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PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ

Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels

After completing the acquisition of PRIME Research in January this year, leading media intelligence and PR tech company, Cision has announced it has acquired the technical assets of Berlin-based ShareIQ. The ShareIQ platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of specific images. With the addition of ShareIQtechnology to the Cision Communications Cloud, Cision becomes the first earned media platform in the industry to monitor, analyze and attribute value to both text and visual content.

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At the time of this announcement, Kevin Akeroyd, Cision CEO, said, “Cision Comms Cloud is the technology enabler for earned media management, a new discipline in which professional communicators are able to combine the art of storytelling with the power and science of data to establish communications as a critical driver of business value.”

Kevin added, “With more than three billion images uploaded to the web each day and more than 95 million images added to channels like Instagram daily, earned media is becoming increasingly visual. ShareIQ is the latest of our carefully curated technology acquisitions designed to make the Cision Comms Cloud the most robust in the industry – and the first to provide comms professionals with a way to harness the true business impact of the visual content market.”

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Conventional monitoring methods rely on text and hashtag capture to track images and logos. But because the bulk of internet-based images are not associated with text or hashtags, conventional systems lack the ability to truly track and measure the impact of visual content. ShareIQ technology is the first to recognize brand images and logos independent of text and hashtags across all social, the web, and digital channels.

The ShareIQ solution maps the history and path of each image to provide reach and engagement, as well as insight into where the image is being shared and by whom – a publisher or an individual influencer.

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Additionally, ShareIQ provides the ability to create custom audiences of individuals who have viewed, liked, or shared specific visual content. When used in conjunction with Cision’s established partnerships like LiveRamp and MediaMath, these audiences can be uploaded to any Data Management Platform to facilitate targeted digital advertising.

ShareIQ can track brand-generated, user-generated, and influencer-generated images as well as track and analyze the brand’s competitive visual content.

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ShareIQ technology will be immediately available to current Cision Comms Cloud customers. It is the company’s aim to integrate ShareIQ technology into our platform workflow by the end of this year for seamless targeting, distribution, and analysis of visual earned media marketing efforts.

Currently, Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact.

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Outlier Raises $6 Million Series A Funding To Kill The Enterprise Analytics Dashboard

Company hires key sales and marketing executives to fuel continued growth

Outlier, the leader in automated business analysis, is announcing the close of its Series A financing. The company has raised $6.2M led by Ridge Ventures (formerly IDG Ventures USA) and including 11.2 Capital, with participation from existing investors First Round Capital, Homebrew, Susa Ventures and SV Angel. As part of the round, Ridge Ventures Co-Founder and Managing Director Alex Rosen and Homebrew Partner Satya Patel will be joining the Outlier Board of Directors.

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Outlier Replaces Dashboards with Unified Insights

Outlier’s patent-pending platform goes well beyond traditional “anomaly detection” products by not only finding anomalous events but identifying larger patterns in the data and selecting the four or five key insights that are most relevant for any given business. As a result, Outlier’s large enterprise customers have dozens of users across many functions, ranging from marketing to product development, who start off their day with the handful of Outlier-generated key insights.

“The last thing businesses need is another dashboard. Instead, Outlier provides what no other company can: answers to questions businesses didn’t know they had and insights into new opportunities,” said Sean Byrnes, CEO and co-founder of Outlier. “We now have the support of great investors like Ridge Ventures, who provide a deep understanding of enterprise needs and how Outlier’s technology can help address those needs.”

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“At Ridge, we back exceptional founders, teams, and companies. Sean and Mike meet all the criteria and more: they have relevant prior experience, they are great human beings focused on generating value, and are creating an ambitious new market at the intersection of AI and business analysis,” said Alex Rosen, Co-Founder and Managing Director of Ridge Ventures. “Moreover, they are building a real AI application that we know companies everywhere will find tremendously valuable. We are delighted to lead Outlier’s Series A, and get them connected to our enterprise contacts so we can help accelerate their already impressive growth.”

