New Rapid-Delivery Offering Delivers Daily Company Segment- And Brand-Level Transaction Data Two Days After the Transaction Date, With Channel, Distribution Brand And Geographic Detail Built In
Consumer Edge, the leading provider of global consumer data-driven insights, launched US Transact T+2, a low-latency addition to its US Transact product suite that gives quantitative and fundamental investors an earlier view of consumer spending behavior. Updated daily, US Transact T+2 delivers company, segment and brand level spending data two days after the transaction date. The shorter latency enables investors to identify emerging trends, test investment theses and build conviction ahead of earnings and other market-moving events, without sacrificing the accuracy institutional workflows require.
Read More: SalesTechStar Interview with Matt Alexander, VP of Channel and Alliances at Synthflow AI
“For years, quantitative and fundamental investors have had to make a tradeoff between receiving consumer spending data quickly and having the depth and accuracy needed to act on them with confidence,” said Bill Pecoriello, CEO, Consumer Edge. “US Transact T+2 brings those capabilities together, giving clients an earlier view of changing consumer behavior while preserving the accuracy born from proprietary methodology they rely on to inform investment decisions.”
Read More: Intent Mesh Salestech: Connecting Buyer Signals Across Every Digital Touchpoint
Clients gain added visibility into in-store versus online activity, distribution-brand performance and cardholder and store geography at the core-based statistical area (CBSA) level, providing a more detailed view of how and where consumer spending is shifting. Investment research use case include:
- Revenue forecasting: Backtest company- and segment-level spending trends against reported revenue earlier in the quarter.
- Competitive analysis: Track brand-level share shifts and distribution brand performance, including in-store and online channel trends.
- Geographic analysis: Assess regional changes in consumer demand and pinpoint where spending is gaining or losing momentum.
- Signal development: Build and backtest systematic signals using timely company- and segment-level data.
