Airship Launches Free Feature Flags by Apptimize, Allowing Mobile App Product Owners to Confidently Adapt to the New-Normal
Customer engagement company Airship announced that it is launching a free version of Apptimize’s Feature Flags solution, enabling app developers to control the scope and timing of feature launches in order to validate success and reduce risk prior to full rollout. From new apps to those with massive audiences, developers can use Feature Flags by signing up for a free account, or take advantage of newly reduced pricing for unlimited Feature Flags from Apptimize.
“Apptimize is our go-to for A/B testing because its tools provide easy-to-use controls to test and validate different configurations, including their feature flags for rollouts, and the results are easy to read and integrate into our internal analytics platform.”
The challenge with updating mobile apps is amplified by lengthy approval cycles required by the App Store and Google Play, which means new features either need to wait for the next update cycle or leverage suboptimal web views that lead to disjointed customer experiences. Apptimize Feature Flags allow companies like Quizlet, Stash and Western Union to maintain multiple branches of code within apps to gradually release new features to a small subset of users first — quickly rolling features back if needed, or fully deploying them as they are proven successful. This level of fine-grained control is vital in the competitive app environment, and is even more so now as businesses innovate with mobile to create new growth opportunities and revenue streams.
“To ensure the millions of students who use Quizlet’s learning app have the optimal experience and can study effectively, we run A/B testing on all new features before they are fully released which means a smooth process is essential to our success,” states Allen Pan, mobile engineer at Quizlet. “Apptimize is our go-to for A/B testing because its tools provide easy-to-use controls to test and validate different configurations, including their feature flags for rollouts, and the results are easy to read and integrate into our internal analytics platform.”