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Dr. Arianne Hinds Joins Tencent

Internationally recognized immersive media expert and US Chairperson for Moving Pictures Experts Group (MPEG) brings extensive knowledge of advanced technology and multimedia standards to Tencent Media Lab

Tencent announced that Dr. Arianne Hinds has joined as Principal Researcher at Tencent Media Lab, where she will continue research in immersive and multimedia technologies. Hinds is the US delegation lead to the Moving Pictures Experts Group (MPEG), formed by the International Organization for Standardization (ISO) and International Electrotechnical Commission (IEC) to set global standards for audio and video compression and transmission.

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Hinds, who has extensive experience in immersive media for extended reality (XR), light field panels, video and content distribution, serves as Chairperson for the International Committee for Information Technology Standards (INCITS) L3.1 Committee, a group focused on the standardization of coded representation of audio, picture, multimedia and hypermedia information.

“Arianne is an accomplished researcher with a distinguished track record. Her deep experience makes her uniquely suited to support the mission of Tencent Media Lab,” said Shan Liu, Distinguished Scientist, VP and General Manager, Tencent. “She shares our passion and a deep commitment to improving the media experience for the industry and people around the world.”

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Prior to Tencent, Dr. Hinds was Principal Architect for CableLabs, responsible for developing the overarching strategy for immersive media and related technologies on behalf of CableLabs and its members. In 2019, she co-founded Immersive Digital Experiences Alliance (IDEA), a non-profit industry alliance working towards developing an interchange and distribution format for streaming immersive media over commercial networks to drive XR displays and light field panels.

“I have tremendous respect for the culture of innovation at Tencent and the company’s focus on user experience,” said Hinds. “I am honored and excited to bring my background and expertise to helping Tencent Media Lab explore and define the next frontier of immersive multimedia experiences.”

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