SalesTech Star

Karen Katz Joins Rokt’s Board of Directors

Former CEO of Neiman Marcus Group Brings Unparalleled Consumer and Retail Expertise to the Rokt Board

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, announced that Karen Katz, former President and CEO of Neiman Marcus Group, has joined its board of directors. Rokt enables companies to tap additional revenues, acquire customers at scale and deepen relationships with their existing ones by using machine learning to present highly relevant messages and offers to each shopper within an ecommerce transaction, when they are most likely to convert. Katz is an inspirational leader and advisor who brings more than 30 years of consumer strategy, retail and ecommerce experience to the Rokt board.

“Karen has unparalleled expertise and leadership experience building best-of-breed customer experiences, loyalty and financial success with industry-leading brands,” said Bruce Buchanan, CEO of Rokt. “We’re extremely pleased to welcome her to the Rokt board of directors and to leverage her customer-centric insights and deep ecommerce experience as we continue to accelerate Rokt’s growth.”

Read More: SalesTechStar Interview with Pulkit Agrawal, Co-founder and CEO at Chameleon

“Rokt announced that Karen Katz, former President and CEO of Neiman Marcus Group, has joined its board of directors.”

“Rokt provides unique value to ecommerce businesses, empowering them to unlock meaningful additional profit by providing more relevant and delightful experiences to customers,” said Karen Katz. “I’m thrilled to join the Rokt board and to work with such a phenomenal leadership team to support the company’s growth as it continues to drive real returns for ecommerce businesses across verticals.”

Katz formerly served as President and CEO of Neiman Marcus Group, where she oversaw the strategic direction, operations and expansion of the Group and led the company’s digital transformation, integrating the online and in-store experiences. She currently serves on the boards of three public companies: Humana Healthcare, Under Armour and The RealReal. She also serves on several private equity–backed consumer company boards. Katz is the former Board Chair of the Perot Museum of Nature and Science in Dallas. She holds a BA from the University of Texas and an MBA from the University of Houston.

Read More: How to take more Sales Calls and Book more Customers

Write in to to learn more about our exclusive editorial packages and programs.