experienced healthy growth and Digital Experiences business that has been a shining star in our journey. We started our operations in The Philippines 4 years back and that has played a strategic role in our joint growth story. I am happy to launch the new facility which will deliver superior customer experience to our global clients. Our innovative IP products, future-fit technology solutions, deep-in-digital expertise combined with customer centricity of the Philippines’ BPO industry, places us in a strong position to drive digital transformation for companies and growth in the Philippines.”

Datamatics has a global presence across 6 Countries and Global Delivery centres in 4 Regions. This expansion further enables Datamatics to accelerate its growth in the Customer Management Solutions space. Datamatics continues its focus and investments in the Philippines with the objective to enhance technology & digital initiatives in the country. Furthermore, the company continues its investment in people by bringing in more opportunities and leveraging the talent pool in the Philippines. Datamatics enables enterprises to go ‘Deep in Digital’ to boost their productivity, customer experience and competitive advantage. Technology coupled with the ‘Filipino Way’ of Empathy, Commitment, Sensitivity and Hospitality will help provide a competitive edge to its global clients.

Mr. Mitch Locsin, Chairman at CCAP said, “The partnership between India and the Philippines joins both countries in a growth story. Datamatics is a success story in the Philippines. We at CCAP are glad to be associated with Datamatics and help in any way we can with people initiatives, real estate, teleco, infrastructure etc.”

Ms. Celeste Ilagan, SVP at IBPAP said, “This partnership signals the continued growth for Datamatics and the IT/ BPM Industry. We are an industry that significantly contributes to the development of this country and places Philippines on the world map for professional services. There is much to be proud of. On behalf of the association of IBPAP, I would like to congratulate Datamatics.”

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Descartes’ Study Reveals 65% of Companies Plan to Accelerate Supply Chain and Logistics Innovation Investment

Descartes Systems Group, the global leader in uniting logistics-intensive businesses in commerce, released findings from its study Supply Chain and Logistics Innovation Accelerates, but Has Long Way to Go, which examined how technology innovation is changing supply chain and logistics operations and executives’ plans for continued investment. The report found that 59% of companies surveyed accelerated the pace of innovation investment and deployment over the last two years. Moreover, 65% plan to increase their technology spending over the next two years; however, 87% indicated they still face internal inhibitors to supply chain and logistics innovation.

The study of 1,000 supply chain and logistics decision-makers across nine European countries, Canada and the United States provides supply chain and logistics organizations with critical insights into the importance of innovation and differences in the strategies, tactics and technology decisions of top financial performers and those companies whose senior management thought innovation was very important.

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“The recent past has highlighted that supply chain performance can make or break companies and the need to innovate supply chain and logistics operations has moved to the forefront of many C-suite agendas,” said Chris Jones, EVP, Industry and Services at Descartes. “The study shows that, while efforts in supply chain and logistics innovation are accelerating, many companies are relatively early in their innovation journey in areas such as digitization and especially in the use of advanced computing technologies such as machine learning.”

The study analyzes the connection between innovation and business success, the drivers of supply chain and logistics innovation, the expected benefits of innovation to companies, and the obstacles inhibiting the pace of innovation and innovation investment. The study also examines where supply chain and logistics innovation is considered to be the strongest and the weakest, the degree to which key supply chain and logistics innovative technologies are deployed and innovation focus areas today and in the future. Lastly, it provides insight into how the importance of supply chain and logistics innovation changes on a geodemographic basis.

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SIOS Technology Named Finalist in 2023 Stevie Awards for Sales & Customer Service

SIOS Technology Customer Success Team Will be a Gold, Silver, or Bronze Stevie Award Winner

SIOS Technology Corp., an industry leader in application high availability (HA) and disaster recovery (DR), today announced the SIOS Technology Customer Success Team was named a Finalist today in the Sales Support Team of the Year – Technology Industries category in the 17th annual Stevie® Awards for Sales & Customer Service, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program.

