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noCRM.io Pursues its International Development with New Offices in New York, Milan, Berlin and Moscow. Its sales prospecting tool is now fully supported in 7 languages

Sales & Marketing

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March 1, 2019

noCRM.io Pursues its International Development with New Offices in New York, Milan, Berlin and Moscow. Its sales prospecting tool is now fully supported in 7 languages

The French Startup noCRM.io whom already make up nearly 70% of its revenues internationally hopes to increase this even further with local language versions of the app in Italian, German and Russian as well as opening office in New York to strengthen its North American activities

noCRM.io the lead management and sales prospecting software, designed to ease up sales teams’ workload and bring a smile back to their managers’ faces, officially announced the opening of four new offices in New York, Milan, Berlin and Moscow to support its international expansion. The noCRM.io app is now also available in Italian, German and Russian. These actions will allow noCRM.io to expand their international user base and concentrate its focus on these markets with high growth potential.

“Since our launch, we have seen strong interest in our app worldwide. With the opening of the new offices and the availability of the app in local languages, we look forward to rapidly increasing our user base in Italy, Germany and Russia and further developing our position in the US market,” said Sunny Paris, CEO and founder noCRM.io.

Office Openings Mark Another Milestone for the French Startup

Since its launch in 2014, noCRM.io has grown exponentially with nearly 10,000 users of which 70% are outside its French home market. These users are primarily sales teams from small and medium businesses looking for an easy and efficient way to manage leads and sales prospecting activities.

This new development is also the moment to take stock of a list of recent milestones which have marked the rise of the French success story:

As of 2019, noCRM.io is available in 7 languages: English, French, German, Spanish, Portuguese, Italian, Russian. 9,500 salespeople in 80 countries already use noCRM.io every month
More than a thousand deals are closed daily with noCRM.io. Tuesdays and Wednesdays being the busiest days by far.
In the last two years, noCRM.io platform has integrated with other leading partners to provide sales teams with a world class lead management solution, including tools such as G-Suite, ActiveDEMAND, Aircall and Quickbooks.

“2019 promises to be another year of exciting growth for noCRM.io. Our overall ambition is for noCRM.io to become the go-to lead management and prospecting software for small and medium businesses worldwide.” said Paris.

Aivo Gave 3.5 Million Hours Back to People During 2018 with Its AI Technology

Buyer Insights

STS News Desk

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February 28, 2019

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Aivo Gave 3.5 Million Hours Back to People During 2018 with Its AI Technology

With new clients like General Motors, Amadeus, Avon and LG, the company wrapped up a year with solid growth in terms of new offices, business, partners, products and leadership

Artificial Intelligence technology is progressing quickly. Leading businesses are tuning their AI strategy to improve the way they engage with customers. It is expected that about 80% of the communications will be carried out with the help of chatbots by 2020, saving companies’ time and resources.

Aivo, technology company specialized in helping enterprises boost their customer service and sales growth through AI solutions, is reaffirming this trend. Over the past year, Aivo has given 3.5 million hours of their time back to brands and customers and, for 2020, this number will rise to 15 million.

Its AI omnichannel and automatized customer service platform has helped both employees and customers regain time spent filling out endless forms, sending emails or waiting for agents to answer the phone. During 2018 only, its solutions held over 20.000.000 conversations with humans.

With such demand for innovation and a recognizing a huge market opportunity, the company has experienced solid business growth, which translated into the addition of multiple new clients, 12 partners, 2 offices and 55 new hires.

In 2018, the number of Aivo customers has increased by 195%. Now brands like Amadeus, Bayer, Avon, Falabella, General Motors, Whirlpool, LG, ADT Security and Renault, are using its technology. The number of partners has also risen by 271%. The company has partnered with leading tech companies like Zendesk, Genesys, Liveperson and Salesforce, strengthening its position in the market.

Aivo has undertaken an ambitious global expansion across North and South America and Europe. During 2018, the company founded 2 new offices in San Francisco and Spain, as well as experienced an 80% staff growth, which will further increase 40% by January 2020. As part of its global strategy, the company will focus on expanding its operations further in America and develop new automatic learning capabilities and customer behavior prediction technology in 2019.