Hiring Go-to-Market Powerhouses

Outlier was recently named a 2018 Cool Vendor in Analytics by Gartner for being innovative, intriguing, and impactful1. The company has also seen substantial customer growth in 2018 and will use this round of financing to respond to increased demand, growing its headcount while continuing to develop its AI product offering. To fuel this growth, Outlier is hiring two go-to-market executives.

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Outlier’s newly hired VP of Sales, Todd Fitzgerald, brings deep enterprise sales and operational experience and will be instrumental in accelerating the company’s expansion. Todd joins from Snap, Inc. where he ran their West Coast US Enterprise sales team. Todd has also held sales leadership roles at Flurry from Yahoo! and Fox Interactive Media.

Additionally, Outlier is appointing Jennifer Ellard as Head of Marketing. Jennifer had over 20 years of experience in enterprise software marketing and was most recently the Senior Director of Demand Generation at Tanium. She’s held product marketing leadership roles at HP Enterprise and Symantec.

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Matter Communications Adds Clients to Extensive Technology Portfolio

Client additions bolster lineup of B2B tech brands tapping Matter for integrated marketing and public relations

Matter Communications announced that eight technology companies have selected the firm as their agency of record. Matter, a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing, already represents more than fifty technology clients, including leading brands like Johnson Controls, JDA Software, PTC, and Progress Software, among others.

Eight B2B technology companies select Matter as their AOR for integrated marketing and PR. Read more in the press release.

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“For 15 years, Matter has been proud to work with some of the best names in technology, and we’re thrilled to add eight more brands to that roster,” said Scott Signore, CEO, Matter. “While each of these new clients has a unique and different market opportunity, the unifying theme among them is the desire to partner with an agency that can integrate seamlessly into all the marketing efforts they have underway. We’re so pleased to be the partner they’ve chosen to help elevate their brands, whether through a PR and social program, or a 360-degree program that also includes digital marketing and creative support.”

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Recent additions to Matter’s technology roster span multiple industries, including data, SaaS, AI, cybersecurity and cloud, and include:

  • 128 Technology: A next-generation networking company that develops Session Smart™ Routers that are simple, agile and intuitive while providing more advanced security, reliability, and performance capabilities than traditional hardware-centric networking products.
  • Auth0: A global leader in Identity-as-a-Service (IDaaS), Auth0 provides a Universal Identity Platform for web, mobile, IoT and internal applications.
  • BlueSnap: A global payments technology company that provides an all-in-one Payment Platform designed to increase sales and reduce costs for B2B and B2C businesses.
  • Comodo CA: The largest TLS/SSL vendor and certificate authority with over 1 million TLS/SSL certificates issued worldwide securing transactions and creating trust online.
  • Databricks: Provides a Unified Analytics Platform that accelerates innovation by unifying data science, engineering and business.
  • Kespry: A leading Aerial Intelligence platform that uses industrial drones to transform the way data is captured in the field.
  • Moltin: An API-based commerce solution that makes it simple, flexible and fast to bring commerce experiences to life wherever the consumer interacts with a brand.
  • Omnigo Software: The leading provider of public safety, incident and security management solutions for law enforcement, education, healthcare and other enterprises, offering easy-to-use, flexible applications that provide actionable insight for making more informed decisions.

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“In a short time, Matter has proven to be an integral part of our team, making it possible for us to execute and achieve our ambitious growth goals,” said Jonathan Skinner, chief marketing officer, Comodo CA. “The Matter team has been an incredible partner, delivering expertise from all areas to provide a true integrated marketing approach.”

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EyeKandy.com Announces Partnership With Flixmedia to Provide Augmented Reality ‘Point & Place’ Platform to Retailers and Brands

The Augmented Reality Platform allows brands and retailers to easily add AR-driven shopping in-store and online

EyeKandy, a global leader in A-Commerce, announced the launch of a global sales partnership with Flixmedia, the dominant content provider to the world’s biggest brands and retailers. The Point & Place Augmented Reality (AR) Platform developed by EyeKandy has already been adopted as the turnkey AR platform by numerous retailers, including Walmart, Curry’s and Euronics.