The awards are presented by the Stevie Awards, which organizes several of the world’s leading business awards shows including the prestigious American Business Awards® and International Business Awards®. The Gold, Silver, and Bronze Stevie placements from among the Finalists will be revealed during a gala banquet on Friday, March 3 at Caesars Palace in Las Vegas, Nevada. More than 2,300 nominations from organizations of all sizes and in virtually every industry, in 49 nations and territories, were evaluated in this year’s competition. Finalists were determined by the average scores of more than 170 professionals worldwide, working in seven specialized judging committees.

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“Last year, we created a new SIOS Customer Success Team dedicated to ensuring that all SIOS customers have an exceptional experience from their introduction to SIOS through the entire process of becoming a licensed customer,” explained Masahiro Arai, COO, SIOS Technology. “Forming a team comprising both pre-sales solutions architects and customer support experts is unique in our industry. The team’s success is evident in our excellent customer satisfaction ratings and our ongoing customer loyalty.”

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“2023 Finalists have every reason to be proud of their achievements and the recognition they’ve received from the Stevie judges,” said Stevie Awards president Maggie Miller. “We invite every Finalist organization to bring their teams together at the March 3 awards banquet in Las Vegas to celebrate their recognition together.”

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Make your Business Smarter with Field Service Technology

Companies that depend on field service visits have many responsibilities to juggle to ensure effective operations and high earnings. From technician scheduling to inventory management and customer service handling, the manual processes of the past are no longer a fit for this ever-evolving industry. Thankfully, integrated field service management software (FSM) options are equipped with automated offerings and robust business intelligence to take your corporate performance to the next level.

Customize analytics for insightful execution

Today, all-in-one business intelligence software solutions can provide self-service access to preconfigured and ad hoc reporting, collaborative dashboards, and alerts. As businesses expand their reach and product offerings, the management of larger workforces and service capacity will become an increasingly important yet challenging task. Field service software can help organizations improve service operations by tracking operational key performance indicators (KPIs), enhancing forecasting and planning, implementing continuous improvement initiatives, and promoting better decision-making. Integrated FSM can be customized for each business on dashboards that track progress toward specific businesses goals. FSM offers data analytics that enable organizations to unify reporting and map demand to capacity – this information has been shown to increase customer retention by 42% and service profits by 18%.

Operate and report at a higher level

Businesses that leverage field service workers for repairs or installations have the unique responsibility of managing contracted adjusters and scheduling the most qualified workers for each job. They therefore must have access to the appropriate technology to increase the efficiency of job request processing and technician route optimization. Automated dispatch software enables businesses requiring additional service capacity to intelligently manage and assign jobs to a contracted workforce. Dispatch solutions streamline service workflows and scale operations as demand changes, automatically assigning jobs to employed, third-party or blended workforces based on criteria-based scheduling. AI-enabled schedule optimization dynamically creates schedules, reduces the cost of schedule gaps, downtime or overtime, and improves field technician efficiency, productivity, and utilization. Field service technology provides universal visibility of operations performance, allowing managers to view operating margins, schedule and service costs to ensure their team is functioning at the highest level for business success.

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Automate for exceptional service

Customer is king and the future of the service industry depends on a company’s ability to provide more self-service offerings and real-time updates to customers when they inquire. For example, Safeware is a unique insurance and warranty protection solutions company for consumer products. With a strong focus on providing exceptional customer service, Safeware has chosen to implement field service management software to improve the service experience and enable its field teams to deliver the best branded service experience possible.  According to their Vice President of Solution Center Operations, Laurel Cipiti, an intelligent business platform has revolutionized their customer experience.

“Meeting the customer where they are is of critical importance Through our software, we provide both consumers and our service centers with the digital tools they need to enable a seamless end to end customer experience with on-demand 24/7 access and proactive communication capabilities. The platform has assisted in providing a first call resolution to our customers, which has improved customer satisfaction and our overall operations.”