“AI adoption is rapidly spreading around the world and across industries. Aivo has been supporting the increased demand of making processes smarter, faster and more effective with the use of this technology. We are proud of what we achieved in 2018 and we expect to continue growing in 2019, as we support more companies implementing our innovative technology to improve their customer service and drive business growth,” said Martín Frascaroli, CEO at Aivo.

Zappi Announces Newly-Formed Customer Team Lead by Julio Franco

Web & Social Prospecting Tools

STS News Desk

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February 28, 2019

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Zappi Announces Newly-Formed Customer Team Lead by Julio Franco

Franco to Lead the Customer Division to Ensure Success and Value Generation Through Zappi’s Platform

Zappi, the leading provider of automated market research and customer insights to global enterprises, announces the promotion of former Vice President of the Americas, Julio Franco, to lead the newly formed Global Customer Team. Created to ensure Zappi users are set up for long-term success through utilizing the platform’s insights capabilities, the team’s focus will be to ensure customers are equipped to help brands innovate while Zappi continues building platform-based insights tools designed with user empathy and modern marketing context.

Franco’s new position as the head of the Global Customer Team will lead this focus. After leading consumer insights for North America at insurer American International Group (AIG), Franco has spent the past three years successfully building out Zappi’s business in the Americas, working with some of the largest global consumer brands including Verizon Wireless, PepsiCo, McDonald’s and Clorox, among many others, to drive value from Zappi’s platform offering deep consumer analytics and meta learnings.

Under Franco’s direction, the Customer Transformation arm of his team will help evolve how Zappi’s customers access and leverage their insights and turn them into a competitive advantage. The team is powered by other industry leaders and veterans, Patricia Montesdeoca (formerly at Colgate-Palmolive and Coca-Cola), Tristan Findlay (formerly at Nielsen), Katie O’Connor (formerly at Incite and CSPACE), and Jared Carr (formerly at Kantar Millward Brown and LRW) to drive product portfolios and help brands transform in today’s digital world. Their goal is to help transform Zappi’s customers’ functions to ensure they are set up for success. Dedicated to customer success, the Global Customer Team will create a tailored customer experience that will extract actionable value from all interactions on Zappi’s platform.

“Zappi has the strongest insights capabilities in the market. I’m excited to lead this group of game-changing thinkers to keep pushing the boundaries of what we can offer our customers,” said Franco. “The goal of this team is education and change management: we need to educate our customers on how they can most effectively take advantage of Zappi’s platform and educate ourselves on our customer’s business to provide the most value. With this newly formed team, we’re poised to deliver on this goal.”

“It is our responsibility to show our customers how to transform so that they can maximize the value our platform brings to their organizations,” said Ryan Barry, Chief Revenue Officer at Zappi. “Our customer team brings the experience, empathy, and expertise to the party to really make sure our users are set up to make insights a driver of growth in their business.”

“Customer transformation and providing a seamless user experience is what will drive the new Global Customer Team,” says Patricia Montesdeoca, Vice President of Customer Transformation at Zappi. “We know that automation is at the helm of industry-transforming change. Our goal is to help evolve our client’s business by empowering them to use new automated solutions that push our consumer insights even further.”

eCPMs Increased 32% for Smaato in H2 2018 Compared to H2 2017

Web & Social Prospecting Tools

STS News Desk

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February 28, 2019

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eCPMs Increased 32% for Smaato in H2 2018 Compared to H2 2017

In-App SSP Also Saw 27% Increase in Mobile Ad Requests H2 2017 to H2 2018

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced results from its Global Trends in Mobile Advertising H2 2018 report. The report reveals important programmatic insights into in-app growth, post-GDPR pricing, advertiser spending, mobile video, holiday spending, and advertising fraud. These key insights will help publishers and advertisers guide their decision-making in 2019 and beyond.

Most important for the in-app advertising industry, Smaato reported significant growth across all key advertising metrics, including ad request volume and eCPMs. As advertisers direct more money into mobile advertising and consumers continue to adopt smartphones around the world, demand and supply both increased year-over-year, indicating a healthy mobile ad market.

