SalesTech Star

Episode 199: Top Trends in Modern B2B Marketing with Emily Singer, Head of Marketing at Drift

Emily Singer, Head of Marketing at Drift spoke about the top B2B marketing tips, trends and best practices that can help modern marketers drive ROI:

Key topics covered:

Shifts in B2B marketing and buying cycles

    • Shifts in B2B marketing and buying cycles
    • How can CMO’s drive better marketing and sales alignment
    • Martech best practices
    • AI’s impact on modern marketing
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