EZ Texting Continues Record Growth in Text Communications Market
SMS Marketing Leader Achieves Record Growth in 2020, Sends Over 600 Million Messages, Gains New Investment and 15,000 New Customers, and Continues Product Innovation
EZ Texting, the leader in SMS marketing software for business, today announced unprecedented momentum in the text communications marketplace. The company continues to surpass its previous performance milestones, with record-setting growth and 15,000 new customers, over 65,000 users sending messages, and a 66% year-over-year increase of customer contacts added to the platform.
In 2020, EZ Texting sent a record number of texts to consumers and B2B contacts, delivering over 600 million marketing and informational messages on behalf of customers.
EZ Texting also received a $13 million growth capital investment from CIBC Innovation Banking. This investment allows EZ to advance product innovations to meet the needs of sophisticated customers and to support exponential talent growth that included 78 new hires and two new executive hires – Rachel Cochran, VP of People, and Josh Siegel, Chief Product Officer.
The Ideal Solution for Marketers
“Marketing solutions continue to be EZ Texting’s focus and area of greatest success,” explained EZ Texting CEO Norman Happ. “In fact, 60% of EZ Texting messages are marketing-driven. The company’s platform leverages the power, ease and engagement of SMS text messaging to drive growth and revenue, generate leads, and strengthen relationships for its customers.” Over 93% of marketing text messages from EZ Texting were successfully delivered, with nearly 40% of customers engaging with the business sending the texts.
Helping All Types of Customers Manage Productivity
“EZ Texting is at the epicenter of solving productivity challenges during this pandemic,” said Happ. ”Texting communications is critical to managing customer productivity without disruption, and we are helping all types of customers connect with their workforces and customers.”
For example, EZ Texting is used to manage communications with mobile workforces and enable more engaging customer service. EZ Texting’s platform became integral in 2020 to facilitate activities like contactless delivery notifications and curbside pickup, as well as retailers’ rapid pivot to e-commerce, all critically important pandemic workarounds for many of the company’s business customers.
EZ Texting also facilitated delivery of informative alerts and notifications for nonprofits and community organizations, including pro bono services to schools and municipalities during the pandemic. It also supported innovative healthcare use cases, such as Stanford Medicine’s COVID-19 National Daily Health Survey, a unique COVID-19 early warning and tracing system.