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Wylei Launches Optimization Cloud Powered by Machine Learning

Pipeline & Analytics

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June 12, 2017

The Wylei AI cloud technology produces real-time dynamic assembly of personalized ad content

Wylei Inc., an AI-cloud based machine learning company, released the Wylei Optimization Cloud, a SaaS platform that optimizes ad conversion rates by dynamically assembling and optimizing millions of intelligent custom creatives and increases brand engagement and ROI by over 50%

Meg-Columbia-Walsh — Meg Columbia-Walsh, CEO, Wylei

“Wylei is disrupting the marketing landscape. Our AI Predictive Cloud gives brands the power to connect and convert users with millions of dynamically personalized content pieces. AB testing is dead,” said Meg Columbia-Walsh, CEO, Wylei.

The new Wylei offering replaces A/B testing with AI (artificial intelligence) testing. It was recently awarded a broad patent for Adaptive Content. The Optimization Cloud leverages the recently awarded US patented Dynamic Content Assembly and Predictive Cloud that were until now available to only clients who worked directly with Wylei to execute campaigns.

With the release of this SaaS platform, any enterprise marketing team or agency can build highly optimized AI-powered predictive campaigns for email, video, Facebook and display ads in minutes.

Optimization Cloud lifts conversion rates by 35%-200%

Powered by Machine Learning, Wylei Optimization Cloud assembles email creatives from a pool of assets in real time.

Anomaly of a Predicted Ad. Photo Courtesy- Wylei

Thousands or even millions of potential variations are assembled within minutes and then optimized for each user – resulting in a massive lift in conversion rates anywhere from 35%-200%, achieving actual personalization at scale.

Using Wylei, the marketer simply creates a campaign, uploads the assets and embeds the code. The Wylei predictive technology handles the testing and refining with deep machine learning methods to show users dynamic and meaningful content. Moreover, the Wylei Optimization Cloud eliminates the need for technical or data science resources needed for audience segmentation which is easily feasible, harnessing the power of Wylei’s AI.

Wylie serves personalized micro segment ads in millions

Wylei serves millions of real-time personalized micro-segmented ads, emails, and video creative that offer 50% higher conversion rate than traditional ads. Wylei has the only AI Predictive Video solution on the market that assembles ads, email and social media assets that intelligently personalize and optimize them in real time.

Mark Stutzman, Chief Product Officer, Wylei explained, “Our customers have experienced the power of the Wylei AI Predictive Cloud coupled with our patented Dynamic Content Assembly cloud accelerating how optimized content is being served. By segmenting users in real-time and matching these consumers with intelligent optimized offers, we help our clients increase engagement with their customers, for significant conversion lift results.”

What Your Peers are Saying About Sales Enablement Platforms

Mobile & Field Sales Enablement

STS Staff Writer

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June 9, 2017

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Do you look at customer reviews before selecting a restaurant, hotel, or service? Odds are, the answer is yes. It’s common and accepted to do a little research to see what your peers are saying before booking that vacation or hiring a handyman. After all, real-world experiences tell you more about a product or service than a menu or list of features.

When it comes to software, finding valid (and validated) user reviews can be more of a challenge. But, when you’re selecting something as mission critical as a sales enablement platform, knowing what customers think of the platform, how easy it is to deploy and maintain, and any potential roadblocks can make all the difference to long-term success—and therefore, more sales.

If you’re in the market for a sales enablement solution, it’s a good idea to read reviews ahead of time. Features don’t mean much if integration with CRM systems is clunky, or if reps don’t like the user interface. When you’re selecting a platform that you want your team to adopt (after all, adoption is key to realizing results) it’s important to know what you’re getting from a user satisfaction perspective.

Software and Services review site G2 Crowd recently published its 2017 Grid Report for Sales Enablement, which ranks 15 leading sales enablement providers on a variety of factors, all directly from verified user reviews. To qualify for inclusion in the sales enablement category of this report, solutions must:

Act as a repository of marketing content to be used by sales representatives
Track prospect and customer engagement on content and sales pitches
Allow users to upload a variety of collateral or build content directly within the tool
Assist in the preparedness of salespersons during presentations or pitches by having easy access to relevant marketing content

This report is a great tool because it lets you read first-hand what people like—and don’t like—about their sales enablement platforms. You’ll find valuable content around user satisfaction with a side-by-side comparison of how solutions stack up. (In the interest of full disclosure, Highspot ranked as a Top Performer, with the highest customer satisfaction ranking of any provider—96%).