Smaato experienced a 32% increase in eCPMs when comparing H2 2018 to H2 2017
Smaato experienced a 27% increase in mobile ad requests when comparing H2 2018 to H2 2017

The company reported phenomenal growth in several specific countries. Notably, the United States, a mature mobile market, saw a 170% increase in mobile ad requests and a 79% increase in mobile eCPMs. The highest growth region across all metrics was APAC, specifically India which saw a 425% growth in mobile ad requests while Japan experienced a 125% increase in eCPMs. These growth metrics are driven by app developer strategies to better monetize their content in the face of increased consumer activity, as well as increased advertiser interest across all verticals.

“As longtime partners of mobile app developers around the world, we are thrilled to find such impressive growth across both supply and pricing metrics, indicating what we’ve known for many years — that both consumers and advertisers are embracing mobile worldwide,” said Arndt Groth, President at Smaato. “Our H2 2018 mobile advertising report provides a variety of insights that support the continued interest in the mobile advertising market, as well as record-breaking growth in key categories.”

Smaato’s H2 2018 Global Trends in Mobile Advertising report delivers a number of additional insights:

EEA inventory grows in value post-GDPR
Retailers outspend all other mobile advertisers
Rewarded video drives video ad spending growth
Cyber Monday and Singles’ Day set mobile records
Apps are less prone to fraud than mobile web

dataxu Debuts TotalTV Marketplace, the World’s Largest Pool of Advanced TV Inventory

Native & Programmatic Advertising

STS News Desk

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February 28, 2019

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dataxu Debuts TotalTV Marketplace, the World’s Largest Pool of Advanced TV Inventory

New Marketplace, 1,250% YOY increase, Inventory Packages cement dataxu’s TV commitment

dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced its TotalTV Marketplace, the largest curated advanced TV (ATV) inventory marketplace available. With the TotalTV Marketplace, agencies and marketers can now reach any strategic audience at scale and identify key viewers on a one-to-one basis across channels and platforms on dataxu’s self-service DSP TouchPoint. As part of the TotalTV Marketplace, dataxu sees more than 40 million unique connected TV (CTV) households in North America a month.

dataxu saw a 1,250 percent increase in CTV inventory supply from Q4 2017 to Q4 2018, along with a 641 percent increase in advertisers running CTV campaigns. This spans tentpole events, live action sports, and traditional broadcast and cable inventory, from the widely-viewed to the niche. As part of dataxu’s TotalTV offering, the Marketplace provides access to more than 50 publishers, hundreds of deals and 700 apps. It is currently used by dataxu’s global customers across linear, connected and addressable TV buys to find new and existing customers wherever they consume TV content.

“With the industry’s concerns around declining viewership, it often gets lost in the shuffle that people are still watching as much TV as ever—they’re just not watching it on traditional linear platforms,” said Aaron Kechley, President, Platform at dataxu. “The value of targeting strategic audiences on OTT devices at scale is paying off for marketers looking to augment their linear TV buys and provides a safe haven from the uncertainty of buying against user-generated content on social media.”

An established leader in advanced TV buying, planning and optimizing, dataxu has carefully curated the TotalTV Marketplace to ensure marketing messages show in desired OTT environments. Like any dataxu offering, all campaigns are quality assured and protected from fraud by dataxu’s fraud prevention tech and fraud free guarantee.

dataxu is also rolling out its latest tool to make buying advanced TV effortless: Inventory Packages. A new way for marketers and their agencies to simply and accurately buy TV on TouchPoint, these Inventory Packages group similar inventory sources to make meeting strategic goals as easy as checking a box. The first wave of Inventory Packages include:

Long Form CTV: Long form, full episode TV content, including traditional linear TV shows and movies from television networks as well as digital-based content providers. This package includes both live and video-on-demand (VOD) content.
Mobile and Desktop FEP: Full episode content streamed on desktop and mobile devices.
Live TV: All livestreaming TV content on CTV, mobile and desktop devices.
Sports: All sports content, live and VOD, on CTV, mobile, and desktop devices.
Short Form CTV: Short form content that runs on Connected Television devices. Short form CTV content includes sports highlights, recipe clips, music videos, news briefs and more.

