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Stefanini Supports Acosta to Revamp the Workplace User Experience

STS News Desk
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Stefanini Supports Acosta to Revamp the Workplace User Experience

Improved service benefits more than 25,000 employees by embracing new automation and analytics tools

Stefanini, a $1 Billion global IT provider, partnered with Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, to revamp Acosta’s workplace user experience through field service operations and expanding the automation platform. The solution is tailored for unique users, both in and out of the office, by embracing new automation and analytics tools. By combining Stefanini’s excellence in ITSM execution with its innovative approach, the solution benefits more than 25,000 employees, both in and out of the office, by embracing new automation and analytics tools.

“Stefanini is going above and beyond saying we just want to be able to provide any kind of technical support we can,” said Brice Garcia, senior vice president of IT Infrastructure. “That’s what partnership is all about.”

Partnership to Disrupt

In 2015, Acosta began searching for a trends technology partner to help them overcome the challenge of engaging their large number of remote workers. The company employs more than 25,000 people, with approximately 15,000 remote users using tablets in the field at client locations. Acosta wanted a partner to provide the right technology, as well as the support structure to accommodate service issues. Along with poor levels of service and a steep price, their previous partner did not offer the full 24/7 support Acosta needed.

“We leveraged our global delivery capabilities to design a collaborative solution that allowed the Acosta Service Desk Services to expand in order to meet the needed 24/7 coverage, up from basic business hours,” said Scott Kessler, vice president of workplace and enterprise services at Stefanini.

Read More: SalesTech Interview With Anthony J. Cresci, VP Business Development And Operations, Theta Lake

In 2018, Stefanini was awarded expanded services for Acosta, including remote support services, North America deskside services, software package management, and ServiceNow with the company’s innovative TotalCare solution. Stefanini’s partner approach to solution design and flexibility in delivering services has ultimately created a more uniform and predictable IT support experience for Acosta, resulting in higher customer satisfaction.

Planned Value Added Services

Stefanini has included all licensing for Sophie, its omni-channel virtual assistant. Sophie is helping to improve the customer experience for the Acosta team, automating numerous tasks and integrating with Acosta’s IT infrastructure. Sophie 3.0, the latest version of Sophie, brings new tools to update her knowledge to quickly integrate her with other systems, platforms and websites, taking about half the time of competitors and in most cases half the price.

She incorporates a wide knowledge base with the ability to learn and adapt, converting data into valuable solutions. Sophie operates with Stefanini’s d3 data analytics tool to create a better customer experience. Stefanini d³ is an innovative solution designed to power business productivity by delivering an excellent end-user experience. The tool collects and analyzes performance metrics on endpoint systems, providing support teams a view of performance issues to better diagnose problems. In many cases, it allows service teams to fix issues before they impact users with proactive monitoring and automation.

Read More: In-App Advertising Fraud: The Biggest Threats to Advertisers

“You end up wowing your customers when you reach out to them and say, ‘Hey I noticed your battery is about to die so let’s get that replaced before it causes you a problem,’” said Garcia.

Embracing Digital Transformation

Acosta and Stefanini are looking to the future and where the partnership can make an impact on business objectives.

“When you look at Stefanini’s solutions, they are clearly things we’re looking to do to be proactive,” said Garcia. “But I think there is a next step beyond that with some of the assisted shelf-facing tools for field workers, and how we might leverage some of the Sophie technology in order to interact with the associates in the store.”

Read More: Kinetica Launches Industry-First Active Analytics Platform

Stefanini’s Director of R&D Fabio Caversan added, “We’re excited for what we can do with Acosta in the future, such as incorporating all the benefits of the latest version of Sophie and d3 into their business solutions, providing the technology to make better decisions in the stores for their customers.”

Read More: SalesTech Interview with Dean Abbott, Co-Founder And Chief Data Scientist at SmarterHQ

Inpixon Recruits Andrew Chapman as VP Sales, Retail & Entertainment

STS News Desk
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Inpixon Recruits Andrew Chapman as VP Sales, Retail & Entertainment

Inpixon, a leading indoor positioning and data analytics company, announced it has hired Andrew Chapman as VP Sales, Retail & Entertainment. Mr. Chapman will spearhead Inpixon’s further penetration into large accounts, including, but not limited to, traditional retailers, big box stores, shopping malls, property management, casinos, banking, airports and public venues. He will also evaluate potential reseller partners for inclusion in the Inpixon Authorized Partner Program.

