Dynamic Yield Recognized by Gartner as a Leader in Personalization Engines for Third Consecutive Year
Industry pioneer positioned highest in the Leaders quadrant for ability to execute
Dynamic Yield, the Experience Optimization platform, announced it has been positioned highest for ability to execute in the Leader’s quadrant of Gartner’s 2020 Magic Quadrant for Personalization Engines.* Dynamic Yield has been named a Leader in the analyst firm’s annual report for the third consecutive year.
“We believe being named a leader by Gartner for the third year in a row is strong validation for the value our platform creates for brands, who use it to effectively create and optimize meaningful digital experiences for their customers,” said Liad Agmon, CEO of Dynamic Yield. “Personalization has become a strategic initiative for any company who cares about its customers, and we are seeing an increasing number of product and engineering teams integrating our API products deeper into their tech stack, creating powerful frameworks for their digital marketing teams to quickly segment, test, and optimize new user experiences.”
Dynamic Yield was evaluated alongside 12 other solution providers in the industry. According to the report, “Vendors are judged on Gartner’s view of their ability and success in making their vision a market reality that customers believe is differentiated and are prepared to buy into.” Further, “Vendors are rated on Gartner’s view of their understanding of how market forces can be exploited to create value for customers and opportunity for themselves.”
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Why Dynamic Yield feels it was recognized as a Leader in the Magic Quadrant:
- Ease of use – Marketers and non-technical users are able to run complex tests through a simple UI and streamlined workflows without having to rely on developers.
- Performance – Machine learning-powered personalization maximizes revenue opportunities by leveraging self-trained models for predicting the next best product or piece of content
- Agility & control – Teams have access to all of the tools they need to quickly test and build relevant digital experiences under one roof – with flexible implementation options.
- Cross-disciplinary – Applications for personalization expand beyond traditional eCommerce into customer experience management for travel, finance, iGaming, media, and more.
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