Inventory Packages will be available this quarter.

“TV advertising remains one of the most powerful ways to reach consumers, no question,” said Sandro Catanzaro, co-founder and Chief Innovation Officer, dataxu. “But the current fragmented landscape poses a new challenge to marketers looking to reach specific audiences wherever they view. With the TotalTV Marketplace, marketers can find these audiences no matter where they’re watching, to the tune of more than 40 million North American households currently seen by dataxu.”

Sytel and Afiniti Partner to Bring World-leading AI Products to the Contact Center to Enhance Agent Performance and Improve Customer Experience

Artificial Intelligence (AI)

STS News Desk

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February 28, 2019

0

Sytel and Afiniti Partner to Bring World-leading AI Products to the Contact Center to Enhance Agent Performance and Improve Customer Experience

Afiniti and Sytel are excited to announce a transformative partnership that combines Afiniti’s AI expertise with Sytel’s best in class contact centre solutions. This partnership provides a native integration of Afiniti Enterprise Behavioral Pairing (“EBP”) with the world-leading Sytel AI Predictive Dialer, enabling all customers to activate Afiniti EBP quickly and easily.

Afiniti’s artificial intelligence service identifies subtle behavioural patterns in order to determine the optimal paring of customers and agents, thereby delivering the best possible customer experience and business outcomes. This process is executed in under 200 milliseconds making it imperceptible to callers and agents alike.

“Afiniti has a fundamental and precisely measurable impact on the bottom line of our customers. We couldn’t be prouder to be partnering with Sytel, an innovation pioneer in contact center software” said Michel Portenier, EVP, Partnerships, Afiniti.

“We are very excited to bring the power of our outbound dialing AI to the Afiniti Pairing Product”, said Michael McKinlay, CEO of Sytel. “Bringing together best of breed with best of breed gives customers an unbeatable solution. As well as unbeatable outbound, Afiniti customers will also have access to Sytel call blending and inbound voice solutions.”

BenefitMall Receives Two 2019 Bronze Stevie Awards for Customer Service and Sales Training

Sales & Marketing

STS News Desk

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February 28, 2019

10

BenefitMall Receives Two 2019 Bronze Stevie Awards for Customer Service and Sales Training

Dallas-based benefits and payroll provider recognized nationally for 2018 initiatives

BenefitMall, the leading provider of employee benefits and payroll services, announces that the company received the Bronze Stevie Award for Front-Line Customer Service team of the Year and the Bronze Stevie Award for Sales Training for Coaching Program of the Year. BenefitMall’s PayFocus Online Support team and BESET program initiatives led to these awards and recognition.

The PayFocus Online Support team has grown exponentially over the past two years, and now supports more than 6,000 clients.

The BESET program, created in July 2018, is a four-and-a-half-day course that bridges the gap from fundamental training by focusing on the basics, understanding the psychology and art of persuasive selling and building stronger referral partner networks. The creation of this program allowed BenefitMall to centralize training in the Sales Learning and Delivery department and reduce employee attrition.

“I’m extremely proud of the hard work each of these teams has put in to stand out and rise above the competition as we continue to embrace the rapid growth of the organization,” said Scott Kirksey, CEO of BenefitMall. “We are honored to receive these prestigious awards that represent such a high achievement for our team.”

BenefitMall’s PayFocus Online Support team continues to identify needs and implement the tools necessary to provide a high level of service to their client base. These tools include: online knowledgebase, client facing year-end specific resources and new client training videos, along with the implementation of communication routing.

As a result of the success of BESET, BenefitMall is building a Sales Mastery Training course for directors, and the program will be an integral part of the foundation of the Benefit Sales New Hire Training in 2019.

The Stevie Awards are the world’s premier business awards. The Front-Line Customer Service team of the year award acknowledges service teams that directly engage with customers and the Sales Training Practice of the Year award recognizes solution providers for excellent sales training programs. BenefitMall will accept the awards at the 13th annual Stevie Awards for Sales & Customer Service awards banquet at Caesars Palace in Las Vegas.

