SalesTech Star

Digital Simplified Maps a Path to Growth, Speed, and Innovation Through Digital Business

Cost, misaligned goals, and lack of expertise are the leading obstacles to successful digital transformation, according to McKinsey & Co. Companies need a simpler approach to leveraging data and digital business solutions to stay competitive and innovate. Co-authored by Founder and Executive Chairman Raj Vattikuti, Digital Simplified (Imagine & Wonder, 2022) is available in hardcover and Kindle at Amazon, Barnes & Noble, and other major booksellers.

The book distinguishes the differences between digital transformation and digital business and how together, they can elevate companies to unprecedented heights. Digital business takes an incremental, bite-sized approach where business takes the ownership to bring business growth with speed. Digital Transformation focuses on a technology ecosystem in customer environment by rationalizing the existing tools and bringing new digital business data technologies, a self-service business digital platform end-to-end and fully automated to create the environment for business and engineering teams as well as the data scientists and data analysts to collaborate for high productivity, speed, scale, consistency, and create data/analytics digital assets for reuse. Business units across the enterprise converge with speed and continuous innovation leading to greater engineering productivity and a single source of truth (SSOT) that power AI/ML and predictive tools to create data assets and growth.

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“Raj Vattikuti and Ram Charan have seen what so many others have missed – that real digital transformation starts and ends with the business”

Vattikuti, a successful entrepreneur and philanthropist has a long career/track record focused on solutions and bringing value to the business world, and co-author Ram Charan, a renowned advisor to CEOs and best-selling author, outline a proven pathway for how to digitalize your business without disrupting current business.

“Too often, digital initiatives fail because they are oversized, tech-heavy, and disruptive to existing operations. We have a better way, and it’s built on an agile, engineer-minded approach driven by practitioners,” says Vattikuti. Adds Charan, “The book introduces a digital business methodology which is a guide for the business engineering teams, data scientists and data analysts to work together for end-to-end security, compliance, quality, and reliability. It is supported by real world examples of business digital platform, how it is created and how it helps to bring the speed, scale, and consistency by leveraging the digital business methodology.”

In this 158-page handbook of concrete strategies and methods, the authors show readers how to identify and implement bite-sized projects that are aligned with key business priorities. Understanding the current digital enablement landscape will help business leaders reveal their value to stakeholders and drive engagement, buy-in, and tool selection. Digital Simplified lays out this process with real-world case studies.

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Readers can also:

  • Learn about elements required to achieve outcomes with speed, focusing on solving current business pain points with simplicity and an emphasis on digitalization and creating a single source of truth.
  • Discover how to bring together the key components of a digital business methodology leading to a collaborative culture across business and engineering teams, data scientists and data analysts for end-to-end security, compliance, quality, and reliability.
  • Understand how a technology platform brings digital business methodology leveraging and rationalizing existing technology and new tools like Snowflake and Databricks within a customer environment to bring consistent outcomes with speed without disruption.

“Raj Vattikuti and Ram Charan have seen what so many others have missed – that real digital transformation starts and ends with the business,” says David L. Rogers, global best-selling author of The Digital Transformation Playbook. “The central lessons of their book are what every leader needs to hear: Give digital ownership to the business. Take an agile, iterative approach to investment. Design an innovation process based on experimentation. Push for speed and build digital products in weeks, not years. Shift the culture to empower employees, collaborate across silos, and focus on outcomes.”

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