Partnership combines Rapidflare’s AI-powered product intelligence with McFadyen’s deep Adobe Commerce expertise to help manufacturers and distributors double web conversion rates and accelerate complex B2B sales.
Rapidflare, a leader in AI-powered product intelligence, and McFadyen Digital, a globally recognized leading B2B ecommerce consultancy, today announced a strategic partnership to bring AI Agents to B2B eCommerce. The collaboration will empower manufacturers, distributors, and technical product companies that run Adobe Commerce to transform the way buyers discover, evaluate, and purchase complex products online.
The B2B Conversion Challenge
Companies that sell complex technical products, from industrial components to specialized equipment, face a persistent challenge: eCommerce conversion rates that stall at just 1–2%. Buyers experience analysis paralysis as they audit datasheets, cross-reference specifications, and navigate rigid parametric filters that often fail to surface the right products. The result is website drop-off, abandoned carts, and lost revenue. Meanwhile, order processing remains largely manual, slowing deals and tying up pre-sales engineers on routine inquiries instead of strategic accounts.
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Intelligent Agents for Smarter B2B Buying
Rapidflare’s AI Agents integrate directly with Adobe Commerce and build deep product understanding through proprietary knowledge graphs. Rather than forcing buyers through static filter trees, these agents engage in natural, consultative conversations, understanding requirements, recommending the right configurations, and guiding buyers to purchase with confidence. Paired with McFadyen Digital’s deep eCommerce platform expertise and implementation capabilities, the partnership delivers a turnkey solution for B2B companies ready to modernize the buyer journey.
“B2B buyers deserve the same intuitive, intelligent experience that consumers take for granted, but the complexity of technical products has made that nearly impossible until now. Our AI Agents don’t just search; they understand products the way a seasoned sales engineer does. Partnering with McFadyen Digital allows us to bring this capability to Adobe Commerce customers at scale.” — Navanee Sundaramoorthy, Founder & CEO, Rapidflare.
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Key Benefits for B2B Commerce Leaders
Double web conversion rates. AI Agents guide buyers through complex product catalogs with conversational intelligence, eliminating the analysis paralysis that causes drop-off and dramatically increasing the percentage of visitors who convert to qualified leads and orders.
Increase average deal size. By understanding buyer intent at a deeper level, AI Agents surface relevant cross-sell and upsell opportunities that traditional search and navigation simply miss, expanding order value with every interaction.
Automate long-tail inquiries. Free pre-sales engineers and product experts from repetitive specification questions. AI Agents handle the volume of routine inquiries with accuracy and speed, allowing your technical staff to focus on high-value, strategic accounts.
“We’ve spent over three decades helping the world’s leading brands build and optimize their digital commerce platforms. Rapidflare’s AI Agents represent a genuine leap forward for B2B, bringing conversational product intelligence directly into the buying experience. Together, we’re enabling our clients to move beyond static search and rigid filters toward a truly intelligent commerce experience.” — Uma Gandhi, SVP, McFadyen Digital