Here’s a satisfaction snapshot showing two organizations in the Grid Report. You can quickly see the marked differences in areas like ease of use, ease of administration, and ease of set up. When it comes to bringing a solution online, these are critical areas to consider. You want to make sure the solution you’ve picked can be deployed and implemented without undue hassle—and is easy to maintain over the long term.

When we drill down on the ease-of-use satisfaction area, we can see details about deployment methods, implementation times, and implementations methods—all critical to understanding alignment with your organization’s expectations. Do you want to be up and running within one-two months, or, do you have more time—say four-to-five months from project kick-off to deployment? Every solution brings different parameters to the table and understanding those parameters can be of significant value when it’s time to make a final decision.

Interested in learning more?

Download the full report to read reviews of each of the 15 companies, as well as their strengths and weaknesses across a gamut of factors. If you’re shopping for a sales enablement platform, use this research as a tool to help you select the best solution for your organization. You’ll save time and money by getting it right the first time—and your sales team will be more productive in the long run.

Salesforce Introduces Einstein Account-Based Marketing, Built on the World’s #1 CRM Platform

Account-Based Planning

STS Staff Writer

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June 8, 2017

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Trailblazers like CareerBuilder, Sika and Slalom can optimize marketing investments and close deals faster with Einstein ABM.

Salesforce, the global leader in CRM, today introduced Einstein Account-Based Marketing (ABM), a complete, end-to-end B2B marketing solution powered by artificial intelligence. Built on the world’s #1 CRM platform, Einstein ABM enables marketing and sales teams to precisely target their most valuable accounts, personalize campaigns and engage with prospects at scale—improving pipeline quality and turning the hottest leads into new deals.

B2B companies increasingly see the opportunity with account-based marketing to align their limited marketing resources around their most important sales opportunities. However, sales and marketing data, tools and processes are fragmented. This makes collaboration between sales and marketing throughout the entire lifecycle of a deal labor-intensive and difficult to scale. Jointly identifying which accounts to focus on is still primarily a manual process. Once an account has been agreed upon, orchestrating personalized marketing campaigns that target each decision maker is a challenge to deliver. To make matters worse, many sales and marketing organizations use different systems to manage and engage with accounts, resulting in disjointed customer experiences.

Introducing Einstein Account-Based Marketing
Einstein ABM is a complete, end-to-end solution that brings together new and existing Salesforce capabilities to empower B2B companies to seamlessly bridge sales and marketing across the customer journey. Now, companies can intelligently prioritize the highest quality pipeline and engage prospects with personalized content at the right time to close deals faster. Einstein ABM enables companies to:

Identify the right accounts: Einstein Lead Scoring automatically identifies the accounts most likely to convert based on factors such as relationship history and past purchases. Advertising Studio enables marketers to uncover and advertise to new “lookalike” prospects by identifying audiences with similar profiles, based on online behaviors from existing CRM data.
Improve account engagement: Engagement Studio is a lead nurturing solution that enables marketers and sales reps to send personalized emails based on real-time buyer behavior or qualifying values, such as when a lead engages with a specific piece of content or if they have significant influence on a buying decision. Meanwhile, Einstein Opportunity Insights analyzes customer sentiment, competitor involvement and overall lead engagement to determine how deals are progressing.
Synchronize marketing and sales: Einstein Account Insights arms sales reps with the latest prospect news, such as M&A activity and financial results, to inform engagement strategies. Reps can then utilize Salesforce Engage to personalize marketing content and reach out to leads within accounts at the right moment. Reps can also leverage interactive dashboards to track the effectiveness of the messages, including click-through rates of content and to know exactly when it is opened.
Measure, optimize and modify campaigns: With B2B Marketing and Sales Analytics companies can understand the performance of their marketing campaigns against targeted sales opportunities in a single dashboard, and uncover insight into which campaigns perform best and why. In addition, new Multi-Touch Campaign Insights allows marketers to identify the attributes of marketing campaigns that have the highest potential to drive sales for targeted accounts. For example, it can determine that a sequence of clicking on an ad, downloading an eBook and watching a webinar is the optimal journey for converting prospects into high quality leads.

