Content & Collaboration

Email marketing in the B2B realm plays a pivotal role, functioning far beyond just a tool for broadcasting messages. It stands as a critical component in nurturing leads, building and…
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Web 3.0 and the Metaverse are forging a new frontier in the realms of sales, after-sales, and service industries, offering immersive and interconnected experiences that redefine…
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In the dynamic business-to-business (B2B) market, brand loyalty emerges as a cornerstone for sustained success and growth. Unlike consumer markets, B2B brand loyalty hinges not just on…
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Owned media consists of the content that is created and distributed through a brand’s own marketing channels, this usually includes the company blog, dedicated email campaigns, the…
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**The primary author of this staff article is Sakshi John As the sales landscape is evolving rapidly, the role of sales enablement is more important than ever in today's quickly…
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The business landscape is highly competitive and many SMBs (Small and Medium Businesses) are constantly implementing new strategies to boost their marketing and sales efforts. Another…
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B2B cold calling is a strategic approach employed by companies to begin conversations with potential customers. Unlike qualified leads, cold calling involves contacting individuals or…
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Customer appreciation. It’s a term that gets thrown around a lot, but what does it really mean? Another branded travel mug? An occasional social media shout-out? Don't get me wrong,…
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Cold calling is a tried-and-true technique used by sales experts to reach out to potential customers and generate leads. It involves making unsolicited phone calls to individuals or…
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Emily Singer, Head of Marketing at Drift spoke about the top B2B marketing tips, trends and best practices that can help modern marketers drive ROI: Key topics covered: Shifts…
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