ServiceNow CPQ, part of the ServiceNow CRM portfolio, enables the technology manufacturer to streamline sales operations, bring product innovations to market faster, and reduce maintenance overhead
ServiceNow , the Super Intelligence Control Tower for business reinvention, announced that Keysight Technologies, Inc., a mission-critical design enablement provider for the world’s most complex engineering challenges, is using ServiceNow CRM with CPQ (Configure Price Quote) to substantially reduce its quote processing time and significantly decrease the effort required to set up and maintain product configurations.
Keysight is using ServiceNow CRM with CPQ (Configure Price Quote) to substantially reduce its quote processing time and significantly decrease the effort required to set up and maintain product configurations.
Read More:Â SalesTechStar Interview with Sam Branson, Head of Partnerships at Backstory (formerly People.ai)
Manual quoting and product complexity
Keysight’s sales team needed to spend less time on administrative tasks, and its expanding product portfolio required more self-service options online. The company needed a solution to increase sales effectiveness, extend its products directly to consumers, and reduce the maintenance efforts and costs associated with CPQ and commerce configuration.
Additionally, when Keysight acquired businesses or launched new products, updating its product configuration systems took substantial time and resources, slowing time to market.
Read More:Â Reimagining subscription revenue with agentic AI
ServiceNow CPQ powers advanced customization
Keysight selected ServiceNow CRM with CPQ for its performance and API-first design. Unlike traditional platforms that require custom code, ServiceNow CPQ can handle complex rules without custom scripting, making it an ideal fit for the extensive and sophisticated rules required to sell Keysight’s advanced product portfolio. The platform’s intuitive rule builder allows system administrators to manage configuration and pricing logic directly without needing developers.
With the speed and guided selling capabilities of ServiceNow CPQ, Keysight’s sales representatives generated quotes 40% faster, and the company can now offer more self-service products on its website. The deployment also delivered a 50-80% reduction in configuration setup and maintenance time. This freed administrators who had previously been dedicated solely to CPQ maintenance to contribute to broader company initiatives.