Additionally, partners on the Salesforce AppExchange give B2B companies the ability to tap complementary ABM solutions in order to meet sales and marketing needs. The AppExchange also includes implementation partners like Bluewolf to ensure customer success with Einstein ABM. Lastly, third-party data partners provide additional data sets, such as intent and firmographic data, further improving account targeting.

Salesforce Empowers B2B Companies to Skill-Up
Salesforce’s ecosystem of customers and partners will contribute 1.9 million jobs and $389 billion in GDP worldwide by 2020, according to IDC. As Salesforce creates the technology and jobs for the future B2B professionals of the world, Salesforce Trailhead allows everyone to skill-up for the Salesforce Economy, today. Trailhead is Salesforce’s interactive, guided and gamified learning platform where anyone can develop skills that aid them in landing a job in the workforce of the future. Trailhead provides a direct path for anyone to start learning Salesforce for free, from anywhere.

Comments on the News:

“Identifying the most valuable sales accounts to secure new business remains a challenge for many B2B companies. Often times, there are many decisions makers within a targeted account, and it’s hard to personalize engagement at scale,” said Michael Kostow, SVP and GM, Salesforce Pardot. “Einstein ABM redefines B2B marketing, giving sales and marketing professionals the tools they need to secure new business and growing existing accounts, all on one platform and powered by AI.”

“With Salesforce, we are able to focus our sales and marketing resources specifically on the accounts we want to expand from job sourcing to lifelong human capital management customers,” said Tamika Hewlett, director of demand generation at CareerBuilder. “Einstein ABM has the potential to take our first party data on the world’s #1 CRM, align it with our marketing content and communications, and with the power of AI, precisely engage with right leads, at the right time, with the right information to support our expansion efforts.”

“Sika Corporation runs its entire B2B business on Salesforce, enabling us to better engage with prospects and boost sales by influencing architects, consultants and building owners,” said Bill Bellico, director of marketing and inside sales for Sika’s Roofing division. “With Einstein ABM, we can grow our business by knowing exactly what decision makers to engage with, when to target them and with what content and information.”

“Salesforce Einstein ABM is the next level of success and effectiveness for our sales and marketing organization here at Slalom where we focus on providing consulting solutions to Fortune 500 companies spanning business advisory, customer experience, technology and analytics,” said Ed Kennedy, sales director, Slalom. “We’re able to bring together storytelling, marketing and sales in a way that drives real outcomes for our business. When engaging with today’s leading companies, any misstep can be risky. The power of AI aligns our account teams around unprecedented insights, ensuring that we connect with the right clients and prospects at the right time, and with the right information to drive ROI for their business.”

“Account-Based Marketing has proven to be a potent strategy to drive personalized campaigns and deeper customer engagement,” said Corinne Sklar, global chief marketing officer, Bluewolf. “Our Marketing Services practice has enabled thousands of companies to achieve their business goals with Salesforce, and Einstein ABM, with the power of AI, will help marketers validate ROI, automate next best action and get even closer to customers.”

“The combination of artificial intelligence and ABM will be transformative for B2B companies,” said Chris Golec, CEO, Demandbase. “As an ABM leader and Salesforce partner, Demandbase is excited to build upon our relationship together by providing AI-enabled ABM solutions to our customers that span advertising, marketing and sales with the world’s #1 CRM provider.”

“Today’s B2B companies are struggling with ABM. There are so many moving parts to a successful ABM program that it makes it difficult to find a single, off-the-shelf, end-to-end ABM solution. As a result, companies are forced to invest in vendors that solve for one-off needs, resulting in disparate data and disjointed communication with their most valued accounts,” said Keith Dawson, principal analyst, 451 Research. “Salesforce’s Einstein ABM layers artificial intelligence into a solution, aligning sales and marketing teams, improving lead targeting and shortening sales cycles.”

