XR

Can digital in-store screens drive better retail experiences? What else should sales and marketing teams do to build more omnichannel frameworks into their retail and other sales…
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With multiple global launches so far in 2021 and more planned, Lancôme is succeeding in connecting with younger consumers through the use of interactive technologies ByondXR, the…
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ByondXR's platform creates virtual showrooms and stores for beauty, fashion and home decor brands using extended reality, allowing them to enhance customer experience and increase…
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StackPath, a leading edge-cloud platform, announced new edge locations in Buenos Aires, Argentina; Santiago, Chile; Bogota, Colombia; and Lima, Peru; giving developers and enterprises…
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Salesforce Studios brings Hollywood to corporate communications — behind the (virtual) curtain of the xR Stage The COVID-19 pandemic has prompted change in every industry, but…
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 vTime, a global leader in virtual communications and immersive multi-user experiences, today launches vTag - the first cross-world 3D avatar messaging app. Now available in the…
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Magic Leap announced the appointment of Peggy Johnson, a veteran tech executive and Executive Vice President of Business Development at Microsoft, as its new Chief Executive Officer,…
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Tencent announced that Dr. Arianne Hinds has joined as Principal Researcher at Tencent Media Lab, where she will continue research in immersive and multimedia technologies. Hinds is the…
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Extends Suite of Experiential Offerings to Moments Ad Format Verizon Media announced that it is extending its experiential and extended reality (XR) offerings to include new…
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