Mr. Chapman brings to Inpixon more than thirty years’ experience within three security and retail industry disciplines: as a practitioner, integrator and manufacturer. Prior to joining Inpixon, he served as SVP Sales & Marketing for 3VR, a video analytics company owned by Identiv, where he led sales and marketing initiatives and managed relations with numerous marquee customers. As an integrator, Mr. Chapman served as President of I.K. Systems and Director of Business Development for Tyco / ADT. He also held senior positions with Pelco and Ultrak Corporation.

Read More SalesTech Interview With Ryan MacInnis, Director of Marketing at Notarize

“The global smart retail market size is expected to grow at 23.9% CAGR reaching USD $58.23 billion by 2025, according to Grand View Research, Inc.,” noted Soumya Das, Inpixon COO. “We believe Andy’s deep industry expertise, connections, and extensive sales and leadership skills will help Inpixon build on its successes and deliver results in retail and several other large industry segments.”

Read More: Tony Lucia Named Chief Technology Officer at IAS

“The Inpixon Indoor Positioning Analytics (IPA) platform delivers business intelligence that can enable customers to truly understand visitor behavior, to enhance the customer experience, to increase facility security, and even to improve loss prevention efforts,” said Mr. Chapman. “IPA discovers more wireless devices and does better analytics than anything I’ve ever seen. I’m looking forward to taking this to my established network as well as to new contacts.”

Read More: SalesTech Interview With Anthony J. Cresci, VP Business Development And Operations, Theta Lake

AVer Announces EP65 – Zoom Certified All-In-One Interactive Flat Panel

STS News Desk
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AVer Announces EP65 – Zoom Certified All-In-One Interactive Flat Panel

AVer Information Inc., award-winning innovator of video conferencing solutions, unveiled the EP65 all-in-one interactive flat panel touch display solution integrated with and certified for Zoom Rooms for Touch.

The EP65 is preloaded with Zoom Rooms for Touch software for seamless integration allowing Zoom and AVer customers to connect to Zoom video meetings with just one touch. Ensure your ideas are heard clearly and share ideas face to face using live video with the embedded super sharp 4K conference camera for crisp video and a built in far field mic array integrated with Zoom’s software audio processing for superb audio.

With Zoom Rooms for Touch running on your Aver EP65, easily bring all your ideas to life with whiteboard sharing and the incredibly responsive touch display. Enjoy Zoom’s cloud-based video communications with one-touch recording, whiteboard sharing and digital signage. Everything can be synchronized across multiple tablets, laptops and the web to make collaboration a breeze.

Read More: SalesTech Interview With Anthony J. Cresci, VP Business Development And Operations, Theta Lake

“The EP65 running Zoom Rooms for Touch delivers streamlined enterprise-grade video conferencing and transforms any area into a modern, easy-to-use, and powerful collaborative workspace,” said Chris DeNovellis, Hardware Partner Manager at Zoom. “We’ve worked closely to ensure that customers will be able to deploy Zoom Rooms for Touch with ease by bringing together the best of both worlds – Zoom’s world-class video conferencing and Aver’s expertise in high-performance A/V peripherals.”

Designed to make meetings more efficient and effective the EP65 can transform any space into a productive collaboration environment. Truly a plug-and-play device, the EP65 has a single power cable and nothing additional to install. The all-in-one panel features a high powered Windows IoT removable PC module for ease of use and minimal maintenance.

Read More: In-App Advertising Fraud: The Biggest Threats to Advertisers

“Our collaboration with Zoom allows us to combine AVer’s powerful high-quality audio/video solutions with Zoom’s reliable and frictionless cloud video platform,” said Carl Harvell Product Manager of AVer USA. “We endeavor to provide the best possible experience for customers.”

Read More: Kinetica Launches Industry-First Active Analytics Platform

Bridgeline Digital Acquires OrchestraCMS Assets from Stantive Technologies Group

STS News Desk
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Bridgeline Digital Acquires OrchestraCMS Assets from Stantive Technologies Group

Bridgeline Digital, Inc., provider of cloud-based Web Content Management, eCommerce and Marketing Automation software, announced their acquisition of certain assets of Stantive Technologies Group, Inc including OrchestraCMS, the leading digital experience platform built 100% native on Salesforce.com.

