SalesTech Highlights Of The Week: 31-August-2020: Featuring Industry News From Xactly, SugarCRM, Zendesk, Cisco And More…

Sales and marketing is facing a new set of challenges induced by the Covid-19 pandemic, leading to questions on how sales leaders can better demonstrate excellence in sales innovation and sales leadership during this downtime. In what ways have you or sales leaders you know of used sales technology to impact their processes and outcomes during this pandemic?

Catch the latest sales and salestech highlights from this weekly update to dive into what industry leaders are doing.

SalesTech Quote-of-the-Week!

The tried-and-true sales methodology needs to be the foundation of a solid sales approach. Sales are won not by price or widgets but by the ability of the sales rep to listen to the needs of the business, the problems they face and the results they are trying to achieve. If your sales pitch can’t quantify and deliver on those business goals, the sale will inevitably go somewhere else.

Stuart Lazarus, Vice President At Infutor Consumer Identity Management Experts

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SalesTech QnA with the Expert

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Go deep and make a compelling case for your offering in significantly smaller, more defined market segments. It’s tough to compete with all of the noise generated by all of the vendors and service providers across a general or horizontal market. However, if you can be the absolutely best vendor in a small, defined market then business will come to you via word-of-mouth and personal referrals.

 

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