NICE Takes Gold and Silver at the 2019 Stevie Awards for NEVA and CXone

Sales & Marketing

STS News Desk

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February 28, 2019

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NICE Takes Gold and Silver at the 2019 Stevie Awards for NEVA and CXone

Accolades recognize NICE Employee Virtual Attendant for innovatively empowering collaboration between the human and robotic workforces and NICE inContact CXone for innovation in customer service

NICE announced that NEVA (NICE Employee Virtual Attendant) has been presented a Gold Stevie at the 13^th annual Stevie Awards for Sales & Customer Service. The first virtual attendant designed with the employee in mind, NEVA received the award for leading edge innovation in AI and virtual assistant technology in the ‘contact center solution – new version’ category. NICE inContact CXone – the world’s #1 cloud customer experience platform – was recognized for innovation in customer service and received the Silver Stevie award in the same category.

Presented by the Stevie Awards, which organizes several of the world’s leading business awards, the accolade recognizes the achievements of customer service, business development and sales professionals. 2,700 nominations from organizations of all sizes and in virtually every industry, in 45 nations, were evaluated in this year’s competition. Finalists were determined by the average scores of more than 150 professionals worldwide, working in seven specialized judging committees. Winners were announced on February 22 at Caesars Palace in Las Vegas, Nevada.

NICE Robotic Process Automation (RPA), with its NEVA innovation, is disrupting the market by uniquely combining both desktop (attended) and robotic (unattended) automations, enabling seamless cooperation between humans and robots and therefore driving true digital transformation. NEVA marks the beginning of a new workforce where employees are empowered by their robotic assistants to deliver meaningful, personalized customer experiences. By responding to voice or text communication from employees while offering real-time process guidance and executing multiple and varied tasks on their behalf, NEVA uniquely ensures alignment with and supports the human workforce while freeing up employees to focus more on connecting with customers. Pushing the threshold in personal customer service and technological innovation, NEVA is a natural integrator with the capabilities to rapidly interact with any desktop application, achieving 100% processing accuracy. Fully GDPR and other regulatory compliance adherent, NEVA accurately processes back office tasks and seamlessly alerts a human to intervene or authorize more sensitive matters for compliance purposes.

“We are honored to receive this prestigious acknowledgement for our innovative contribution towards taking customer engagement to new heights within the industry,” said Barry Cooper, President, NICE Enterprise Group.” As leaders in attended automation, we have leveraged an unprecedented opportunity to combine Robotic Process Automation with smart virtual assistant technology to effectively synchronize both the human and virtual workforces. NEVA enables humans to deliver exceptionally tailored experiences while the robotic workforce dramatically improves processing accuracy, speed and overall operational efficiencies.”

NICE inContact CXone is the leading cloud customer experience platform. CXone unifies Omnichannel Routing, Analytics, Workforce Optimization, and Automation & Artificial Intelligence – providing a seamless customer and agent experience – as part of one enterprise-grade, cloud native platform. With its Open Cloud Foundation, CXone powers rapid innovation via open APIs, leading scalability and reliability (guaranteed 99.99 percent uptime), and carrier-grade connectivity (guaranteed voice quality).

“This second annual Stevie award for NICE inContact CXone demonstrates our ongoing commitment to delivering innovative solutions that enable companies of all sizes to win every customer interaction and earn lifelong loyalty,” said Paul Jarman, CEO of NICE inContact. “According to the NICE inContact CX Transformation Benchmark, an overwhelming majority – 81 percent – of consumers are likely to switch to a competitor after just one bad customer service experience. Delivering exceptional customer experience each and every time isn’t a luxury, it’s a requirement for success in today’s CX economy.”

“The 2019 judges were impressed by the caliber of this year’s nominations, which are worthy of public recognition. We hold the quality of NEVA’s as well as NICE inContact CXone’s accomplishments as remarkable and applaud NICE on these cutting-edge innovations,” said Michael Gallagher, President and Founder of the Stevie Awards.

