SalesTech Star

New Report: Spike in Consumer Tech Use During COVID is Accelerating Tech Adoption

New report data on the impact of the coronavirus pandemic on consumers’ technology purchasing habits suggests that the COVID-19 “shelter-in-place” not only caused an immediate spike in U.S. consumer technology adoption, but also appears to have created more avid tech buyers or “First Adopters” over the long term.

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“In the midst of an unprecedented health and economic crisis, our data shows a surge in consumer technology adoption and usage that looks to endure well past the pandemic”

The survey data is published in a new report from Mojo Vision, the Invisible Computing company, and shows increased technology purchasing and usage behaviors. The onset of COVID-19 and the shelter-in-place orders across the country caused 60% of First Adopters to buy and/or try new devices, applications and services that they had not used before. The same was true with 40% of Later Adopters who affirmed they too were buying or trying new tech because of the pandemic.

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More importantly, these Later Adopters – consumers that usually wait to purchase new devices, apps or technology-driven services – are moving toward even earlier adoption. Forty-one percent of this group of respondents stated that, even after the pandemic subsides, they are likely to continue purchasing and using new technology at this new pace.

The report, titled The Long-term Impact of COVID’s Short-term Technology Adoption, based on a survey of 2,000 consumers in June 2020, also found that 76% of First Adopters will continue adopting technology at this “pandemic pace” even after the current conditions subside. The primary factors influencing adoption, usage behavior and attitudes are: communicating with friends and family, improving quality of life, and enhancing work-from-home capabilities.

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