Predictive Analytics in Sales: Benefits and Uses
Predictive analytics in sales involves looking at all your customer demographics and then comparing the most recent customers with older clients to determine patterns. This approach helps increase the average lifetime of the existing customers and as well as ensures seamless onboarding of new customers.
Predictive analytics help the business decide which channels are best for carrying out campaigns by studying the social media and customer data as well.
Here are some of the leading tools that can help you drive predictive analysis in sales:
1. Aberdeen Research
It is a tool that publishes research reports with important facts, insights, and frameworks for the key decision-makers. The company collects data and conducts research in various aspects of the software market. Their research includes factors like the demand, buyer selection preferences, buyer perception of vendors, market share, and a range of end-user benefits and buyer’s behavior. The company tracks three metrics viz. awareness, consideration, and market share to help decision-makers improve the tactical performance of their company.
2. Integrate Demand Cloud
This tool combines technology, service, data, and integration to power the best demand marketing programs and brings revenue acceleration through unity. It helps prevent businesses from wasting budget on unmarketable data, missed opportunities to engage buyers at the point of contact, and provides a clear vision of working in the different channels.
3. SideTrade –
This is an artificial intelligence-powered platform that combines AI and machine learning with their B2B customer behavior data, automating the company’s order to cash process. The AI technology empowers the finance team to improve customer retention, identify upsell opportunities, collect payments faster and optimize the working capital requirements.
This tool rapidly analyses the marketing activity with the view of program engagement and performance. It also tracks engagement from the internet back to the company records. The use of three program metrics, persona, and account makes it easier to start the right conversations with the intended profiles. The analytics AI also lets you mix and match criteria to identify and access the leads due to its fifteen filter fields.
This tool works towards ending revenue uncertainty and sales inefficiencies. It uses AI and advanced data science solutions to help the clients. The platform helps its clients with solutions for forecasting, opportunities, coaching, account, data analysis, data science as a service by providing insights for all of them.
6. NAVIK Sales AI
Their AI can find out the sales opportunities that may otherwise get overlooked, which helps increase sales over time. The weekly customized strategies provide information on what to sell and to sell to whom. The technology used here has been based on their 15 years of experience, and the AI itself is very complex and robust. The technology used is fluid and can adapt to the changes in the business environment.
7. MRP Prelytix
This tool uses technology and services that empower clients and marketing teams to simplify the complexity of their working environment. The tool provides many other services and insights on content consumption. It also allows you to monitor your account in real-time; thus, the teams can provide better services. The feature to monitor the accounts helps enterprises to stay ahead of their competition.
8. Zilliant IQ
The company provides a wide range of solutions ranging from sales, pricing, platform, visual analytics, and more. The platform invests time to understand the clients’ needs to deliver the perfect financial and operational benefits. It helps enterprises address the most important source of revenue leakage and execute the sales and pricing strategies effectively and efficiently. B2B companies reply on Zilliant IQ due to its cloud-native platform, superior data science, and customer focus. The company provides solutions by creating blogs, research papers, and getting them from events, podcasts, reports, etc.
This tool offers the solution for data management, inbound, outbound, and account-based marketing. The company understands what the customer expects and is transparent in communication. The AI technology used is extremely powerful. It is used to transform data into suggestions as to who to target, when, and how; the digital ad platform ensures a multi-channel engagement and alignment.
The company specializes in data updates with other solutions like sales, marketing, company profiles, and more. The tool identifies the incorrect and outdated data and deletes it to deliver an up-to-date and error-free database. It also helps to shorten the signup form to increase the conversions.
Infer uses AI along with machine learning to provide MarTech solutions for leads and account scoring. It helps you to optimize and improve your sales and marketing sector by predicting leads; scoring leads profiles, contracts, and accounts in real-time. It distributes the leads accordingly to the sales teams to only concentrate on a few leads at a time.
12. Anaplan Predictive Insights
The tool uses connected planning to predict changes, adapt quickly, and make quick decisions. Hyper-scale computing is applied to the operational insights, forecasts, and business strategies that solve challenges with clarity and collaborative power; the platform makes it possible for companies to succeed at any complexity scale. The four keys of change, complexity, collaboration, and scale can provide success to many businesses.
13. TechTarget Priority Engine
The TechTarget priority engine boosts sales and marketing success by providing direct access to real-time buyers. Based on recent searches, it prioritizes ranks and scores them, which helps to focus on the sales.
14. Cvent Lead Scoring
The solutions are designed to scale with the growth of your business. They provide a system of record for all your events that you host or attend. It helps the planners simplify planning and provide insights to marketers to maximize their impact. The solution gives you the ability to automatically score the leads so that you can focus on selling without worrying about the leads themselves. You can also get deeper information on individual leads as well.
15. D&B Lattice
The analytics herein use AI and machine learning and the latest statistical technologies and methodologies, which help to build the highest performances, scoring, ratings, and advanced analytical models. It also helps to provide predictive marketing and sales cloud applications to the B2B companies. The pricing is also designed in a way that the smaller businesses can afford the services.
Everstring provides cloud-based predictive analytics platforms used by companies to engage with potential customers. It uses 34 technology products and services that include Google Analytics, HTML5, and 42 technologies. They provide solutions for sales, marketing, pricing, and more. They also standardize the data, making it easier for the organization to read, provide powerful insights to the organization, and helps expand the database to other verified companies and profiles.
By leveraging the features of these interesting predictive analytics tools, you can incorporate significant improvements in your sales processes and yield desired results for long-term growth.