From Creative Brief to Campaign Launch – Introducing Asana for Marketing and Creative Teams

Sales & Marketing

STS News Desk

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February 28, 2019

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From Creative Brief to Campaign Launch – Introducing Asana for Marketing and Creative Teams

New Suite of Features and Integrations with Adobe, Litmus, Dropbox and Slack Give Marketing and Creative Teams the Clarity to Create

Asana, a leading work management platform for teams, announced the introduction of Asana for Marketing and Creative Teams, an end-to-end solution for teams to manage their entire marketing and design process from start to finish. The suite of new features and integrations are now available in Asana’s recently launched product offering, Asana Business.

According to a 2018 survey by the Content Marketing Institute, approximately half (56%) of the most successful marketing organizations rate the project management of their content creation as excellent or very good, compared with only 11% of the least successful. In addition, one-quarter (26%) of survey respondents reported that their marketing campaign development is frequently or always subject to bottlenecks, hampering their efficiency and results.

“In our always-on digital era, companies are asking their marketing and creative teams to create more content, for more channels than ever before,” said Dave King, Head of Marketing, Asana. “As a result, today’s top marketing teams recognize that optimizing their process is even more important than optimizing their channels. Asana for Marketing and Creative Teams is helping the world’s best brands, from Sony Music to National Geographic to Bobbi Brown to LVMH, cut the chaos of coordinating campaigns in spreadsheets and emails by serving as the source of truth for managing their marketing and design process.”

Powering the Marketing and Creative Process

Asana for Marketing and Creative teams delivers a single system to set marketing team objectives, coordinate global marketing campaigns and manage the entire creative production process from initial brief to final asset delivery.

New features of Asana for Marketing and Creative Teams include:

Forms: Asana Forms standardize the creative intake process by gathering the critical details teams need to centralize their work in one place.
Proofing: Proofing allows stakeholders to leave specific, actionable feedback on images so creative teams know what needs to be done in order to complete their work on time and as effortlessly as possible.
Approvals: Asana’s approvals workflow with custom field notifications keeps all project participants updated on what stage work is in and what needs to happen next, resulting in an airtight approval process.
Portfolios: Serving as mission control for teams’ most important initiatives, Portfolios provides a real-time view into how the marketing strategy is progressing against campaign objectives, eliminating the manual work of piecing together information and status updates.

“Asana is the backbone for all of our activities at Vox Creative. In fact, if it’s not in Asana, it’s as though it never happened,” said Corri Skinner, Director of Creative Operations and Content Management at Vox Creative, Vox Media’s branded content practice. “From RFP to launch, Asana is an integral part of our daily activities, ensuring that we’re able to effortlessly collaborate in developing industry-leading content for the world’s biggest and best brands.”

Partner Integrations

Asana for Marketing and Creative Teams integrates with the everyday essential tools marketers rely on most, including Adobe Creative Cloud, Litmus, Dropbox and Slack. Starting today, marketing and creative teams no longer have to toggle between multiple applications, ensuring that wherever the work is happening, it’s simultaneously reflected in Asana.

Asana for Marketing and Creative Teams integrations include:

Adobe Creative Cloud: Asana’s integration with Adobe Creative Cloud applications surfaces Asana Tasks within apps such as Adobe Photoshop CC, Illustrator CC, and InDesign CC, giving designers the details they need to complete their work, without ever having to exit their creative canvas.
Litmus: With Asana’s Litmus integration, teams can connect their marketing processes to their email creation and testing workflow, resulting in faster, error-free email campaign execution.
Dropbox: Asana’s Dropbox file chooser is built directly into the Asana task pane, allowing teams to easily attach files directly to tasks.
Slack: Leveraging Asana’s Slack integration, teams can get actionable task and project updates directly in Slack while simultaneously creating new Asana tasks, without leaving their conversation.

