SalesTech Star

Pypestream Announces Integration With Conviva, Providing OTT Brands With AI-Powered, Proactive Customer Experience

Integration resolves user concerns proactively and more efficiently, increasing customer satisfaction while eliminating call center queries

Pypestream, the leading customer experience automation platform with all-in-one cloud messaging and conversational AI, announces its integration with the leader in global streaming media intelligence, Conviva. The joint offering delivers proactive customer experiences within digital conversational experiences through notifications, eliminating the need for customers to reactively call or email a call center. Sling TV uses the feature to provide customers with smart self-service solutions and always-on conversational brand experiences.

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Pypestream, the leading customer experience automation platform with all-in-one cloud messaging and conversational AI, announces its integration with Conviva to deliver proactive customer experiences within digital conversational experiences.

“Our integration with Conviva allows us to deliver true AI-driven customer experiences that help a business’s bottom line while exceeding customer expectations,” said Richard Smullen, CEO at Pypestream. “Customer service today is built on reactivity, but for the first time ever, Pypestream enables OTT service providers to proactively handle user concerns or service issues. Proactive initiatives are the future of user experience and, now, OTT brands can take another step towards fully automating all steps of their customer support workflow.”

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According to customer experience industry data, 68% of consumers say proactive customer service increases brand perception and affinity. With Pypestream’s proactive, OTT customer experience integration, Conviva triggers Pypestream to send a notification to the user experiencing viewability issues, eliminating call center outreach and reactive customer service initiatives. Streaming video and OTT brands can now solve troubleshooting concerns without the need for human intervention through automation capabilities and conversational AI.

“By partnering with Pypestream to offer fully automated proactive outreach, we’re allowing brands to update their user experience journey with touchpoints customers actually want and need,” said Sean Wilkinson, Head of Corporate Development at Conviva. “Now, instead of disjointed communication via email or interactions with call-center representatives, users will receive a message right away when an issue arises, saving them time and alleviating frustration.”

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