Pricing and Availability

Einstein Lead Scoring, Einstein Account Insights and Einstein Opportunity Insights are all part Sales Cloud Einstein, which is generally available today at $50 per user, per month with any Sales Cloud Enterprise Edition license and above.
B2B Marketing Analytics is generally available today for $300 per month, for up to five users. Sales Analytics is generally available today for $75 per user, per month.
Multi-Touch Campaign Insights is currently in pilot and is expected to be generally available in the second half of 2017.
Engagement Studio is generally available today with Salesforce Pardot B2B Marketing editions starting at $1,000 per organization, per month.
Salesforce Engage is generally available today for an additional $50 per user, per month with any Salesforce Pardot edition.
Advertising Studio is generally available today for $2,000 per organization, per month.

FISION Receives US Patent for Cloud-Based Marketing Technology

Mobile & Field Sales Enablement

STS Staff Writer

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June 8, 2017

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The cloud-based sales enablement technology of FISION connects sales teams to the most relevant content for each selling situation.

FISION, a cloud-based digital asset management and sales enablement technology provider, has been awarded a US patent for its cloud-based marketing technology titled, “Computerized Sharing of Digital Asset Localization between Organizations.”

The patent covers instances of computerized system and method for sharing digital assets within a multi-organization system. It also includes the provision of localized digital assets.

Mike Brown, the CEO, FISION, said: “The award of this extensive patent, which covers both our proprietary systems and methods-of-use, further validates the exceptional level of innovation and capability represented in our FISION platform, as well as the unique value proposition we offer our enterprise customers and channel partners worldwide. In addition to establishing a significant competitive barrier to entry, this protection of our core technology delivers a dramatic enhancement to shareholder value.”

FISION provides enterprises with collaborative technologies that solve major pain points in the creation and management of digital content, as well as turning content into sales. The cloud-based, sales enablement technology connects sales teams to the most relevant content and enables them to ensure that it is brand and legally compliant.

“Our patented platform’s unique multi-tiered and multi-tenant functionality permits agencies and marketing partners to securely access a company’s content repository, and create collateral materials that stay true to approved branding and messaging,” noted Brown. “It also provides administrators real-time visibility into the effectiveness of marketing and sales communication, measuring performance down to the individual asset and user level.”

In April this year, Fision entered into a definitive agreement to acquire Minneapolis-based Volerro Corporation, a leader in cloud-based content collaboration.

David Bell Joins Madison Logic’s Board as First Independent Director

Account-Based Planning

STS Staff Writer

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June 8, 2017

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Gyro’s Chairman, Bell brings a wealth of B2B Experience on how to scale media and software businesses to Madison Logic

Madison Logic, an account based marketing provider, appointed David Bell as the first independent director of the firm’s board. Madison Logic was acquired by Clarion Capital Partners in late 2016.

Gyro’s Chairman and AOL’s Senior Advisor, Bell brings a deep understanding of how to scale media and software businesses.

Bell was a senior advisor to Google from 2006 to 2009. He left Google to join Tim Armstrong (CEO) as an advisor to the AOL which has been acquired by Verizon.

Tom O’Regan, CEO, Madison Logic, commented: “Having an industry powerhouse like David Bell on our board will fast-track our leadership and growth in B2B account based marketing. His expertise in scaling software and services businesses will help us swiftly expand and penetrate new verticals and customer segments.”

Bell is the former CEO of global marketing agencies namely, Interpublic Group, True North, Bozell, and Knox Reeves. He is also the Advertising Hall of Fame inductee. Bell is the only advertising executive to lead all four industry associations.

Bell said: “With the ability to measure real ROI becoming an imperative, Madison Logic’s Activate ABM platform has been able to consistently deliver the most important metrics and insights to its clients. It is exciting to be a part of Madison Logic’s growth, as it delivers the only comprehensive account based marketing platform that can connect with B2B marketers’ CRM and deliver the attribution they require.”

Under his leadership, Gyro, the world’s largest B2B agency, has been named the 2016 Business-to-Business Agency of the Year by Advertising Age. It was also recognized as the Business Marketing Association’s Global B2B Agency of the Year for the past three years.

