Ecommerce technology not only helps connect customers and sellers on smart devices, but also helps in effectively managing customer orders, returns, deliveries along with seamless payment of goods and services.
Technology plays a crucial role in the entire e-commerce value chain covering the areas of marketing, advertisements, recruitment and much more. Latest technological advancements have had a huge impact on the e-commerce world, transforming the way consumers connect with brands thereby empowering them to shop more effectively.
Effective online shopping has become the new trend, and this is what will drive the growth of E-commerce technologies. How does ecommerce technology create a better online buying and selling experience?
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Omnichannel present and support is crucial. Modern shopping habits involve cross-channel consideration, research and purchase. Businesses need the right ecommerce technology to ensure omnichannel readiness to drive sales.
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Modern shopping is all about personalization. The customer journey is changing and personalization is the biggest trend. 78% of the customers ignore offers that are not personalized. Ecommerce technology helps businesses adapt to effective personalization by understanding customers’ needs, preferences and behaviors.
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Mobile marketing with the help of e-commerce mobile apps, location based marketing, VR/AR guidance can be planned and executed easily.
Amazon has already taught the world a lot about how e-commerce should work. Let’s look at a few top ecommerce providers:
Amazon
It is no surprise that Amazon is the leading ecommerce service provider in the US because it is a well-established ecommerce giant. The e-commerce website has seen massive increase in its traffic, but the number of users visiting the website monthly remains at 2 billion, and this is what makes Amazon the most successful and profitable ecommerce providers not only in the US, but across the world as well. Some technology highlights for Amazon are:
- Awin – The specialist advertising and performance marketing company.
- Stripe – To ease out national as well as international payments.
- Adobe Marketing cloud for end-to-end digital marketing.
eBay
The second place goes to eBay with approx. 647 million visits in the month of May alone. While this is definitely an incredible number of visits, they still fall behind Amazon, and the difference of 1.3 B is huge. Globally, eBay is ranked at 29th position in the list of top e-commerce providers. Some technology highlights for eBay are
- Apple Pay to ease customer payments.
- Shipping is catered to by USPS, and
- Global technology solutions company and AOL combinedly serves as it as serving platforms.
Walmart
Walmart deserves a mention with its approximately 383 M visits throughout a month. This is a huge amount of traffic considering that the website doesn’t ship outside the US. The platform has experience massive growth in the past few years. Some website technology highlights for Walmart are:
- DocuSign for agreement cloud and electronic signature.
- Akamai is its seamless content delivery network.
- Adobe Marketing Cloud for end-to-end digital marketing solution.
Etsy
Etsy boasts of 236 M visits. It is a global platform where people can come to buy and sell various items. It is a website getting more than 50% of its traffic from mobile devices. Some website technology highlights for Etsy are:
- Bing – it is the advertising platform for Etsy.
- Google Analytics – it helps in generating information and actionable metrics about the website’s traffic, conversion, sales and so on.
- Granify is for conversion optimization. The platform leverages AI to boost behavioral messaging, predictive analytics to optimize ecommerce conversion rates.
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