The OrchestraCMS platform helps Salesforce customers create employee intranets, customer portals and marketing Web sites.  The native integration with Salesforce enables the platform to access the underlying infrastructure of the CRM, including security model, data, apps, workflow and other processes to deliver online experiences across any channel or device.

Read More: Kochava Collective Provides Audience Insights and Data Enrichment at Scale

This is Bridgeline’s second strategic acquisition of 2019 which continues the expansion of the Bridgeline Unbound product suite to better serve customers providing highly-personalized digital experiences by leveraging the native Salesforce integrations and expertise. The rich set of APIs available will further lend to Bridgeline’s ability to develop enterprise solutions and deliver complex digital transformation initiatives.

“The depth of the integration with Salesforce offered by OrchestraCMS is a powerful addition to the Bridgeline Unbound platform – and will boost omnichannel marketing efforts of our customers,” says Carl Prizzi, EVP of Product. “This will further enhance Bridgeline’s ability to assist marketers with unifying the customer experience through the delivery of the right content, to the right audience at the right time.”

Read More: PebblePost Doubles Down on Programmatic Direct Mail Growth with New Executive Appointments

“OrchestraCMS – along with both the recent Celebros and SeeVolution asset acquisitions – will provide powerful pieces of technology to the Bridgeline Unbound product suite,” said Ari Kahn, CEO of Bridgeline Digital. “We’re always seeking ways to provide even greater value and continued innovation to our customers to help them stand out from their competition in their respective markets.  The OrchestraCMS platform’s native integration with Salesforce give Bridgeline a unique capability in the web content management space that will bring new capabilities to our customers who use Salesforce.”

“The Stantive team is excited to be joining Bridgeline and adding OrchestraCMS to their outstanding Unbound product suite. We’re thrilled to accelerate our mutual vision on a larger scale with an incredible team, assets and industry know-how. Together we will deliver industry leading solutions and innovation to our customers,” said Douglas Girvin, Stantive Chairman and CEO. “Being a part of Bridgeline will allow us to accelerate our R&D initiatives, expand our go-to-market solutions, and leverage our combined global infrastructure.”

Read More SalesTech Interview With Ryan MacInnis, Director of Marketing at Notarize

8×8 Powers Communications Platform with New Video Meeting Experience

STS News Desk
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8×8 Powers Communications Platform with New Video Meeting Experience

Proven video capabilities integrated into 8×8’s cloud communications platform to accelerate company-wide collaboration

8×8, Inc., a leading cloud provider of voice, video, chat and contact center solutions for over one million users worldwide, announced its new Meetings experience that provides compelling, friction-free video communication with voice, chat and one-touch conferencing. 8×8 Meetings will be showcased at booth 506 at Enterprise Connect taking place March 18-21, 2019, at the Gaylord Palms Resort and Convention Center in Orlando.

The new 8×8 Meetings solution provides a state-of-the-art video collaboration platform supporting voice and video on any device on the proven 8×8 cloud-first environment, which is globally scalable with a modern media server architecture built for WebRTC. Unique to 8×8 Meetings, users can start a video meeting with one click and can also easily move from a chat or phone call to a video meeting. This capability is possible because of 8×8’s purpose-built, integrated SaaS platform that does not rely on third-party applications but instead leverages standard communication technologies built into web browsers and mobile operating systems.

“We use 8×8 Meetings on mobile phones for real time debugging of robots on the production floor. Being able to share, in real time, photos and screenshots with the vendor’s technical support has cut in half the time it takes to get those robots and production back online,” said Matt Baker, Corporate IT Project Manager of Mold-Rite Plastics. “Having all of our communications on one platform, integrated into our key systems like Salesforce, is empowering our teams with the right communication tools and the right information. Most importantly, we have this information at the right time to drive faster, more relevant collaboration. We’re looking forward to the many enhancements that are coming to Meetings which we anticipate will bring even greater productivity and collaboration benefits.”