Marketo Appoints Tawheed Kader as Group VP-Strategy and GM-Engagement Apps

Account-Based Planning

STS Staff Writer

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June 8, 2017

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Tawheed’s appointment follows Marketo’s acquisition of ToutApp, founded by Kader who will now focus on shaping the engagement platform

Marketo, Inc., the engagement marketing software and solutions provider, appointed Tawheed Kader as group Vice President (VP), Strategy and General Manager (GM) of Engagement Applications.

The appointment follows Marketo’s acquisition of ToutApp, a leading sales engagement software platform, which was founded by Kader. Under Kader’s leadership, ToutApp grew from a startup to a multi-million-dollar business used by more than 100,000 salespeople and over 400 enterprise customers worldwide.

“I am honored to join Marketo’s incredible leadership team, which is redefining engagement and charting a bold course forward,” said Kader. “Our combined expertise in sales and marketing engagement will empower chief marketing and revenue officers around the world to engage more authentically with their customers through one complete platform.”

Tawheed will report to Marketo’s Chief Operating Officer, Greg Wolfe who joined the company in February 2017. Wolfe commented: “I am thrilled to welcome Tawheed to the executive leadership team, where he brings a proven track record of entrepreneurship and a passion for driving engagement. In his new role, Tawheed will ensure that our customers successfully build authentic and lasting relationships with their buyers by enabling seamless engagement across sales and marketing and the entire enterprise.”

Kader will focus on shaping Marketo’s position as an Engagement Platform while ensuring its vision around the Engagement Economy is at the core of the company’s activities. Additionally, he will work cross-functionally to drive the thinking and success of applications for sales enablement, account-based sales and marketing, and pipeline generation as part of the Marketo Engagement Platform.

Prior to founding ToutApp in 2011, Kader spent three years as an enterprise technologist at hedge fund Bridgewater Associates. He had previously worked as a product manager at Plaxo, Inc., which acquired HipCal.com, an online calendar company founded by Kader. He has a double degree in computer science and management from Rensselaer Polytechnic Institute in Troy, New York.

Cedexis Releases its Cloud-Native Application Delivery Platform

Pipeline & Analytics

STS Staff Writer

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June 7, 2017

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The leader in crowd-optimized application and cloud content delivery assists ops teams to automate performance through dynamic infrastructure.

Cedexis opened a new chapter for software-defined networking announcing the general availability of its Application Delivery Platform (ADP). The leader in crowd-optimized application and cloud-based content delivery, CDNs and data centers, Cedexis ADP enables IT ops teams to manage and optimize the performance of dynamically dispersed infrastructures. It works by combining an effective and comprehensive view of Internet traffic analysis of 14 billion real users, and resilient integrations with several key data sources along with the flexibility of customer-controlled algorithms to define traffic rules.

Ryan Windham, Cedexis CEO, said, “Cloud platforms and content delivery networks provide a powerful set of infrastructure tools for developers to use, but historically getting the best use out of them has been extremely tricky. While each vendor provides tools, ultimately the burden of delivery optimization lies with the individual operations team. The Cedexis ADP provides objective analyses and recommendations, spanning both the private and public elements of each organization’s network, ensuring that customers are served at the highest level of quality, in the most cost-effective manner.”

The Nitty-Gritty of the ADP

Application Delivery Controllers (ADC) are variedly used by traditional networks based around physical hardware placed in data centers in order to balance and manage traffic within a single location. On the other hand, modern network infrastructure works with a combination of physical data centers and public infrastructure (including clouds, Content Delivery Networks (CDNs), IAAS and PAAS). These infrastructures require load balancing and global traffic management spanning numerous sources and vendors. These infrastructures are dynamic in nature and the decision-making depends upon the load carried by each server as well as on the real, measurable customer experience.

The Radar community lies at the core of the Cedexis and evaluates more than 14 billion real user (RUM) outputs daily to build a precise virtual map of the internet’s traffic flow. Analyses of this data feed the Openmix traffic manager, which then ranks the traffic options according to network performance.

