Full Circle Insights Builds Strong Momentum in First Half of 2021

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announces strong momentum for the first half of 2021, having rolled out a product bundle in response to customer demand, launched an enhanced Digital Source Tracker that provides new insight on the customer journey and garnered industry recognition with a pair of prestigious awards.

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In January 2021, Full Circle Insights’ Digital Source Tracker won the 2021 BIG Innovation Award in the “Technology Product” category, presented by the Business Intelligence Group to recognize significant business innovations. In February 2021, Digital Source Tracker was a Bronze Stevie® Winner in the “Marketing Solutions – New” category, gaining additional recognition for Digital Source Tracker, which helps bridge the disconnect between digital B2B marketing sources and CRM systems.

In March 2021, Full Circle Insights launched a new product bundle, Full Circle Enterprise, which combines the company’s popular Response Management, Campaign Attribution and Digital Source Tracker products. The company gives customers who purchase Full Circle Enterprise a 15 percent discount on the cost of buying the three products separately, making it easier for more customers to take full advantage of Full Circle’s integrated solutions.

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Full Circle also rolled out Journey Explorer for Digital Source Tracker in May 2021, providing a new feature that gives marketers a visual insight into the customer journey. Journey Explorer maps out digital and non-digital touchpoints across sources and over time, showing prospect opportunities from creation to close in a visual format that makes it easier to understand how opportunities unfold.

“Full Circle gives B2B companies an advantage in any economic climate, but it’s especially important to measure sales and marketing performance in times of change or uncertainty so you can pivot quickly and maximize positive impact,” said Full Circle Insights President and CEO Bonnie Crater. “With the pandemic starting to recede, B2B companies will likely add in-person events back into the marketing mix, but no one knows for certain how the last year changed buyer habits and whether the changes are temporary or permanent. That makes measuring performance in real time even more critical.”

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