Read More: Kinetica Launches Industry-First Active Analytics Platform

Recent market research highlights the importance of a well integrated meetings solution. According to the Gartner “Magic Quadrant for Meetings Solutions,”¹ in the Strategic Planning Assumptions, “By 2022, 65% of meeting solutions users will take advantage of SIP/VoIP-based audio conferencing options embedded in those meeting platforms, up from 20% in 2017.” In addition, according to the Gartner “Digital Workplace Applications Primer for 2019”2 report, “Forward-thinking organizations are preferring UCC solutions that foster team-based collaboration through persistent messaging and video meeting services, in addition to baseline enterprise voice services.”

Read More: SalesTech Interview with Dean Abbott, Co-Founder And Chief Data Scientist at SmarterHQ

“The recent Jitsi acquisition added some of the world’s leading experts in video communications to 8×8’s already deep technical expertise. We are fine-tuning our product integration and are working to ensure the 8×8 Meetings solution offers a feature set that will challenge even the perceived market leaders today,” said Dejan Deklich, EVP and Chief Product Officer at 8×8. “We have accelerated our pace of innovation to make certain 8×8 customers always have the best and latest video collaboration capabilities as part of the X Series platform.”

The new 8×8 Meetings will include more than 25 additional features for the desktop and mobile application. To further enable collaboration, 8×8 Meetings will also offer an easy to use integrated conference room experience that combines hardware and Meetings software.

Read More: AdRoll Launches Video Ads to Global Direct-to-Consumer Customer Base

Is Voice-Enabled Shopping Retail’s Missing Link?

Chris Sheehan
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Is Voice-Enabled Shopping Retail’s Missing Link?

ApplauseThis past holiday season, voice-activated shopping was among the various options consumers had available to make their purchases. Technologies such as Amazon Alexa and Google Assistant offered consumers the ability to make and execute fast and convenient purchase decisions. They promised to be a shopping nirvana for everyone from the most die-hard shopaholic to the casual shopper looking to avoid holiday traffic.

Retailers are right to be optimistic about the power of voice. According to a Walker Sands’ report, 50% of consumers who own a voice device have used it to make a purchase in the past year. However, though the future may be bright for voice commerce, many shoppers have so far been hesitant to put their faith (and payment info) in the hands of smart speakers. Walker Sands’ report shed some light on what shoppers are not interested in purchasing via voice.

At the top of the list are luxury goods, groceries, and furniture. These are segments that traditionally have to pass the “eye test,” meaning shoppers like to view these items before they buy them to provide peace of mind about their purchase. The high ranking of luxury goods and furniture may also be an indictment on shoppers’ trust of voice payment security. A 2018 comScore survey backs these theories up. According to the survey, 52% of respondents who own a smart speaker but haven’t made a purchase are concerned about providing payment information, and 44% of the same group haven’t made a purchase because they cannot view product deals.

Read More: Is PayPal A Good Choice For Small Business Owners?

Shoppers like the ones surveyed by comScore may soon be shifting their opinions however. That’s because multi-modal devices such as Amazon’s Echo Show present products with both an auditory and screen interface, helping prospective buyers visualize what a product will look like. This will help retailers sell higher-value items via voice and erase consumer concerns about not being able to view items before going through with a purchase. To build these multi-modal experiences, retailers must understand the correct balance of visual and voice that their customers expect. They’ll also have to decide which parts of a shopping experience can be completed via voice-only and which ones require a visual element.

Consumer concerns over payment information are understandable, but also somewhat expected given that voice is a relatively new option. Many concerns will naturally dissipate as users become acclimated to voice technology, much as they did with mobile purchasing. With that said, the onus is still on retailers to provide the payment experiences shoppers are used to with mobile apps and e-commerce sites. Retailers must ensure there are no breaking points in their voice purchasing processes as any type of functional glitch or clunky user experience will give shoppers reason for pause, and possibly leave them with a lasting bad impression of voice purchasing.

Questions about payment security and buying without first seeing a product are barriers to voice commerce to be sure. But the key to capitalizing on voice is bigger than voice apps and devices themselves. It comes down to building a strong omnichannel strategy.