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EyeKandy is a leader in the digital content production and A-commerce. The company leads the way in A-commerce-focused, emerging technology campaigns that drive sales.

The cloud-based platform enables brands and retailers to take advantage of the growing consumer awareness of AR technologies and deliver an engaging shopping experience with an “Instant On” AR shopping in-store and on websites.

With a portfolio of over a thousand, high-quality, AR product models across 15 product categories, including Home Appliances, Consumer Electronics, Apparel and Furniture, the platform removes the need for brands and retailers to undertake costly R&D on their own bespoke AR platform or have to produce costly digital AR product models.

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Andy Shackleton, CEO of Eyekandy, commented, “We have strong uptake from the retailers and brands we contact directly, but recognize that our strength lies in being the technical enabler of the technology, not the sales and marketing of it. Flixmedia has an unrivaled portfolio of global retail and brand partnerships that will undoubtedly accelerate the adoption of the Point & Place AR Platform as the standard for commerce.”

Luc Monein, CRO of Flixmedia, commented, “We’re delighted to be appointed as the agency for such an innovative, impactful, yet easy-to-integrate platform. We’ve had many clients enquiring about adding AR shopping capabilities to our service offering and this is a home run for Instant On AR shopping for our retailers and brands.

“It’s critical for retailers to continue to innovate to grow. But innovation is hard, time-consuming, distracting and expensive. We want to support our retail community and take the heavy lifting of innovation from the retailers and provide them with a turnkey solution to offer to their shoppers, both on mobile devices and in-store.”

Flixmedia is a world-leading Digital Marketing Technology business that maximises the online sales of brands and retailers globally. Our client portfolio includes Samsung, LG, Microsoft, Sony and Nikon who trust us to consolidate and deliver inspiring digital online content to the world’s largest retailer websites such as Best Buy, Walmart and Currys. 

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Five9 Expands Strategic Partnership With Fuze to Bring the Power of the Cloud to Organizations Across the Globe

Five9, Inc., a leading provider of cloud contact center software for the digital enterprise, today announced the expanded partnership with Fuze, cloud communications platform provider for the modern global enterprise. This partnership includes integration into the Fuze Unified Communications as a Service (UCaaS) and Five9 Contact Center as a Service (CCaaS) providing an end-to-end communication experience for sales and support teams.

Five9 Expands Strategic Partnership with Fuze to Bring the Power of the Cloud to Organizations Across the Globe

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Global contact center needs range from basic to complex. Five9 and Fuze deliver cloud solutions to meet the variety of business needs, based on the size and nature of each enterprise. Together, Five9 and Fuze provide the right solution for the variety of customer needs. Recognized as leaders in the CCaaS and UCaaS markets, the collaboration is designed to give joint customers the best of both worlds. Joint customers benefit in a number of ways. Customers are able to replace legacy equipment with a more flexible cost effective cloud solution. Customers get the best of both CCaaS and UCaaS in the combined solution through this partnership. End-users get the right tools to perform their jobs be that Contact Center, Unified Communications, or both. The combined solutions also enable agents and UC workers to access the systems from almost anywhere to support their job functions going global to meet market needs.

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“We are seeing great momentum in the enterprise market through our partnership with Fuze,” said Dan Burkland, President, Five9. “We continue to see a great partnership opportunity working with Fuze to bring the power of the cloud to enterprises across the globe.”

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Leading Companies Make Switch to Veeva OpenData to Deliver Accurate Data Faster to Field Teams

Organizations from emerging biopharma to the largest pharmaceutical companies are improving field productivity and driving better customer engagement

Veeva Systems (NYSE:VEEV) today announced that more life sciences companies are adopting Veeva OpenData to empower their field teams with faster, accurate customer data. Veeva OpenData provides access to approximately 16 million healthcare professionals (HCPs) and their healthcare organizations (HCOs) spanning 42 countries. Emerging biopharma and the largest pharmaceutical companies are using Veeva OpenData in various regions to increase field effectiveness and enhance customer engagement.