The decision-making process draws additional intelligence from the combined effects of the Cedexis Sonar synthetic monitoring service, and the Fusion integration engine (with its connection to dozens of 3rd party data sources). This is done to ensure that servers are available and customers are making the most profitable decisions. As a result of this solution, traffic decisions are made based on the customer business needs including a consolidation of end-user experience, 3rd party data points, or operational cost considerations.

According to Andrew Marshall, Cedexis Director of Product Marketing, “Historically, traditional ADC solutions have delivered highly centralized control over traffic flows into and out of corporate data centers to businesses around the world. However, the dynamic nature of today’s modern, distributed infrastructures requires global automation and control of disparate and distributed virtual resources that are constantly changing. This clearly points to the need for a truly software-defined approach to making delivery decisions. By combining resource-agnostic automation with the advanced real user and synthetic monitoring, actionable third-party data ingestion, and self-healing network functionality, the Cedexis ADP platform allows DevOps teams to automate and optimize application delivery.”

Clickback Aims to Solve Sales-Marketing Conundrum

Mobile & Field Sales Enablement

STS Staff Writer

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June 6, 2017

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The outbound solution from Clickback has proved to capture 98% of web visitors for companies who seek to generate leads out of visitors who don’t prefer a fill a web form. B2B lead generation software solutions from Clickback, Clickback Web, and Clickback MAIL are meant to accelerate lead growth with a seamless strategy that goes a long way in bringing sales and marketing on the same page.

According to popular beliefs, sales and marketing hardly share the same wavelength, but today’s business scenario cannot afford differences between the two functions.

Often, companies face conflicts between sales and marketing on issues including budget, pricing, targets, while lead quality remains a key bone of contention. This affects the company’s revenue. Clickback, a SaaS B2B lead generation company, noted that the success rate for today’s companies is highly dependent upon a team-oriented approach that makes cooperation between sales and marketing imperative.

Sales befriending marketing

The war over lead generation starts from the very definition of a lead. According to marketing, a lead is “anyone interested in our product”, while according to sales engaging with a lead is a waste of time unless they are absolutely interested in buying the product. This common dispute ensures that viable leads fall into a zone, where the sales reps don’t follow up with the leads on time.

In the words of Mitch Fanning, Vice President of Marketing at Clickback, “It’s crucial that there be an accord between sales and marketing regarding leads. It’s the only way that valuable leads don’t end up being wasted, and that company budget and efforts are aligned and optimized.”

Companies looking for a revenue growth of 30% or more should accelerate their lead optimization process. Lead optimization reaches its balance when inbound and outbound leads are in complete sync where the outbound designs complement the inbound activities like SEO and social media strategies.

Remove the barriers

Pricing remains another bone of contention between sales and marketing. Whereas marketing determines a product’s pricing according to its value and profitability, sales like a reduced price that acts as a buyer’s incentive. Apart from pricing, sales and marketing share their differences in the case of budget too! Marketing prefers a budget for materials, strategy and media buying that appears as a waste of money for sales who would like to spend on hiring new salespeople.

For a company that aims to achieve complete parity between profit and branding, Cooperation between sales and marketing is a must have. It is imperative to understand that both the aspects must peacefully and profitably co-exist along with their respective vital functionalities for the benefit of the business.

Companies which focus on removing the disputes between sales and marketing should work towards building a bridge between the two for well-connected communication, as well as keeping the two apart when needed. A well-defined sales-marketing relationship is about putting processes and rules in place to prevent conflicts and to promote lead growth and to use resources for the advantages of both sales and marketing.

Also Read: Precision Targeting to B2B Marketers

LinkedIn Acquires SalesTech Start-Up Heighten for CRM Integration

STS Staff Writer

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June 2, 2017

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Based out of Redwood City, Heighten was bought over by LinkedIn to add new features to Sales Navigator. However, the company has not disclosed the details of the purchase.

According to sources, Heighten has raised a fund of little more than $7 million and its board included two partners, Ravi Mhatre and Arif Janmohamed of Lightspeed Venture Partners.

According to Doug Camplejohn, Head of Sales Products at LinkedIn, LinkedIn will benefit from Heighten’s technology in three key areas:

• Sales process tracking: This will allow sales reps and managers to merge their sales playbook into the software to track actions and content related to each sales stage.