Read More: Mobile App Optimization Techniques That Work

Retailers often fall into the trap of thinking in channels, but that’s not how consumers think. A great store presentation or strong digital presence alone is no longer enough to succeed. Shoppers expect stores, websites, mobile apps, and voice experiences to have a consistent look and feel. They want the same shopping experience no matter how, where, and when they interact with a retailer. To truly succeed with voice, brands need to incorporate it into their overall omnichannel strategy and make it easy for shoppers to switch between channels to continue browsing or buying.

Part of building successful omnichannel journeys is working in personalized features, recommendations, and offers. According to Accenture, 91% of consumers are more likely to shop with brands that recognize and remember them, and are able to offer relevant recommendations and offers as a result. And personalization is something shoppers are actively seeking out. In the same report, Accenture found more than 80% of consumers are willing to share data to enable a personalized experience.

Voice presents a unique opportunity for retailers to provide personalized offers and recommendations by using past purchase history to offer up items that may be useful. By using very targeted tags and recommendations, retailers can also come to the top of search results when customers are browsing for an item. If the omnichannel strategy is executed correctly, retailers will be able to offer these personalized recommendations based on the shopper’s whole purchase history — regardless of what channel was used to make a purchase.

Read More: Why It’s Important To Take Control Of Your Data In Today’s Marketing

Perhaps the biggest challenge facing retailers lies in validating voice experiences to ensure shoppers can find their apps and open them successfully. Voicebot reported that 62% of Alexa skills have no rating, indicating a high likelihood that many skills go completely unnoticed and unused. Developing a voice plan that accounts for how different people search for products is essential. While one shopper might ask “Where can I find a peacoat for under $40?”, another might say “Tell me where to find affordable peacoats.” In order to be successful and show up in a long list of search results, retailers have to prepare answers for both these scenarios and however else a shopper could browse for items.

Even with some stops and starts along the way, voice is clearly the next wave in retail. Already, more than 47 million people just in the US have access to a smart speaker…and that number is only going to grow. The trick for retailers will be to ensure experiences are consistent, intuitive, and enjoyable for shoppers. With voice commerce expected to surge to $40 billion by 2022, according to a study by OC&C Strategy and Consulting, voice is a purchase channel retailers cannot afford to miss out on.

Read More: 6 Reasons Why Customers Can’t Find Your Business Online

SalesTech Interview with Alain Mevellec, CEO and Founder at Sellsy

Viraj Talikotkar
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SalesTech Interview with Alain Mevellec, CEO and Founder at Sellsy
Tell us a little about your inclination towards Sales Technology? What drove you to establish an organization that specializes in Sales Technology?

If there’s one sector today that can’t escape digitalization, it’s sales. Increasingly challenged by a difficult legal and prescriptive environment, the optimal use of data has never been so important for generating sales and delighting customers.

Companies can no longer afford gaps in their prospect and customer strategies: following-up with a lead 48 hours later is most often a lost lead. This is a costly lesson to learn, especially if faced with competitors that are more agile and better connected internally. Siloes cost leads. Marketing, Prospecting and Dales departments should unite! 2019 will be the year of collaboration between departments that have historically been disparate and at odds within a business. To tackle the challenges of the B2B sales sector, teams are increasingly looking for tools to close these gaps.

That’s where Sellsy comes in. Sellsy can be a CRM but it’s not only a CRM — but it can also be used for lead generation and management, project management, marketing automation, inventory, helpdesk and support services, budgeting, invoicing, chasing late payments and more.

Is Sales possible today without a strong CRM system? If yes, then how has CRM changed the Sales Industry?

Not at all. Sales execs are natural communicators, able to very quickly establish a rapport, get under the skin of a prospect’s challenges and tailor key product and service messages accordingly. No machine can replicate that. What a strong CRM does bring is the ability to automate the aspects of the relationship that can be time-consuming and cumbersome but require little skill — collating information on prospects and customers, setting reminders to follow up in X amount of time and assigning leads to different teams.

As CRMs become more efficient, easier to use and boast an increasing number of capabilities, sales can focus on the parts of the job they do best while technology can take care of managing the admin side of the relationship.

Recommended: SalesTech Interview With Adam Mergist, Chief Sales Officer At Clearlink

How do you perceive the differences between MarTech and SalesTech? How do you design a CRM that maintains that difference even when it is a unified product?

