Gyro’s Chairman, Bell brings a wealth of B2B Experience on how to scale media and software businesses to Madison Logic
Madison Logic, an account based marketing provider, appointed David Bell as the first independent director of the firm’s board. Madison Logic was acquired by Clarion Capital Partners in late 2016.
Gyro’s Chairman and AOL’s Senior Advisor, Bell brings a deep understanding of how to scale media and software businesses.
Bell was a senior advisor to Google from 2006 to 2009. He left Google to join Tim Armstrong (CEO) as an advisor to the AOL which has been acquired by Verizon.
Tom O’Regan, CEO, Madison Logic,
Tom O’Regan, CEO, Madison Logic, commented: “Having an industry powerhouse like David Bell on our board will fast-track our leadership and growth in B2B account based marketing. His expertise in scaling software and services businesses will help us swiftly expand and penetrate new verticals and customer segments.”
Bell is the former CEO of global marketing agencies namely, Interpublic Group, True North, Bozell, and Knox Reeves. He is also the Advertising Hall of Fame inductee. Bell is the only advertising executive to lead all four industry associations.
Bell said: “With the ability to measure real ROI becoming an imperative, Madison Logic’s Activate ABM platform has been able to consistently deliver the most important metrics and insights to its clients. It is exciting to be a part of Madison Logic’s growth, as it delivers the only comprehensive account based marketing platform that can connect with B2B marketers’ CRM and deliver the attribution they require.”
Under his leadership, Gyro, the world’s largest B2B agency, has been named the 2016 Business-to-Business Agency of the Year by Advertising Age. It was also recognized as the Business Marketing Association’s Global B2B Agency of the Year for the past three years.
Tawheed’s appointment follows Marketo’s acquisition of ToutApp, founded by Kader who will now focus on shaping the engagement platform
Marketo, Inc., the engagement marketing software and solutions provider, appointed Tawheed Kaderas group Vice President (VP), Strategy and General Manager (GM) of Engagement Applications.
The appointment follows Marketo’s acquisition of ToutApp, a leading sales engagement software platform, which was founded by Kader. Under Kader’s leadership, ToutApp grew from a startup to a multi-million-dollar business used by more than 100,000 salespeople and over 400 enterprise customers worldwide.
“I am honored to join Marketo’s incredible leadership team, which is redefining engagement and charting a bold course forward,” said Kader. “Our combined expertise in sales and marketing engagement will empower chief marketing and revenue officers around the world to engage more authentically with their customers through one complete platform.”
Tawheed will report to Marketo’s Chief Operating Officer, Greg Wolfe who joined the company in February 2017. Wolfe commented: “I am thrilled to welcome Tawheed to the executive leadership team, where he brings a proven track record of entrepreneurship and a passion for driving engagement. In his new role, Tawheed will ensure that our customers successfully build authentic and lasting relationships with their buyers by enabling seamless engagement across sales and marketing and the entire enterprise.”
Kader will focus on shaping Marketo’s position as an Engagement Platform while ensuring its vision around the Engagement Economy is at the core of the company’s activities. Additionally, he will work cross-functionally to drive the thinking and success of applications for sales enablement, account-based sales and marketing, and pipeline generation as part of the Marketo Engagement Platform.
Prior to founding ToutApp in 2011, Kader spent three years as an enterprise technologist at hedge fund Bridgewater Associates. He had previously worked as a product manager at Plaxo, Inc., which acquired HipCal.com, an online calendar company founded by Kader. He has a double degree in computer science and management from Rensselaer Polytechnic Institute in Troy, New York.
The leader in crowd-optimized application and cloud content delivery assists ops teams to automate performance through dynamic infrastructure.
Cedexis opened a new chapter for software-defined networking announcing the general availability of its Application Delivery Platform (ADP). The leader in crowd-optimized application and cloud-based content delivery, CDNs and data centers, Cedexis ADP enables IT ops teams to manage and optimize the performance of dynamically dispersed infrastructures. It works by combining an effective and comprehensive view of Internet traffic analysis of 14 billion real users, and resilient integrations with several key data sources along with the flexibility of customer-controlled algorithms to define traffic rules.
Ryan Windham, CEO, Cedexis
Ryan Windham, Cedexis CEO, said, “Cloud platforms and content delivery networks provide a powerful set of infrastructure tools for developers to use, but historically getting the best use out of them has been extremely tricky. While each vendor provides tools, ultimately the burden of delivery optimization lies with the individual operations team. The Cedexis ADP provides objective analyses and recommendations, spanning both the private and public elements of each organization’s network, ensuring that customers are served at the highest level of quality, in the most cost-effective manner.”
