SalesTech Star

ASLAN Announces New Product Offer, QuadCoaching™ To Assist Sales Managers Who Struggle With Finding Time To Coach

Top 20 Sales Training Company is now offering a 3-hour virtual instructor led course to help sales managers better utilize their most precious resource: time.

ASLAN® Training and Development, a top 20 sales training company based in Atlanta, announced today the launch of its new QuadCoaching™ virtual instructor-led training program. After 25 years of sales and sales leadership training, ASLAN has created a first of its kind, 3-hour course that removes the two greatest barriers to coaching: time and rep desire to change. Dealing with these two areas is the most effective coaching strategy to improve sales performance.

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“This is a huge deal for our sales leaders out there,” says ASLAN President Marc Lamson. “Never in the history of our company, has it been more difficult to coach reps. This program will not only help coaches identify the problems, it will help solve the biggest problems we all have: time and rep desire. Remember, desire determines development, so don’t coach everyone, coach the reps that truly want to change”.

ASLAN’s new offer delivers on the promise that “We are never more fulfilled than when we serve others,” says Scott Cassidy, Vice President of Marketing. “QuadCoaching allows front line managers to better serve their teams. Attending this 3-hour course will save 45-50 days (per year) of wasted time for the average sales manager. Talk about return on (time) investment.”

According to recent research, most sales managers spend less than 20% of their time coaching reps. Co-founder and CEO Tom Stanfill of ASLAN Training says, “We are not talking about manager rep conversations, we are talking about coaching.” Stanfill went on to say, “If we can solve these challenges for our clients, they will elevate their team’s revenue by making a bigger impact on results with the limited time available to coach.”

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ASLAN’s QuadCoaching™ 3-hour micro-workshop shows frontline leaders how to:

• Save Time – by deciding who to coach
• Increase Rep Desire – by focusing on their goals and motivation
• Maximize The Return on Your Time – by aligning a development strategy based upon each team member’s quadrant

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