“Our sales reps can take a more targeted approach to field-based activities, helping improve the quality of our customer interactions.”

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Accurate, actionable data was critical for Nestlé Health Science to improve efficiency of their sales teams. “Veeva OpenData enables our sales reps to be more productive,” said Rick Priem, global CRM manager for Nestlé Health Science. “We have the insights we need to better understand what is happening in the field and drive improved customer interactions.”

Specialty pharmaceutical company, Indivior, previously had two data systems and worked from 17 different versions of the same data source across North America and Europe. This created an administrative burden on field reps managing customer information and left teams uncertain if they were working from the most current data such as physician addresses and specialty areas.

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Indivior moved to Veeva OpenData for one complete source of customer reference data to help field teams effectively and compliantly deliver new addiction treatment information to HCPs. Now HCP data is validated easier and faster, resulting in field teams that are confident they are leveraging the right customer information.

“By switching to Veeva OpenData, we gained a single source of customer data that’s accurate – a major advantage in today’s varying compliance environment,” said Dianne Goodburn, commercial director at Indivior.

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Veeva OpenData delivers fast, up-to-date customer data so field reps can focus on building trusted relationships with their customers. Data stewards validate and update data change requests in hours versus the industry average of 10 or more days.1Through integration of Veeva OpenData with Veeva CRM, a sales representative can search and download data up to 60% faster and with 50% fewer clicks, allowing field reps to target the right physicians and opportunities in real-time.2

“Veeva OpenData delivers quality customer data, right in CRM, to improve our sales execution,” said Dipak Bhatti, managing director at Syner-Med. “Our sales reps can take a more targeted approach to field-based activities, helping improve the quality of our customer interactions.”

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Veeva also makes it easier for companies to use and gain value from their customer data through an ecosystem of certified Veeva OpenData partners. Expanded partnerships eliminate the need for multiple third-party agreements, shortening time and reducing costs of implementation.

“Many industry-leading companies are turning to Veeva OpenData as a complete source of customer data to improve sales execution, maintain compliance, and deliver accurate reporting and analytics,” said Rebecca Silver, global vice president of Veeva OpenData. “Veeva OpenData is becoming foundational for customers of all sizes in driving greater commercial success.”

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AI Martech Revolution Accelerates Expansion Plans at Phrasee

Phrasee Announces US Plans, Recruitment Drive, and New Management Team to Keep Pace with Customer Wins and Market Opportunity

London-based AI marketing technology specialist, Phrasee, has announced expansion plans. The expansion roadmap includes a US launch, the creation of 50 new jobs, and three new senior hires to strengthen its global management team.

The news comes on the back of customer wins with The Times, Superdry, and River Island, contract renewals with Domino’s, Wowcher and Virgin Holidays, and strategic partnerships with Salesforce.com and IBM. Phrasee recently closed its third fiscal year with a profitable quarter and 280% revenue growth.

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Key hires include Jess Evans who joins from Movable Ink to lead the channel strategy, Russell Weeks who joins from SKIPJAQ to head up sales development, and Michelle Davies who joins from DueDil as global head of people to oversee the expansion of the team. The team is currently doubling year on year and Phrasee is looking to fill a variety of roles from linguists, to sales and channel experts and product developers in both London and San Francisco.

At the time of this announcement, Parry Malm, Phrasee Co-Founder and CEO, said, “Our recent key hires are experienced professionals of the highest caliber while encompassing the Phrasee values that have earned us the reputation of being awesome to work with. This powerful group of hires will support Phrasee’s efforts in AI for optimized marketing copy across the world.”

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Parry added, “Phrasee finished its third fiscal year with a profitable quarter and a 280 percent revenue growth. I am exceptionally proud of the Phrasee team for delivering such awesome results, and excited that we are able to officially launch in the US with a full team expected by the end of July.”