The Nitty-Gritty of the ADP
Application Delivery Controllers (ADC) are variedly used by traditional networks based around physical hardware placed in data centers in order to balance and manage traffic within a single location. On the other hand, modern network infrastructure works with a combination of physical data centers and public infrastructure (including clouds, Content Delivery Networks (CDNs), IAAS and PAAS). These infrastructures require load balancing and global traffic management spanning numerous sources and vendors. These infrastructures are dynamic in nature and the decision-making depends upon the load carried by each server as well as on the real, measurable customer experience.
The Radar community lies at the core of the Cedexis and evaluates more than 14 billion real user (RUM) outputs daily to build a precise virtual map of the internet’s traffic flow. Analyses of this data feed the Openmix traffic manager, which then ranks the traffic options according to network performance.
The decision-making process draws additional intelligence from the combined effects of the Cedexis Sonar synthetic monitoring service, and the Fusion integration engine (with its connection to dozens of 3rd party data sources). This is done to ensure that servers are available and customers are making the most profitable decisions. As a result of this solution, traffic decisions are made based on the customer business needs including a consolidation of end-user experience, 3rd party data points, or operational cost considerations.
Andrew Marshall, Director of Product Marketing, Cedexis
According to Andrew Marshall, Cedexis Director of Product Marketing, “Historically, traditional ADC solutions have delivered highly centralized control over traffic flows into and out of corporate data centers to businesses around the world. However, the dynamic nature of today’s modern, distributed infrastructures requires global automation and control of disparate and distributed virtual resources that are constantly changing. This clearly points to the need for a truly software-defined approach to making delivery decisions. By combining resource-agnostic automation with the advanced real user and synthetic monitoring, actionable third-party data ingestion, and self-healing network functionality, the Cedexis ADP platform allows DevOps teams to automate and optimize application delivery.”
The outbound solution from Clickback has proved to capture 98% of web visitors for companies who seek to generate leads out of visitors who don’t prefer a fill a web form. B2B lead generation software solutions from Clickback, Clickback Web, and Clickback MAIL are meant to accelerate lead growth with a seamless strategy that goes a long way in bringing sales and marketing on the same page.
According to popular beliefs, sales and marketing hardly share the same wavelength, but today’s business scenario cannot afford differences between the two functions.
Often, companies face conflicts between sales and marketing on issues including budget, pricing, targets, while lead quality remains a key bone of contention. This affects the company’s revenue. Clickback, a SaaS B2B lead generation company, noted that the success rate for today’s companies is highly dependent upon a team-oriented approach that makes cooperation between sales and marketing imperative.
Sales befriending marketing
The war over lead generation starts from the very definition of a lead. According to marketing, a lead is “anyone interested in our product”, while according to sales engaging with a lead is a waste of time unless they are absolutely interested in buying the product. This common dispute ensures that viable leads fall into a zone, where the sales reps don’t follow up with the leads on time.
In the words of Mitch Fanning, Vice President of Marketing at Clickback, “It’s crucial that there be an accord between sales and marketing regarding leads. It’s the only way that valuable leads don’t end up being wasted, and that company budget and efforts are aligned and optimized.”
Companies looking for a revenue growth of 30% or more should accelerate their lead optimization process. Lead optimization reaches its balance when inbound and outbound leads are in complete sync where the outbound designs complement the inbound activities like SEO and social media strategies.
Remove the barriers
Pricing remains another bone of contention between sales and marketing. Whereas marketing determines a product’s pricing according to its value and profitability, sales like a reduced price that acts as a buyer’s incentive. Apart from pricing, sales and marketing share their differences in the case of budget too! Marketing prefers a budget for materials, strategy and media buying that appears as a waste of money for sales who would like to spend on hiring new salespeople.
For a company that aims to achieve complete parity between profit and branding, Cooperation between sales and marketing is a must have. It is imperative to understand that both the aspects must peacefully and profitably co-exist along with their respective vital functionalities for the benefit of the business.
Companies which focus on removing the disputes between sales and marketing should work towards building a bridge between the two for well-connected communication, as well as keeping the two apart when needed. A well-defined sales-marketing relationship is about putting processes and rules in place to prevent conflicts and to promote lead growth and to use resources for the advantages of both sales and marketing.