• Sales pipeline reporting: Managers and reps use this feature to check current opportunities and update major details like the stage, close date and amount on a single screen that is CRM integrated.

• Note taking: The intelligent Heighten notepad is used by reps to note down important information that can be seamlessly moved to the CRM system. It gives reps easy access to key sales details.

In the words of Luke Braud, CEO, Heighten, “The Heighten intelligent workspace is truly unique in its ability to bring together all of the key systems salespeople rely on — CRM, calendar, email, social and delivered — in an innovative, intuitive, and user-friendly way.”

About this deal, Braud wrote in a blog, “This approach to sales productivity is a natural extension of LinkedIn’s goal to make Sales Navigator the best version of LinkedIn for Salespeople, the System of Engagement, and ultimately influence every relationship‐based sale for our customers.”

Also Read: Brainshark and Seismic to Amplify Sales Enablement

Rebel AI Announces Product to Fight Methbot Ad Fraud

STS Staff Writer

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June 1, 2017

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Rebel AI’s Passport will protect brand spend and publisher identity from domain and device spoofing

Rebel AI announced that it would launch Passport, an ad security product to fight programmatic media trading fraud and domain spoofing.

Rebel AI, ceo — Manny Puentes, CEO, Rebel AI

The Boulder, Colorado- based technology start-up is focused on providing expertise and products to the digital advertising industry.

Rebel AI is founded in 2016 by Manny Puentes, an ad tech veteran who helped build one of the first real-time bidding engines in 2010. It has brought together a team of product and engineering executives to address some of the digital advertising industry’s most pressing problems.

“Advertisers have increasingly turned to private marketplaces, deal IDs, and whitelists as a way to hand-pick premium domains and protect them from fraud, but ad delivery can be spoofed. Securing delivery and digital identity will be a vital part of restoring confidence in programmatic advertising,” said Puentes.

Domain and device spoofing is threatening the ad space

A White Ops study revealed that a massive bot farm, known within its code as “Methbot,”is operating out of a sophisticated network of data centers. Unlike typical bots, these bots were spoofing more than 6,000 domains to look like vogue.com, espn.com, and other premium publisher domains that typically command $10+ CPMs for their video inventory. Rebel AI is developing a product dedicated to fighting Methbot-type ad delivery fraud that impersonates these domains.

Passport will eliminate programmatic ad fraud

Passport would eliminate ad fraud in programmatic trading between publishers and advertisers by leveraging asymmetric encryption, the blockchain, machine learning and two-way authentication. Passport also protects the integrity of the domain and device identity data, which is increasingly important as today’s buying algorithms rely on accurate data to determine value.

Passport works through any programmatic path. The ad can be delivered with a virtual direct connection in a secure way no matter how many SSP, DSP, or other jumps an ad might take. When the ad displays at the correct destination, a verifying signal is sent back to Passport to decrypt the ad.

Rebel AI simplifies the programmatic ecosystem

Digital advertising continues to experience year-over-year growth, but the industry is also growing more complex, with countless vendors and intermediaries that sit between publishers and advertisers. Rebel AI works to simplify the digital media trading ecosystem through strategic, streamlined technology products.

The Wylei AI cloud technology produces real-time dynamic assembly of personalized ad content

Optimization Cloud lifts conversion rates by 35%-200%

Wylie serves personalized micro segment ads in millions

Interested in learning more?

The cloud-based sales enablement technology of FISION connects sales teams to the most relevant content for each selling situation.

Gyro’s Chairman, Bell brings a wealth of B2B Experience on how to scale media and software businesses to Madison Logic

Tawheed’s appointment follows Marketo’s acquisition of ToutApp, founded by Kader who will now focus on shaping the engagement platform

The leader in crowd-optimized application and cloud content delivery assists ops teams to automate performance through dynamic infrastructure.

The Nitty-Gritty of the ADP

Rebel AI’s Passport will protect brand spend and publisher identity from domain and device spoofing

Domain and device spoofing is threatening the ad space

Passport will eliminate programmatic ad fraud

Rebel AI simplifies the programmatic ecosystem

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