Ripple Street, the leading peer-to-peer marketing platform that matches brands with their ideal consumers, today announced the appointment of Nikki Reyes as CMO and David Smith as Senior Vice President of Sales, on the heels of Alice Hawari joining as VP of Marketing.
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Reyes and Smith previously served in Marketing and Sales leadership roles at Ripple Street and scaled the go-to-market organization by 2x. Within five months of COVID’s emergence, they opened up revenue streams with new virtual-based marketing solutions to try products at home with friends and family and then share experiences on social media.
Reporting to CEO Mike Leo, Reyes and Smith will expand Ripple Street’s footprint with peer-to-peer influencers as well as brand and agency partners. Leo commented, “To capitalize on our incredible momentum with brands and agencies, we need a go-to-market team that can drive executional excellence. Nikki and David have developed one of the tightest partnerships I’ve seen between Marketing and Sales—combine that with their strong ability to operationalize strategic initiatives and there is no limit to what we can accomplish.”
As CMO, Reyes will be responsible for B2C and B2B acquisition and engagement initiatives that drive Customer Lifetime Value. In her prior role as the VP of Marketing at Ripple Street, Reyes focused on establishing a new B2B marketing infrastructure for demand generation and sales enablement and launching COVID-friendly solutions for brands and agencies. In the newly created CMO role, her responsibilities will expand to build B2C marketing capabilities to support the company’s strategic push toward scaling growth. Prior to joining Ripple Street, Reyes served as VP of Marketing at custom audience solutions provider Dstillery, and as a marketing and PR consultant for various high-growth technology startups.
As SVP of Sales, Smith, a Ripple Street veteran of 14 years, will scale Sales operations, grow strategic accounts, and identify new partner relationships that extend the company’s value proposition to brands and agencies. Previously as Ripple Street’s VP of Sales, Smith significantly increased his team’s effectiveness by establishing a data-driven culture throughout the sales process and efficiently mobilizing cross-functional resources to support strategic deals resulting in 48% quarter over quarter growth in 2020.
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