According to Cipiti, the future of the customer experience relies on structures that place the customer in control and provides them with an opportunity to help themselves. Whether it be self-diagnosis, booking a call, collection or a repair via a customer portal, field service software’s automated reporting and analytical functions can enable intercommunication between systems behind the scenes, consistently updating content for stellar information management.

This increased visibility enables field service organizations to share previously isolated information across multiple departments, which improves communications and the overall customer experience. By leveraging the automated capabilities of field service software, managers can contact customers at the right place and time with the most up-to-date information possible for an exceptional service experience that will improve retention and sales.

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Nuvias UK, an Infinigate Group Company, Partners with Pentera to Enhance its Cybersecurity Portfolio

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Pentera’s security validation platform enables Nuvias’ customers to identify and mitigate their true cybersecurity risk

Nuvias UK, an Infinigate Group company, announced a partnership with Pentera, the category leader for Automated Security Validation, to become the company’s distribution partner across the UK. Nuvias will deliver Pentera’s platform across the enterprise market in the UK to support the growing need for automated security validation solutions.

Nuvias UK delivers a broad range of innovative cybersecurity services and solutions designed to enable customer success and accelerate partner and vendor growth. Its provision of leading-edge IT products and logistics management is supported by true value-added professional and business services.

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“Working with an innovator like Pentera to identify and mitigate critical cybersecurity gaps is an exciting prospect. We value their real-world approach to security validation and look forward to adding this automated technology to our cybersecurity portfolio,” said Justin Griffiths, MD Infinigate UKI. “Building on the existing partnership with Cloud Distribution, part of the Infinigate Group, we are bringing this highly-demanded cybersecurity offering to a wide mix of partners, including SIs and SPs,” he added.

Pentera enables users to dramatically improve security readiness and ability to defend against cyber threats. Pentera emulates the real-world adversary techniques across the entire IT attack surface. The platform continuously challenges existing cybersecurity controls to provide security teams with an actionable roadmap to reduce their security exposure. Pentera provides an agentless, rapid-deployment approach that enables security teams to maintain confidence in their cyber resilience despite an ever expanding threat landscape.

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Nuvias UK will support Pentera’s expansion in the UK with its pre and post-sales expertise, technical support, industry-leading training programme, full demonstration and proof of concept facilities and in-house marketing support.

“Nuvias UK is the logical choice to expand our channel reach, extending our audience across the enterprise segment,” said Steve Smith, AVP Sales UK&I at Pentera. “Our channel-centric approach is a winning strategy in the UK. The partnership with Nuvias, an Infinigate Group company, offers the value-added services and market intelligence tools to help identify the best opportunities for growth. We look forward to further developing our partnership.”

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SalesTechStar’s Sales Technology Highlights of The Week: Featuring Vertana, G2, Outreach, Salesforce and more!

What makes for effective subject lines in sales? And how can sales leaders get their sales reps to expedite the sales process? Find out more from this weekly salestech highlight:

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SalesTech Quote-of-the-Week!

Rule #1 for CROs today is building teams with whom you love working and winning. The people component always has been crucial, but the last few years have shone a brighter spotlight on the importance of workplace engagement for all employees, from frontline workers to sales teams. With this new reality, CROs today should emphasize people and professional growth as they do on pure sales numbers, with the understanding that success in the former will generate the latter.

Steve Terp, Chief Revenue Officer at Appspace

Top SalesTech News of the Week: 23rd Jan to 27th Jan

SalesTech QnA with the Expert

Read More!