Phrasee is a dominant force in the AI email marketing scene with an enviable client roster across the retail, ecommerce, publishing, and travel and leisure industries. Currently, Phrasee is world-leading AI that generates and optimizes marketing copy at scale, delivering improved results for email subject lines, push notifications, and Facebook and Instagram ads.

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Cision Plans Second Quarter 2018 Earnings Release and Conference Call

Cision Ltd., a leading global provider of software and services to public relations and marketing communications professionals, will release its second quarter 2018 financial results on Wednesday, August 8th, shortly after the market close.

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In conjunction with the earnings release, investors will have the opportunity to listen to Cision senior management review its second quarter results of fiscal year 2018 via conference call on Wednesday, August 8th at 5:00 pm EDT. To hear the live event, visit the Cision investor website at http://investors.cision.com, or dial 1-877-443-4809 (participant dial in toll free) or 1-412-317-5235 (participant dial in International). For those accessing the call via Cision’s investor website, we suggest logging in at least 15 minutes prior to the start of the live event. For those dialing in, participants should ask to be joined into the Cision Ltd. earnings call. A replay of the earnings webcast will be available approximately two hours after the conclusion of the live event on August 8th. To access the webcast recording / conference replay, visit http://investors.cision.com or you can dial 1-877-344-7529 (US), 1-412-317-0088 (International), or 1-855-669-9658 (Canada). The replay access code for the earnings call is 10122757. The replay will be available through August 22, 2018.

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Research Solutions Makes Key Senior Sales and Marketing Hires, Reports Strong Preliminary Fiscal 2018 Results

Rogier van Erkel Joins as Chief Sales Officer, Yohann Georgel as Chief Marketing Officer

Research Solutions, Inc., a provider of workflow efficiency solutions for R&D-driven organizations, has appointed two key senior executives to the roles of chief sales officer and chief marketing officer.

“At the start of our year, we developed a strategy to optimize our sales and marketing resources, seeking more efficient ways to acquire customers through digital marketing, content generation and focused sales management,” said Peter Derycz, president and CEO of Research Solutions. “These two critical hires represent another key step in our strategy. Rogier and Yohann both possess deep knowledge in their respective fields and have proven their ability to lead and grow dynamic sales and marketing teams. We are confident they will help Research Solutions in our goal of becoming a key workflow solution for our R&D-driven customers.”

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Rogier van Erkel, Chief Sales Officer

Rogier van Erkel joins Research Solutions with 12 years of sales management experience at Elsevier, an information and analytics company, and one of the world’s major providers of scientific, technical and medical information. In his most recent role, he served as sales director, leading a global team and agent network. He managed a diverse sales portfolio consisting of four product groups selling to businesses all over the world. In that role, he specialized in information products, input for discovery tools and solutions to optimize and maximize customer workflow. He also served in other senior sales roles in Elsevier and before that, managed sales and operations teams for five years at Renewi (formerly Van Gansewinkel), a leading waste management company operating across Europe.

For charity, Rogier coaches start-ups to improve their sales through his involvement in incubator firms Rockstart and ACE.

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Yohann Georgel, Chief Marketing Officer:  Yohann Georgel brings to Research Solutions 12 years of marketing experience, most recently serving as senior director of digital marketing for PrimeSport for over six years. PrimeSport is the leader in providing direct access to the biggest sporting events on the planet, offering tickets, travel and hospitality. Prior to that, he was a director of digital marketing for OleOle, a social media platform for soccer fans worldwide. While there, he was in charge of marketing in 10 different languages.

Yohann’s passion for data and algorithms led him to pursue a career in digital marketing, specifically search engine optimization and marketing. Other areas of his expertise include data analysis, social media and user experience.

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Preliminary Fiscal 2018 Results

Based on preliminary unaudited information, for the fourth quarter of fiscal 2018, Research Solutions expects to report total revenue of approximately $7.2 million, up 5% compared to $6.8 million in the same year-ago quarter. For fiscal 2018, Research Solutions expect to report total revenue of approximately $28.0 million, up 9% compared to $25.7 million in fiscal 2017.

