SalesTech Star

Kin + Carta: Partner for Google’s Business Messages

Kin + Carta, an award-winning global technology and innovation consulting firm,  is a partner for Google’s recently expanded Business Messages. With over 1 billion people using Google Maps every month, Google’s announcement signals the company’s continued investment in helping businesses connect with their customers. Google is working with partners like Kin + Carta to make those experiences more effective, empathetic and efficient.

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Google’s Business Messages allows businesses to connect to their customers via Google Search and Maps and results by using Artificial Intelligent (AI) messaging capabilities.

“We’re expanding Business Messages in Search and Maps to support various types of businesses,” said Katie Osberg, Global Retail Partnerships Lead, Business Communications, Google. “We’re working with partners, like Kin + Carta, to implement this technology and provide businesses with a solution that’s human-centered and cost-effective.”

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Any of the millions of businesses on Google Maps, including grocery and retail, can help customers quickly find information about store hours, pick-up and delivery options, and even search for product availability and aisle placement within stores. Other businesses are implementing technology as a tool for converting sales and troubleshooting customer requests.

“We are thrilled to now be integrating with Google’s Business Messages,” said Ryan Maguire, Kin + Carta CTO. “Our integration is a testament to the work Kin + Carta has been doing with Google and our ability to build solutions that help businesses meet the customer where they’re at while returning direct value to their growth.”

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