Based out of Redwood City, Heighten was bought over by LinkedIn to add new features to Sales Navigator. However, the company has not disclosed the details of the purchase.
According to Doug Camplejohn, Head of Sales Products at LinkedIn, LinkedIn will benefit from Heighten’s technology in three key areas:
• Sales process tracking: This will allow sales reps and managers to merge their sales playbook into the software to track actions and content related to each sales stage.
• Sales pipeline reporting: Managers and reps use this feature to check current opportunities and update major details like the stage, close date and amount on a single screen that is CRM integrated.
• Note taking: The intelligent Heighten notepad is used by reps to note down important information that can be seamlessly moved to the CRM system. It gives reps easy access to key sales details.
In the words of Luke Braud, CEO, Heighten, “The Heighten intelligent workspace is truly unique in its ability to bring together all of the key systems salespeople rely on — CRM, calendar, email, social and delivered — in an innovative, intuitive, and user-friendly way.”
About this deal, Braud wrote in a blog, “This approach to sales productivity is a natural extension of LinkedIn’s goal to make Sales Navigator the best version of LinkedIn for Salespeople, the System of Engagement, and ultimately influence every relationship‐based sale for our customers.”
Rebel AI’s Passport will protect brand spend and publisher identity from domain and device spoofing
Rebel AI announced that it would launch Passport, an ad security product to fight programmatic media trading fraud and domain spoofing.
Manny Puentes, CEO, Rebel AI
The Boulder, Colorado- based technology start-up is focused on providing expertise and products to the digital advertising industry.
Rebel AI is founded in 2016 by Manny Puentes, an ad tech veteran who helped build one of the first real-time bidding engines in 2010. It has brought together a team of product and engineering executives to address some of the digital advertising industry’s most pressing problems.
“Advertisers have increasingly turned to private marketplaces, deal IDs, and whitelists as a way to hand-pick premium domains and protect them from fraud, but ad delivery can be spoofed. Securing delivery and digital identity will be a vital part of restoring confidence in programmatic advertising,” said Puentes.
Domain and device spoofing is threatening the ad space
A White Ops study revealed that a massive bot farm, known within its code as “Methbot,”is operating out of a sophisticated network of data centers. Unlike typical bots, these bots were spoofing more than 6,000 domains to look like vogue.com, espn.com, and other premium publisher domains that typically command $10+ CPMs for their video inventory. Rebel AI is developing a product dedicated to fighting Methbot-type ad delivery fraud that impersonates these domains.
Passport will eliminate programmatic ad fraud
Passport would eliminate ad fraud in programmatic trading between publishers and advertisers by leveraging asymmetric encryption, the blockchain, machine learning and two-way authentication. Passport also protects the integrity of the domain and device identity data, which is increasingly important as today’s buying algorithms rely on accurate data to determine value.
Passport works through any programmatic path. The ad can be delivered with a virtual direct connection in a secure way no matter how many SSP, DSP, or other jumps an ad might take. When the ad displays at the correct destination, a verifying signal is sent back to Passport to decrypt the ad.
Rebel AI simplifies the programmatic ecosystem
Digital advertising continues to experience year-over-year growth, but the industry is also growing more complex, with countless vendors and intermediaries that sit between publishers and advertisers. Rebel AI works to simplify the digital media trading ecosystem through strategic, streamlined technology products.
Gong’s Real-time assistance leverages AI and machine learning to help sales professionals have better conversations and drive more business
Gong.io launched the first of its kind Real-Time Conversation Intelligence (RTCI) for B2B sales teams. RTCI provides sales representatives with a competitive edge by alerting them and assisting them in real time with a variety of pain points related to a sales opportunity that includes customer objections, competitive comparisons, pricing sensitivity, and a host of other potential deal breakers.
Delivers shorter sales cycle and better sales
Amit Bendov, CEO, Gong.io
Gong.io’s CEO, Amit Bendov said, “Thousands of sales professionals and their managers, who use Gong, will now receive real-time assistance to help them win more deals. This platform will enable sales teams to have better sales conversations, shorten sales cycles, and drive more business. Until now, conversational intelligence was the domain of only the largest enterprises with the biggest pocketbooks. We’re democratizing the sales conversation intelligence field by bringing it to the individual sales representatives. There is a wealth of knowledge within each sales organization and within our conversation intelligence platform.”
