SalesTech Star

Staytuned Acquires Dexter, a Price Testing App for Shopify Merchants

Staytuned acquires Dexter, the leading price testing app for Shopify merchants. Amidst rising ad costs, Dexter comes as an alternative source of revenue where you find the best price for your products.

Staytuned, the software company that provides a suite of revenue-growth tools for Shopify merchants, has completed the acquisition of Dexter, a price a/b testing app for Shopify merchants that lets you start a test in 60 seconds and enables you to find the best price for any product.

“We wanted to find an app that would uncover a new channel to make more money for customers. After using Dexter with some of our partner merchants, we quickly realized they had the best product in the market. Top merchants like The Harvard Shop, Usual Wines, and Better that were using it tested their products to find the best prices which, in turn, increased their revenue significantly. So, we thought it would be a perfect fit for Staytuned as we want our product to drive more dollars for our merchants and help scale their businesses,” said Serge Kassardjian, co-founder and CEO of Staytuned.

Staytuned currently serves 16,000 ecommerce merchants across its portfolio of apps. The mission of the company is to enable merchants to unlock efficient and scalable growth using user-friendly tools — Dexter was a clear fit.

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“Finding alternative channels to scale a Shopify store is crucial in 2022. Dexter helps you do that through price testing and Staytuned is glad to have acquired it.”

“Price testing was a really powerful way for merchants to unlock revenue, and they were unable to chase this simple opportunity, because of the complexity of running tests, and the difficulty in figuring out results. We built Dexter so Shopify merchants could launch a proper price A/B test in 3 simple clicks, in less than 30 seconds. We also made it super easy to make a price decision, by distilling the tests into one easy-to-understand, normalized metric, and a few key indicators. The app does the heavy lifting so that merchants can focus on pricing right!” said Vinod Bollini, one of the founders of Dexter.

Dexter launched in July 2020 with the mission of helping Shopify merchants boost revenue by helping them find the best prices for their products. Dexter helps you establish a price test in 60 seconds for any product in your store. In addition to that, Dexter is one of the very few apps that let you price test a product simultaneously in a given time whereas others do basic AB tests – v1 for week 1, v2 for week 2, and so on. Plus, you get statistically significant results to gauge whether your test was successful or not.

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