Sellsy is the best of both — CRM and ERP, in one software. We take a modular approach to ERP functions built around and integrated with our powerful CRM. Companies can choose the solutions that are right for their business and are able to seamlessly integrate new features as they grow. Not only does it ensure their CRM and ERP are fully integrated, but it also ensures they don’t have to keep up with a dozen different usernames and passwords!

It is also cost-effective. As a small business owner, you don’t want to pay separate subscriptions for a CRM, marketing tool or accounting software from multiple vendors, especially if they don’t work well together. Our software offers a compelling, innovative solution to this dilemma.

What is more important to you — building a great product or a strong focus on client satisfaction?

Client satisfaction is the purest expression of a great product, so we start from there, listening to our customers.

How can the Sales Industry best leverage Sellsy’s products?

Customers have hundreds of different touch points, sales teams have hundreds of different tools, and data rests in a hundred different places. With Sellsy, sales teams can stop playing catch up with competitors, get everyone on the same page and move prospects through the sales stages like a hot knife through butter!

Could you give us a use case of your product(s) when they helped a business resolve a complex problem?

Getting paid is complex, we help them do that every day and remove 90% of the hassle. This is done through our linear and integrated workflow, from the lead signing up to your website up to the money coming right in the bank.

Could you name some tools that Sellsy CRM can integrate with?

From the very beginning, we wanted Sellsy to be an open system, that you could connect to your own set of apps. We have deep integrations with the main SaaS on the market: Google Suite and Office 365 and we also provide a fully-fledged API that developers can leverage to build complex integrations.

We launched recently our Zapier connector, that lets our users connect with hundreds of apps with a simple drag and drop setup.

Also Read: SalesTech Interview With Brian Howe, Alliances Director at Skynamo

How can enterprises such as yours infuse AI in Sales Technology?

AI is more than a buzzword when it comes to CRM and we started working with it long ago. Guessing the right time to contact a prospect is a common request, pre-match intelligently bank records with receipts and invoices is another.

As a business leader do you think AI is the future of Sales Technology?

Who doesn’t? It’s 2019. AI is the future of almost every technology. Personalization is everything in today’s B2B sales and marketing strategies but, this year, sales and marketing will be focused on how to make personalization productive. Each segment, and then each sub-category of a structured sales or marketing strategy requires a nuanced approach, which can be very time-consuming if managed manually. To help optimize the relationship with your prospects, new tools have emerged, such as lead tracking and scoring, sales automation and re-marketing.

Could you name some apps/tools that you use in your day-to-day life?

Nothing very original I guess, I notably use Slack and Gmail every day. As an avid Mac user, I have three gems your readers will probably enjoy: Caffeine, Jumpcut, and Bartender. I’ll let them discover their awesome features.

Recommended: Sales Call Analytics Is The Difference Between Winning And Losing Customers

If not into Sales Technology, what would be your alternate career choice?

Probably into designing and building stuff, bikes or houses for example.

Whose answers to these questions would you like to read (from the industry)?

Elon Musk! He would provide a longer answer than me on AI!

Thank You, Alain, for answering all our questions. We hope to see you again, soon.

About Sellsy

sellsy Logo

Sellsy skyrockets sales and straightens-up operations through an all-in-one cloud solution that scales with your business’ needs and processes. With 14 different modules to choose from, both the platform and pricing adapts to the features you actually use; be it CRM, invoicing, online signatures, Kaban projects, support ticketing, or email marketing. 

 

Founded in 2009, the company has grown to over 70 employees spread between La Rochelle and Paris, and ranked among the 10 fastest growing tech companies in France by the Financial Times in 2017 and 2018.

About Alain

After 10 years in advertising and launching a dating site with Frederic Coulais, which got bought by the Meetic Group (MEET) in 2007, Alain is now the CEO of Sellsy. He’s responsible for the ergonomics of the business and customer relationships and supervises the development and the marketing strategy

Masergy Selected as a Global Premier Partner for Cisco Customer Journey Platform

STS News Desk
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Masergy Selected as a Global Premier Partner for Cisco Customer Journey Platform

Holistic approach and proven execution key drivers to customer success

Masergy, a leading provider of secure SD-WAN, cloud communications, and managed security solutions, announced that Cisco has selected Masergy as a global premier partner for its Customer Journey Platform.

