As the world holds its breath to see President-elect Donald Trump take his oath today, tech innovation companies could possibly take a leaf out of Marc Benioff’s book. The Salesforce founder and CEO will continue to run his business innovatively with organic and inorganic growth, delivering flawless customer connectivity in different ways. The insights shared here come straight from Benioff’s one-to-one with Yahoo Finance’s editor-in-chief, Andy Serwer.

Davos has turned into a buzzing lab for global tech investors and entrepreneurs with the World Economic Forum (WEF) Annual Meeting 2017. Marc Benioff also attended the elite annual meeting, showing a positive intent towards advocating WEF’s public policy. In his interview to Yahoo Finance, Benioff assured his stakeholders that he would continue to advocate stakeholder policy irrespective of who is at the helm in the White House. He is confident about taking his company to new heights in 2017, not just repeating but bettering previous year’s results.

“I’m not changing how I operate my business,” Benioff asserted. “I’m continuing to operate my business for all of my stakeholders, exactly like I said, including all of our employees.” However, Benioff avowed he is moving forward with positivity with regard to Trump. At the end of the day, it’s the customer in the marketplace who is going to decide the fate of any company.

Speaking about his visit to WEF 2017, Benioff revealed how he has been coming to the event since 2002. “This is a place that you can get all kinds of knowledge of what’s happening in the world. It’s a tremendous opportunity for personal growth with incredible business sensibilities.”

As the fastest growing enterprise cloud company, Benioff believes that it is the obligation of the CEOs to advocate and stand by their business objectives, irrespective of the political and economic situation. Benioff, advocating on behalf of his employees, is hopeful about the government switching to cloud platforms.

“I know that they are still using a lot of on-premises software in the government. And I hope that they’ll be looking to go to the cloud and to some of these next-generation solutions that companies like Salesforce and others offer that help them to lower costs and make things easier for all of the citizens of the United States.”

Further, Benioff added that B2B commerce will play a bigger role in how global economy shapes up in 2017. Every administrative agency across the world is looking for software solutions that will revitalize their effectiveness. And that’s why WEF 2017 is such a meaningful event to attend.

Salesforce, the world’s fastest growing cloud services company, formally announced the opening of their new business footprint in Bellevue, WA. The San Francisco-based company officially cut the ribbon at their latest engineering and research hub on Wednesday. With this, Salesforce moves closer to the blooming innovation capital of the world, which hosts Amazon, Oracle, Google, and Microsoft.

Parker Harris, Co-Founder, Salesforce, said, “By tapping into the local talent pool in the Seattle area, we can expand our world-class engineering team, accelerating our ability to create innovative products that redefine the customer experience.”

Bellevue Engineering & Innovation Hub is an architectural masterpiece, inspiring creativity, and collaboration among researchers, engineers, leaders and customers. Inside the new innovation center, artificial intelligence is all set to take an accelerated path. In coming months, workforce from Quip, Krux, SalesforceIQ CRM, Commerce Cloud, Einstein, IoT Cloud, Lightning, and Salesforce1 will converge at Bellevue, WA.

Salesforce’s new Bellevue office is a sprawling 70,000 square-feet product development hub, occupying three floors in the 19-storey 929 Office Tower. The company is optimistic about doubling its present headcount, adding at least 250 fresh employees by next year. It also plans to open new offices and innovation hubs in other parts of the world, catering to more than 150,000 customers globally.

“This will be one of the company’s largest engineering and innovation hubs,” said Elizabeth Pinkham, EVP of Real Estate for Salesforce. “This is a big deal.”

“We’ve been bursting at the seams with our existing space because there is such great talent in the area,” said Jim Walsh, Senior VP of Infrastructure Engineering at Salesforce, who will also head the company’s Seattle-area leader. “We wanted to get all our employees working in one space, with some room to expand in the future.”

Seattle-area is a budding ground for cloud computing companies and could well become the epicenter of artificial innovation. Salesforce’s Bellevue Engineering & Innovation Hub will help accelerate the company’s ability to innovate cutting-edge technology, partnering with its existing research teams. The new hub is all set to become the research capital for Salesforce’s imminent acquisitions in 2017.

Fluent, a people-based marketing platform, announced the launch of an Acquisition Marketing application on the Oracle Cloud Marketplace. The new application will enable marketers to tie up the loose ends between their marketing campaigns and customer acquisitions using Oracle Responsys. Oracle Responsys is offered as a part of the Oracle Marketing Cloud. Fluent is a Silver level member and Cloud Standard Partner of Oracle PartnerNetwork (OPN).

Fluent’s latest customer data acquisition solution is built to optimize analytics, delivering relevant customer acquisition metrics running on the Agile Audience Engine.  The Acquisition Marketing application is currently available to Oracle Marketing Cloud customers. Oracle customers can easily identify and target customers based on their self-declared preferences towards brands, services, promotions, and products.

Why rely on Acquisition Marketing application?

Acquisition marketing is a key aspect of audience engagement which allows companies to accurately measure relative value of campaign based on consumer LTV. Marketers can, then, focus on growing their engagement effectively with the customer based on acquisition metrics, satisfying and retaining more customers with powerful omnichannel ad campaigns.

Fluent’s Seamless Integration with Oracle Marketing Cloud

Backed by powerful ad targeting solution, Fluent’s Acquisition Marketing application leverages built-in surveying capabilities. The results enhance marketer’s vision in deploying opt-in data acquisition campaigns using Fluent’s PerformanceNow.

Marketers can also utilize additional audience acquisition applications from Fluent to refine and activate their campaigns, leveraging fresh customer data in real time mined from Oracle Marketing Cloud. It’s the seamless integration with Oracle Marketing Cloud that ensures seamless follow-up with new loyalty club members based on ad targeting and customer experience analytics.

Fluent’s Acquisition Marketing Package

Currently, Fluent offers following data acquisition solutions –

Connect

A cost-effective consumer data acquisition product for marketers, Connect is a campaign performance booster. Marketers can serve highly targeted ads to acquire precise opt-in email IDs, SMS permissions, and custom data fields.

EnhanceConnect

Marketers can filter the acquired consumer data using this real-time CRM data. It is a data enhancement solution that drives a marketing campaign using grass-root details.

ReConnect

Reconnect with your customers by offering them interactive, highly personalized opt-in ads. ReConnect can transmit opt-in data in real-time, thus reducing the turn-around time for marketers.

Marketers can also drive mobile-centric Audience Acquisition campaigns using MobileNow. It extracts relevant mobile web inventory with precision targeting solutions available in Enhance. Overall, Fluent offers a complete package of Acquisition Marketing solutions for the web and mobile inventory.