“Asana’s integration with Creative Cloud streamlines work by reducing the amount of time spent coordinating across tools, ultimately improving cross-team collaboration and expediting the time spent getting creative from concept to channel placement,” said Vijay Vachani, Director of Platform & Partner Ecosystem for Creative Cloud at Adobe.

aqfer Launches Marketplace, a Data Sharing Platform for Marketers

Sales & Marketing

STS News Desk

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February 28, 2019

3

aqfer Launches Marketplace, a Data Sharing Platform for Marketers

ShareThis and AirDXP Join as Inaugural Partners

aqfer, the data-centric marketing architecture for next generation solutions, announced the launch of aqfer Marketplace, a data sharing platform designed to help data owners drive greater value from their data and increase revenue by simplifying the process of sharing data and connecting partners directly to create new opportunities. ShareThis, AirDXP and additional data providers will serve as the inaugural aqfer Marketplace data partners for brand marketers. These data providers help marketers leverage premium data sources to validate and drive efficiency as well as leverage the aqfer Marketplace as a distribution channel for data sharing.

“aqfer provides true data portability in the cloud where marketers can connect with the vendors that provide collection, analysis and distribution,” said Marc Sabatini, CEO, aqfer. “The aqfer Marketplace re-envisions the digital media landscape with an app mentality where vendors plug into brand-owned platforms, which improves efficiency by reducing time to production and immediately lowers costs.”

Data-driven marketing continues to grow in importance; however, many enterprises still haven’t taken ownership of their data and don’t understand how to manage data to support their overall business growth. The aqfer Marketplace helps marketers overcome these challenges by securely sharing their data directly with partners on the network. Key benefits include:

Sharing data efficiently and immediately without needing to move or load data or create additional pipelines
Providing real-time data that ensures data is never stale and is always available for partner use
Delivering lightweight and portable performance that eliminates the need for large file sharing, and removes the need for additional pixels and data syndication file formats
Enabling partners with data direct agreements at no additional cost
Allowing enterprises to control access to their data with granularity — determining what is shared, with whom and the duration of time

Instilling enterprises with confidence and transparency to ensure their data is compliant with industry regulations

ShareThis, the Sharing Intelligence company, delivers the largest independent consumer interest-and-intent data for targeting and analytics and will offer both their segment building capabilities as well as the full data feed via the platform. “aqfer essentially creates an ‘easy-button’ for the marketer to leverage our data for insights, analytics, activation and models,” said Dana Hayes, Jr., CEO of ShareThis. “The aqfer Marketplace provides a highly scalable framework that easily integrates with our existing applications through a robust set of APIs, which significantly reduced our time to production.” Steven Francolla, CEO of AirDXP, an independent onboarding services provider, contributed, “What excites us about aqfer Marketplace and the larger aqfer platform is how turnkey it is to switch-on multiple onboarding partners, like us, to enable data aggregators and providers easy access to incremental revenue from the new activation channels that each onboarder brings to the table.”

noCRM.io Pursues its International Development with New Offices in New York, Milan, Berlin and Moscow. Its sales prospecting tool is now fully supported in 7 languages

Aivo Gave 3.5 Million Hours Back to People During 2018 with Its AI Technology

dataxu Debuts TotalTV Marketplace, the World’s Largest Pool of Advanced TV Inventory

Sytel and Afiniti Partner to Bring World-leading AI Products to the Contact Center to Enhance Agent Performance and Improve Customer Experience

BenefitMall Receives Two 2019 Bronze Stevie Awards for Customer Service and Sales Training

NICE Takes Gold and Silver at the 2019 Stevie Awards for NEVA and CXone

From Creative Brief to Campaign Launch – Introducing Asana for Marketing and Creative Teams

Popular Posts

noCRM.io Pursues its International Development with New Offices in New York, Milan, Berlin and Moscow. Its sales prospecting tool is now fully supported in 7 languages

Aivo Gave 3.5 Million Hours Back to People During 2018 with Its AI Technology

dataxu Debuts TotalTV Marketplace, the World’s Largest Pool of Advanced TV Inventory

Sytel and Afiniti Partner to Bring World-leading AI Products to the Contact Center to Enhance Agent Performance and Improve Customer Experience

BenefitMall Receives Two 2019 Bronze Stevie Awards for Customer Service and Sales Training

NICE Takes Gold and Silver at the 2019 Stevie Awards for NEVA and CXone

From Creative Brief to Campaign Launch – Introducing Asana for Marketing and Creative Teams

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