Sales enablement with the right technologies and processes is critical to business success in 2021. The right technologies can help create relevant content, schedule sales emails, while tracking constant progress of every cadence and outreach. What are some of the top practices being used by industry leaders?
Catch more in this highlight of the week!
SalesTech Quote-of-the-Week!
If you know a prospective customer followed a particular journey on your website, you can assume they’re most interested in the service they spent the most time reading. It’s important to be sensitive to the fact that many brands may have budget constraints right now, but by using data to learn more about your potential customers and their interests, your sales teams can create more impact just by leveraging the tools you may already have in place (such as a CRM). Let the prospects show you they’re interested instead of trying to be aggressive in your sales outreach during a time of economic recovery. –Doug Grigg, Chief Sales Officer at Khoros
Top SalesTech News of The Week: 04th to 08th Jan 2021!
- McKinsey & Company Named a Leader in Customer Experience Strategy Consulting Practices Report
- Quantum Metric Raises $200 Million with Valuation Above $1 Billion to Help Enterprises Build Better Digital Products Faster
- IBM Appoints Martin Schroeter as CEO of “NewCo” Independent Managed Infrastructure Services Business to Spin Out from IBM
- InMoment Acquires Digital Feedback Leader Wootric to Accelerate Pursuit of Experience Improvement for World’s Leading Brands
- SalesLoft Valued at $1.1 Billion After $100 Million Equity Investment
- IBM Appoints Gary D. Cohn As Vice Chairman
- Genpact Acquires Industry-Leading Data Engineering and Analytics Firm Enquero to Drive the Next Generation of Enterprise Digital Transformation
- LogMeIn Names Jamie Domenici as new Chief Marketing Officer
- Alteryx Appoints Dean Darwin as Chief Revenue Officer
- IBM Study: Majority of Surveyed Companies are Not Prepared for IT Needs of the Future, Say U.S. and U.K. Tech Leaders
- Hootsuite Welcomes Melissa Murray Bailey as SVP of Global Sales
SalesTech QnA with the Expert
Digital Transformation had been a talking point for a number of years. Businesses which have grown up in the digital age and are ‘digitally native’ came into their own and had the opportunity to grow their business. Retail giants quickly experienced a surge in sales whilst ta the same time not having the same number of people in shops and a lower rate of employees in store. Click & Collect, Online shopping and delivery was in demand. Cash quickly became unpopular. There has been a rush to update technology to enable on-line operations, meet growing demand in some product areas and improve logistics to meet delivery demands. –Rory Gray, VP of Sales, UK & Ireland, at UiPath
Top Articles on Sales Enablement Practices, Secrets to Better Brand Success, The importance of Lead Managament!
- Sales Enablement Best Practices for 2021
- Should Sales Reps Be More Attentive to Proof-reading Sales Prospecting Emails?
- Three Reasons Why Lead Management Tools Will Grow Your Business
- Think Like a German: Secrets to German Brand Success
- Retail Focus: Setting Up for Success with Salesforce Marketing Cloud
- Dealing with a Pandemic Requires a Culture of Collaboration
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