According to the annual Bad Bot Report, only 62.1 percent of web traffic is generated by actual humans—the rest is bots. These bots steal credit card numbers, customer login details, and personally identifiable information (PII) and commit automated fraud attacks. To combat this traffic, ecommerce companies have been relying on the use of CAPTCHAs to distinguish between humans and bots. However, traditional CAPTCHAs cause a lot of friction that can reduce conversions significantly. –Reed McGinley-Stempel, CEO at Stytch

Top B2B Sales and SalesTech Articles on Expediting Sales, Cross Channel Sales, Benefits of PIM!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 150: The Future of Customer Success with Allison Tiscornia, Chief Customer Officer at ChurnZero

Episode 149: Sales Practices and Tips For Recessionary Times with Ed Hill, SVP – EMEA at Bazaarvoice

Episode 148: Core Sales Strategy Best Practices with Stephanie Vandenberg, GM and SVP Revenue & Growth at Verve Group

32 Executives Recognized By APPEALIE with Software Leadership Award – 2022 SaaS Leader Awards Announced

APPEALIE has announced the thirty-two winners of the 2022 SaaS Leader Awards, a software leadership award honoring the cloud’s top marketing and customer success executives.

“The raving nominations and demonstrated achievements our 2022 honorees received reflect the high standard of excellence in SaaS today.”

Driven by a record number – up 95% versus 2021 – of peer/employee nominations, the 2022 SaaS Leader Award Winners were selected based on their track record of achieving goals, leadership skills, and ability to attract and retain talent.

Consistent with APPEALIE’s software awards methodology, Employee Net Promoter Score (eNPS)-like data points were incorporated along with each executive’s specific accomplishments.

The award process featured two categories:

SAAS CUSTOMER SUCCESS LEADER AWARD WINNERS

  • Dutta Satadip — ActiveCampaign
  • Maayan Arbili — Aqua Security
  • Tiffany Timmermann — Canopy
  • Kristi Faltorusso — ClientSuccess
  • Lauren Dill — Ellevation Education
  • Angela Najab — Envisio Solutions
  • Ariel Benzakein — Flosum
  • Cassie Williams — FORM formely GoSpotCheck
  • Kellie Capote — Gainsight
  • Malgorzata Mikulska — GetResponse
  • Joshua LaMarche — Gong
  • Kim Riedell — impact.com
  • Scott Thomas — Integrate
  • Jessica Green — Lever
  • Tarik Hart — Movable Ink
  • Tydus Mana — Passport Inc.
  • Mike Lee — PublicInput
  • Kelly Wilson — Threekit
  • Grant Freeman — Thryv
  • Wayne McCulloch — WalkMe

SELECTED SAAS CUSTOMER SUCCESS LEADER AWARD PERSPECTIVES

“I am honored to receive APPEALIE’s SaaS leader award and am grateful to be recognized for the immense care ActiveCampaign provides our customers,” said Dutta Satadip, Chief Customer Officer at ActiveCampaign. “My team works hard every single day to bring SMBs the best technology on the market for growing their businesses. For our accomplishments to be acknowledged is a testament to our product, employees and our amazing customers.”

“It’s great to be recognized as a Customer Success leader, but I’m more honored to appear beside some of the most respected names in SaaS. It’s important, now more than ever, for all of us to lead with empathy, focus on our customers, and retain the talent that’s the engine of our business.” – Kellie Capote, Chief Customer Officer at Gainsight

“Working with such passionate teammates and customers over my career has made being a leader of a Customer Success team in SaaS, very rewarding. To then be recognized for an award, caused me to pause and reflect on all those who contributed and I am so thankful for the successes and fun we had in the process. Thank you Appealie for this reflection and recognition.” – Angela Najab, Vice President of Customer Success at Envisio Solutions

“I am humbled to be recognized for my work at Passport. Our clients are the leading force in helping drive innovation and delivering the best possible product and service. Software is a critical component in our mission of assisting cities, and I’m fortunate to work alongside an amazing team to bring that vision to life.” – Tydus Mana, Client Success Executive, Passport Inc.