Harnessing the Power of AI
The company was recently recognized as a Cool Vendor in Gartner’s CRM Sales 2017 report. Gong uses AI and machine learning powered conversation intelligence to record, transcribe, and analyze sales calls. It recognizes effective patterns from tens of thousands of hours of spoken sales conversations, to help B2B sales teams win more deals. Gong will demonstrate its latest conversation intelligence platform on the upcoming Sales Machine conference being held in June for next generation sales leaders.
AgilOne offers Oracle Cloud customers a 1:1 personalization across channels through Oracle Responsys
AgilOne, a predictive marketing, and customer data platform launched a Customer Data and Engagement Hub on the Oracle Cloud Marketplace.
The platform helps marketers to create a single customer profile, apply predictive intelligence to customer data, and orchestrate Omni-channel personalization delivered through Oracle Responsys, an email marketing and cross-channel orchestration solution from the Oracle Marketing Cloud.
The company is also a Silver level and Cloud Standard member of Oracle PartnerNetwork (OPN).
Easily Integrate online and offline sources
Oracle Marketing Cloud customers can leverage AgilOne’s single customer profile to integrate data from all online and offline sources. That allows cleansing, deduping, and then enriching data into one profile to be used for all marketing engagement.
AI driven insights for customer segmentation
The application’s predictive analytics and insights provide marketers with deeper customer insights. Most importantly, it enables marketers to apply machine learning to these insights in order to understand customer segments and identify revenue opportunities.
Personalization across all digital channels
With out-of-the-box integrations for Oracle Responsys, Oracle DMP, Oracle Maxymiser, and Oracle Datalogix, AgilOne enables hyper-personalized Omni-channel marketing that boosts customer lifetime value. AgilOne offers AI driven customer intelligence to Oracle Marketing Cloud for 1:1 personalization across channels through Oracle Responsys. This includes digital channels such as web personalization, email campaigns, mobile and social engagement, and display advertising, and offline channels such as in-store personalization via the app’s Omni-channel engagement feature.
New funding from Salesforce Ventures will be used to accelerate the growth of next-generation cloud consulting firms as part of the SI Trailblazer Alliance Initiative
Within hours of announcing the Salesforce Cloud Partner Relationship Management Platform (PRM) app, the world’s leading CRM platform has announced a new $50 million fund from Salesforce Ventures. Salesforce Ventures is the company’s corporate investment group. The new SI (system integrator) Trailblazer Fund will be set aside to empower the next-generation cloud consulting firms towards building superior service capabilities for the future. The funding is aimed at accelerating the growth of cloud adoption and drive greater customer success.
In conjunction with the fund, Salesforce is also launching a new SI Trailblazer Alliance Initiative to provide portfolio companies with resources and training to build out their service capabilities for the future.
New SI Trailblazer Fund Supercharges Consulting Ecosystem Growth
The new $50 million SI Trailblazer Fund will provide the next generation of cloud consulting companies with the capital required to build and scale their Salesforce services capabilities for the future—and empower customers to transform their businesses with Salesforce.
John Somorjai, EVP of Corporate Development and Salesforce Ventures, Salesforce, says, “Consulting firms play a pivotal role in the Salesforce ecosystem, implementing Salesforce solutions that meet the needs of customers of all sizes, industries, and geographies.”
As a leading online community consulting partner focused on the social community space and the Salesforce Community Cloud, 7Summits will use this investment to further fund its growth plans.
Arxxus is a leading provider of Salesforce professional services in Australia that will leverage this investment to further expand its services capacity in the mid-market sector and its expertise in the public sector.
ATG provides quote-to-cash (CPQ) advisory and implementation services and will leverage the investment to continue providing CPQ and billing expertise, services, training and tools to leading Salesforce partners as they build their practices across North America, EMEA and APAC.
Somorjai adds, “This new fund will foster the next-generation of SIs and supercharge the growth of the Salesforce ecosystem.”
SI Trailblazer Alliance Initiative Empowers Consulting Firms with Resources and Training to Scale Their Businesses
Launching in parallel with the SI Trailblazer Fund, the new SI Trailblazer Alliance Initiative will provide SI Trailblazer portfolio companies with access to a wide-range of concierge resources, training, and tools including —
Accelerated onboarding experience
With guided interactive training through Trailhead, priority access to boot camps and workshops and a Partner Onboarding Specialist, consulting partners can join the Salesforce Partner Program and get ramped up quickly.
Tyler Prince, EVP of Worldwide Alliances and Go-to-Market Innovation, Salesforce, agrees, “Growing customer demand for Salesforce has created a critical need for more Salesforce-trained consulting partners as part of the thriving ‘Salesforce Economy.”