“As a leader in delivering the industry’s best customer experience, we understand how important it is for enterprises to have the right people, process and technologies to deliver exceptional experiences to their customers,” said Bob Laskey, EVP and Chief Revenue Officer, Masergy. “As Cisco’s premier partner for the Customer Journey Platform, we are passionate about improving customer experience and optimizing business performance by seamlessly migrating customers to the cloud.”

Read More SalesTech Interview With Ryan MacInnis, Director of Marketing at Notarize

He added, “To meet our growing customer demand, we are expanding our business unit focused on Contact Center as a Service and adding critical personnel and software resources.”

Key benefits for enterprises include:

  • Speedy deployment and minimal CAPEX
  • Direct connections to Masergy’s software-defined platform, purpose-built for real-time applications
  • Improved business performance with predictive analytics and unified KPI reporting
  • Gained operational efficiencies with omnichannel customer interactions
  • Seamless integrations with Intelligent Virtual Agents, CRM systems, workforce optimization and call recording

Read More: Tony Lucia Named Chief Technology Officer at IAS

“Customer Experience is the new competitive standard for businesses of every size in an era of accelerating globalization and digital proliferation,” said Baker Johnson, Senior Director of Strategy and Planning for Cisco. “We are continually investing in and developing on the Customer Journey Platform to enable our customers to innovate and differentiate themselves on the basis of those experiences. We are extremely proud of our partnership with Masergy, and the great work they’re doing to deliver that for our customers and the cloud market.”

A live demo of the solution will be available from March 18-20 at the Enterprise Connect conference in Orlando.

Read More: SalesTech Interview With Anthony J. Cresci, VP Business Development And Operations, Theta Lake

Key activities around the Customer Journey Platform at the show include:

  • Product demos at the Masergy booth #1319.
  • Masergy lightning talk around Cognitive Collaboration at the Cisco booth
  • Joint VIP dinner announcing upcoming innovations

The Trade Desk Welcomes Lise Buyer to Its Board of Directors

STS News Desk
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The Trade Desk Welcomes Lise Buyer to Its Board of Directors

Global advertising technology leader The Trade Desk is pleased to announce that Lise Buyer has joined its board of directors. Buyer is the founder and has been the Managing Partner since 2006 of the Class V Group, a consulting firm that advises companies on successful initial public offerings and other market strategies. Buyer advised The Trade Desk prior to its IPO in September 2016.

Previously, Buyer was the Director of Business Optimization for Google, where she was one of the chief architects of the company’s IPO. Prior to Google, she had an extensive career in the investment industry, including years as an institutional investor, an equity research analyst and as a venture capitalist. Through early 2000, at Credit Suisse First Boston, Buyer was Director of the Internet/New Media research practice. For the previous six years, Ms. Buyer was an institutional investor at T. Rowe Price Associates, responsible for the firm’s investments in desktop technology. She began her career on Wall Street as an analyst of both the technology and entertainment industries.

Read More: Kochava Collective Provides Audience Insights and Data Enrichment at Scale

Ms. Buyer served on the board of directors for the publicly traded Greenfield Online Inc., an online survey company, until it was acquired by Microsoft.

“I am excited to have Lise join our board of directors,” said Jeff Green, Founder and CEO of The Trade Desk. “Lise knows the management team, board and The Trade Desk very well from her consulting experience with us. Her grasp of the internet, media and entertainment markets coupled with her impressive background in the investment industry will further enhance our board’s strength and expertise.”

Read More: PebblePost Doubles Down on Programmatic Direct Mail Growth with New Executive Appointments

“With its visionary leadership and leading technology solutions and service, The Trade Desk is in a strong and compelling position to prosper as the world moves to programmatic. I am pleased to join as a member of The Trade Desk board of directors,” said Buyer. “I look forward to working with the company’s leadership team in continuing the company’s rocketing success.”

Ms. Buyer holds a B.A. from Wellesley College and an M.B.A. from the Owen Graduate School of Management at Vanderbilt University. She is a past Trustee of the Nichols School, prior member of the TED Braintrust and a former Fellow of the Davos World Economic Forum.

Read More SalesTech Interview With Ryan MacInnis, Director of Marketing at Notarize

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