“I am honored to be selected as an APPEALIE SaaS Customer Success Leader award with the other CS community giants. I don’t take recognition lightly and applaud all leaders worldwide for growing this great community. Thank you to those who nominated me, and thank you to APPEALIE for the recognition. I am truly grateful.” – Mike Lee, Director of Customer Success at PublicInput

“I am incredibly humbled and honored to have been nominated and selected again this year, especially considering all of the other individuals that have been selected. The team at Ellevation is absolutely incredible, and they continue to pave the way for what best-in-class customer success looks like in EdTech. Perhaps most important is that this award is an affirmation that our products and services will continue to reach educators and students and drive impact.” – Lauren Dill, Director of Success & Services at Ellevation Education

“I am humbled and honored to accept this award on behalf of our incredible Customer Support team at Gong. I’m so proud of their hard work to create raving fans each and every day, and proud of this validation that Customer Support teams can serve a strategic and innovative role in driving deeper customer value. Thank you to our customers who entrust us to help them reach their full potential, and thank you to Gong for building a culture where every employee is responsible for customer success.” – Joshua LaMarche, Head of Customer Support at Gong

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“I humbly serve alongside a talented and passionate team of professionals who deliver every day on Integrate’s promise to help marketers activate, govern, and measure their marketing campaigns across demand channels. To be recognized among such a great set of my peers is a testament to this work by our team for which I’m extremely proud of being a member. I want to thank those who nominated me and to APPEALIE for the recognition.” – Scott Thomas, Vice President of Customer Success, Integrate

“Aqua’s customers are our most important asset. I am proud to lead the Customer Success team, which is centered around positive customer experience, long-lasting partnerships and mutual growth. The team is devoted to working with our customers, to guide them through their journey, and challenge them to achieve their next level of desired outcomes from Aqua’s Platform. This award is a recognition to our commitment to inspire customer-centricity across the entire company as we scale.” – Maayan Arbili, VP Global Customer Success at Aqua Security

SAAS MARKETING LEADER AWARD WINNERS

  • Heidi Lorenzen — Accela
  • Maria Pergolino
  • Matthew Richards — Aqua Security
  • Linda Schwaber-Cohen — BrightHire
  • Susan Ganeshan — Clearwater Analytics
  • Ashley Deibert — Piano
  • Michael Freeman — Skilljar
  • Courtney Cunnane — SmartBear
  • Nicole Wojno Smith — Tackle.io
  • Trinity Nguyen — UserGems
  • Stacey Bright — XOi Technologies
  • Ryan Dunagan — Ziflow

SELECTED SAAS MARKETING LEADER AWARD PERSPECTIVES

“It’s an honor to be recognized amongst my peers in the SaaS industry, and I’m humbled that my team felt inspired to nominate me for this award. My achievements and successes are fueled every day by the hard working people around me—at XOi, the SaaS world, and in the blue collar industries we serve.” – Stacey Bright, Vice President of Marketing at XOi Technologies

“I’m incredibly grateful for this recognition. In an ever-changing environment like high-tech SaaS, it’s exciting to wake up every morning, do the work I love, and continually learn from each day’s challenges and opportunities.” — Susan Ganeshan, CMO at Clearwater Analytics

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“I am humbled by this award. I have the privilege of leading a team of smart, savvy marketing professionals who work tirelessly to elevate Aqua’s brand and fuel growth across key markets. In the past year, we’ve over delivered on goals across the board, doubling pipeline value and conversion rates. We’ve also expanded programs into new territories with success. This award may have my name on it, but it validates what we have accomplished together.” – Matthew Richards, CMO at Aqua Security

“I’m excited to be included among the SaaS Marketing Leader winners by APPEALIE this year. Recognition for this award extends to the entire marketing organization at SmartBear, who, as always, worked tirelessly to create our Customer Spotlight series. My thanks goes out to my team as well as our customers and champions who told their stories about how SmartBear software development and visibility tools help them to be successful.” – Courtney Cunnane, Senior Vice President of Growth Marketing at SmartBear

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