SalesTech Star

SalesTechStar’s Sales Technology Highlights of The Week: Featuring Conversica, Chili Piper, Flippa, Demoleap and more!

When it comes to driving lead flow and generating better data, what are some of the top practices and processes that B2B sales teams still often miss out on? Catch more from this latest SalesTech weekly highlight:


SalesTech Quote-of-the-Week!

It all starts with a shared plan. The disconnect between marketing and sales begins to happen when sales goes after one opportunity or use case, and teams or products lack alignment. That’s why it’s critical to have an aligned, coordinated go-to-market strategy.

Fran Wilson, CMO at Boomi

 Top SalesTech News of the Week: 15th August to 19th August

SalesTech QnA with the Expert

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B2B marketers should also stop trying to get more people to fill out forms and instead focus on the 97% of people who don’t fill out a form to find their next deal. Leading organizations should do away with gated content and instead rely on de-anonymization and third-party intent signals to reduce buyers’ irritation with filling out forms and, consequently, increase vendors’ effect on visitors. Using de-anonymized web traffic together with leads creates the most robust picture of which accounts are in-market. In this survey, we asked how many organizations are de-anonymizing their web traffic and only 26% of organizations were doing this.- Kerry Cunningham, Research and Thought Leadership at 6sense

Top B2B Sales and SalesTech Articles on Consumer Dilemmas, Competitive Intelligence Pratices, Intent Scoring and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 133: B2B Customer Engagement Best Practices with Myles Kleeger, President and Chief Customer Officer of Braze

 Episode 132: Biggest B2B Sales Learnings with Astrid Boer Masle, VP of Sales, EMEA & APAC – RFPIO

Episode 131: Product Management Tips and Best Practices with Kimen Warner, VP of Product Management at Drift