Tyler also mentions, “The new SI Trailblazer Fund and SI Trailblazer Alliance Initiative will help fuel our consulting partner ecosystem and empower the next generation of high-growth cloud consultancies.”
Marketing and sales mentorship
Portfolio consulting companies can learn marketing best-practices with courses delivered by Salesforce experts; utilize a Partner Marketing Specialist to build custom marketing plans; and access Marketing Development Funds (MDF).
Implementation guidance
With mentoring from tenured partners and assistance in developing Salesforce solutions (including Fullforce and Lightning Bolt), portfolio companies are empowered to deliver successful implementations—creating thriving businesses.
New SI Trailblazer Fund and Alliance Initiative Supports Thriving ‘Salesforce Economy’
The cloud represents an enormous opportunity for partners to transform every industry, create jobs and accelerate economies around the world. In fact, according to IDC, Salesforce and its ecosystem of customers and partners will drive more than $389 billion in new GDP impact and 1.9 million new jobs worldwide by 2020.
Salesforce Fund Helps Partners in Seizing New Opportunities
Currently, growing demand for Salesforce solutions is creating new opportunities for consulting partners to empower companies to transform their businesses by focusing on their customers. In fact, consulting partners are seeing their Salesforce practices grow more than 50% annually. However, this increased demand is also creating a need for new partners that can provide an additional skilled capacity to deploy the full family of Salesforce offerings to customers.
Focus Remains on Creating Largest Ecosystem of Enterprise Cloud Companies
So far, the Salesforce’s strategic venture arm has exclusively focused on creating the world’s largest ecosystem of enterprise cloud companies. Since 2009, the leader in marketing clouds has forged strategic partnerships to collaborate and accelerate the growth of over 180 technology startups. Some of the portfolio companies that Salesforce Ventures has helped to grow business include Mulesoft, Gainsight, Twilio, Box, Anaplan, DocuSign, Informatica, Optimizely and more.
Time for Cloud Companies to Adopt Customer-at-the-Center Mandate
Currently, the greatest challenge for marketing cloud platforms is the rate of adoption and the subsequent return on investment (ROI). As we see at MarTech Series, most CMOs and MarTech innovators expect a definite convergence of martech, sales tech, and ad tech in the very near future. In an interview with MTS, Adam Corey, VP, Marketing at Tealium highlights the complex and fragmented ‘Big Bang’ in MarTech.
Corey says, “I don’t expect to see a slowdown in the number of technologies available as I think martech as an overall space is becoming more complex and fragmented. But at the same time, brands need to adopt a customer-at-the-center mandate and that means that experiences and insights must be connected to every aspect of the customer experience.” Salesforce’s funding to cloud consulting firms could solve much of that complexity and fragmentation.
Coupled with Salesforce Trailhead — Salesforce’s free online learning platform, the new SI Trailblazer Fund and Alliance Initiative also supports the thriving “Salesforce Economy” with an infusion of capital and resources to empower partners to drive customer success. Salesforce, however, continues to stay away from the IPO buzz despite rumor mills working overnight to churn some oil out.
Salesforce introduced the Sales Cloud Partner Relationship Management– a novel intelligent sales app, built on the native CRM platform. Sales Cloud PRM leverages Einstein AI to enable channel partners to close deals faster
Within hours of Marketo announcing its Marketo Accelerate program to empower partners, Salesforce has unveiled the Salesforce Cloud Partner Relationship Management Platform (PRM) app. The new intelligent sales app is built natively on Salesforce CRM platform and aims at empowering B2B companies to turbocharge channel sales.
Accelerated sales efforts will now be delivered with personalized experiences within the Salesforce ecosystem. Salesforce is empowering its partner community to gain better insights into their sales opportunities and generate maximized ROI leveraging AI and analytics. Earlier this month, Salesforce had announced the rebranding of Krux to Salesforce DMP that feeds on AI and delivers tangible ROI to marketing efforts.
The new app will enable companies that rely most on distributors and resellers–including those in manufacturing, high-tech, and telecom–trust Salesforce to supercharge their sales
According to Accenture, nearly 70% of a high-tech company’s revenues comes from indirect channels, and it will continue to grow. Moreover, companies are interested in investing 3-5% of their revenues into indirect channel incentives in coming months. The key point to note from this report is the growing emphasis on empowering ‘Line-of-Business’ owners to make smart buying decisions through rewarding partnership and joint opportunity programs.
via Accenture Improving-The ROI of Indirect-Channel Incentives
Salesforce PRM Offers Accelerated Channel Performance and Better User Experience
Salesforce PRM app will arm partners, vendors, and resellers with fully-personalized sales tools and information to sell faster, smarter and stay agile in a hyper-growth market. Coding-based in-app marketing tools are time-consuming, and therefore, Salesforce PRM app could effectively blow away the disconnect existing between legacy partner portals and direct sales tools.
