Enterprise software executive to detail data-driven frameworks for evaluating retail technology and maximizing dispensary ROI on June 15.
PROTEUS Business Solutions, Inc., developer of the market-leading cannabis seed-to-sale and enterprise resource platform (ERP) PROTEUS420, today announced that its Co-Founder and CEO, Dawne Morris, will lead an exclusive educational session at the upcoming Torchbearers Workshop at Igniteit Cannabis Capital Conference in Chicago, Illinois.
To scale successfully, operators must focus on tools that streamline operations, secure compliance, and build meaningful consumer relationships.”
— Dawne Morris
Morris, a cannabis technology pioneer with nearly two decades of industry experience, will guide operators in evaluating modern retail software solutions to identify tools that drive measurable business growth.
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The presentation will address a critical challenge facing modern dispensaries: navigating an oversaturated retail technology ecosystem. From loyalty programs and marketing automation to payment processing and consumer data analytics, cannabis retailers are constantly flooded with platforms promising exponential growth. Morris will break down how operators can differentiate high-impact solutions from marketing claims to implement compliance-forward tools that genuinely elevate the consumer experience and improve bottom-line, in-store conversions.
Workshop Presentation Details
IgniteIt Cannabis Capital Conference
•Workshop Title: Tech With a Purpose — What Matters, What Doesn’t & What Actually Converts
•Date & Time: Monday, June 15, 2026, from 4 – 4:40 PM
•Location: Chicago Marriott Downtown Magnificent Mile
•Room/Floor: VIP Torchbearers Stage: Building Better Operators (5th Floor)
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“Retailers are flooded with technology options right now, but more tech doesn’t automatically translate to a better customer experience,” Morris said. “To scale successfully, operators must focus on tools that streamline operations, secure compliance, and build meaningful consumer relationships. I look forward to sharing practical strategies that help retailers identify what truly matters and invest in technology that actually converts.”
Under Morris’s leadership, PROTEUS420 has evolved into one of the marketplace’s first and most trusted compliance and enterprise software systems, supporting cultivation, manufacturing, distribution, and retail operators across North America. Her insights at this workshop will offer attendees actionable strategies for scaling a retail footprint efficiently without sacrificing operational integrity.