Platform subscription revenue in the fourth quarter is expected to increase 66% to approximately $529,000 compared to $318,000 in the year-ago quarter. The quarter is expected to end with annual recurring revenue up 64% to $2.3 million (see the company’s definition of annual recurring revenue below). For fiscal 2018, Platform subscription revenue is expected to increase 86% to approximately $1.8 million compared to $980,000 in fiscal 2017.

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Transaction revenue in the fourth quarter is expected to increase 2% to approximately $6.6 million compared to $6.5 million in the same year-ago quarter. For fiscal 2018, Transaction revenue is expected to increase 6% to approximately $26.2 million from $24.8 million in fiscal 2017.

“We ended fiscal 2018 on a strong note, with continued growth in our Platforms business and steady growth in Transactions,” continued Derycz. “We believe our momentum will carry into fiscal 2019 as we implement further Platforms improvements and sales and marketing enhancements that we expect to drive more efficient growth.”

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Blackbaud Unveils Innovative New Benchmarking Capabilities in Raiser’s Edge NXT

Social good software leader leverages unmatched data and insight to add the market’s most comprehensive benchmarks to flagship fundraising solution

Blackbaud (NASDAQ: BLKB), the world’s leading cloud software company powering social good, today announced the release of new benchmarking capabilities in Raiser’s Edge NXT™, its flagship cloud fundraising and relationship management solution. Since announcing its unique approach to AI, analytics, big data and expertise—Intelligence for Good®—in 2017, Blackbaud has continued to deliver powerful analytical capabilities and resources by harnessing the power of its exclusive data assets.

“Blackbaud is committed to enabling our customers to thrive and be as effective as possible within the Ecosystem of Good,” said Kevin McDearis, chief products officer at Blackbaud. “This commitment is not just about enhancements to software—it’s about equipping the entire social good community to drive more impact. Impact starts with data, and Blackbaud offers the industry’s most robust, proven set of data analytics designed specifically for social good that drive meaningful outcomes for our customers. The new benchmarking capabilities within Raiser’s Edge NXT are another way we’re committed to leveraging our unmatched data and insights to equip our customers to work more effectively and capitalize on more opportunities.”

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Raiser’s Edge NXT’s prescriptive and predictive analytics have already served up over $4.5 billion in potential fundraising opportunities for Blackbaud customers. The new benchmarking capabilities complement the existing SKY Reporting™ functionality in Raiser’s Edge NXT, giving customers the ability to compare their performance in key aggregated fundraising metrics against  like peer organization profiles. These benchmark capabilities will provide customers insight into their performance and help quantify the value of improving performance, referencing specific tools in Raiser’s Edge NXT to help drive growth. Additionally, the interactive benchmarks will guide users to built-in reports as well as best-practice resources published by the Blackbaud Institute for Philanthropic Impact™.

With Blackbaud’s Benchmarking Capabilities in Raiser’s Edge NXT, customers can:

  • Measure their fundraising performance with a standardized set of common fundraising metrics, including automated data analysis, calculation and presentation.
  • Understand the revenue opportunity associated with improving performance so they can focus efforts on the highest return-on-investment opportunities.
  • Work more effectively with integrated performance metrics that are completely automated at their fingertips.

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Satisfaction for Blackbaud’s flagship cloud innovation continues to climb with social good organizations correlating positive mission impact to Raiser’s Edge NXT’s advanced capabilities:

  • “Having the benchmarks and recommendations right inside of Raiser’s Edge NXT is very helpful; we can use it to help our fundraisers focus on the right areas,” said Christopher LeBlanc at Maricopa Community Colleges Foundation in Tempe, Ariz.
  • “The capability to compare our performance to other nonprofits is an exciting, useful resource for our sector,” said Nell Saunders-Scott at The Parenting Place in La Crosse, Wis.

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