MediaMath Continues Momentum For Its SOURCE Ecosystem; Welcomes PubMatic To Its Expanding Accountable & Addressable Supply Chain
MediaMath, acclaimed independent advertising technology company for leading brands and agencies, demonstrated the value of it ecosystem by highlighting an enhanced partnership with PubMatic. This integration employs passing MediaMath DSP optimization data to PubMatic’s platform so more performant inventory can be directed back to the DSP yielding soaring results for all stakeholders.
“MediaMath launched SOURCE to align industry leaders in redesigning the foundation of programmatic advertising to achieve radical transparency and improved performance,” said Joe Zawadzki, Chief Executive Officer and Founder of MediaMath. “This has resulted in partnerships with like-minded advertising technology platforms such as PubMatic that not only share the vision, but that are actually implementing the code required to bring an aligned ecosystem to life in a way that benefits all players.”
MediaMath data routes per-impression decisioning analysis from its powerful Brain optimization engine to PubMatic’s own machine learning-driven optimization tool, ROI Sync. This allows participants to better determine the optimal set of inventory and required bid price, to drive brand campaign performance and greater publisher yield.
Through the new connection with PubMatic’s ROI Sync, MediaMath enables brands to securely share campaigns’ performance intelligence data with PubMatic, better aligning outcomes between buyers and sellers. By optimizing for advertiser value — instead of price alone — ROI Sync distinguishes itself from traditional bid shading, yielding superior results for all parties.
“Together with MediaMath, PubMatic is enhancing results for buyers and increasing revenue and opportunities for publishers,” said Rajeev Goel, Co-Founder and CEO at PubMatic. “We believe that by harnessing our massive data assets and leveraging our sophisticated machine learning algorithms, we can make ad spend and content investment work smarter and harder.”