Einstein High Velocity Sales Cloud
Mike Micucci, GM and SVP, Salesforce Products, elaborated on the disconnected bridge in marketing automation and CRM. Mike says, “Traditional partner portals tend to be pieced-together (with) legacy systems that are generic and disconnected from CRM. This results in substandard channel performance and ultimately a poor user experience.”
The new PRM app will allow companies to easily build modern, branded partner communities with clicks, not code. In contrast to legacy partner portals that are built on inflexible, archaic systems creating disconnected silos, Sales Cloud seamlessly brings together both partner and direct sales functions.
Mike adds, “Sales Cloud PRM is the solution companies have been looking for—a turnkey app that enables them to extend the world’s best CRM to their partners.”
To deliver Sales Cloud PRM, Salesforce is bringing together new and existing technologies, including —
New Guided Setup Wizard
The latest feature enables channel managers to easily configure, customize and deploy their app in days. Using the interactive wizard, channel managers will be able to seamlessly configure lead distribution, deal registration, marketing development funds and AppExchange Components, such as Xactly for compensation management and NetExam for a learning management system. Additionally, channel managers will be able to automatically assign partners into tiers and provide targeted promotions and customized content based on those tiers.
This integration within Salesforce CRM allows channel managers to easily create a customized, branded partner experience faster than ever before. Terry Wise, Vice President, Amazon Web Services says, “Empowering our AWS Partner Network (APN) partners is a top priority for us.”
Terry adds, “As part of our strategic relationship with Salesforce, we count on Sales Cloud PRM to provide our APN partners with the tools and content needed to scale their business quickly on AWS.”
Channel managers will be able to drag and drop existing website content, graphics and videos ensuring that it stays as up-to-date as a company’s website. Lightning CMS Connect will be in beta in June 2017.
Representing one of the oldest customers of Salesforce, Tony Dyck, Director of IT Technical Delivery at Box says, “We were able to quickly deploy, and immediately saw an increase in partner engagement and efficiency, leading to an increase in sales coming from our partner channel.”
Sales Cloud PRM is ideal for companies looking to accelerate partner sales without unnecessary cycles and cost.
Einstein Content Recommendations
The AI layer comes to the rescue of sales reps, leveraging machine learning to surface files that enable channel reps to be more productive. For example, if a partner views a new product description document, Einstein will be able to recommend files, including logo graphics, product placement instructions and pricing documentation for that new product.
Neil Burch, Enterprise Applications and Business Analytics, CalAmp identifies the advantage of working with Sales Cloud PRM. Neil says, “We will be able to quickly and easily increase partner collaboration and gain visibility into our channel so we can accurately forecast our indirect sales.”
Channel Marketing Automation
The new app extends the power of Marketing Cloud to every partner, enabling them to build, track and analyze email campaigns to deliver 1:1 customer journeys on any device. Companies will be able to ensure partners are using the right messaging and collateral by empowering them to be their own marketing department.important to fully capture our opportunity for revenue growth and expansion in our channel business by providing our partners with 24-hour access to product resources, lead management, deal registration and support.
Explore Data and Derive Actionable Insights with Customizable App for Sales
For an accelerated sales pipeline, it is important for companies to fully capture existing opportunities for revenue growth and expansion within channel business. Providing partners with full-time access to product resources, lead management, deal registration, and support is the most desirable way to achieve the pace.
The announcement extends the world’s #1 SFA, Sales Cloud, even further to empower companies to accelerate their sales with smart, customizable apps for every sales function. Sales teams of every kind are improving forecasting and collecting cash faster with Salesforce Quote-to-Cash. Field sales reps are accessing their CRM with the Salesforce1 mobile app while on the go. Sales managers are exploring data quickly and getting actionable insight with Sales Wave Analytics.
Salesforce Quote-to-Cash
Currently, digitally powered sales reps are using Einstein High Velocity Sales Cloud to quickly identify the best leads, eliminate busy work, and boost pipeline to increase sales. New Guided Setup Wizard, Einstein Content Recommendations, and Channel Marketing Automation are expected to be generally available in the second half of 2017.
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